How Brands Can Leverage Storytelling with Def Leppard’s Phil Collen & Vault | SXSW 2023

At #SXSW 2023, Def Leppard’s Phil Collen, Vault Comics’ CEO Damian Wassel, and Kajabi’s CPO and President Sean Kim discuss how to use storytelling to cut through the noise in the market, build original stories for a new generation through graphic novels, and leverage technology to power unique fan connections.
In an era of endless reboots and spin-offs, fans are desperate for new stories. Yet, it has never been harder to break through with unique and new storytelling. The crowded content landscape has created a war for attention where meaningful audience connections matter far more than clicks and views.
That’s why Vault Comics is partnering with Kajabi to power Vault Unbound, a first-of-its-kind fan community and digital reading experience.
Learn how your own brand can leverage storytelling and community to build life-long connections with your customers and fans.
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