Case Study walk through: Uber Eats Stories

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  • Опубліковано 20 вер 2024

КОМЕНТАРІ • 120

  • @khadijabari
    @khadijabari 2 роки тому +57

    I honestly learned so much on presenting design concepts based on this alone, thank you Femke!

  • @meep9683
    @meep9683 2 роки тому +27

    As a person who learn and thrive from examples, I really, truly, appreciate the content you share on your channel!

  • @NyakzOTSD
    @NyakzOTSD 2 роки тому +7

    Your vides are golden.. I landed jobs paying over $150,000 taking your advice!! Appreciate you sharing your knowledge

    • @femkedesign
      @femkedesign  2 роки тому

      That's amazing! Congratulations!!!!

  • @Sofia0S0S
    @Sofia0S0S Рік тому +2

    Going through your content and I just want to say THANK YOU! This is the best design channel I’ve seen. To actually see real work, not only video descriptions of how to do things is amazing. Great work!

  • @kwamestar
    @kwamestar 4 місяці тому

    Although old this video is the best video on how to structure a case study for interviews specifically. Regardless of your level as a designer, I am a senior and I will be taking inspiration from this. Thank you so much Femke for everything you do for the design community! 🖤

  • @lavetadhis7581
    @lavetadhis7581 2 роки тому +1

    I loved everything about this presentation! Your communication skills >>>

  • @richardottley4611
    @richardottley4611 2 роки тому +9

    Hi Femke.. I like how you explain your team's process for coming up The Stories feature. The Stories feature are so overused in most of the apps that we use today, but I like how you all arrived at this concept without obviously picking this concept.. if that makes sense 😅 all the best

    • @femkedesign
      @femkedesign  2 роки тому

      Yes it makes sense! Thank you Richard!

  • @OsvaldoOsorio
    @OsvaldoOsorio 2 роки тому +2

    Thank you Fem, you really inspire me!. The way you present the ideas, the tone voice. Love your clarity and the confident while you explain the concepts. Thanks again.

  • @madebydeji
    @madebydeji 2 роки тому +1

    Love how you've simplified presenting Case Studies, Femke. Learnt a great deal from this. Thank you!

  • @TheRiyazAhamad
    @TheRiyazAhamad 2 роки тому +4

    Your an amazing person.
    Enjoyed every second of it.

  • @muhammadammar7849
    @muhammadammar7849 2 роки тому +2

    Loved every part of it femke

  • @pascalpascal2044
    @pascalpascal2044 Рік тому +2

    Link to slides?

  • @Itstherealrandy
    @Itstherealrandy 2 роки тому +3

    Thank you for your videos Femke, they really help me learn :)

  • @dianaalvarado1451
    @dianaalvarado1451 2 роки тому +1

    Femke, this is SO helpful. Thank you for guiding us through the entire process and thank you so much for sharing!

  • @allisonchiu8660
    @allisonchiu8660 2 роки тому

    This is my first time commenting on a youtube video and I just wanted to say thank you so much fore sharing! This is truly helpful. I learned so much from all your videos.

  • @ninifufufufufu
    @ninifufufufufu Рік тому

    Thanks Femke!!!I will watch this video repeatedly to learn how to do make a presentation/storytelling.I think I will learn a lot~❤❤❤

  • @joaquinm1733
    @joaquinm1733 2 роки тому

    Femke, this is a great use case that demonstrates a real life example and that helps me to put learnings into context. I have learned a lot from your video and I like how it aligns with the double diamond design framework that you discussed in another video.

  • @ruonanyan4839
    @ruonanyan4839 2 роки тому

    Can't believe there are only 742 likes, (I'm being the 743rd one) this video is worth 100x likes. Your sharing is so valuable. Thank you so much, Femke!

  • @yvonnezhan6990
    @yvonnezhan6990 2 роки тому +1

    really love your content. But i dont know why i cannot register your mentor session, seems like fully booked on your calendly.

    • @femkedesign
      @femkedesign  2 роки тому

      Hey! Yes I'm currently booked out for the next 2 months. If you subscribe to my monthly tier on Superpeer you get access to earlier sessions :)

  • @luciochen123
    @luciochen123 Рік тому

    Super inspiring as I am struggling with how to structure my case study. Thanks Femke!

  • @liamtanis4163
    @liamtanis4163 Рік тому +1

    What a great case sudy presentation. Really clear story and process. Definitely getting my hands dirty on my next case presentation to come up with such a great one as yours! 🎉
    I'm wondering, is the MVP based on assumptions, or did you also performed research upfront? And if so, what types of research did you perform and how did you come to the problem statement? 😊

  • @walterchidike6394
    @walterchidike6394 Рік тому

    Thank you so much femke. You are such a blessing.

  • @danieladvertising
    @danieladvertising 2 роки тому +1

    This was really great to see, Thank You!!

  • @iamjanekim
    @iamjanekim 2 дні тому

    Did you ever need to leave some time for Q&A after each case study?

  • @you_are_welcome97
    @you_are_welcome97 2 роки тому

    Thanks Femke your channel continues to be so helpful and very educational, keep up with the great content :)

  • @ksy8168
    @ksy8168 2 роки тому

    So much to learn from this video! Thank you Femke!

  • @pes1109
    @pes1109 2 роки тому

    Amazing video!
    These videos really motivate me to keep trying to make the transition to ux design.
    Thank you!

  • @lukefrayling6792
    @lukefrayling6792 2 роки тому

    Thanks for sharing this Femke - whilst people scoff at the spread of "stories", ultimately its now become a familiar pattern for users to interact with, and it absolutely seems like it was the right solution for the problem you described. Thank you again for the informative video! :)

  • @Ghanesh1986
    @Ghanesh1986 2 роки тому +2

    Thanks for this beautiful presentation!
    Was curious to know
    1. At what point of time did you start documenting these and how do you go about it? How long did it take to make this case study presentation
    2. How and when did you measure the impact after shipping the feature ?

    • @femkedesign
      @femkedesign  2 роки тому +2

      Hey! I created this presentation specifically for an internal presentation. As for impact, it can depend on the experiment timeline as this can vary per project. For this one I think it was 6 weeks.

  • @derekwang3821
    @derekwang3821 Рік тому +2

    Super helpful content Femke! I'm a junior designer trying to learn more about quantifying impact, so I just wanted to ask how did you know that the increase in orders came from your project and not some other variable (e.g. aggressive discount promotions)?

  • @srushtisalgaonkar2116
    @srushtisalgaonkar2116 2 роки тому

    Loved this case study walkthrough!

  • @MoritzFischer
    @MoritzFischer 2 роки тому

    These case studies are awesome. Thank you for sharing.

  • @klementinasavi5633
    @klementinasavi5633 2 роки тому

    Thank you so much for this and your other videos, extremely useful and insightful!

  • @alessandrospiridigliozzi7943
    @alessandrospiridigliozzi7943 2 роки тому

    This was so informative and interesting!!! Thank you for sharing it with us!!!

  • @JH-qq4st
    @JH-qq4st 2 роки тому

    it's very useful. Thank you for making this kind of video,
    I always struggling with presenting case that would be great if you can keep making this kind of videos

  • @emmasandberg4363
    @emmasandberg4363 2 роки тому +2

    So impressive! I have two questions, how long did you spend on this project and do you always create the high fidelity versions of your explorations, as in this presentation? Thanks in advance. Love your content, it has helped me a lot lately ❤

    • @femkedesign
      @femkedesign  2 роки тому +4

      This project was about 8 months from start to launch. As for hi-fi explorations, not always but sometimes it was easier to use the design system when exploring which naturally meant our explorations were in hi-fi.

  • @ooomos
    @ooomos 2 роки тому +1

    Really great content, support from another Product Designer from Toronto. Just wondering what kind of research you guys did to validate the concept, also were you the only designer for this project? Just curious. Thanks and looking forward to more great content from you.

    • @femkedesign
      @femkedesign  2 роки тому +4

      There was a lot of existing, supporting foundational research that influenced this project. This project came about from hearing in other research that customers and merchants were looking for more connection.

    • @underscoreroa
      @underscoreroa Рік тому

      @@femkedesign came here for this info. thanks!

  • @hediefakharzadeh954
    @hediefakharzadeh954 2 роки тому

    Thank you so much, Femke.

  • @rachelfang8017
    @rachelfang8017 2 роки тому

    thx for sharing! inspired me to improve my portfolio deck!

    • @femkedesign
      @femkedesign  2 роки тому

      Yay! That's awesome to hear Rachel. Good luck!

  • @uxdesignsensei7977
    @uxdesignsensei7977 2 роки тому

    very well done, and implemented flawlessly.

  • @warderto
    @warderto 2 роки тому

    Amazing Content! Love this use case walk through video :)

  • @valerialovato4717
    @valerialovato4717 2 роки тому

    Thank you for sharing this valuable content, I really appreciate it!!

  • @manasweechandwaskar615
    @manasweechandwaskar615 3 місяці тому

    Hello! Great presentation. I wanted to ask that I am currently a college student and have worked only with small startup but do have some hypothetical UX case studies made. How can I add those in my portfolio highlighting the impact or the changes those would bring in the overall experience.

    • @femkedesign
      @femkedesign  3 місяці тому +1

      This video might help! ua-cam.com/video/i-b7_acZcAg/v-deo.html

  • @hakeemadjei2035
    @hakeemadjei2035 2 роки тому

    This is so good. Thank you so much

  • @Erro13
    @Erro13 2 роки тому

    awesome work and very well presented, thanks for sharing ✌🏻

  • @johnapple3471
    @johnapple3471 2 роки тому

    The hair.... dayuuum 😍

  • @marcussmith6088
    @marcussmith6088 2 роки тому

    Love the video! How do you come up with the principles? Do you do some sort of workshop?

    • @femkedesign
      @femkedesign  2 роки тому +1

      OOh good question! I might save this for a future video, but generally they evolve from the user research phase.

  • @atomparish
    @atomparish 2 роки тому

    Excellent presentation and solid work! However, I would like to understand what decisions/designs she made vs. the team and how they came to those decisions. Did they test prototypes with users, or was it created based on internal knowledge/hypotheses then beta tested? I'm always curious how teams handle this.

    • @femkedesign
      @femkedesign  2 роки тому +2

      Hey! It can depend on the project and resourcing we have. This project was strongly based on internal hypothesis and past research we'd gathered which highlighted this as an area of opportunity.

  • @anasfrh
    @anasfrh 2 роки тому

    If the designers design these experiences, engineers implement them and then PMMs market them. What do PMs do? I am so curious to hear what your perspective on the PM role as a designer.

  • @rishabhsharma6188
    @rishabhsharma6188 2 роки тому

    Hey femke, great presentation. Did you try integrating storefront stories on the profile picture kind of thing just like instagram does in form of profile picture strokes?

    • @femkedesign
      @femkedesign  2 роки тому

      We had it as a future exploration - at the time Eats didn't have logos or profile pictures for stores, so that would have been a huge dependency.

  • @ajeyasharma26
    @ajeyasharma26 2 роки тому

    Do you think the framework that you used in the video to present the design work is efficient & can be followed during case study interviews? By the way, this was really cool and the presentation delivery was on point!⭐

    • @femkedesign
      @femkedesign  2 роки тому +1

      Thank you! Yes I think this format could work well for an interview setting also :)

  • @mentadentp
    @mentadentp 2 роки тому

    Hi Femke, I have enjoyed your video's and explanation around 'impact' of design. What would be the ideal duration for measuring the impact after the feature has gone live?

    • @femkedesign
      @femkedesign  2 роки тому +1

      Hey Peter - in this case we had an experiment plan that was set to run for 6 weeks. There is not hard number, so it can vary per project.

  • @riddley4382
    @riddley4382 2 роки тому

    Thanks so much!! I learned a lot about how to structure a case study. I am wondering, are there some differences between a case study deck and a deck for UX interview presentation?

    • @femkedesign
      @femkedesign  2 роки тому

      Nope! I'd say they're the same.

  • @TheChristineVan
    @TheChristineVan Рік тому

    curious if you guys did any usability test on this?

  • @vishalanand96
    @vishalanand96 Рік тому

    how to find those cute illustrations which you have used?

  • @ying-hsichen5823
    @ying-hsichen5823 2 роки тому

    Love it!

  • @TrishhMakes
    @TrishhMakes Рік тому

    i would like to know why uber eats failed in my country. we have rappi and its been the leader for a few years now. some others came and went out like glovo and uber eats.

  • @tofunwatoyinbo
    @tofunwatoyinbo 2 роки тому

    Need to get me some of that background music

  • @freedmirza3919
    @freedmirza3919 2 роки тому

    Hello love the videos ❤️. Do have a client presentation? (Figma file)

    • @femkedesign
      @femkedesign  2 роки тому

      Hey! This video may be what you're looking for? ua-cam.com/video/9pMuuzFC0FE/v-deo.html

  • @greeniris17
    @greeniris17 3 місяці тому

    Did you need permission to share this publicly on UA-cam ?

  • @Joker-rj3nm
    @Joker-rj3nm 2 роки тому

    Do you have a template? I'm working on a case study and this would be so helpful 😊

    • @femkedesign
      @femkedesign  2 роки тому

      Here's a template that may help! ua-cam.com/video/w-PoV_sIWos/v-deo.html

  • @ajeesh3485
    @ajeesh3485 2 роки тому

    do you have any video on how to create portfolio in figma?

    • @femkedesign
      @femkedesign  2 роки тому

      Hi Ajeesh! This video may help: ua-cam.com/video/w-PoV_sIWos/v-deo.html

  • @jestinmwilson6385
    @jestinmwilson6385 Рік тому

    hey what's the font used??

  • @martinui4892
    @martinui4892 2 роки тому

    Donde podemos ver tu trabajo ?

  • @doranpatrick76
    @doranpatrick76 2 роки тому

    I have to ask..... I work for Shopify.... How dd you get that Green commerce pennant 😅😂

    • @femkedesign
      @femkedesign  2 роки тому +1

      Hey Pat! My partner works at Shopify as a UX manager :)

    • @doranpatrick76
      @doranpatrick76 2 роки тому

      @@femkedesign amazing. I'm currently studying UX Design and hoping to move into that team when I'm done after I get some experience. We may cross paths 😁

  • @unbornharbor
    @unbornharbor 2 роки тому

    I was just on Uber Eats app today looking for food to order and saw this new stories. Not to offend you, but as a customer myself I found it super annoying and would not want to spend my time looking at them at all. I just want simple, straightforward, let's get this task done. Every app is starting to feel like Tiktok and I honestly hate all social media. It's all just more clutter to have to go around!