Digital Strategy: Disrupt or Be Disrupted with Jeanne W. Ross Research Director & Principal Research Scientist at the MIT Sloan School's Center for Information Systems Research.
Great, at last, a definition that makes sense: "digital strategy is nothing more than a business strategy inspired by the capabilities of technology". I have spent the last hour listening to digital strategists explaining what they do and sounded and it sounded an awful lot like good old marketing and business, yet they took ages to say it using more waffle than I care to remember.
Great, at last, a definition that makes sense: "digital strategy is nothing more than a business strategy inspired by the capabilities of technology". I have spent the last hour listening to digital strategists explaining what they do and sounded and it sounded an awful lot like good old marketing and business, yet they took ages to say it using more waffle than I care to remember.
Great speech
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