Roll Forming in The Great Depression: The History of Dahlstrom Roll Form (Part 5 of 8)

During the 1930s, Dahlstrom experienced financial hardship and bankruptcy. Like many businesses, the company was overextended because of the booming 1920s. When the crash came, the tremendously depressed construction and building industry caused the market loss of Dahlstrom’s main product.
In New York City, however, construction and building were still going on and the Rockefeller Center, then under construction, kept Dahlstrom’s doors open thanks to orders for 1,000 of doors. Paneling was also furnished by Dahlstrom for Radio City Music Hall. Dahlstom also got into the big housing projects in the New York City area at the same time. Metropolitan Life Insurance Co. began investing in housing, and Dahlstrom supplied the elevator doors for these projects.
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