How Modelo Dethroned Bud Light In The U.S.
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- Опубліковано 8 лип 2024
- After 22 years, Modelo Especial has officially dethroned Bud Light as the bestselling beer brand in the U.S. And Constellation Brands, the distributor of Modelo Especial and Corona, is the biggest winner. In its latest earnings report, released June 30, the company reported a 6% increase in both net sales and net income. But nearly six months prior, the company's stock dropped by more than 9% after mixed results. While Constellation Brands has had a strong performance since, inflation continues to affect the beer industry. Hence, the increase in beer prices. Watch the video above to learn how Constellation Brands has capitalized on America's growing Hispanic population to bring Mexican beer to the top and keep investors bullish on its outlook.
Chapters:
00:00 - Introduction
01:39 - Modelo dethrones Bud Light
06:55 - The beer wars
10:21 - Risks
Produced, Shot and Edited by: Natalie Rice
Animation: Christina Locopo, Jason Reginato
Narrated by: Robert Ferris
Senior Managing Producer: Tala Hadavi
Additional Footage: Constellation Brands, NYSE, Getty Images, AP Images
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How Modelo Dethroned Bud Light In The U.S.
![ОРБАН приехал к ПУТИНУ и "отчитался" о поездке в Киев 😁 [Пародия]](http://i.ytimg.com/vi/_0ukDovOWq8/mqdefault.jpg)
The reason why is mainly because those that needed a Bud Light alternative tried Modelo and realized how it tasted way better.
They are the same company or deal with each other 😂😂😂
Modelo is disgusting
bud light sucks.
Being an Irish ale drinker, I never find anything from the American continent good, until I tried Negra Modelo 😂 that thing is wonderful. Too bad I can't find it my country.
Yeah no
Modelo just HITS, especially Modelo Negra. I love the balance of crispness and fullness. I feel classier drinking a modelo, whereas with a bud light, I feel like a degenerate.
Damn straight I'm a degenerate
As long as it makes you feel classy!
Nothing wrong with that! @@machinmon.
I never said I WAS classy lol@@timomomomo969
Negra Modelo is essentially the same style of beer as a dark German Oktoberfest, which is normally a seasonal style of beer. Even though I usually opt for local brewed beer, I do really like that I can get this beer year round to scratch the same itch.
In Mexico, I like the fact that Modelo has different types of Modelo. Modelo Especial, Modelo Negra, Modelo Amber, Modelo Trigo, Modelo Pura Malta. Honestly, they are all very good. Highly recommend trying them all if traveling to Mexico 👍
Also try Bohemia and Barrilito AKA (Bull's testicles or Huevos de Toro because they are shaped like small testicles XD )
Modelo ambar is the best to me!
Over here in America they have flavors like lime and salt mango watermelon Pina all amazing!
@@jaypeee97 America???
I've tried them all as I live in Mexico. Bud light tastes like watered down pee imo.
The real story in this whole Bud Light saga is that someone, somewhere, long ago convinced millions of people to buy/drink a very, very awful beer. Bud Light is horrible, but somehow people were convinced to spend money on it. Whoever started that successful marketing effort is the hero. Find that person and do a story on how a crappy beer became #1.
MEX-TEX-AME n i like Bud Light 1st, Corona 2nd, n i think Modelo tastes like water..lol
Tried Modelo back in 2006. Been drinking it ever since. Great beer. Never been a fan of tasteless Budlight. If Modelo gets a Superbowl commercial, GAME, SET, MATCH!
Found the guy scared of IBUs.
Drinking beer is about drinking a lot.....you can easily drink bud light. And not throw up.
Is to expensive
I never buy Mexican beer here, becouse i to expensive , when I go to Mexico it cost a half what I pay here. and if I just want to be drunk any beer and buchsss is Chiper
@@susievazquez3167si vienes a México toma Tecate rojo indio o carta blanca son cervezas mucho más buenas que la modelo y corona
Ain’t gonna lie… Mexican beer is delicious. Not surprised with its popularity not only here in the US but worldwide. Cheers! 🍻
salud!
My coworker doesn’t even like Mexican beer. It’s obvious he has never tried any good Mexican beer.
@@Ojos_degato1982 your name is a little racist… no?
Mexican beer is very popular here in Australia, and has been for about 20 years.
@@patriciadawson4164 wow didn’t know that..thanks for the info bro! 👍🏽
I lived in Canada for a year (I am Mexican) & my Canadian colleagues & co-workers used the money they got from recycling the cans & glass bottles from other beer brands to buy themselves a Corona six pack. It was always like that, if we had a party, they always showed up with a Corona six pack. They said Corona was their weekend beer. For me it was just beer.
Lol! That’s funny 😁
Mamón.
My dad worked in modelo group in Mexico City for 32 years, he told me that the beer most consumed in that time and I know was called “Victoria”. A friend from Denmark told me that Mexican beer is the best he ever tried o tasted. Of corse, number one is or was “Victoria” for him.
Funny that Victoria taste makes me think of it as a Mexican budweiser
Wht happen to victoria
@@rayrv7392 i got no idea? I gonna check around if there is any
Victoria is cool. But its not high demand.
I had La Victoria when I visited Guanajuato years ago and I loved that beer! They sell it here in the USA also, but IT’s harder to find.
The fact that any Budweiser product took this long to lose its perch is mind-boggling to me. It's been trash beer since I first tried it over 30 years ago and I never understood the U.S.'s love for it.
Cheap and get u eventually drunk....only reason i can think of
Well now it's just for communist and trannies. LOL
Lol
Worst hangovers also provided by bud light
Marketing 101: Don't alienate your core customers
Mexico surpassed Spain as largest Hispanic economy, 9 million out of poverty, murder rate fell from 40 to 20 per 100k, became the US top trading partner and the largest exporter of beer in the world.
Its been quite a year for Mexico.
And the dollar dropped from like 22 pesos to currently around 16-17 pesos. Mexicos certainly doing something right.
gracias a la 4T
@@adauco más bien a pesar de la 4T...
@@ignaciocampos8435 ,no, en realidad gracias a la 4T
😂😂😂😂😂😂
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The only reason I was curious to try Modelo is because the bottle looked cool. I wonder how many people had the same reason.
I only tried it after i heard it was now the number one beer. Wondered how i didn't know about it. now i'm glad i did!! Thanks Dylan!
Omg that’s so true! It’s different!
Same, it has been a favorite ever since.
It has panache!!
For years now, Modelo has been the best tasting affordable beer on the market.
True, it's about taste and cost. Yes, there are 1000s of craft beers but no really as affordable. Also, it's true that we should look at these Mexican brands as ours, the same as Mexicans have been consuming products from US manufacturers for more than 100 years so they also see these American brands are theirs.
It's aight. I prefer Bohemia.
You should try local beers or something like Sam Adams. I feel like local stuff is better than any of the big brands
Modelo is disgusting.
It is not cheap it's one of the most expensive beers on the market for imports.
Also helping the mex mob as they own everything down south
I’m Mexican who worked many years for Tecate (Modelo’s competitor) and the internal tasting team always reluctantly praised Modelo behind doors. They had to, in order to provide feedback and improve the product portfolio.
I love Tecate it's way better than Modelo.
Modelo is smooooth, Tecate is good but you gotta crave it. More of an acquired taste I think.
I like both but I do like Modelo a little better thank you for keeping it real
Tecate, Sabor con Carácter!!!
Evita el exceso 😂
I love Tecate… my tata work for the cervecería in the 60’s and it has been the Family beer ever since
Tell them to open the Tecate tasting room again!
All these brands are very popular in my country Mexico. My personal favorites in order are Pacífico, Modelo and Dos Equis. Pacífico gives me this coastal chill feeling that i love. Modelo makes me feel classy when i drink it, plus i think this is the best tasting brand by far.
Bohemia is very good as well
@@robray7106Bohemia is awesome
Dos Equis and Pacifico are owned by Bud Light
ITS MOOODEEELOOO TIME! 🇸🇻 Glad for my Mexican brothers 🇲🇽🇺🇸
I already replaced Bud Light with Modelo as my go-to before the controversy. There's something about Modelo and other Mexican beers that make it so much better than American beers. They are just as affordable as their American counterparts but, with better taste.
Both beers are under anheiser busch InBev.
@@vicariousjohnson9823 I didn't know that but, I don't care as long as Modelo's quality is still good.
@@vicariousjohnson9823No they are not!
@@jobi6953Both beers are owned by Constellation Brands in the USA not AB
@@trnlft instead of just screaming why don’t you look it up.
I'm an IPA drinker at home but ,when I'm outside at the lake, the beach, or just the pool and want something light, Modelo has always been my go to beer. I've never been a fan of Bud Light for anything but killing the snails in my garden.
😂😂
😂😂😂 good one
I tried ipas, and now modelos taste bad to me
So now that the beer has changed, I need people to try the Mexican Coke as well. I’ve always liked the glass bottle coke as it’s tasted better than the plastic and can versions. What do the rest of you think who’ve tried them?
Ohhhh, I was thinking wrong
Factually a correct statement… glass bottles coke is crisp af
Nothing tops a cold glass coke from mexico
Mexican beer is delicious! It’s so expensive and hard to find in NYC where I live.
also, glass is waaaaaay better for the enviroment than plastic
As a Mexican American drinking Mexican beer regularly, my list goes as follows:
1. Victoria
2. Corona
3. Modelo
Pacifico should be s second:
@@omargonzalez7487 Pacifico is pretty good but I feel like I only drink it specifically at a mariscos restaurant
Mexican beer, food, culture dominates the u.s wether it hurts your feelings or not.
Cuz we don't haven't money when we are there at Mexico 😂 to buy it
@@marcoherrea7101 saaaaad
I wouldn’t say it dominates, it’s certainly second to American culture
@@marcoherrea7101broke average American? Yes you are.
Most gringos AND gringas áre racists but love mexicana food AND beers, jajaja
As a person who stopped drinking bud light when I graduate high school 15 years ago, I can tell you Pacifico and modelo just hit different.
You upgraded your beer choice at 18😅 that’s awesome bro
@@baltazarresendez7435 I was just broke lol bud light was like .50 cent a can haha
Pacifico is the best 😅
@@Perrotemayor no lies there 🫡
I love both
What’s really surprising is that Bud Light and Miller Lite were that popular for that long.
Couldn't ask for a better neighbor than our brothers and sisters down south🇲🇽🇺🇸
Bud light is straight water.
Mexican beers have always been my go to.
Not Tecate light tho
True that
Sol is the true definition of a watered beer
Growing up in San Diego, drinking Mexican beer was just what we did, even today, the only American beers I buy are craft beers
@@vermiform hes more of a wine guy
Craft beers are different beast,no for all the days. The best industrial beer its modelo without doubt
Exactly! Mexican beers and US craft beers. Nada mas
Even TJ is getting in on the craft beer seen. Cerveceria Insurgente's La Lupulosa is the best Mexican IPA.
Same! Bud light is sooo nasty.
Constellation brands is building a HUGE factory in Veracruz state that will attend the east coast in the US and European market. They will deliver their products quickly via marine ferrotrains directly to Florida. Modelo will cement it's dominance even more.
has nothing to do with culture or demographics, the Mexican beer labels are simply genuinely better quality
I drink Modelo Negra and I strongly recommend Indio (Green box) if you can find it in stores as well. They are both on the heavy side of taste which is what I prefer. Lastly, Victoria is my third favorite beer. Cheers!
This guy knows
Agree..... Cheers !
Don't forget about Bohemias.
Indio, montejo, Victoria, boheimia modelo and pacifico you really can't go wrong with any of those choices .
I drink Indio w a slice of orange
The fact that I wasn’t even old enough to drink but chose modelo as my first beer because of my father. 🍺
Never heard or taste modelo but corona extra beer is my favorite.i drink 5 bottle a day and is very expensive worth 2 dollar in my country Philippines
My father is a huge fan of Modelo beer so he is happy to know that it is the best sold beer in the U.S. He always said that Americans do not know good beer if they have to resort to Bud Light or Budweiser as he tasted them both and they tasted awful
The sad reality is Modelo and Coors are a better tasting beer than Bud Light and Budweiser. So once ABinbev gave consumers a reason to try an alternative beer….. yeah those consumers aren’t going back
Are you serious, so 20 years at the top, and Modelo and Coors was "always" a better tasting beer? Give me a fre😅akin break, you guys are ridiculous lol
@@enginerunsablewhat change??
@murcielagobatman4623 at least in the military, Coors has deemed the "ggæy" beer. It's just hilarious that you see some politicians clinging onto it now like it's somehow good now since they still won't drink a foreign beer like Modelo. Just that people are so fickle, easily swayed. It's sad to see
@@enginerunsable Spot on.
No one buys any of those with quality as their top priority. It's cheap liquid masquerading as beer.
As a Latino, i just love Modelo and Coronas.
Como mexicana mi única queja es ¿Por qué en Mexico no venden la “Modelos de sandia” ? Me urgeeeeeeee solo la pude tomar en Houston 😢
What's not to like about Modelo? It's a delicious and affordable light beer. It's awesome on a hot day because it's just so crisp! It makes sense it's number one. The surprise is it took so long to get the crown.
Tbh there's nothing light about it. It's got almost 50% more calories than Bud Light does. It's just light colored I suppose. Definitely the better beer, just not exactly a light beer.
@@enmass90 I weigh 159 pounds and 65 years old and work out every day...I don't care about calories. Light enough for me. lol
ponle limon y sal! es un combo ganador
@@adauco Asi es que es buena!
They actually just recently released there version of light beer. It’s called Modelo Oro. It’s not bad I’d recommended it if you want 90 calories for a 12 ounce beer.
I’ve been drinking modelo since I was 16 (24 now).
I grew up in farm town (Salinas, CA) so the Hispanic community was huge and every party had modelo.
I loved the glass bottles compared to cans, and the foil adds a bougieness that corona doesn’t offer
Cans > bottles
Lol, you're right. I never noticed how that little foil really makes a difference, I always just felt it without realizing. It's like unwrapping a Christmas present
@@Jiggy609 cans are better if you need to “hydrate” a lot of people haha.
It’s it just the boys. Get the glass bottles. It’s how god intended it
@@cpmvmaker1 In the economy that does not wash and reuse glass bottles, cans are better, because aluminum can be reused, while crushed glass, spread over garbage, cannot.
thumbs up ~ ! especially since 16
It took 1st place because of all the Hispanics specially Mexicans consuming it. It got very popular and became the favorite among Mexicans here in the US. Social media helped A LOT in this. So that's why.
Not to mention all of the modelo other branded drinks as well like Victoria, Negra/Especial/Reserva, Pacifico, Corona(Dark and Light), Estrella Jalisco, Leon, and more. The Modelo company is making bank for having basically all the most popular mexican beers. They just don't have Indio, Tecate, Sol, or Dos Equis.
In the USA, Constellation Brands owns Modelo, Corona, Pacifico and Victoria beer. AB-InBev owns Estralla Jalisco.
Only in USA would Bud light even be considered a beer
Go to Mexico. They love bud lights. A lot of people there think of bud light as a high quality beer 🤦♂️
Bud lite is like... if you took everything thats nasty... sewage... cigarette butts... etc... put it in a blender... then bottled it... yep. Thats pretty much bud lite. How anyone can drink that is beyond me. I don't care how much you need a drink. Its not worth it.
@pdxmusl1510 Yeah, even before this whole Dylan thing I realized bud light is awful. It just isn't a good "beer". It is rice flavored beer flavored water, not beer. If you want rice in your alcohol, drink some soju or sake, much cleaner and smoother, not hop flavored water
@@poppat3238that’s a lie. It’s all modelos
@@pyro650jay5 No, it’s not Mr white guy. In Sinaloa it’s all bud’s and Buchanans.
I love Modelo. Hell, I love Mexico. I’ve been drinking Modelo since the early 2000’s.
Si Amigo!
Modelo and corona will always dominate. Especially eating food with it. I jumped onto IPA . Yet i still agree those beers are just classic
My mexican neighbors only drink Modelo beer 🍺 and that's how I got introduced to the brand. They have Modelo bottles in the trash everywhere 😅
Ive been forced to drink bud light at certain venues as it was the only available beer, I hope Modelo starts becoming the norm
Next, the left will force you to be tranny. Might as well go ahead and do it before they force you
It's starting to
I live in a bordering state... When bud light first came to Mexico... People gave it a warm welcome since all American brands are highly advertised and well. Few years later, it was compared to urine's taste.
Modelo's processing of products are different and maintain a more artisan work than bud light ...
Same as coca cola , USA 's is literally mineral water with colorants vs Mexican Coca cola, that maintains it's first based fórmula.
If only companies would look for quality and remain constant... We criticize China for this and we do have companies that are worse
Sources: believe me
@@bomega2818 everything he mentioned was spot on buddy, stop being a nationalist and try something you might like.
@@bomega2818it's definitely true, how embarrassing
how would you know what urine's taste is
@@vinesthemonkey your mom has her kinks
Something about Mexican beer that feels refreshing. If I’m at the beach a Modelo or Corona ‘feels’ more refreshing of an idea than say if I had a Budweiser or some other beer. Maybe it’s the marketing, maybe it’s the Mexican beaches that I always see in pictures that puts me in that place. I don’t know. 😂
If you enjoy modelo, you're gonna LOVE VICTORIA!
We want to thank the marketing department of Bud Light. We couldn't do it without you!
Lol
💯🤣
They literally said in the video it was happening anyway.😂
Dilly dilly
@@myfasmarine Copium.
Beer is about friendship. Everyone in US has a Mexican friend. And modelo has a descent quality.
I have tried many kinds of beer over the past 10 years and I can finally say that negra modelo is by far my favorite beer cheers!!
I've been drinking Modelo especial since i was 12 now 29 . Has always been my favorite. Brewed for those with a fighting spirit! Cheers 🍻
Mexican dads all over the country are so happy I bet
One time at a party, some one gave me a Tecate beer and the host of the party saw me and slapped the beer out of my hand and yelled at the bar to bring me a Modelo. I can see why. 😮
I prefer Tecate. I would have punched the dude lol.
I don’t know why the United States is just now realizing this I’m full blooded Mexican and have been drinking it since I was little taste waaaayyyyy better than that water flavored beer
It's good too. Depends on the palate. I've tried beers I never even thought of before, now i select different ones....dozens of them. They're all better than BL. I even did bind taste test parties with 15 different brand....BL came in last EVERY time. Hell even Coors was 5x better.
@@edwin768I'm American and have always preferred foreign beer over American, aside from our craft beers foreign beer is always better
Tecate is the worst Mexican beer
As someone from Mexico, yeah, Modelo is pretty good.
I can only imagine how well Bohemia will be received, especially toward the micro brew types.
Pacífico and Bohemia for me are the best mexicans beers
Now try “Victoria”. Really good. Many years ago Victoria was considered a beer for the poor, kind of for construction workers and such. But it always tasted delicious. And, also Mexico has “Sol”, “Indio”, and “Montejo” (mainly in Yucatán). Beer lovers have so many things to discover in Mexico’s beer menu.
We also love Mexican food too 🌮
I’m mexican myself and i love drinking Modelo Especial lmao
Modelo is a great tasting beer well rounded.... modelo especial is tops....the best....
We all know why Bud Light tanked.
Why don't you tell us what the news video does not?
@richardthomas598 well now that you asked, it's actually a lizard race using mind control to make Bud Light executives lose their minds.
Facts lmao
@@richardthomas598 go woke, go broke.
Nice....straight to the point. I like it.
Mexican beers, such as Corona, Pacifico, and Modelo, have become the new favorite of American consumers, dethroning Bud Light, which had held the title of the “king of beers” for 22 years. Modelo Especial, in particular, overtook Bud Light in May and June of 2023 and is now the number one beer in America by revenue. Constellation Brands, which distributes Modelo, reported a 6.4% increase in revenue in the quarter ending May 31st, compared to the same period last year. Mexican beer was already dominating the US market prior to Bud Light’s fall, with Mexican beer imports doubling between 2013 and 2023. Demographics also play a role, as Hispanics make up about 19% of the US population and are more likely to favor Modelo Especial. Constellation Brands has marketed heavily towards this group but is also expanding its advertising strategy to appeal to a broader customer base. Craft beers are also on the rise, and Modelo Especial fits into this trend as consumers are willing to spend more on each beer. Experts predict that Modelo Especial will remain the number one beer in America for years to come.
It's now "The jester of beer"
Pacific takes king for me. So crisp and it is very popular in California beaches ⛱️
Tried Modelo first in 2008, really loved. I need to try others varieties of Modelo beer.
Alongside with the product (Modelo Especial, Corona, Pacífico) There is another concept attached to them and it is a Carefree attitude of Mexico.
Modelo also just came out with Lime and Salt, Mango, and Pineapple and they taste awesome compared to bud light
I used to be a Corona girl, but Modelo has been my go to for a few years now
Try indio, bohemia or Victoria
I used to like Mexican type of girl now I like them afroamericans
Been drinking Modelo since i was a teen in Mexico in mid 90s everyone in states thought i was weird drinking it in early 2000s when Corona was king.
Mexico really needs to start importing more “Indio” beer. One of the finest Mexican beers
Funny how this video quickly glossed over Dylan, but it was mostly that advertisement and management that took Budweiser down. And now that customers tried other beers they may never go back.
It was solely down to Dylan, let's be honest. If that campaign didn't happen bud light wouldn't have been overturned this way.
@@talboyovGYThis video exists solely for the purpose of trying to smokescreen the fact that it was the dude Dylan Mulvaney, and solely that which brought this about. The news wants to hide that fact. It is terribly important to them to keep the trans cult looking fashionable and clean, instead of looking like a cesspool of mutilation, insanity, perversion and cruel evil.
Well, there's a point there that this was already happening, Dylan just sped up things a bit.
@@TheJhtlag there may have been an ever changing market but without question the reason the title has just flipped to Modelo is mulvaney. It may well have been an inevitably, Modelo had to have been doing things right otherwise they wouldn't have been in a position to take over but the difference here is bud light have essentially ceased to exist in the battle any longer. Modelo are in the unique position of planning how to keep miller and Coors from taking top spot, no one is taking bud light serious as their customer base has been burned
@@talboyovGYsomeone doesn’t understand business trends
Mexican beers are just as easy to drink as bud but a little more flavor.
A lot more flavorful *
The have a lower abv
i drunk Modelo after the bud controversy now its my main beer. i like the bottle design the taste the way it fits in my hand
It's simple "Go Woke, Go Broke" You went way to in depth
Modelo is delicious. That's why I've been drinking it over Bud for ages.
Tecate better
Easy answer: Know your consumers, never alienate people who buy your product.
We all know Bud Light lost their spot because of that mistake they made. Those loyal customers got disappointed and went on to drink other beers.
I love Modelo, and Pacificos. I used to drink Cornonas but they always made my breath smell lol. I been drinking Stella Atrois and Bluemoons for a cool minute now.
Modelo, corona, and tecate are my favorite beers. Haven't had any American beer, other than Yuengling, in several years
Started on Busch Light as a high school kid cause it was cheap, kept on it til I was about 22 and I switched to Budweiser. Drank that for years and got tired of the hangovers so I went to Bud Light and I drank it everyday for 15 years. But I also drank Corona and Bud Limes. The stance they took on their marketing and then doubling down on it killed them. If you've never tried another beer, you don't know what you're missing so had they not pulled that stunt I probably wouldn't have tried anything else. Now I have and I'll never go back to Bud.. and I'm sure many more people have my same story. Kick rocks Bud Light, you're finished
I can't believe you got a hangover from beer 😂
For me Modelo is my party beer, Pacifico is my Sunday afternoon chill beer.
If you want to stick with American beer Yuengling Lager tastes great has been around since the early 1800s and deserves more recognition. Just my opinion no need to hate, enjoy your choosing as we all have different taste 🍻
It’s nice to know that finally the US is drinking good beer
Model has a tradition of more than 50 years in Mexico being one of the favorites for the knowledgeable public, it is America time and the world knows greatness and today it is a fact
I prefer Dos Equis (XX) but I also will drink Modelo. Last time I drank anything "BUD" the year began with "1" Always hated the taste.
Gives me a headache. So I drink guiness stout or Modelo only now, after trying over 100 beers.
The real headline should be “How Budlight Dethroned Itself”
I'm glad americans are having a good taste with Modelo an all their variants, as a Mexican Modelo is my favourite, I never quite understood the hype for Corona which lacks of flavour. And wait a little bit more for Bohemia hit the whole US market because also is a good damn beer.
The consumer has more power than they realize.
They don't
why not?@@enginerunsable
Well. ABiv doesn't have a distributor right in America, they still own Modelo and Corona. So you giving money to the same people. Plus, if some (relative) minor PR thing happens that makes you shift, you not shifting for no good reason, just being run by emotions, not any moral standing.
In the USA, Constellation Brands owns Modelo, Corona, Pacifico and Victoria beers. They also brew their own products. AB isn't involved in any way and doesn't make a penny.@@enginerunsable
Looks like Bud Light hired the wrong ad executive. They should have said, by the way, "don't insult our beer drinking base and understand the customers". Clearly she was not listening.
I’m surprised Modelo outperformed Corona & Dos Equis esp after the most interesting man in the world campaign for Dos Equis. I’ve preferred Corona for my go to beer 🍺 for 20+ years.
From what I recall I don’t even remember modelo being relevant 10 years ago
corona is a summer/beach beer .. dos equi marketing is only targeting men
It just taste better if you like beer! I don’t really drink beer that often, but if I do I drink Mexican beer
I had my first Modello recently and I liked it
Welcome to the club
eat a lime wedge with a bit of salt sprinkled on it as needed it will change your life
I dont think there has ever been a marketing strategy based on insulting and ridiculing your customer base to try to get them to buy more of your product. Truly bizarre
❄️ The problem is you guys are so easily insulted. Like the sky being blue might insult you in the wrong day, because you'll say it's Democrat.
Bud light donates millions to veterans ( not american enough), bud light sponsors one trans woman and they lose their minds.
@@richardthomas598People are not insulted in the slightest Bud Light was tone deaf to their consumer base. They are a beer company that is their market not politics. People are voting with their dollar and taking that dollar to other companies. I don’t care if your democrat or Republican I’m a member of the Ameritocrian Party and we are all American.
@@AnihilitusYou're insulted by an ad that could only possibly have been seen by the followers of a given influencer. Or until your outrage machine told you to get mad about it.
Please. Gaslight somewhere else. I've seen that talking point repeated verbatim, hundreds of times.
Imagine being offended by something that’s printed on a can, which you’re gonna throw out a few minutes after you open it.
Bunch of immature babies
They hate us but can't live without our beer, food and hard work
I love the last part, we should think about these brands just as Americans as we treat other brands 👍🏼 lots of Hispanics born here and they love America just as anyone else.
I drink my first modelo can 30 years ago the taste never change 😊
Viva Mexico!!!! It has always been the #1 American beer.
I genuinely believe "it's modelo time foo" greatly contributed to Modelo's rise
Been sober since January 19th 2023… glad I’m sober but must admit I miss Modelo time!
Im drinking Modelo right now and i just come across this 😂😂😂
Modelos adds are very clean. Oddly very relaxing to watch. Kind of gives off a feeling that the beer itself is clean and relaxing which it is in my opinion.
Yeah they embrace machismo
Medelos I noticed in web search is vegan which can be a plus as some beers & wines add chemical's & thinning agents like isinglass eg Guiness
The old adage holds true:
GET WOKE, GO BROKE.
This should be renamed "How Dylan and the VP of bud light dethroned bud light"
I think a more interesting question to ask is “How bud light managed to stay on the throne this long”
good funny marketing.
Marketing and patriotism.
Low standards among drinkers, Cheap, excellent marketing with a dark blue label to give the cold aesthetic, so light that featherweights can show off to their friends and pretty disposable beer at parties.
I'm curious how much bud light advertising and sponsorship with pro sports have also do with its demise. With the political views of pro athletes and owners. 🤔
@@harleyharleyharley good point.