The Color Science of Demi Colour

Seint’s founder and CEO, Cara Brook, once explained the principle behind Demi Colour using colored water, and it completely blew my mind. This really brings me back to elementary school art class by really simplifying color science to the fundamentals.
To break it down, this is the color science behind Demi Colour:
Traditional makeup has us using the color that we want the final product on our skin to be. So, if we want a certain color of blush or eyeshadow, we use that color. If we want to cover a blemish, we use a skin-toned makeup product to cover it so it matches the skin around it.
The principle behind Demi Colour says that we need to consider the color present in our skin to choose the complimentary color of makeup we should use.
If we cover a blemish with a skin-toned makeup product we will need more makeup to hide it, which leaves behind excess makeup texture. Demi Colour uses color science to address the excess color present in the skin directly, so much less product is needed. Leaving behind an invisible color filter that brings the excess color into balance with the surrounding skin.
So, instead of just slapping one shade of concealer over a red zit, instead trying using complimentary shades of green or yellow Demi Colour to make the excess color in the zit vanish altogether.
Does this make sense?? It’s a little bit overwhelming to try to think of makeup in such a different way. But once you do, it just makes so much sense!
Shop Demi Colour here:
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New to Seint and need help choosing your perfect makeup shades? Fill out this Color Match questionnaire:
Demi Colour Match Form: form.jotform.c...
I will send you my recommendations for the makeup shades that best suit your individual skin concerns.
Thanks for watching!
xoxo Erin
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[@timmiller252]

great way for explaining and taking the time to walk us through this. Demi totally has a learning curve but i'm so intrigued.

[@HeatherRegansoultherapist]

Amazing explanation!

[@EmiLou.Arts320]

This is an amazing explanation!

[@timmiller252]

what color are you using on your cheeks?
I have like 5 lip and cheek colors, just sold Nude and Plum as they looked muddy on my skin. I like your bright dewy cheek color