Salesforce Campaign Influence: Custom Models Part 1A - First Touch Campaign Attribution

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  • Опубліковано 4 жов 2024

КОМЕНТАРІ • 6

  • @OS-ST
    @OS-ST Місяць тому

    Hi Cheryl, thanks for all those videos! I have a question - If I want to implement a U-shaped attribution model, what would you suggest me to do ? Thank you!

    • @BluTigerAcademy
      @BluTigerAcademy  Місяць тому

      @OS-ST A U-shaped model would be similar to the weighted distribution model we have not recorded just yet. It is on the list to show you how to create a flow that will allow you to specify weighted percentages depending on whether the campaign was first, last or in the middle of the campaign influence records related to a Contact and Opportunity.

  • @MeMaggie
    @MeMaggie 3 місяці тому

    Hi Cheryl, thank it for creating these great videos, I have a question - when I enabled additional campaign influence models setting, it automatically created the first touch, last touch and even distribution model. What other custom models can we create apart from all these and how to create those?
    Thank you!

    • @BluTigerAcademy
      @BluTigerAcademy  3 місяці тому

      Do you have Account Engagement (fka Pardot) in your org? If yes, this explains how/why those models were automatically created. We are working on two other videos that will show you how to do a weighted distribution based on type and position.

    • @MeMaggie
      @MeMaggie 3 місяці тому

      @@BluTigerAcademy Yes, we have Account Engagement. Could you please provide any reference materials for creating custom models or weighted models? Alternatively, could you let us know when you might be able to upload the related video? Thank you!

    • @BluTigerAcademy
      @BluTigerAcademy  3 місяці тому

      Our first touch custom model videos are for orgs without Account Engagement. We will not be doing any videos on how to use custom models with Account Engagement. We do not have expert level knowledge in Account Engagement. It will be at least 2 months before we have the weighted distribution model videos ready.