The Journey of an SEO Trailblazer: Growth Strategies with Igal Stolpner

In this episode, Blake Hudson interviews Igal Stolpner, an SEO trailblazer and founder of Webify.io. They discuss Igal's journey in SEO, the strategies that led to the massive growth of Investing.com to 200 Million monthly visits.They also discuss the future of SEO and Igal shares three critical strategies for success: expanding to multiple languages, creating scalable content, and building mobile apps.
They discuss the impact of the Search Generative Experience (SGE) and the September Google update impact on SEO. Igal emphasizes the importance of user satisfaction and the need for SEO to be more product-focused.
Key Takeaways:
- Expanding to multiple languages can be a successful growth strategy, as there are many opportunities in non-English markets.
- Creating scalable content through programmatic SEO is still important, but it's more difficult now due to search engine algorithm changes.
- Building mobile apps can be a growth engine for a business, as it can increase branded searches and improve SEO performance.
- The Search Generative Experience (SGE) and the September update have impacted SEO, and site owners need to adapt to these changes.
- User satisfaction is a key metric for SEO, and sites should focus on providing valuable and engaging content to keep users on their pages.
- SEO is evolving and becoming more product-focused, and SEO strategies need to align with overall product goals.
- Investors should consider the impact of recent updates on a website's organic traffic profile when evaluating potential investments.
Chapters:
00:00 Introduction and Background
02:08 Early Days of SEO and Joining Investing.com
04:37 Strategies for Massive Growth
08:43 The Changing SEO Landscape
10:33 Balancing User Experience and Technical SEO
12:21 The Impact of AI and Machine Learning on SEO
14:45 Preparing for Changes in SEO
20:57 SEO and PR: Complementary Strategies
22:54 Balancing User Experience and Technical SEO
24:19 The Importance of User Satisfaction in SEO
26:18 The Future of SEO
29:13 Considerations for Investing in Websites
Read more at flippa.com/blog/category/huma...
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