Social Media Marketing - Adding ZING your social media - Full Presentation

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✎ In this session, Evan Carmichael takes you on a journey to transform your social media game, focusing on Twitter. Starting off at 4:30 AM his time, Evan's energy is palpable as he guides the audience to craft their most powerful tweet ever. He emphasizes the importance of creating content that people feel, urging everyone to dig deep and tweet advice they would give to their younger selves, using the hashtag #MSMWZing. He showcases live examples from the audience, demonstrating how injecting emotion into tweets can make a significant impact.
Evan dives into the critical distinction between quantitative and qualitative approaches in social media. He passionately argues that while data is important, the true magic happens when you infuse your posts with passion and authenticity. Using Steve Jobs as an example, he illustrates how emotional, heartfelt decisions can propel a business to extraordinary heights. According to Evan, if your content doesn’t make you feel something, it’s not worth posting.
Towards the end, Evan discusses the power of finding your "one word" that defines your brand, using examples from audience members and his own experiences. This clarity helps streamline decisions and makes your message memorable. He encourages everyone to discover this guiding word, as it simplifies social media strategy and fosters a strong connection with your audience. The session wraps up with an invitation to join him for a salsa night, reinforcing the idea that meaningful connections extend beyond the digital realm.
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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe

[@shuryno6916]

The way I understand it, what you mean is that we should not take a decision based on metrics or logic when our heart tells us to go another way. But it doesn't mean you can't look at metric to help you see the current context .
But I do have a question, it's a bit related to the American dream in a way. We always hear of the great stories, the ones that succeeds , but for every Jobs or Buffet , how many unsuccessful stories that are never told, is there?
Great video! Thanks Evan
#Believe