ABA Members Business Origin Stories: Esther Lee, Asian Founded

Meet Esther Lee, a distinguished premium member of ABA and Founder of Asian Founded and learn about her business origin story.
Esther started her career as a TV news reporter in Los Angeles, the #2 market in the nation.
After 6 years in the industry, including a career change to producing shows, receiving her dream job offer, covering presidential elections and even moderating an AAPI Presidential Forum, Esther launched Asian Founded, a social media agency working closely with clients within the API business community and/or hoping to promote API excellence.
Simultaneously, Esther began highlighting API businesses on social media and within a year, Asian Founded's platforms garnered 80,000 followers total.
Follow the journey on IG, TikTok: @asianfounded
Want to share your Business Origin Story? Become ABA member at: www.abala.org/join
Video shot & edited by @citrusstudios