Systemizing Your Content Structure with Justin Welsh

Justin Welsh breaks down how to build a scalable content system, how to use a hub and spoke model that drives revenue and how to rapidly ideate for maximum content production. He shares his content production schedule so he can produce LinkedIn content and Twitter content to engage his followers and drive traffic to his website. By pairing long form content and breaking that down into a number of short form content pieces, he can produce 30 pieces of content with much fewer ideas.
Over the last decade, #JustinWelsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Now he's building a portfolio of one-person businesses to $5M in revenue. Outside of that, he’s an advisor to early-stage SMB SaaS companies, a mentor to entrepreneurs at 500 Startups, and an LP at GTM Fund, a rolling fund investing $4 million per year into early-stage B2B SaaS companies. Learn more about Justin and his Content OS framework here: www.justinwelsh.me/the-conten...
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[@rosennabakari5535]

This is exactly what I've been looking for. Something SPECIFIC and doable for an amateur. Thank you, Kajabi. Have more presenters like Justin.

[@kajabiapp]

Thank you so much, Rosenna, for watching! We will definitely keep in mind that viewers find content like this most valuable!

[@StefanFeczko]

Amazing. This is more actionable and useful than many many courses I´ve actually payed for. Thanks for sharing

[@kajabiapp]

That is high praise, thank you!

[@carlangelotardecilla8675]

We finally have the kind of video we've been looking for, thank you so much for sharing it, insightful and valuable!

[@kajabiapp]

Glad you found it helpful, Carl!

[@somas09]

Great stuff, Justin. Actionable, insightful, helpful, and NOT overwhelming. I really liked the quote at the beginning about the power of systems.

[@kajabiapp]

Absolutely! When you have systems in place you can spend more time thinking of the content material rather than the format of delivering the content.

[@JacksonDesjardins]

This video has been SO helpful to my own business hosted on Kajabi. Justin is an absolute STUD and his wisdom is out of this world.

[@kajabiapp]

That is amazing to hear it was so helpful! Justin and his structure are both pretty fantastic!

[@screenactingschool]

This was absolutely stellar. I appreciate it. I've been doing this but haphazardly. The systems make it SO MUCH easier. I put it into action right away - as I was watching. Thanks Kajabi and Justin. BRAVO.

[@kajabiapp]

That is fantastic that you implemented ASAP!

[@kekuhi]

sooooooo good! thanks Justin. appreciate your willingness to share, appreciate the specificity & now more in love with systems!

[@kajabiapp]

Systems make jobs so much easier!

[@mup1537]

Justin is such a fucking robot. Got so much respect for this guy.

[@becsta365]

Clearly explained. TY. Super tutorial. Stumbled on Dan Koe, then found Mr Welsh…I love his concise way of explaining this. Dan a little more long winded, but both expert copywriters blending marketing for 2023 - love it!

[@CoachRosa]

This is a such a great outline for us! I find the whole thing overwhelming and you have broken it down nicely. Thank you!

[@kajabiapp]

It definitely looks overwhelming at the start but Justin really makes it all make sense so it's repeatable!

[@destinymexicanboutique1820]

Gracias por este video lleno informacion, se aprecia mucho su colaboracion. Como estudiante le agradezco la calidad de como explico todo claramente. En hora buena, que siga el exito!

[@btf_program]

This was INCREDIBLE! Literally Master’s Level course

[@Meg.Burrage]

This was great Justin! Thank you for the insight!

[@kajabiapp]

Thanks for watching, Meg! So glad you got value from this session!

[@thedrsteffen]

Precise system, like a Swiss watch. Thanks for sharing, Justin!

[@kajabiapp]

Great analogy, Steffen!

[@herextraordinarylifebydesign]

This is so good! Really helpful. Thank you so much!

[@kajabiapp]

Thank you for watching, Leslie!

[@ninarycroft7807]

This is gold. Thank you!

[@kajabiapp]

Thanks for watching, Nina!

[@TracyTranquility]

Thank you I will be incorporating into my existing structure

[@kajabiapp]

That's awesome! It's always great to test new things to optimize your structure's performance!

[@krvn.puckett]

Truly excellent information and video thank you for sharing

[@rickpala_]

Justin Welsh is a machine.

[@DanTrapp]

Great value add, Justin.

[@altcoinresearch6271]

Love it, going to go over this with my team ASAP

[@kajabiapp]

We hope your team finds it valuable!

[@buildinpublicwithkp]

Justin’s system is amazing!

[@kajabiapp]

It really is! Which aspects have you implemented in your content strategy?

[@theraymondsjolseth]

Thanks Justin! Thanks Hope! SO simple!!!

[@kajabiapp]

Thanks so much for your kind comment, Raymond! I'm so glad you enjoyed this presentation! -Hope

[@theraymondsjolseth]

I purchased the Content OS and am an active Kajabi user! 😀

[@xolanimethula8472]

Thanks for sharing this amazing content.

[@ikcrypto0447]

Thanks for this. Quick Question: if you spread out your spoke content across different weeks, what will you post in the remaining days of the current week?
For instance, you post a listicle on how to grow your Twitter account on Monday. And then spread out the other pieces of content in the coming weeks. What will you talk about during the current week on Tuesday, Wednesday, etc.?

[@kajabiapp]

Hi there! Thanks for the great question. We think these three blogs could be helpful:
- How to create compelling organic content (kajabi.com/blog/how-to-create-compelling-organic-content)
- Repurposing content: 13 ways to get more eyes on your content (kajabi.com/blog/repurposing-content)
- What is content curation and how to curate content (kajabi.com/blog/what-is-content-curation-tools-how-to-curate-content-like-a-pro)
It's also helpful to explore what your competitors are posting and take inspiration from them. And, please let us know if you have any other questions!
- Rachel #Kajabi Social Team

[@coreywilkspsyd]

Great video!
Does anyone know what Kajabi template Justin uses for his website? It's super clean.

[@GeneBasler]

Good question. I was going to ask that the template sharing site he cited at 8:21. Sounded like he said timeshare, but nothing came up in the search.

[@GeneBasler]

Figured it out. "typeshare" doy

[@DonclarteDontsi]

OMG - I. LOV. 'ED. THIS.

[@kajabiapp]

So glad you found it valuable, Donclarte!

[@LeslieSmithMcLA]

Brilliant!!

[@kajabiapp]

We're so glad you think so!

[@Presentationsells]

So good!

[@kajabiapp]

Thanks for watching!

[@musicproductionzen]

Gold! 🏆 🙌

[@kajabiapp]

Right? This system is awesome.

[@visualmetaphors]

excellent content.

[@kajabiapp]

Thanks, Dario!

[@joanebaptiste-cummins3207]

What are types of publishing tools? What does he mean by that?

[@angstrom1058]

"Systemizing Your Content Structure" or do you really mean strategy or process?