@@fsstfaigmbsatftihpasmblibsbapk but SM actually still can manage f(x) if they want to, but too bad china-korea relations get worse so victoria cant promote with them, and krystal clearly said they wont promote without full member
@@twice_velvet how so? There comebacks have all been kind of been robbed... their tracks all have the same shooting style (all made in a box basically), while Gidle and their other groups get real MVs.
@@lunarialoonatic even with the box style, all they're mvs look really nice and are well produced. they have amazing songs and they had really good promotions when they initially debuted. there's nothing a company can really do if a group doesn't catch public attention. and the fact they even continued to push clc while not making major profits is kudos for them. unfortunately tho cube is under new management and they've already stated they won't be putting the same energy into clc. it's probably best at this point for the girls to pursue their own individual careers.
that honestly pisses me off. like how do you manage a group and /not/ know them? like at all? it's not like she ever hid the fact she's thai, she doesn't even look korean. hell, new people who react to clc videos realize right away in "no" that she was thai because of the thai lettering in her scenes, managers spend most of their days with you? straight up trash management.
Right it’s hard to get crystle is like $250 on eBay with photo card . I got the 2021 seasons greeting sealed unopened . Haha maybe it’s value will be millions one day
Lol they have been selling 2-5k for 4 years in a row so it makes sense why they are not reprinting albums. yall cant just scream RESTOCK ALBUMS every 17 new cheshires came in.
Exactly.. and do you remember when KARD Jiwoo told Yeeun that Cube contacted DSP to ask about something regarding the show, or what stage they were preparing or smth, and Yeeun got so embarrassed and apologized to Jiwoo. It was so heartbreaking to watch and now knowing this just makes it even worst
Thats literally for 95% of the shows, when will kpop stans learn that idols are invited, the companies aren't staying at MBC/Mnet's door asking for a place for xxxx idol in a show.
@@reyanime it does happen but is not so easy, usually big 3 companies have bigger connections, even with connections doesn't guarantee that the PD accept it, especially when it comes to smaller groups, in most cases the groups/idols are invited
The korean public didnt like Hobgoblin and even accused Hyuna of manipulating/possessing the girls. Hence the Where Are You? comeback was like an attempt to save their korean fanbase, but it didnt work
yeah that's why I made sure to not say they got popular, sure they had a break through in the main scheme of things but for sure weren't super popular with the korean public
@@jihoonscarat Yeah, like you had mentioned in your video, their previous title tracks had charted on the Gaon digital charts(on the low end, but still) but "Hobgoblin" never charted at all, which broke the streak. I think Cube panicked which is why they went in a different direction.
And I remember where are u was released in summer so they had to promote summer kiss. Does that make sense no sane person would release where are u? A autumn, chill vibe song in summer.
@@sunner. that's one bad batch of the blue-box backup group....i cant understand how any of the fandom for cube's group can still backup that blue box after what they have done to all the groups
I remember when I first got into CLC back around black dress Era and I wanted to buy all of their older albums, but fr none of them were in stock ANYWHERE!? I also vividly remember the iTunes issues, most of their albums except for black dress and their Japanese ver. Of pepe were not up, and even when No and Me came out, Me kept on getting taken down!!
I know right! I got their Crystyle album a while back when it was still in stock, then I had to downsize due to personal reasons and sold it thinking I could just get it again...yikes how wrong was i
@@jihoonscarat ahhhh! It obviously wasn't ur fault cuz like who would think that an album would go out of print unless it was so old? I just remember looking everywhere for Crystyle and fr everywhere it said unavailable
Yeah sigh I'm so upset cause that's one of my favorite album of theirs cause the b sides are amazing and I really want to have to own it. But I'm still happy I have their No.1 and Black Dress
@@jihoonscarat yes! That album had such amazing b sides 😭. I just remember going to Korea back in 2019 and I thought I would've been able to find it maybe, but fr everywhere I went, they only had Black Dress and No.1
Don't tell me the out-of-print albums were already sold out in 2018. I still had hope to buy them haha. So far I have Helicopter and Black dress. No. 1 is next but after that it might get interesting to find others...
I feel that Sorn should have had a say in the marketing for CLC. Her ideas are good, she understands how the industry work and fandom mindset. I feel that if Cube would have listen to her CLC wouldn't be in jeopardy.
@@pennymikk I understand why you didn't like it. I think it's not anything special imo, but it's one of those simple songs that you listen during a car trip or something like that. it has a sound a little bit generic and because of this the song may become boring after some ratings, so i can understand why you didn't like it. I hope sorn finds a more original sound that express herself better in the next songs. i think the song sounds good and it's very listenable but it's one of those tracks in which if you don't put some spice, something that makes the song distinguishable and fresh you really get bored listening to it. the music video was so cute even though it was self produced because cube is shit.
@@pennymikk you can’t blame sorn for the bad quality, she had to do everything by herself and cube doesn’t give two shits about the members and the group collectively as a whole.
its pretty obvious to me that cube didn't want to do any of the hard work to fix their own mistakes when it came to clc. They mismanaged the group and rather than work hard to rebuild interest outside of their core fanbase, they threw their hands up and moved on. its sad because cube has really good talent and for them to just give up on a group of girls like they're disposable is really cold
Pure negligence. The literal lives of these girls are in their hands, with contracts that lock them out of any "competing" activities, Cube have a friggin' _responsibility_ to provide the members a living! The company _reason for existing_ is to do promotion! YOU HAD ONE JOB!
The lack of communication between companies and the artists and fans is one of the biggest reasons groups """"flop"""", why they fall apart. Cube keeps ignoring everything the fans and the girls want, and they took so long to say anything about things they should've talked about, or they completely ignored them. I see this times and times again, and it's heartbreaking. I'm not a fan of CLC, but I've been kinda keeping up with them ever since hobgoblin, and i was SURE they're gonna make it big, and i was kinda excited for them, they finally found their sound... But cube messed it up. I could talk about how companies ignore fans and their artists for hours, because there's so much stuff i could say about so many groups. I'm really glad you're bringing attention to these things.
@@ndj9576 I wouldn’t say total flop. Hoboglobin actually did pretty well if I’m not mistaken. The problem is that instead of Cube sticking with the concept, they made Clc change again
I honestly think Cube regretted debuting Clc the way they did and just wanted to give up on them. But they wanted to avoid ruining the company’s image by just disbanding them or leaving them behind. So they wanted to seem like they tried to make them popular without actually spending money and resources to do it. So that people would think Clc simply wasn’t popular or interesting enough to become a mainstream girl group. And Cube wouldn’t look like that bad of a company. But you know, they failed. Because Cube is trash at almost everything
CLC were not as successful as other cube groups so they were not managed as well then they were unsuccessful because they were mismanaged. It's is an issue of the chicken and the egg. Who knows how well they would have been managed if they did really well early on. Who knows how successful they would have been if they had been managed really well. There are so many variables that all went wrong and we will never truly know why
Way too many variables I will say the first mistake was their debut concept and song, it wasn’t a bad song but the cute concept was over saturated at the time and they should’ve came out with something that would’ve made them stand out. And I know they tried that bc minute was girl crush but there’s more than cute and girl crush and they should’ve worked harder to develop a sound and concept as well and more effort put into their debut.
Even if we don’t talk about the debut being unsuccessful, they were definitely hitting it with hobgoblin. But what did Cube do after that? They changed the concept 180 degree 🤷🏻♀️
@@pepperyiyi they didn't though. Hobgoblin charted on billboard sure, but it did badly in Korea compared to their previous releases. And in 2017, a Korean fanbase was seen more important than an international one. So they jumped on the ballad bandwagon which sadly didnt do well. Also I think even the members have mentioned not liking hobgoblin much.
@@kinare1853 Actually the girls enjoy the harder hitting songs and contribute more into them like Elkie helping with the styling of Me, Sorn’s PowerPoint for Hobgoblin, Eunbin learning how to pole dance for Black Dress, etc. While on the other hand the girls really don’t like their cuter songs. They always cringe when Chamisma or Eighteen comes on.
idk how queendom works, whether mnet invited gidle or if they asked cube for a group and they recommended gidle (coz both gidle and clc were eligible to be on that show) BUT i think clc not participating in queendom was one of the worst things that could happen, first of all it aired in 2019 which was a year that clc was the most active imo and a show like queendom was literally perfect for them, a show that's for girl groups who haven't quite caught the publics attention fully and an opportunity for clc to show their charms on a larger platform... but they did not go.
Mnet decides who comes, not cube. Also road to queendom is for groups that arent doing well, like road to kingdom. Queendom and kingdom are for groups that are doing fairly well.
@@Gym0t Lovelyz and Aoa are pretty successful in Korea. They may not be huge internationally but in Korea they are big. Before queendom Lovelyz sold 54k albums with their latest album and charted decently well. Their song Ah-choo is one of the longest charting girl group songs on melon. Aoa was known for having multiple digital hits in Korea as well such as Heart Attack and Like a Cat.
@@Gym0t omg were middle tier in Korea. Clc was not. Their sales are around 10 to 15k and they have bad digitals. CLC was as popular as weki meki, gugudan etc. They could be invited to road to queendom like Pentagon.
@@Gym0t why not buy helicopter? It still managed to get 15k which is pretty low but is still in stock. Demand and supply. Production probably costs way more than what demand is so they're not printing. All I've seen on videos talking about CLC's management is just passive aggressiveness towards idle. I'm not talking about you specifically because you seem to agree with facts but these videos are just... not it. Its just people coming and hating on idle. But the second clc has a comeback they're nowhere to be found.
@@Gym0t You're right about Lovelyz and Aoa not being in their prime time during queendom, but everyone on the show were names that good chunk of the korean majority would recognize (Oh my Girl included). At the time Oh My Girl charted pretty well(with secret garden and remember me). As for creating a show for successful groups...i think a lot of the groups at the time were around high midtier-ish, I think Mnet couldn't create another produce but they wanted to do another survival show idea. They invited popular groups so they would get higher ratings and more buzz across the community. Higher ratings = more money. This is just my guess about it.
honestly if cube kept up with similar concepts after hobgoblin they would've gotten a headstart on the girl crush concept and definitely would've been more successful
the korean public didn't like hobgoblin the song only charted in international but total flop in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win korean fans heart again because koreans usualy like that tipe of song
@@ndj9576 it doesnt really matter. Hobgoblin is now one of the most famous kpop songs, even for non kpop listeners (granted i knew the song before i even knew what kpop was)... it's an absolute monster icon of a song and it'll be remembered as one of the great kpop songs in the future. It was their best comeback at the time, and even tho it didnt chart, the song did extremely well. Where are you? on the other hand was a total and utter flop. Cube wasn't even able to realize that Hobgoblin was the way to go. The girls also absolutely loved the concept. so yeah. if they continued with that route they would have been extremely successful by now.
I think after watching videos about DIA and CLC I have realized that a group will have many troubles if they do not have a solid concept. It’s a huge downfall of both groups, if they picked something then the fans would know what to anticipate for new releases. Where Are You is an amazing song but I am just baffled at how it was a TITLE TRACK right after Hobgoblin. It would have served better as a b-side that was promoted alongside a different title track to show CLCs versatility (like how RV sometimes does with a b-side). I think their whole career could have been so different if they had released another Girl Crush track that year.
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song
@@ndj9576 that’s true but I don’t think flip-flopping between concepts was a good idea. They gained two different fanbases and it’s impossible to please both
@@shycherrygirl korean fans are still number 1 priority not just for CLC but all kpop groups. i think that's why they need to win their korean fans heart again by released 'where are you'
@@ndj9576 yes but wasn't where are you released in summer time and didn't do well so they promoted summer kiss song. Like cube really did that to them. Where are you in summer ????? When Red flavour was charting in Korea as hit summer song
@@ndj9576 I Like It should’ve have been the title track. It would’ve have been a balance between Hobgoblin and Where are you. It was a cuter concept with a bit of edge that I think had potential to pretty good in Korea. But honestly I think any song they could’ve done would’ve done better than Where are you
Clc really deserved better, like all of the members have their own good charms like seughee’s vocals and seungyeon’s dancing and yeeun’s rapping and yujin’s cuteness and sorn’s marketing (which is sad bc cube is supposed to do the marketing but we all know they’re trash) and the rest of their charms and their music is SOOOOO GOOD but sadly they’re underrated bc cube dosen’t promote them properly and when cube saw that the girls got more attention when they came back with hobogoblin they should’ve stuck with the concept but they didn’t, to say it basically: clc got really mistreated by cube and cube’s trash
CLC had everything the had the talents, the visuals and the personalities. And most importantly they had good music, they only lacked one thing and that is good management and that is Cube’s fault.
Here's the thing. CLC are rather unsuccessful DOMESTICALLY. 1.Due to the mismanagement mistakes that they have dealt with from debut to now,they weren't able to make a stable fanbase in Korea and got overshadowed by so many artists. 2.Cube had so many opportunities to benefit the group.Giving promotions to boost their international fanbase,restocking their albums and have them participate in shows like Queendom.THEY JUST DIDN'T and we all don't know why. 3.If you are asking why they rarely win at music/award shows,they were mostly competing against groups who did DOMESTICALLY better than them or the competition is too tight.People know who CLC is but they prefer cuter concepts so yeah.(Or 50-70% percents of K-pop fans are casual listeners than actual fans.) Just because your artists has gain more views compared to others,that doesn't mean you're bound to make a one smash hit in the industry in one go. 4.In conclusion,Cube is the problem why CLC are wasted in Korea because they practically gave up on them.They weren't able to have a world tour,an actual lightstick,a full album or even recognition in their own country. Thus,it leads to why CLC is unsuccessful DOMESTICALLY.
I think when Cube released Hobgoblin and saw success in the West they should’ve capitalized on that. I know Korea is the priority but it’s better to have success internationally than no success at all. For example ATEEZ originally wasn’t popular in Korea. However some predebut projects they did got some attention in the West. So their company, KQ, promoted in the States and Europe. Their popularity grew and grew and eventually grew in Korea as well. Now they’re doing well in Korea and internationally. I think if Cube had done it more like this CLC would’ve been more successful
That quote the staff told Sorn is bs. It's true to an extent, but its the company's job to get merch, restock albums, promote, book appearances and come through with their promises of activities. The girls job is to perform, not do everything themselves. It's heartbreaking to hear it because they're extremely talented and had so much potential. They girls even had to beg to try a new concept and their idea worked, but the company went back to their old ways and didn't even promote them. The company failed them horribly and tried to imply that it was their fault.
@@twice_velvet and it seems like you have a high degree in business school? they did everything pretty much wrong, at first, second and third. that's the conclusion most people who have watched this video and followed clc have made. "its business" is the kind of reply i see when people present facts of multiple blunders a company has made over and over and people don't seem to get it.
@@kep1iancheshire187 to me at first they did a good job promoting and getting the girls out there through pre debut. they had a consistent first yr, but even with the good promo they failed to gain any real traction. and in 2019 they did 3 quality comebacks and still remained at a medium level of popularity. they have a small dedicated fanbase and a bunch of casual listeners who say they're underrated but don't buy anything and then wonder why the company doesn't put more into them. clc operates on a negative and has been for a long time. there's no denying tht their management has been iffy, but the company continuously put more than they really had to into the group (and with the management change, it sounds like thts coming to an end). i will say cube could have been better about getting them on variety shows and at least trying to get them more cfs or brand deals.
@@twice_velvet it wasn't good promo. check out their early music videos. low budget af. same goes for their early albums that were imo mediocre to say the least. first love was good though. then you have all the hiatuses. 9 months hiatus right after debut. that is not good promo. cube pushing the cute concept for several comebacks even though they did poorly with that and had tons of competiton from groups with similar concept but bigger agencies who promoted the hell out of their groups, like jyp with twice. it's true that clc doesn't sell well when it comes to physical albums but they are popular enough to chart in on billboard top 10 world digital albums and singles every comeback the last 2-3 years. so the interest in them and their music is there but cube fails them everytime clc manages to gain some attention and interest. the album sales are increasing every comeback too. 2019 was a good year but then followed by another 1 year hiatus. "me" and "devil" comebacks in 2019 were digital singles only, so no physical albums could have been purchased. and fans can't buy albums that don't get restocked or printed.
as a cheshire for years now this made me so emotional the clc girls including elkie deserved so much better way better both kpop and cube didn’t deserve them and their amazing talents
I remember seunghee saying adults would tell her that being a good leader meant she should be stricter to the members and that she wanted to change leaders because her being leader affected her relationship with the members
It was on a live or something. She was talking about it with either all the other members or maybe on Sorn’s channel? She remarked how her relationships with the members were strained so she gave it up. She was less stressed. You know what Sera Ryu would say about that? The company must....suck. 😏
I would love a video like that about LABOUM, before they officially disband after their contracts end DDD; LABOUM and CLC have the same problem of out-of-print albums, also LABOUM was supposed to comeback in like October... where's the comeback?
I still follow LABOUM on Twitter, their fan interactions are so low nowadays, its so sad to see. 300-400 likes after DAYS after posting. I thought they were going up but then i feel it all fell apart after Yulhee left(among other things)?
What the group plans to disband?! But they are one of my favs as I’m sick of all these girl crush groups (still follow and Stan some) and I love their cute concepts. I have been curious on where they went. It would be sad to see them meet the same fate as Gugudan. Same with Dia, another group I’m worried about
In general, I feel the biggest issue is that Cube never really invested in building the "branding" of the group. I mean, there's a lot of people saying "I´m not a fan, but I like them and I think they're really talented" and it's like... wait... if you like them, why are you not a fan? And I think the reason is Cube never helped to create an IDENTITY, they never nurtured the bond between the group and the fans. I see many people say "I LIKE CLC", but few say "I AM Cheshire". Personally, I started to get interested in kpop this year, because of the quarantine time watching UA-cam, so I didn't have any previous preference for a particular group (I didn't even know any groups), and as I explored the genre, CLC became my favorite. I'm so impressed about their versatility, but I realize that probably that's what hurt their career so much. Now I'm really commited to following them in whatever projects they have in the future, even if they won't be together anymore.
That is very true. I'm a Cheshire, but I think Cube''s problem was in the beginning they kept changing their concepts so like you said they really had no identity. It hurt them and many say they like them, but that's it which has hurt their sales tbh.
I think maybe they like artists themselves but not the music? I like the members of Got7 a lot from what I have seen of them so I tried to support them. However, I just could not connect with their music. 🙁
@@purplefire8140 yeah, the thing is that CLC's music is so varied that the most probably is you find something you love and something you hate. And that inconsistency has probably dissuaded a lot of people from actually stanning them.
they had so much momentum and they are so determined, i swear if they had the money they would just make their own comebacks They we're becoming one of my ult groups, until the Elkie news, I'm glad she was able to put her foot down and do what was right for her! I wish them all the best on whatever they choose to do with their careers for the future!
Okay buckle up! Let's start at the beginning, Cube tried to do the cute concept with CLC in a year that was flooded with cute on top of that Twice coming out the same year was a big hit to CUBE and the girls. This has NOTHING to do with either, Twice was just a true monster group. This being said everything after was CUBEs lack of know how to act. The culture in Korea was moving to idols being in the public eye 24/7 and they didn't let CLC do this. And while Sorn noted once the album is out it's up to the girls to get wins, before that release there is A LOT that goes into it. Announcements, teasers, idols on shows and radio hinting, hell even having their nail techs post pictures of the nails on insta helps and yet CUBE did now of this and the girls had no idea this should been done. All in all CUBE was hoping for an "easy" cash in with a cute group to go with their hip hop group and boys. When it didn't happen they peaced out. I also want to note, when the video of Sorn talking about her and Elkie's pay being so much less verse the rest of the group I notice CUBE really started moving towards focusing on getting a new girl group out. They didn't like being called out for sure.
The story behind the leader change was discussed in one of their reality shows. It can be seen as another example of mismanagement of the group. Seunghee was told by her superior(s) that to be a leader means 'you can't be friends' with your subordinates. This resulted in her being isolated and stressed out, and the cohesion of the group suffered. After the leader change she became close with the other girls.
@@cbcimutebi5564 I've tried thinking and searching for it, but I can't recall or find which show it was. Seunghee was sitting outdoors on a chair, with grass in the background, and there were no other members in the shot. I'm sorry I can't locate it for you.
Unfortunately it's extremely common for companies to debut a group, expect them to just magically do good and then if they don't they will start promoting them less and less. Which makes zero sense, if you want a group to do better obviously you do it by promoting them more, maybe you try new things (not new concepts, I mean sending them to variety, debuting a subunit or a solo member, having them act and so on). Because you need the group to both get new fans and for the general public to notice them. CLC got none of that. From what I see Cube had no long-term plans for them, they're just doing everything almost as an afterthought. I'm seriously concerned with how detached people who run these companies are from how their decisions affect their idols. I imagine they start multiple projects, then look at the numbers and focus on the money makers and let the rest slowly die out because no-one wants to deal with it? At least that's what happens at my job, where we sell products. And these companies absolutely treat their idols as products (instead of treating them as employees) except these aren't some boxes in a warehouse that can wait there indefinitely, this is real people's lives and careers they're playing with.
unfortunately you're not wrong. kpop companies absolutely do treat their idol groups like product lines and if they don't make money, they get less money allocated to them :'')
It's enough to look at the stuff the girls are doing on their own to see that the reason they're not successful is 100% because they're mismanaged. As artists they got it all - they're talented, hard-working and got a good connection with their fans. The reason why they got the success they do have it's due to the things that rely on the girls themselves. If Cube actually did even the bare minimum the right way, they could have been as big as Mamamoo and (G)-Idle are now. I really feel the Helicopter cb could have been done a lot better, you can just easily tell that Cube gave up on the girls even without reading fans comments and threads. At this point, Cube do as little as they can just so the girls doesn't sue them and I'm SO GLAD Elkie did what she did - they definitely deserve a lot better! I don't blame (G)-Idle for the CLC's mismanagement, I'm just happy they didn't get the same fate and I hope they will continue their work successfully, especially knowing the girls themselves are friends (and let's be honest (G)-Idle ahs problems of their own with the company).
Just on point. Thank you. Without Soyeon, (G)I-DLE would have faced the same fate of CLC but that girl knew Cube is gonna do Cube things for any of their groups unless you take things into your own hands. Fortunately, that paid off for (G)I-DLE but many try to overlook it by saying Cube promoted (G)I-DLE better (to some extent, I agree but not totally).
thank you for not blaming gidle and thank you for not comparing gidle's success with clc. i've seen a lot of scorned clc fans (and i don't blame them /too much since i know they are hurt) constantly compare idle to clc just bc they are both girl groups under the same label but never to ptg or btob. the only reason gidle even got to debut and not have it delayed is because soyeon wrote their debut song. gidle had no predebut promotions (cube didn't want to invest in their girl groups to no one's surprise) and the girls were so uncertain of their careers, they made a promise to at least enjoy for 3 years. they really thought 3 years were all they were going to get under cube management. i feel so sorry for how badly managed clc was, they deserved so much better TT
CUBE is to blame 1. They are the main reason CLC has low album sales, they never restock their albums for fans to buy them. 2. Never invested on even making merchandises for CLC to boost their income, they underestimate cheshires and CLC too much. 3. They NEVER try to promote CLC overseas where the girls are evidently more popular. An overseas tour would surely give them loads of money so what's stopping them???? 4. They just dont care at all. They never release official statements regarding clc unless their reputation is involved. Isnt it their job to protect the idols whenever they got caught up in issues?? Because I have never seen CUBE do that to CLC. 5. They manipulate the girls into thinking that it's their fault they are not "successful". That's a major red flag. It's like a parent blaming their child for being a failure when they are the ones who should support and help them. Why are people still overlooking this issue?????
This video is very good, especially the way you structured it and chose the important parts. I really agree with the other comment about how it's a chicken-egg problem, and I believe at some points Cube completely messed up (like with the comeback after Crystyle) and then they didn't even try anymore because 'their not bringing in money, it's to late to fix that'. They could also suffer from the same as Got7, that their company completely focuses on the new group since the old one will disband sooner and therefore any investment in them isn't as 'long term' as in the other (although CLC still had plenty of time to be successful). I don't know whether the group will now continue or all split ways (with Cube probably), I just hope everyone can express themselves and do what they want after all these years.
First off, I agree that 99% of the fault of CLC's position falls on CUBE. There's a DIRECT comparison available with Dreamcatcher, who also started with a cute concept, also redebuted/rebranded into a more mature and challenging concept (during the SAME WEEK in January 2017), and also are much more popular overseas than in Korea - and are now one of the bigger girl groups - completely due to smart and consistent promotion and development. Had CUBE followed the Happyface Entertainment playbook, CLC would be in a lot better position today. That said, I don't fault CUBE for taking weeks to respond to Elkie's legal letter and statement, nor do I fault what they did say for being brief. This is the world of attorneys and corporate HR management. Elkie certainly tried to work things out in private before her legal letter was made public, before the rest of the world knew anything was up other than her absence from activities in November & December. Once Elkie's attorney filed her claim it was not in CUBE's or Elkie's interest to say more publicly as it could impair any chance for a settlement. Closed-door negotiations went on between the legal teams, an agreement was reached, and CUBE said all it had to say and nothing more. They were never going to address Elkie's charges in public unless the situation went to a full-fledged court trial, and I am sure the settlement includes a non-disclosure agreement that will keep both CUBE and Elkie from talking about the situation. Indeed, asked about the last three months in an interview for the BayPlus+ magazine photo feature she did, Elkie would only say she has no regrets and is looking to the future. How this played out is textbook corporate/legal procedure for when an employee leaves a company in a dispute. As much as fans might want, we were never going to get explanations or apologies from CUBE.
Cube is entirely at fault here for ruining CLC. Ofc the group itself also has responsibility for growing and keeping a fan base, but even if a group isn’t the biggest, at least having a stable fan base could be done if Cube actually cared. I still love CLC and all the girls and I hope they will continue on outside of Cube.
I'm so upset they disbanded and all because cube can't manage them! They were so talented and they deserved better treatment. I hope in whatever they do now, that all the girls will be treated with respect and I hope the each find success 💕💕
4:16 Lol I remember when the Jp ver of high heels was uploaded and some commenters thought it was a fan made edit although it was on their official Japanese page 😂
watching sorn talk about not having a lightstick and seeing like moisture in her eyes made me so sad, they deserve so much better! they have so much talent
the fact that someone can totally make a video only talking about cube questionable choices with clc and that video can easily have one hour is so depressing
If I remember correctly, Cube had a lot of internal power struggles amongst the employees/leadership and financial issues (due to Beast, now called Highlight, departing the label) in 2016. I imagine it was part of the reason why CLC and Pentagon wasn’t really well managed at first but then they continued to do wrong with CLC. I don’t think Cube is great with Pentagon either but they’re still doing a better job with them than with CLC.
I remember when the La Vie En Rose drama first started. I feel so bad for everything that these girls have been through. This was an excellent video, just like always!
Sorn: The person who has to do well is us, not the company, right? Me: I mean... yes. But... Sweetie... how in the hell can do you well if your company does not do well either??
Honestly you can’t help but LOVE Where are you? It’s definitely a bop at night in the car by yourself. In my opinion, CLC deserves better, it’s not fully CLC’s fault especially since they ALWAYS perform and promote themselves exceptionally. Cube is to blame for not doing their job or caring. I full heartedly believe that CLC are trying to get out of their contracts as well. I could be wrong but I just have a gut feeling that they had enough. Also one thing, GG writing their own songs was not a huge thing until Gidle made it a huge thing (to me) now everyone believes/expects every GG should be self produced which isn’t the case or fair because not every group has that liberality.
I like it, but i can see why some people don't since some people have a certain type of music style while others listen to anything. And I mean I wouldn't be surprised if they were trying to get out from that contract. Regarding the last point. Yes it is a newer things for rookie groups to work on their own songs while maybe bigger/older groups like EXID and Mamamoo work on their own things. There is also the case of smaller groups making songs to try to stay afloat like for example DIA
@@jihoonscarat I think what I meant by my point is that some not all people bash other groups or members in groups for not contributing into writing their songs. It’s not like they have to and if they don’t want to and it’s not fair for people to bash them or talk badly about them or the group because they don’t.
In reality, it's the agency's job to provide everything for a group they debuted but in Cube, there is this unasked culture of self-producing, self-writing which I don't understand. Not every group can be self-composed and Cube should know it. It seems Soyeon, as a leader of her group, knew what awaits them if they were to rely on Cube for songs. In that sense, we can say CLC was a burning example in front of the newly debuted (G)I-DLE to create their own identity through creating their own music. It paid off with Latata and Hann.
Clc is literally my ult group and i cannot stand this dumb behaviour of companies like seriously. CLC is such a well rounded group and bc of this mistreatment they will not last longer then the 7 year ban and another amazing group will just be destroyed and forgotten. I am so so annoyed at this fr we fans could manage them better or get ppl who would do that
Just wanted to say something about CLC's artistic contribution. Yeeun always writes her verses , she also took care of thr concept in "helicopter". Yeeun wrote "i like it" and Yujiin and Seungyeon designed the choreography. Same goes for "to the sky" the girls made the dance on their own. It's just that CUBE is trash basically and doesn't want to contribute in the least to promote the girls or at least fix their shitty mistakes. CLC talked about not having the opportunity to express themselves artistically in debut days. Hell , even fan content and lyric videos were copyright striked in debut days.
It's my favorite CLC song and one of my favorite Kpop songs overall. I think maybe though another group should've gotten it like Lovelyz or Oh My Girl or a soloist like Yukika though... I love it as a title track so I don't love the idea of it being shoved into an album which is why I instead suggested it just go to another group... it's a REALLY good song. CLC didn't do well with Hobgoblin domestically at all though so I guess Cube didn't want to immediately keep going with that concept even though they really should have, CLC fits that concept so much more than they ever fit their original concept or the one for Where Are You?... like, they can do it well but they shine the brightest with the harder hitting stuff.
I love clc and if their albums weren't that hard to find I would have all their albums, it's so sad that I can't buy them as I always wanted to help them get somewhere, but I was only able to find black dress, no. 1 and helicopter for prices below €100 and there definitely is a demand for them I don't get why cube doesn't reprint them at all
I'm not a fan of CLC, I support them cause they're friends with Dreamcatcher (my ult group), I always include their MV's in my streaming playlists and vote for them when I can, but I don't really pay attention to them so I wasn't aware of their situation until the thing with Elkie blew up on Twitter... It's heartbreaking to see so much talent and potencial being wasted. Since I don't keep up with them I might not understand the full story, but from what I've seen in this video and what I heard from a Cheshire friend, it seems like the issues are a chicken and egg sorta thing: they weren't successful at first, so Cube gave up on them, but then they couldn't become successful cause Cube gave up and wasn't managing them properly. It really intrigues that sometimes the company seems to miss opportunities on purpose. For example: CLC seems to have a pretty decent international fanbase, but Cube doesn't try to capitalize on that, which KARD's and DC's companies did, with a considerable amount of success. And even Yeeun's thing, I watched Good Girl religiously every week, and she was one of the fans favorites, yet, Cube ignored the hype she got from the show. I get so tired thinking about all of this, can't imagine how Cheshires must feel... Anyway, I hope that those girls can get the hell out of that company and find happiness doing music somewhere else or whatever they decide to do after.
CLC had no _group color?!_ What was it with management companies in the 201X's?! SM not giving promotions or a friggin' fandom name? f(x) had their color and light stick, at least. Both cases, too little too late...these gestures by the company came shortly before both groups were abandoned altogether!
In short, Cube picked all the wrong decisions for CLC. They always let the hype down whenever CLC is having THAT hype moment. They didn't do anything every time CLC gets the attention.
14:27 hi! I'm a cheshire, there's no more merch, just to clarify! 22:13 even in the debut, yeeun had a LOT of hate and cube never did something, yeeun was 16 at the time she received hate she was a minor at that time and people were calling her b1tch 29:54 they didn't even do one for 2020 and cube did NOTHING. cheshires (clc's fans) understand why they didn't published the 2021 one and is maybe because Elkie is in the video, elkie's lawyer publish the lawsuit on December 25th and the 2021's videos were uploaded on December 31st so cheshires understand that cube didn't published the video but not even one for 2020? the good thing is that they published a letter for 2021 so at least something!
The thing that makes me mad as well is how Cube completely ignored CLC's international fanbase. Granted, Korean fanbases are very important, but it's obvious Cube didn't care about promoting them well in Korea, so they could have focused on gaining more international fans (Loona, Dreamcatcher and Kard are some groups who have made this work pretty well). Instead they sabotaged CLC's career and kept them from getting as popular as they could have been. Also, Elkie could have been promoted much more as the Chinese member and Sorn as the Thai member. CLC has a somewhat good fanbase in both countries, had they been promoted there they could have done much better.
What I feel is like: When CLC debuted the trend that was good for sales was the cute bubbly concept. So they thought that making a cute group was perfectly enough. The problem is that they just put CLC out there and expected them to gain money and popularity just like that. As if just by existing people will throw their money at them. Second the cute concept was already oversaturated by ggs. Everyone was making cute concepts. After that, trends move to girl crush concepts and once again Cube jumped into that train late. Like that's part of the companies job. Not just creating music but knowing what will sale better in the market, they were so disconnected from the public and what sale well at the time. Once they realized what the market wanted they gave this good saling concepts to newer groups under the label and pushed clc on other directions trying to avoid competence within the company. Like that's dumb. Gosh I really hate them for being so bad at their jobs, like, you realize people were paid for these things right (?) Like how on earth do you get paid for doing your job wrong????
I wasn’t aware of clc's journey, this is so sad :( they have been around for so long they should’ve been big by now. It’s so sad that they held their group by themselves, it must hurt so so so much seeing the company giving the other groups attention but ignoring their existence :( ugh this is really horrible I really didn’t know they went through all that, thank you for talking about this.
I actually did not know for a while either until Clczone uploaded a video that I don't remember the name but there was one section of the members making faces whenever chamisma was played.
I think the failure began right from the beginning and snowballed towards their end. CLC from the start never had a clear color as a group which is then followed by too much drastic flip flopping not only concepts but sounds. Red Velvet for example change concepts often but their music never stray too far away from their essence. I also cant help but think that the members are not cohesive with each other. Sure they seem like good friends but on stage, they dont seem to be blend all that well. Some look stiff or slightly awkward with fierce concepts and the other half despise the cutesy concepts. Cube completely failed to find a middle ground that could highlight their strengths and not alienate their audience at the same time.
CLC has this song called "I Like It" and it slaps so hard 😭😭😭 saw the music video of them in those blue outfits and was OBSESSED (edit: lol she put clips of the mv in here hahahaha)
CLC had so much potential to hit it big. I discovered them during hobgoblin I remember I clicked on the MV because Goblin Drama came out that year. The song was so good and I was looking forward to their next comback but they never came back. It wasn't till later I found out they had a ballad themed comback and I was ilke WHYYY? Hobgoblin was so well received.
In my understanding the Hotgobling comeback was successful in the international market while in Korea was their worst comeback, they didn't chart, it was a total lost and in that time the foreigner market was not a focus sooo they comeback with another cute concept to please the Korea market, it was a really bad decision to chance so drastically the concept in the first place and the turning back was awful too cause' the western market ignore them again with the next comeback, it was a total mess the netizens blame in Hyuna the change of concept, "they're doing an 4minute 2.0" and thing like that too redo the things was Black dress and it was perfect classic with power it fits soo well with the members, a shame what happened with CLC I'm not a fan but their song are really good my favorite is Meow Meow is sooo cute that song is my favorite Bside as well, they deserve better all the luck to the members
It‘s complicated and there are probably more things going on behind the scenes that we’ll never know. I think cube occasionally is able to put together great teams/artists etc., but they seem to have no clear distinctive musical/conceptual direction. Even in the past they tried to push 4minute towards a cute concept until that failed. They’re lucky to have talented artists, but even then they apparently can’t keep them... Anyways, great video. :)
i think now that with yujin being in girls planet 999 and most likely going to debut, clc is gonna have a big comeback especially with lots of recognition from yujin
It's so sad what's happening to CLC they release nothing but bops and the management fucked that up. Also you had Saturdays Only You dance showcase at the end. Im so happy you did that. I hope you do a video on Saturday in the future. They honestly deserve the world. Love this channel btw, keep up the great work
Fascinating and insightful video about a talented girl group CLC they had alot of Potential to succeed in the K-pop music industry Cube Entertainment should have done a better job in properly promoting CLC and their music 🎶
Definitely mismanaged. Hobgoblin is the song that introduce clc to the international fans and I remember how black dress was their first song that charted on melon top 100 (old system). They had potential but cube doesn't want to fully invest in clc. When you look back, clc is barely just there and the only time cube did something for them was in 2019 where they had 3 comebacks in a year
I agree so much with this video! Cube has really under-promoted CLC, each and every single one of the members are really talented and they had so much potential to make it bigger and be more successful. Also can’t blame it on (G) idle but they do focus a lot more on their promotions. CLC members are a lot more involve with the fans and they try to extend their fanbase. Cube gave up on supporting and growing CLC and it REALLY shows!
Updates: Sorn has left CLC and Cube Entertainment on November 16th, 2021 and has signed to an new agency (WILD Entertainment) Yujin debuted in Kep1er on January 3rd, 2022. (I'm not perfect, so correct me if you have to)
I love Where Are You but I feel like I Like It (off the same album, FREE’SM) would have been a much better follow up/title track after Hobogoblin. It’s a little more brighter and warmer than Hobogoblin, but it still has an edgy girl crush sound. Having such an inconsistent concept was harmful to their success in my opinion, and I feel like such drastic changes only work when a group’s concept is well... no concept. If CUBE had done something like JYP with TWICE in the past couple years with a smooth transition to a more mature concept I think more fans would have stuck around. I wish CUBE could have shown some kind of interest or care to their group, and I’m worried it’s too late to really turn it around.
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song.
Wow, 7 girls danced under a tent that seemed 8 ft deep. It’s amazing the girls were so loyal and stayed as a team for so long, 5-6 years without much promotion at all. Very sad.
THANK YOU for the video! I don’t blame Gidle or Pentagon because it’s CUBE’s responsibility. If you think about majority of Cube’s groups do well. CLC is the only group, and for a hot minute Pentagon was also not doing well until Shine. When CLC is compare to Gidle I think it’s because they are a girl group tbh. CLC’s little sister. Also something that people don’t mention. When LATATA debut, there was a hole for girl crush because BLACKPINK haven’t had a comeback. (Let’s be honest, BP is consider to be the face of GC in Kpop’s atmosphere bc YG) I remember a lot of Blinks in the LATATA video saying how this scratch their itch. CUBE clearly didn’t want to invest on CLC
@@sabbirshuvo4201 yeah, I’m not here to drag a group. It just sucks and sad when your see your group not get what they deserve. The only entity ultimately responsible is CUBE.
I´ve been a Cheshire since CLCs debut and seriously, Cube mismanaged them from the very beginning. It´s like a kid with a toy they put aside and ignore after playing with it once.. just that Cube is wasting the members` time by doing that. It´s so sad, CLC really deserve to be big, but their company screwed that up for them.
Honestly I love this group. I do think Yeeun could go it on her own if they disband. They should have never gone back to the old personas after Hobgoblin they were finally onto something
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song.
They were mismanaged, treated poorly & unfairly but to top it off they were disrespected as human beings....these talented beautiful ladies were really underappreciated by their company and its breaks my heart to see some wonderful talents go to waste
I've been a fan of the group since 2016 and it's been so weird watching them promote. One year they're amazing and the other you just forget about them because you don't watch any vlogs or whatever. I haven't cared for kpop lately but it sucks to see Elkie go. I had 3 favs in CLC and she was one of them.
I was never into them but damn. I honestly thought they were one of the most popular girl groups. Online I would see or read about them having great music and see they had alot of fans so seeing that they aren't as popular as I thought they were is so weird to me. I don't understand why a company deputs a group if they aren't gonna treat them right.
Clc is the middle child that gets overlooked(NEGLECTED) and given the minimum.
Same with f(x)
@@fsstfaigmbsatftihpasmblibsbapk but SM actually still can manage f(x) if they want to, but too bad china-korea relations get worse so victoria cant promote with them, and krystal clearly said they wont promote without full member
@@fsstfaigmbsatftihpasmblibsbapk at least for fx, sm tried at some point, cube never even tried
@@yosweeta you do know that all fx members are no longer in SM
@@sebastianmoy3323 ofc I know, they dont renew their contract
I feel like clc never had a year where cube fully focused on them. Cube went form 4minute to pentagon to idle.
Very true!!
Facts!!!
if you think that then you haven't paid attention to their career in the slightest.
@@twice_velvet how so? There comebacks have all been kind of been robbed... their tracks all have the same shooting style (all made in a box basically), while Gidle and their other groups get real MVs.
@@lunarialoonatic even with the box style, all they're mvs look really nice and are well produced. they have amazing songs and they had really good promotions when they initially debuted. there's nothing a company can really do if a group doesn't catch public attention. and the fact they even continued to push clc while not making major profits is kudos for them. unfortunately tho cube is under new management and they've already stated they won't be putting the same energy into clc. it's probably best at this point for the girls to pursue their own individual careers.
That Sorn unboxing their own album and then their manager saying 'Sorn is Thai?' explains the mismanagement
Wow 🤦🏾♀️🤦🏾♀️
that honestly pisses me off. like how do you manage a group and /not/ know them? like at all? it's not like she ever hid the fact she's thai, she doesn't even look korean. hell, new people who react to clc videos realize right away in "no" that she was thai because of the thai lettering in her scenes, managers spend most of their days with you? straight up trash management.
@Jules Flynn not funny
@Jules Flynn not funny it only proves how much they don’t care about the girls
I thought CLC had the white bear manager guy and they seem to like him? is that the one we’re talking about?
Can't sell more copies of albums if there are no albums to buy...
This
Right it’s hard to get crystle is like $250 on eBay with photo card . I got the 2021 seasons greeting sealed unopened . Haha maybe it’s value will be millions one day
Lol they have been selling 2-5k for 4 years in a row so it makes sense why they are not reprinting albums. yall cant just scream RESTOCK ALBUMS every 17 new cheshires came in.
@@kimbitch8162 true dude
@@kimbitch8162 Because cube can't manage HELP
I'm still haunted by the la vie en rose incident
Yo ..i'm wizone before ...now I feel bad for CLC ..la vein rose is my all time favourite song by izone ..
it’s disturbing, ngl
@@velov270 no hate on iz one they did a great job with it, not their fault cube had clc promote it and then sold it from under their feet 🙃
The way that song wasn't even that good though??
same
Damn, I didn't realize that Cube had nothing to do with Yeeun's appearance on Good Girl. That is just sad.
Exactly
Exactly.. and do you remember when KARD Jiwoo told Yeeun that Cube contacted DSP to ask about something regarding the show, or what stage they were preparing or smth, and Yeeun got so embarrassed and apologized to Jiwoo. It was so heartbreaking to watch and now knowing this just makes it even worst
Thats literally for 95% of the shows, when will kpop stans learn that idols are invited, the companies aren't staying at MBC/Mnet's door asking for a place for xxxx idol in a show.
@@SicaRun I wouldn't say 95%. There are definitely times when it's the company getting them on certain shows.
@@reyanime it does happen but is not so easy, usually big 3 companies have bigger connections, even with connections doesn't guarantee that the PD accept it, especially when it comes to smaller groups, in most cases the groups/idols are invited
The korean public didnt like Hobgoblin and even accused Hyuna of manipulating/possessing the girls. Hence the Where Are You? comeback was like an attempt to save their korean fanbase, but it didnt work
yeah that's why I made sure to not say they got popular, sure they had a break through in the main scheme of things but for sure weren't super popular with the korean public
@@jihoonscarat Yeah, like you had mentioned in your video, their previous title tracks had charted on the Gaon digital charts(on the low end, but still) but "Hobgoblin" never charted at all, which broke the streak. I think Cube panicked which is why they went in a different direction.
And I remember where are u was released in summer so they had to promote summer kiss. Does that make sense no sane person would release where are u? A autumn, chill vibe song in summer.
maybe you should express yourself more respectful
hobgoblin 인기 존나 많았는데 뭔소리여?
45 minutes? This is going to be a good one
I personally think so 🤭
@@jihoonscarat After watching the video I just wanna say something every fan of a CUBE group would say: Blue box bad
Yeah you’re right 😟
@@sunner. that's one bad batch of the blue-box backup group....i cant understand how any of the fandom for cube's group can still backup that blue box after what they have done to all the groups
44:09 *
I remember when I first got into CLC back around black dress Era and I wanted to buy all of their older albums, but fr none of them were in stock ANYWHERE!? I also vividly remember the iTunes issues, most of their albums except for black dress and their Japanese ver. Of pepe were not up, and even when No and Me came out, Me kept on getting taken down!!
I know right! I got their Crystyle album a while back when it was still in stock, then I had to downsize due to personal reasons and sold it thinking I could just get it again...yikes how wrong was i
@@jihoonscarat ahhhh! It obviously wasn't ur fault cuz like who would think that an album would go out of print unless it was so old? I just remember looking everywhere for Crystyle and fr everywhere it said unavailable
Yeah sigh I'm so upset cause that's one of my favorite album of theirs cause the b sides are amazing and I really want to have to own it. But I'm still happy I have their No.1 and Black Dress
@@jihoonscarat yes! That album had such amazing b sides 😭. I just remember going to Korea back in 2019 and I thought I would've been able to find it maybe, but fr everywhere I went, they only had Black Dress and No.1
Don't tell me the out-of-print albums were already sold out in 2018. I still had hope to buy them haha. So far I have Helicopter and Black dress. No. 1 is next but after that it might get interesting to find others...
I feel that Sorn should have had a say in the marketing for CLC. Her ideas are good, she understands how the industry work and fandom mindset. I feel that if Cube would have listen to her CLC wouldn't be in jeopardy.
i used to agree till i saw her debut song, now i dont agree anymore lol
@@pennymikk why??
@@blueviolet4092 it's cheaply produced and it isnt catchy. Not a good marketing strategy if i say so myself.
@@pennymikk I understand why you didn't like it. I think it's not anything special imo, but it's one of those simple songs that you listen during a car trip or something like that. it has a sound a little bit generic and because of this the song may become boring after some ratings, so i can understand why you didn't like it. I hope sorn finds a more original sound that express herself better in the next songs. i think the song sounds good and it's very listenable but it's one of those tracks in which if you don't put some spice, something that makes the song distinguishable and fresh you really get bored listening to it. the music video was so cute even though it was self produced because cube is shit.
@@pennymikk
you can’t blame sorn for the bad quality, she had to do everything by herself and cube doesn’t give two shits about the members and the group collectively as a whole.
its pretty obvious to me that cube didn't want to do any of the hard work to fix their own mistakes when it came to clc. They mismanaged the group and rather than work hard to rebuild interest outside of their core fanbase, they threw their hands up and moved on. its sad because cube has really good talent and for them to just give up on a group of girls like they're disposable is really cold
Pure negligence. The literal lives of these girls are in their hands, with contracts that lock them out of any "competing" activities, Cube have a friggin' _responsibility_ to provide the members a living! The company _reason for existing_ is to do promotion! YOU HAD ONE JOB!
The lack of communication between companies and the artists and fans is one of the biggest reasons groups """"flop"""", why they fall apart. Cube keeps ignoring everything the fans and the girls want, and they took so long to say anything about things they should've talked about, or they completely ignored them. I see this times and times again, and it's heartbreaking. I'm not a fan of CLC, but I've been kinda keeping up with them ever since hobgoblin, and i was SURE they're gonna make it big, and i was kinda excited for them, they finally found their sound... But cube messed it up. I could talk about how companies ignore fans and their artists for hours, because there's so much stuff i could say about so many groups. I'm really glad you're bringing attention to these things.
hobgoblin only success in international but total flop in korea
they also ignored all of the trends and always gave comebacks before big 3 group comebacks
@@ndj9576 success is still success regardless of where they hit it big
@@ndj9576 like why you even write this.. no one even said it was domestically popular or sth....
@@ndj9576 I wouldn’t say total flop. Hoboglobin actually did pretty well if I’m not mistaken. The problem is that instead of Cube sticking with the concept, they made Clc change again
I honestly think Cube regretted debuting Clc the way they did and just wanted to give up on them. But they wanted to avoid ruining the company’s image by just disbanding them or leaving them behind. So they wanted to seem like they tried to make them popular without actually spending money and resources to do it. So that people would think Clc simply wasn’t popular or interesting enough to become a mainstream girl group. And Cube wouldn’t look like that bad of a company. But you know, they failed. Because Cube is trash at almost everything
i love their music and the girls so much cube frustrates me endlessly.... i’m looking forward to this video! thank you for your hard work ❤️
They have some of my favourite title tracks of any girl group 🥺 and thank you I hope you enjoy
CLC were not as successful as other cube groups so they were not managed as well then they were unsuccessful because they were mismanaged. It's is an issue of the chicken and the egg. Who knows how well they would have been managed if they did really well early on. Who knows how successful they would have been if they had been managed really well. There are so many variables that all went wrong and we will never truly know why
Way too many variables I will say the first mistake was their debut concept and song, it wasn’t a bad song but the cute concept was over saturated at the time and they should’ve came out with something that would’ve made them stand out. And I know they tried that bc minute was girl crush but there’s more than cute and girl crush and they should’ve worked harder to develop a sound and concept as well and more effort put into their debut.
thing is.. we KNOW they succeed under certain concepts. They absolutely fuckin smash it. There is unfortunate management across the board IMO
Even if we don’t talk about the debut being unsuccessful, they were definitely hitting it with hobgoblin. But what did Cube do after that? They changed the concept 180 degree 🤷🏻♀️
@@pepperyiyi they didn't though. Hobgoblin charted on billboard sure, but it did badly in Korea compared to their previous releases. And in 2017, a Korean fanbase was seen more important than an international one. So they jumped on the ballad bandwagon which sadly didnt do well. Also I think even the members have mentioned not liking hobgoblin much.
@@kinare1853 Actually the girls enjoy the harder hitting songs and contribute more into them like Elkie helping with the styling of Me, Sorn’s PowerPoint for Hobgoblin, Eunbin learning how to pole dance for Black Dress, etc. While on the other hand the girls really don’t like their cuter songs. They always cringe when Chamisma or Eighteen comes on.
idk how queendom works, whether mnet invited gidle or if they asked cube for a group and they recommended gidle (coz both gidle and clc were eligible to be on that show) BUT i think clc not participating in queendom was one of the worst things that could happen, first of all it aired in 2019 which was a year that clc was the most active imo and a show like queendom was literally perfect for them, a show that's for girl groups who haven't quite caught the publics attention fully and an opportunity for clc to show their charms on a larger platform... but they did not go.
Mnet decides who comes, not cube. Also road to queendom is for groups that arent doing well, like road to kingdom. Queendom and kingdom are for groups that are doing fairly well.
@@Gym0t Lovelyz and Aoa are pretty successful in Korea. They may not be huge internationally but in Korea they are big. Before queendom Lovelyz sold 54k albums with their latest album and charted decently well. Their song Ah-choo is one of the longest charting girl group songs on melon. Aoa was known for having multiple digital hits in Korea as well such as Heart Attack and Like a Cat.
@@Gym0t omg were middle tier in Korea. Clc was not. Their sales are around 10 to 15k and they have bad digitals. CLC was as popular as weki meki, gugudan etc. They could be invited to road to queendom like Pentagon.
@@Gym0t why not buy helicopter? It still managed to get 15k which is pretty low but is still in stock. Demand and supply. Production probably costs way more than what demand is so they're not printing. All I've seen on videos talking about CLC's management is just passive aggressiveness towards idle. I'm not talking about you specifically because you seem to agree with facts but these videos are just... not it. Its just people coming and hating on idle. But the second clc has a comeback they're nowhere to be found.
@@Gym0t You're right about Lovelyz and Aoa not being in their prime time during queendom, but everyone on the show were names that good chunk of the korean majority would recognize (Oh my Girl included). At the time Oh My Girl charted pretty well(with secret garden and remember me). As for creating a show for successful groups...i think a lot of the groups at the time were around high midtier-ish, I think Mnet couldn't create another produce but they wanted to do another survival show idea. They invited popular groups so they would get higher ratings and more buzz across the community. Higher ratings = more money. This is just my guess about it.
now that you've discussed clc, I'd like to see a video on 4minute. not a lot of people talk about them nowadays.
thank you for the suggestion! I'll add it to my list of video ideas and ill try to make one soon x
@@jihoonscarat waiting 🤍
honestly if cube kept up with similar concepts after hobgoblin they would've gotten a headstart on the girl crush concept and definitely would've been more successful
the korean public didn't like hobgoblin the song only charted in international but total flop in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win korean fans heart again because koreans usualy like that tipe of song
@@ndj9576 it doesnt really matter. Hobgoblin is now one of the most famous kpop songs, even for non kpop listeners (granted i knew the song before i even knew what kpop was)... it's an absolute monster icon of a song and it'll be remembered as one of the great kpop songs in the future. It was their best comeback at the time, and even tho it didnt chart, the song did extremely well. Where are you? on the other hand was a total and utter flop. Cube wasn't even able to realize that Hobgoblin was the way to go. The girls also absolutely loved the concept. so yeah. if they continued with that route they would have been extremely successful by now.
Nah they didn't want their next gg to be called 4minutes copycat so they went w a cute concept but clc just isn't it
I think after watching videos about DIA and CLC I have realized that a group will have many troubles if they do not have a solid concept. It’s a huge downfall of both groups, if they picked something then the fans would know what to anticipate for new releases. Where Are You is an amazing song but I am just baffled at how it was a TITLE TRACK right after Hobgoblin. It would have served better as a b-side that was promoted alongside a different title track to show CLCs versatility (like how RV sometimes does with a b-side). I think their whole career could have been so different if they had released another Girl Crush track that year.
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song
@@ndj9576 that’s true but I don’t think flip-flopping between concepts was a good idea. They gained two different fanbases and it’s impossible to please both
@@shycherrygirl korean fans are still number 1 priority not just for CLC but all kpop groups. i think that's why they need to win their korean fans heart again by released 'where are you'
@@ndj9576 yes but wasn't where are you released in summer time and didn't do well so they promoted summer kiss song. Like cube really did that to them. Where are you in summer ????? When Red flavour was charting in Korea as hit summer song
@@ndj9576 I Like It should’ve have been the title track. It would’ve have been a balance between Hobgoblin and Where are you. It was a cuter concept with a bit of edge that I think had potential to pretty good in Korea. But honestly I think any song they could’ve done would’ve done better than Where are you
Clc really deserved better, like all of the members have their own good charms like seughee’s vocals and seungyeon’s dancing and yeeun’s rapping and yujin’s cuteness and sorn’s marketing (which is sad bc cube is supposed to do the marketing but we all know they’re trash) and the rest of their charms and their music is SOOOOO GOOD but sadly they’re underrated bc cube dosen’t promote them properly and when cube saw that the girls got more attention when they came back with hobogoblin they should’ve stuck with the concept but they didn’t, to say it basically: clc got really mistreated by cube and cube’s trash
I completely agree with this reply, but mismanaged** not mistreated.
CLC had everything the had the talents, the visuals and the personalities. And most importantly they had good music, they only lacked one thing and that is good management and that is Cube’s fault.
Here's the thing.
CLC are rather unsuccessful DOMESTICALLY.
1.Due to the mismanagement mistakes that they have dealt with from debut to now,they weren't able to make a stable fanbase in Korea and got overshadowed by so many artists.
2.Cube had so many opportunities to benefit the group.Giving promotions to boost their international fanbase,restocking their albums and have them participate in shows like Queendom.THEY JUST DIDN'T and we all don't know why.
3.If you are asking why they rarely win at music/award shows,they were mostly competing against groups who did DOMESTICALLY better than them or the competition is too tight.People know who CLC is but they prefer cuter concepts so yeah.(Or 50-70% percents of K-pop fans are casual listeners than actual fans.)
Just because your artists has gain more views compared to others,that doesn't mean you're bound to make a one smash hit in the industry in one go.
4.In conclusion,Cube is the problem why CLC are wasted in Korea because they practically gave up on them.They weren't able to have a world tour,an actual lightstick,a full album or even recognition in their own country.
Thus,it leads to why CLC is unsuccessful DOMESTICALLY.
I think when Cube released Hobgoblin and saw success in the West they should’ve capitalized on that. I know Korea is the priority but it’s better to have success internationally than no success at all. For example ATEEZ originally wasn’t popular in Korea. However some predebut projects they did got some attention in the West. So their company, KQ, promoted in the States and Europe. Their popularity grew and grew and eventually grew in Korea as well. Now they’re doing well in Korea and internationally.
I think if Cube had done it more like this CLC would’ve been more successful
Clc deserves way more management than that and cube needs to get their sences together or else they will gonna lose clc
They already lost elkie
@@nedriley6991 I FEEL MY HEART CRACK
They are not going to
If cubes no longer going to support them, they are already finished, stuck in the dungeon until contracts expire
@@chezm356 it’s very sad since CLC is one of my favourite groups 😭😭😭
That quote the staff told Sorn is bs. It's true to an extent, but its the company's job to get merch, restock albums, promote, book appearances and come through with their promises of activities. The girls job is to perform, not do everything themselves. It's heartbreaking to hear it because they're extremely talented and had so much potential. They girls even had to beg to try a new concept and their idea worked, but the company went back to their old ways and didn't even promote them. The company failed them horribly and tried to imply that it was their fault.
A lot of people say Cube gave up on CLC but I disagree..
They never cared for them in the first place.
it seems like they did everything they could at first. not every group can be mega popular. ppl forget this is a business.
@@twice_velvet and it seems like you have a high degree in business school? they did everything pretty much wrong, at first, second and third. that's the conclusion most people who have watched this video and followed clc have made. "its business" is the kind of reply i see when people present facts of multiple blunders a company has made over and over and people don't seem to get it.
@@kep1iancheshire187 to me at first they did a good job promoting and getting the girls out there through pre debut. they had a consistent first yr, but even with the good promo they failed to gain any real traction. and in 2019 they did 3 quality comebacks and still remained at a medium level of popularity. they have a small dedicated fanbase and a bunch of casual listeners who say they're underrated but don't buy anything and then wonder why the company doesn't put more into them. clc operates on a negative and has been for a long time. there's no denying tht their management has been iffy, but the company continuously put more than they really had to into the group (and with the management change, it sounds like thts coming to an end). i will say cube could have been better about getting them on variety shows and at least trying to get them more cfs or brand deals.
@@twice_velvet it wasn't good promo. check out their early music videos. low budget af. same goes for their early albums that were imo mediocre to say the least. first love was good though. then you have all the hiatuses. 9 months hiatus right after debut. that is not good promo. cube pushing the cute concept for several comebacks even though they did poorly with that and had tons of competiton from groups with similar concept but bigger agencies who promoted the hell out of their groups, like jyp with twice. it's true that clc doesn't sell well when it comes to physical albums but they are popular enough to chart in on billboard top 10 world digital albums and singles every comeback the last 2-3 years. so the interest in them and their music is there but cube fails them everytime clc manages to gain some attention and interest. the album sales are increasing every comeback too. 2019 was a good year but then followed by another 1 year hiatus. "me" and "devil" comebacks in 2019 were digital singles only, so no physical albums could have been purchased. and fans can't buy albums that don't get restocked or printed.
Wasn't Hyuna also the one who helped the girls to get hobgoblin?
yes she made the song and helped with the concept and such
@@jihoonscarat damn is really sad that someone outside of the group needed to push the company to give them the comeback:(
@@duckkami5314 soyeon wrote the Song no for clc, cause cube did a shit
It was so frustrating not seeing them reaching their full potential, especially when they were slowly gaining popularity
my heart genuinely breaks for CLC. i just feel like they’re so unlucky honestly
as a cheshire for years now this made me so emotional the clc girls including elkie deserved so much better way better both kpop and cube didn’t deserve them and their amazing talents
I remember seunghee saying adults would tell her that being a good leader meant she should be stricter to the members and that she wanted to change leaders because her being leader affected her relationship with the members
Where?
It was on a live or something. She was talking about it with either all the other members or maybe on Sorn’s channel? She remarked how her relationships with the members were strained so she gave it up. She was less stressed. You know what Sera Ryu would say about that? The company must....suck. 😏
I would love a video like that about LABOUM, before they officially disband after their contracts end DDD;
LABOUM and CLC have the same problem of out-of-print albums, also LABOUM was supposed to comeback in like October... where's the comeback?
I plan on making a video in them in the future 💕
I still follow LABOUM on Twitter, their fan interactions are so low nowadays, its so sad to see. 300-400 likes after DAYS after posting. I thought they were going up but then i feel it all fell apart after Yulhee left(among other things)?
What the group plans to disband?! But they are one of my favs as I’m sick of all these girl crush groups (still follow and Stan some) and I love their cute concepts. I have been curious on where they went. It would be sad to see them meet the same fate as Gugudan. Same with Dia, another group I’m worried about
Yes, I love Laboum!
@@meuliaisacoolgirl they did, but it wasn't promoted AT ALL
Extremely mismanaged. These girls could have been on top, they are al extremely talented and have had incredible music, dances, and vibes.
In general, I feel the biggest issue is that Cube never really invested in building the "branding" of the group. I mean, there's a lot of people saying "I´m not a fan, but I like them and I think they're really talented" and it's like... wait... if you like them, why are you not a fan? And I think the reason is Cube never helped to create an IDENTITY, they never nurtured the bond between the group and the fans. I see many people say "I LIKE CLC", but few say "I AM Cheshire". Personally, I started to get interested in kpop this year, because of the quarantine time watching UA-cam, so I didn't have any previous preference for a particular group (I didn't even know any groups), and as I explored the genre, CLC became my favorite. I'm so impressed about their versatility, but I realize that probably that's what hurt their career so much. Now I'm really commited to following them in whatever projects they have in the future, even if they won't be together anymore.
That is very true. I'm a Cheshire, but I think Cube''s problem was in the beginning they kept changing their concepts so like you said they really had no identity. It hurt them and many say they like them, but that's it which has hurt their sales tbh.
you're a real fan!!!!
@@KCArts-oy1bk I don't know if I am, but I'm more and more into them.
I think maybe they like artists themselves but not the music? I like the members of Got7 a lot from what I have seen of them so I tried to support them. However, I just could not connect with their music. 🙁
@@purplefire8140 yeah, the thing is that CLC's music is so varied that the most probably is you find something you love and something you hate. And that inconsistency has probably dissuaded a lot of people from actually stanning them.
they had so much momentum and they are so determined, i swear if they had the money they would just make their own comebacks
They we're becoming one of my ult groups, until the Elkie news, I'm glad she was able to put her foot down and do what was right for her!
I wish them all the best on whatever they choose to do with their careers for the future!
Okay buckle up! Let's start at the beginning, Cube tried to do the cute concept with CLC in a year that was flooded with cute on top of that Twice coming out the same year was a big hit to CUBE and the girls. This has NOTHING to do with either, Twice was just a true monster group.
This being said everything after was CUBEs lack of know how to act. The culture in Korea was moving to idols being in the public eye 24/7 and they didn't let CLC do this. And while Sorn noted once the album is out it's up to the girls to get wins, before that release there is A LOT that goes into it. Announcements, teasers, idols on shows and radio hinting, hell even having their nail techs post pictures of the nails on insta helps and yet CUBE did now of this and the girls had no idea this should been done.
All in all CUBE was hoping for an "easy" cash in with a cute group to go with their hip hop group and boys. When it didn't happen they peaced out.
I also want to note, when the video of Sorn talking about her and Elkie's pay being so much less verse the rest of the group I notice CUBE really started moving towards focusing on getting a new girl group out. They didn't like being called out for sure.
The story behind the leader change was discussed in one of their reality shows. It can be seen as another example of mismanagement of the group. Seunghee was told by her superior(s) that to be a leader means 'you can't be friends' with your subordinates. This resulted in her being isolated and stressed out, and the cohesion of the group suffered. After the leader change she became close with the other girls.
That’s so sad😕 I’m glad they were able to change it. Do you remember which show they talked about this on?
@@cbcimutebi5564 I've tried thinking and searching for it, but I can't recall or find which show it was. Seunghee was sitting outdoors on a chair, with grass in the background, and there were no other members in the shot. I'm sorry I can't locate it for you.
Unfortunately it's extremely common for companies to debut a group, expect them to just magically do good and then if they don't they will start promoting them less and less. Which makes zero sense, if you want a group to do better obviously you do it by promoting them more, maybe you try new things (not new concepts, I mean sending them to variety, debuting a subunit or a solo member, having them act and so on). Because you need the group to both get new fans and for the general public to notice them. CLC got none of that. From what I see Cube had no long-term plans for them, they're just doing everything almost as an afterthought. I'm seriously concerned with how detached people who run these companies are from how their decisions affect their idols. I imagine they start multiple projects, then look at the numbers and focus on the money makers and let the rest slowly die out because no-one wants to deal with it? At least that's what happens at my job, where we sell products. And these companies absolutely treat their idols as products (instead of treating them as employees) except these aren't some boxes in a warehouse that can wait there indefinitely, this is real people's lives and careers they're playing with.
unfortunately you're not wrong. kpop companies absolutely do treat their idol groups like product lines and if they don't make money, they get less money allocated to them :'')
It's enough to look at the stuff the girls are doing on their own to see that the reason they're not successful is 100% because they're mismanaged. As artists they got it all - they're talented, hard-working and got a good connection with their fans. The reason why they got the success they do have it's due to the things that rely on the girls themselves. If Cube actually did even the bare minimum the right way, they could have been as big as Mamamoo and (G)-Idle are now. I really feel the Helicopter cb could have been done a lot better, you can just easily tell that Cube gave up on the girls even without reading fans comments and threads. At this point, Cube do as little as they can just so the girls doesn't sue them and I'm SO GLAD Elkie did what she did - they definitely deserve a lot better! I don't blame (G)-Idle for the CLC's mismanagement, I'm just happy they didn't get the same fate and I hope they will continue their work successfully, especially knowing the girls themselves are friends (and let's be honest (G)-Idle ahs problems of their own with the company).
Just on point. Thank you.
Without Soyeon, (G)I-DLE would have faced the same fate of CLC but that girl knew Cube is gonna do Cube things for any of their groups unless you take things into your own hands. Fortunately, that paid off for (G)I-DLE but many try to overlook it by saying Cube promoted (G)I-DLE better (to some extent, I agree but not totally).
thank you for not blaming gidle and thank you for not comparing gidle's success with clc. i've seen a lot of scorned clc fans (and i don't blame them /too much since i know they are hurt) constantly compare idle to clc just bc they are both girl groups under the same label but never to ptg or btob. the only reason gidle even got to debut and not have it delayed is because soyeon wrote their debut song. gidle had no predebut promotions (cube didn't want to invest in their girl groups to no one's surprise) and the girls were so uncertain of their careers, they made a promise to at least enjoy for 3 years. they really thought 3 years were all they were going to get under cube management. i feel so sorry for how badly managed clc was, they deserved so much better TT
Cube: we're happy to rake in the money when you succeed, but if you fail, it's your fault!
CUBE is to blame
1. They are the main reason CLC has low album sales, they never restock their albums for fans to buy them.
2. Never invested on even making merchandises for CLC to boost their income, they underestimate cheshires and CLC too much.
3. They NEVER try to promote CLC overseas where the girls are evidently more popular. An overseas tour would surely give them loads of money so what's stopping them????
4. They just dont care at all. They never release official statements regarding clc unless their reputation is involved. Isnt it their job to protect the idols whenever they got caught up in issues?? Because I have never seen CUBE do that to CLC.
5. They manipulate the girls into thinking that it's their fault they are not "successful". That's a major red flag. It's like a parent blaming their child for being a failure when they are the ones who should support and help them. Why are people still overlooking this issue?????
Yeah, I'm tired of ppl saying that the fans are the sole reason to blame for low sales.
Sorn can just manage CLC by herself they don't need Cube.
This video is very good, especially the way you structured it and chose the important parts.
I really agree with the other comment about how it's a chicken-egg problem, and I believe at some points Cube completely messed up (like with the comeback after Crystyle) and then they didn't even try anymore because 'their not bringing in money, it's to late to fix that'. They could also suffer from the same as Got7, that their company completely focuses on the new group since the old one will disband sooner and therefore any investment in them isn't as 'long term' as in the other (although CLC still had plenty of time to be successful).
I don't know whether the group will now continue or all split ways (with Cube probably), I just hope everyone can express themselves and do what they want after all these years.
First off, I agree that 99% of the fault of CLC's position falls on CUBE. There's a DIRECT comparison available with Dreamcatcher, who also started with a cute concept, also redebuted/rebranded into a more mature and challenging concept (during the SAME WEEK in January 2017), and also are much more popular overseas than in Korea - and are now one of the bigger girl groups - completely due to smart and consistent promotion and development. Had CUBE followed the Happyface Entertainment playbook, CLC would be in a lot better position today.
That said, I don't fault CUBE for taking weeks to respond to Elkie's legal letter and statement, nor do I fault what they did say for being brief. This is the world of attorneys and corporate HR management. Elkie certainly tried to work things out in private before her legal letter was made public, before the rest of the world knew anything was up other than her absence from activities in November & December. Once Elkie's attorney filed her claim it was not in CUBE's or Elkie's interest to say more publicly as it could impair any chance for a settlement. Closed-door negotiations went on between the legal teams, an agreement was reached, and CUBE said all it had to say and nothing more. They were never going to address Elkie's charges in public unless the situation went to a full-fledged court trial, and I am sure the settlement includes a non-disclosure agreement that will keep both CUBE and Elkie from talking about the situation. Indeed, asked about the last three months in an interview for the BayPlus+ magazine photo feature she did, Elkie would only say she has no regrets and is looking to the future.
How this played out is textbook corporate/legal procedure for when an employee leaves a company in a dispute. As much as fans might want, we were never going to get explanations or apologies from CUBE.
Cube is entirely at fault here for ruining CLC. Ofc the group itself also has responsibility for growing and keeping a fan base, but even if a group isn’t the biggest, at least having a stable fan base could be done if Cube actually cared. I still love CLC and all the girls and I hope they will continue on outside of Cube.
I'm so upset they disbanded and all because cube can't manage them! They were so talented and they deserved better treatment. I hope in whatever they do now, that all the girls will be treated with respect and I hope the each find success 💕💕
4:16 Lol I remember when the Jp ver of high heels was uploaded and some commenters thought it was a fan made edit although it was on their official Japanese page 😂
watching sorn talk about not having a lightstick and seeing like moisture in her eyes made me so sad, they deserve so much better! they have so much talent
the fact that someone can totally make a video only talking about cube questionable choices with clc and that video can easily have one hour is so depressing
If I remember correctly, Cube had a lot of internal power struggles amongst the employees/leadership and financial issues (due to Beast, now called Highlight, departing the label) in 2016. I imagine it was part of the reason why CLC and Pentagon wasn’t really well managed at first but then they continued to do wrong with CLC. I don’t think Cube is great with Pentagon either but they’re still doing a better job with them than with CLC.
Imagine all the attention they could get if they actually had proper promotion. Us Cheshires could be having online fan meetings with them rn.
I remember when the La Vie En Rose drama first started. I feel so bad for everything that these girls have been through. This was an excellent video, just like always!
Sorn: The person who has to do well is us, not the company, right?
Me: I mean... yes. But... Sweetie... how in the hell can do you well if your company does not do well either??
*The artists that were in video (other than CLC) and maybe you want to check out!*
Cherry Bullet
Yukika
Pink Fantasy
Hyuna
Saturday
Honestly you can’t help but LOVE Where are you? It’s definitely a bop at night in the car by yourself.
In my opinion, CLC deserves better, it’s not fully CLC’s fault especially since they ALWAYS perform and promote themselves exceptionally. Cube is to blame for not doing their job or caring.
I full heartedly believe that CLC are trying to get out of their contracts as well. I could be wrong but I just have a gut feeling that they had enough.
Also one thing, GG writing their own songs was not a huge thing until Gidle made it a huge thing (to me) now everyone believes/expects every GG should be self produced which isn’t the case or fair because not every group has that liberality.
I like it, but i can see why some people don't since some people have a certain type of music style while others listen to anything. And I mean I wouldn't be surprised if they were trying to get out from that contract.
Regarding the last point. Yes it is a newer things for rookie groups to work on their own songs while maybe bigger/older groups like EXID and Mamamoo work on their own things. There is also the case of smaller groups making songs to try to stay afloat like for example DIA
@@jihoonscarat I think what I meant by my point is that some not all people bash other groups or members in groups for not contributing into writing their songs. It’s not like they have to and if they don’t want to and it’s not fair for people to bash them or talk badly about them or the group because they don’t.
In reality, it's the agency's job to provide everything for a group they debuted but in Cube, there is this unasked culture of self-producing, self-writing which I don't understand. Not every group can be self-composed and Cube should know it.
It seems Soyeon, as a leader of her group, knew what awaits them if they were to rely on Cube for songs. In that sense, we can say CLC was a burning example in front of the newly debuted (G)I-DLE to create their own identity through creating their own music. It paid off with Latata and Hann.
"in an interview with a beauty youtuber" LMAOOOOOOOOOO idk if that was intentional shade or not but i like it
Clc is literally my ult group and i cannot stand this dumb behaviour of companies like seriously. CLC is such a well rounded group and bc of this mistreatment they will not last longer then the 7 year ban and another amazing group will just be destroyed and forgotten. I am so so annoyed at this fr we fans could manage them better or get ppl who would do that
Just wanted to say something about CLC's artistic contribution. Yeeun always writes her verses , she also took care of thr concept in "helicopter". Yeeun wrote "i like it" and Yujiin and Seungyeon designed the choreography. Same goes for "to the sky" the girls made the dance on their own. It's just that CUBE is trash basically and doesn't want to contribute in the least to promote the girls or at least fix their shitty mistakes. CLC talked about not having the opportunity to express themselves artistically in debut days. Hell , even fan content and lyric videos were copyright striked in debut days.
Am I the only person who liked Where Are You?
I actually liked it haha
No I love it it’s one of my favourite clc songs i just wish it wasn’t the title track
It's my favorite CLC song and one of my favorite Kpop songs overall. I think maybe though another group should've gotten it like Lovelyz or Oh My Girl or a soloist like Yukika though... I love it as a title track so I don't love the idea of it being shoved into an album which is why I instead suggested it just go to another group... it's a REALLY good song.
CLC didn't do well with Hobgoblin domestically at all though so I guess Cube didn't want to immediately keep going with that concept even though they really should have, CLC fits that concept so much more than they ever fit their original concept or the one for Where Are You?... like, they can do it well but they shine the brightest with the harder hitting stuff.
I dont think anyone hated where are you in the first place its really good just a bad move after the breakthrough they had
Oh I love where are you? But the timing was so bad, it should’ve been a b-side on a mini album or smth, or like a special video, not a whole comeback
I love clc and if their albums weren't that hard to find I would have all their albums, it's so sad that I can't buy them as I always wanted to help them get somewhere, but I was only able to find black dress, no. 1 and helicopter for prices below €100 and there definitely is a demand for them I don't get why cube doesn't reprint them at all
I'm not a fan of CLC, I support them cause they're friends with Dreamcatcher (my ult group), I always include their MV's in my streaming playlists and vote for them when I can, but I don't really pay attention to them so I wasn't aware of their situation until the thing with Elkie blew up on Twitter... It's heartbreaking to see so much talent and potencial being wasted. Since I don't keep up with them I might not understand the full story, but from what I've seen in this video and what I heard from a Cheshire friend, it seems like the issues are a chicken and egg sorta thing: they weren't successful at first, so Cube gave up on them, but then they couldn't become successful cause Cube gave up and wasn't managing them properly. It really intrigues that sometimes the company seems to miss opportunities on purpose. For example: CLC seems to have a pretty decent international fanbase, but Cube doesn't try to capitalize on that, which KARD's and DC's companies did, with a considerable amount of success. And even Yeeun's thing, I watched Good Girl religiously every week, and she was one of the fans favorites, yet, Cube ignored the hype she got from the show. I get so tired thinking about all of this, can't imagine how Cheshires must feel... Anyway, I hope that those girls can get the hell out of that company and find happiness doing music somewhere else or whatever they decide to do after.
CLC had no _group color?!_ What was it with management companies in the 201X's?! SM not giving promotions or a friggin' fandom name? f(x) had their color and light stick, at least. Both cases, too little too late...these gestures by the company came shortly before both groups were abandoned altogether!
In short, Cube picked all the wrong decisions for CLC. They always let the hype down whenever CLC is having THAT hype moment. They didn't do anything every time CLC gets the attention.
Thank you for this well researched and well informed video clc are my ult gg so it hurts seeing videos like this but I also appreciate it
BTW, Eunbin was sabotaged during Produce 101 ( Cube did all the messy job so she could be in CLC)
14:27 hi! I'm a cheshire, there's no more merch, just to clarify!
22:13 even in the debut, yeeun had a LOT of hate and cube never did something, yeeun was 16 at the time she received hate she was a minor at that time and people were calling her b1tch
29:54 they didn't even do one for 2020 and cube did NOTHING. cheshires (clc's fans) understand why they didn't published the 2021 one and is maybe because Elkie is in the video, elkie's lawyer publish the lawsuit on December 25th and the 2021's videos were uploaded on December 31st so cheshires understand that cube didn't published the video but not even one for 2020? the good thing is that they published a letter for 2021 so at least something!
Thanks for not calling them flops and doing your research 💕
The thing that makes me mad as well is how Cube completely ignored CLC's international fanbase. Granted, Korean fanbases are very important, but it's obvious Cube didn't care about promoting them well in Korea, so they could have focused on gaining more international fans (Loona, Dreamcatcher and Kard are some groups who have made this work pretty well). Instead they sabotaged CLC's career and kept them from getting as popular as they could have been.
Also, Elkie could have been promoted much more as the Chinese member and Sorn as the Thai member. CLC has a somewhat good fanbase in both countries, had they been promoted there they could have done much better.
What I feel is like:
When CLC debuted the trend that was good for sales was the cute bubbly concept. So they thought that making a cute group was perfectly enough. The problem is that they just put CLC out there and expected them to gain money and popularity just like that. As if just by existing people will throw their money at them.
Second the cute concept was already oversaturated by ggs. Everyone was making cute concepts. After that, trends move to girl crush concepts and once again Cube jumped into that train late.
Like that's part of the companies job.
Not just creating music but knowing what will sale better in the market, they were so disconnected from the public and what sale well at the time.
Once they realized what the market wanted they gave this good saling concepts to newer groups under the label and pushed clc on other directions trying to avoid competence within the company. Like that's dumb.
Gosh I really hate them for being so bad at their jobs, like, you realize people were paid for these things right (?) Like how on earth do you get paid for doing your job wrong????
I wasn’t aware of clc's journey, this is so sad :( they have been around for so long they should’ve been big by now. It’s so sad that they held their group by themselves, it must hurt so so so much seeing the company giving the other groups attention but ignoring their existence :( ugh this is really horrible I really didn’t know they went through all that, thank you for talking about this.
Many people may not know this but I think I should mention it.
The CLC members actually hate chamisma.
Also Elkie is from Hong Kong not China.
lmao really? i did't know that! why am i not surprised though
I actually did not know for a while either until Clczone uploaded a video that I don't remember the name but there was one section of the members making faces whenever chamisma was played.
@@deukaeily-f7g what is chamisma?
😂 that’s so funny. It’s so funny now seeing how much they prefer the badass/girl crush concept cause it’s so obvious
@@wxdxxr Japanese title track
I think the failure began right from the beginning and snowballed towards their end. CLC from the start never had a clear color as a group which is then followed by too much drastic flip flopping not only concepts but sounds. Red Velvet for example change concepts often but their music never stray too far away from their essence. I also cant help but think that the members are not cohesive with each other. Sure they seem like good friends but on stage, they dont seem to be blend all that well. Some look stiff or slightly awkward with fierce concepts and the other half despise the cutesy concepts. Cube completely failed to find a middle ground that could highlight their strengths and not alienate their audience at the same time.
CLC some of the best idols in the industry- some of the least support I've ever seen from a company.
CLC has this song called "I Like It" and it slaps so hard 😭😭😭 saw the music video of them in those blue outfits and was OBSESSED (edit: lol she put clips of the mv in here hahahaha)
CLC had so much potential to hit it big. I discovered them during hobgoblin I remember I clicked on the MV because Goblin Drama came out that year. The song was so good and I was looking forward to their next comback but they never came back. It wasn't till later I found out they had a ballad themed comback and I was ilke WHYYY? Hobgoblin was so well received.
sadly cube probably forget about CLC
I wouldn’t be surprised if CLC disbanded this year
Why CUBE debuted CLC only to mistreated them? Now Elkie left, CLC never be the same anymore 😭
In my understanding the Hotgobling comeback was successful in the international market while in Korea was their worst comeback, they didn't chart, it was a total lost and in that time the foreigner market was not a focus sooo they comeback with another cute concept to please the Korea market, it was a really bad decision to chance so drastically the concept in the first place and the turning back was awful too cause' the western market ignore them again with the next comeback, it was a total mess the netizens blame in Hyuna the change of concept, "they're doing an 4minute 2.0" and thing like that too redo the things was Black dress and it was perfect classic with power it fits soo well with the members, a shame what happened with CLC I'm not a fan but their song are really good my favorite is Meow Meow is sooo cute that song is my favorite Bside as well, they deserve better all the luck to the members
It‘s complicated and there are probably more things going on behind the scenes that we’ll never know. I think cube occasionally is able to put together great teams/artists etc., but they seem to have no clear distinctive musical/conceptual direction. Even in the past they tried to push 4minute towards a cute concept until that failed. They’re lucky to have talented artists, but even then they apparently can’t keep them...
Anyways, great video. :)
i think now that with yujin being in girls planet 999 and most likely going to debut, clc is gonna have a big comeback especially with lots of recognition from yujin
It's so sad what's happening to CLC they release nothing but bops and the management fucked that up.
Also you had Saturdays Only You dance showcase at the end. Im so happy you did that. I hope you do a video on Saturday in the future. They honestly deserve the world. Love this channel btw, keep up the great work
Thank you so much! Yes I’m planning on doing a video on Saturday soon 💕
Fascinating and insightful video about a talented girl group CLC they had alot of Potential to succeed in the K-pop music industry Cube Entertainment should have done a better job in properly promoting CLC and their music 🎶
Definitely mismanaged. Hobgoblin is the song that introduce clc to the international fans and I remember how black dress was their first song that charted on melon top 100 (old system). They had potential but cube doesn't want to fully invest in clc. When you look back, clc is barely just there and the only time cube did something for them was in 2019 where they had 3 comebacks in a year
And it was just digital singles. 😭😭😭😭😭
@@nthapa2640 No. 1 (NO as a title track) was a mini album, but you're right, the next three releases were digital singles, not even physical
I agree so much with this video! Cube has really under-promoted CLC, each and every single one of the members are really talented and they had so much potential to make it bigger and be more successful. Also can’t blame it on (G) idle but they do focus a lot more on their promotions. CLC members are a lot more involve with the fans and they try to extend their fanbase. Cube gave up on supporting and growing CLC and it REALLY shows!
Updates:
Sorn has left CLC and Cube Entertainment on November 16th, 2021 and has signed to an new agency (WILD Entertainment)
Yujin debuted in Kep1er on January 3rd, 2022.
(I'm not perfect, so correct me if you have to)
CLC are incredibly talented. Cube really dropped the ball with them. It makes me wonder why.
Black dress is the song that get me into kpop
I love Where Are You but I feel like I Like It (off the same album, FREE’SM) would have been a much better follow up/title track after Hobogoblin. It’s a little more brighter and warmer than Hobogoblin, but it still has an edgy girl crush sound.
Having such an inconsistent concept was harmful to their success in my opinion, and I feel like such drastic changes only work when a group’s concept is well... no concept. If CUBE had done something like JYP with TWICE in the past couple years with a smooth transition to a more mature concept I think more fans would have stuck around.
I wish CUBE could have shown some kind of interest or care to their group, and I’m worried it’s too late to really turn it around.
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song.
Even though I miss her I'm glad elkie left CLC... They really don't deserve this mistreatment...
It's so hard to understand how "ME" failed to win them anything. It had so much potential as well as "Helicopter".
Wow, 7 girls danced under a tent that seemed 8 ft deep. It’s amazing the girls were so loyal and stayed as a team for so long, 5-6 years without much promotion at all. Very sad.
THANK YOU for the video! I don’t blame Gidle or Pentagon because it’s CUBE’s responsibility.
If you think about majority of Cube’s groups do well. CLC is the only group, and for a hot minute Pentagon was also not doing well until Shine.
When CLC is compare to Gidle I think it’s because they are a girl group tbh. CLC’s little sister. Also something that people don’t mention. When LATATA debut, there was a hole for girl crush because BLACKPINK haven’t had a comeback. (Let’s be honest, BP is consider to be the face of GC in Kpop’s atmosphere bc YG) I remember a lot of Blinks in the LATATA video saying how this scratch their itch.
CUBE clearly didn’t want to invest on CLC
Another solid comment that touched the real scenario without hurting another group. 💜
@@sabbirshuvo4201 yeah, I’m not here to drag a group. It just sucks and sad when your see your group not get what they deserve. The only entity ultimately responsible is CUBE.
lemme say it again. HELICOPTER DESERVED A WIN!!!!!!
totally, but it was really hard to get one with no physical album
Meh. I actually love a lot of CLC music but Helicopter was soooo not for me, and I feel like a lot of their listeners must have experienced this too.
I´ve been a Cheshire since CLCs debut and seriously, Cube mismanaged them from the very beginning. It´s like a kid with a toy they put aside and ignore after playing with it once.. just that Cube is wasting the members` time by doing that. It´s so sad, CLC really deserve to be big, but their company screwed that up for them.
The most regretful they made is that they change their genre after Hobgoblin.
Honestly I love this group. I do think Yeeun could go it on her own if they disband. They should have never gone back to the old personas after Hobgoblin they were finally onto something
hobgoblin only popular in international but flop in korea . the song didn't chart in any major platforms in korea. CLC lost a lot of their korean fans because of that song that's why they released 'where are you?' to win their korean fans heart again because usualy koreans like that type of song.
They were mismanaged, treated poorly & unfairly but to top it off they were disrespected as human beings....these talented beautiful ladies were really underappreciated by their company and its breaks my heart to see some wonderful talents go to waste
and now we’re here after yujin announced that clc’s dismissed in gp999 😟
I've been a fan of the group since 2016 and it's been so weird watching them promote. One year they're amazing and the other you just forget about them because you don't watch any vlogs or whatever. I haven't cared for kpop lately but it sucks to see Elkie go. I had 3 favs in CLC and she was one of them.
all the clc videos I've seen miss so much info, this is such a well researched and complete video!!!!!!
Thank you very much. I try my hardest 💕
Look... I'm a cheshire but I only learned that Elkie had a solo this year...2021...after she left cube
I was never into them but damn. I honestly thought they were one of the most popular girl groups. Online I would see or read about them having great music and see they had alot of fans so seeing that they aren't as popular as I thought they were is so weird to me. I don't understand why a company deputs a group if they aren't gonna treat them right.