Titleist Golf Ball R&D: Making One Million

To go from one golf ball that is worthy of the Titleist script to one million, you need to have a highly skilled team in place and the manufacturing process mastered.
For over 80 years, Titleist golf balls have been manufactured in the greater New Bedford, Massachusetts area. During these eight decades, Titleist has been the design and process technology leader manufacturing golf balls with a wide range of constructions to meet golfers' varying performance needs.
A belief that a better process will result in a better quality and performance product has been constant throughout Titleist's history. An unwavering commitment to continuous improvement and performance and quality excellence are core values of the Titleist tradition.
In the 80+ years since the first Titleist golf ball was produced, the Titleist Operations team has grown to more than 1,100 associates with an average tenure of 20 years and over 20,000 years of collective experience.
These associates manufacture every Titleist golf ball to exacting standards in Titleist owned and operated facilities - there are about 90 process and product quality checks for Pro V1; about 120 for the dual-core Pro V1x - assuring that every golf ball performs consistently for every golfer, every round and on every type of shot.
Technology
Through the years, advancements in process technologies have allowed us to develop stringent manufacturing tolerances in our three state-of-the-art ball plants. Computers and quality assurance teams monitor every stage of the development process, utilizing best-in-class equipment to achieve the most exacting standards in the industry.
Our people
Our craftsmen are committed to keeping Titleist’s quality reputation untarnished to the next generation. While these individuals have a serious passion for the game and unparalleled expertise in their vocation, their satisfaction is derived from the affirmation of the game’s best players and the millions of golfers who place their trust in our products.
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[@thedish5]

All this work that goes into this ball...so I can shank it into the woods on my first drive.

[@Blupa.]

Remember fellow golfers, Titleist ‘Owns’ everything 😂

[@Yannic1996]

90 - 120 tests are donne just for me completely smacking it into the woods

[@CamMacMastermusic]

How can a company maintain number one for their top selling model and be so mediocre for the rest of their golf brand? Titleist needs more colors, more designs and better marketing on their second third and fourth tier balls. They are missing out on a HUGE market. And the AVX should be renamed to include Pro V .. The Pro V A ? Pro V2 ? It would quadruple sales. Call it an elite armature ball ? Something should change. Titleist needs some spice.

[@thelammas8283]

All this R&D and money. And it still can’t float.

[@chardelraconner7324]

what is the difference between a 1952 golf ball and a 2007 ; groove numeric

[@seehearspeaknoevil5090]

so weird how it has to go through all those computers and at the end we touch see for imperfections

[@John-bm9mt]

100k views and still no comments?

[@Bigtimecharliepotatoes]

I do love the look of a good golf ball. So clean 😂❤

[@jacksonloomis1856]

love your products

[@nurlatifahmohdnor8939]

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[@cheddargoat9121]

Why is this the 5th comment what the hell?