So, a little bit of context and how we swifties usually interpret this video. This is the first song on reputation, the album she wrote after the whole Kim/Kanye drama. The song is about Joe Alwyn, her boyfriend at the time, and how she felt insecure her bad reputation would bring problems to the relationship. "Touch me and you'll never be alone", cause he would be followed by paparazzi everywhere, for example. In the video, we see two Taylors. The one in black is her reputation, and the one trapped in the glass cage is the real Taylor. Taylor felt trapped by the image everyone had about her, and this album is her way to tell her side of the story and take back the narrative. If you remember, Kim called her a snake during the Kanye drama, that's why the snake. You can see that, following the lyrics, but in another context, the real Taylor screams JAILER, and "bad" Taylor points to herself when she sings "Taylor". Also, the real one tries to break the glass cage a bunch of times, but only gets to do it with HER VOICE. In the end, real Taylor is free, but she knows that they'll keep burning all the witches (even if you aren't one).
So there's actually a fan theory about this music video that you can Google to get the full story, but the idea is that there isn't a "bad" Taylor or a "real" Taylor, but rather a rebirth. The dark Taylor is the one who has been through everything and survived so she is training this next version of Taylor. It's not a battle of good and evil. It's training someone to be strong. Notice that the old Taylor is at peace when she is destroyed. This wasn't a fight. But then the new Taylor realizes that the only way she can exist is to say goodbye to the old Taylor. When her training is done, the glass case is broken.
I always thought of this video as a prequel to the Look What You Made Me Do video. The dark Taylor is the Taylor we knew until then (the old Taylor, who dies here) and the one who is locked up is an evolution (the one who sings in Look What You Made Me Do where in a certain way she is saying: “look what you made me you made me do it, you forced me to reinvent myself, to kill my old self and to come back stronger and willing to fight). This new Taylor is the product of everything she had to experience in the previous years, the betrayals, the lies, the persecution and the permanent scrutiny. And that's why she knows how to do everything the previous version of her does but she also comes with all those weapons built into the suit. Both are machines, both are ways of presenting herself in front of the public, both are artistic brands. And that's not bad. It's as if she were saying that there was always something of an imposition, but that was the way she liked and others forced her to change. I love that about the entire Reputation narrative. It is a journey of conversion and learning to defend oneself by knowing one's mistakes and virtues. And what Reputation means, which at the end of the day is an image that never ends up being (or not being) the real person. And I most like that the lyrics are about the person she is in love with and who is accompanying her despite everything. Having said all that, I love this fan theory you talk about, it's a super interesting way to look at it too.
There were also a whole bunch of Chinese in the first part of this mv. 蛇年means the year of snake, cause she was born in 1989, and according to the twelve Chinese zodiac signs, 1989 was exactly the year of snake. 未来(Future) and 艾迪 (Ed Sheeran) were the two artists featuring End Game on this album. 约瑟夫(Joseph) was the director of this mv. 名誉(reputation) was the title of this album. 十三(thirteen) was her lucky number. And there were many other characters such as 永(forever), 爱(love), 蛇(snake) flashed pretty quickly. Hoping this will be helpful. Looking forward to an extended version! ❤
Love your videos! “They’re burning all the witches” is a line in I Did Something Bad, which is another song off of her Reputation album. The whole line is “they’re burning all the witches even if you aren’t one, so light me up” 🔥
Clearly a reference to the Salem witch-hunts which is a dark stain on pioneer settlement of east coast America. The idea that any intelligent autonomous woman who is not being controlled by anyone has to be a witch and therefore to be burned, is still strong in the subconscious and fully expressed in present day times. She's a lightning-rod for controversy and hatred, but my God does she channel it and sort them out well! I have to say I'm very late to the Taylor Swift party I'm more interested in her creative process and her energy than just listening to an album on its own. This is a great introduction, been watching your other videos they're excellent. I've also watched interviews and documentaries so I get a sense of who she is. She is impressive as a person for her survival skills and also her ability to transform. Unapologetic.
Ready for it is the song and mv that you respect.... There's no way to not like them. Best song, best comeback, best opening of the best concert, best everything...
An extended version of this video would be so cool. I love how you pointed out the King of My Heart reference without (I think) even recognizing it. I really enjoy you're videos.
I love the line 'I know I'm gonna be with you so I'll take my time.' That's such a power move to tell someone that you wanna take it slow because you know you are gonna be together. Despite the reputation being 'tainted', I feel like this song is full of confidence.
"They're burning all the witches" is a line from another song off Reputation, "I Did Something Bad". No music video unfortunately but a fantastic song to listen to and add to your playlist! (check out her live AMA or rep tour video just for fun).
It looks like you haven't reacted to "I Can See You" and you've GOT TO, it's such a good MV. The storytelling is so cool and there's a ton of easter eggs! Its one of my top 5 favorite Taylor swift music videos, along with Out of the Woods, Wildest dreams, Ready for It? And Me! It's got a pretty star-studded cast,too.
There are soooo many easter eggs in this video. The 89 and 91 refer to the years Taylor and her then-boyfriend, Joe Alwyn were born. Ready for It was the second single from reputation and came out before the album did so many easter eggs in here refer to other songs on the album. The heart with the crown is for King of My Heart and on the stairs it says "they're burning all the witches" which is a lyric from I Did Something Bad, both were songs to come on rep!
You’re definitely a Swiftie. You probably have been since your very first TS reaction video. Welcome to the family! We love hearing your insightful comments about the technical aspects of her videos. ❤ P.S. love the commercial!
I love the fact that you understand so many references now! You jammimg out to the songs makes the videos even more fun and OF COURSE we're up for an extended version! I could honestly listen to you talk about all this stuff for HOURS
You picked up on things i hadn't considered!!! The references to the Blank Space horse and the way she hangs in Out of the Woods...that's brilliant...and i doubt it was coincidental coming from taylor. Also, WOW! What a neat way to relate the commercial to the video! So fun and creative...I think you would make a great Swiftie! We love entering Taylor's world bc all of her easter eggs, visuals, lyrics etc., make us think, feel, and then share experiences in synergistic ways we never dreamed of❤
I am so ready for an extended version of this reaction ❤ bring it on!! Also I looooved your commerical and how you integrate it with the music video ❤😂 10/10 please never stop!!!
the whole album of reputation is basically built on the same theme of dealing with her Reputation, haha get it ? This album explains her journey throughout her career about how she always had to like fight for her reputation and be on the good side of everyone. The sound of the album is the "darkest" we are ever heard from her but kind of chills down as we move on with the album. The first half can be represented as her saying ' yes this is me, my reputation, and yall wanna call me a snake and slut shame me ?? fine IDGAF, but then as we move on she explains her vulnerable side more, she tell us about her relationship, how he treated her right also explained the drama in TRACK 13, the drama being when K*m Ka*****ian illegaly recorded a phone call between her and Ka*ye. She basically went into hiding for like A year and Half because of all the media and public backlash, and after her hiatus came back stronger with LOOK WHAT YOU MADE ME DO. SO again this is basically what her reputation was at that time, and making just fun pop songs wouldn't have cut it, SO SHE CAME BACK, AND HIT HAAAARRRDDD
Love your Taylor reactions!! 🫶🏻 You are really a genius for noticing so many things in the videos! And of course we love to jam with you to the songs 😂 And YES to the extended version!
You should do an extended version combined with some behind-the-scenes, I’m sure there’s a bit around for this video! Loved your reaction (as always) but when you stop reacting and full on jam was brilliant. Also, I love that you started the video with “yes I am ready for this” and end with “I was NOT ready for that!” 🤣
Oh, I've been waiting for this one! I knew the ...Ready For It video would blow your mind, because it blew mine when I first saw it. It's been my favourite music video since its release, years before I got into the rest of her music. When I saw your reaction to The Man, I was hoping you would react to this one :)
this song was one of the first singles to be released after her disappearance from the public eye and it was honestly such a good way to start this album because it showed aspects of the love side of the album and also the revenge side. she also said “baby let the games begin” as a way to show that she doesn’t give two f’s abt what people think of her now and if they want to make her the villain, they can do that.
this album was her first embrace of dark electro pop and it was such a good fit for the intent of this album. reputation was one of, if not, the most defining era of her career. she went into hiding for a whole year after the world turned against her and returned with this new version of herself that was a slap in the face to everyone.
I think it’s one of her best eras 🩷🩷 maybe I’m biased because I was going through puberty when it came out ❤️🔥❤️🔥 but it’s fire 💯💯 and she is spitting facts and burning the house down
Taylor was actually courting/dating Joe Alwyn during reputation. So back then she was saying Joe was far better than any of her exes. So at the time she wasn't talking about an ex. But at this point now, he is an ex
YES to the extended version of this! There' was also a BTS for this, if I'm not mistaken. I remember her walking around the set in a beige suit in it (it wasn't green).
Does this editor recognize enough of her music to know that Taylor samples herself? I can’t tell if I’m seeing him just figure that out when he hears “in the middle of the night…” or if he’s reacting to something else. I’m new here. But seems like this guy will be fun to watch experience her and breakdown even more of the videos for us. Knowing that Taylor is breaking into film making is bringing so many interesting new listeners to the family!!! I love seeing industry pros like this become entranced with her, to their bewilderment 😂
Yes, you point out so many things I haven't noticed! Please do an extended reaction! This video reinforces my belief that she is a musical, business + video prodigy!
yes to the extended version!! this is my favourite song and my favourite music video of taylor swift and i've been so excited waiting for you to break it down! i always love your insights. i've watched this mv maybe like a hundred times before this and you still manage to point out things i haven't noticed and i just love getting a technical explanation of how things are done. you get so deep already, its crazy to think that you can go even deeper with the technical stuff and i would sooo love to see it!! so i vote yes!
The escalator/ staircase is located in an abandoned mall. They use it in a bunch of SciFi movies. It is on the lowest/ storage level of Westworld, too. It would not surprise me that a lot of the locations in this MV were actually real and not green screen.
I love how you actually put effort into your sponsor instead of just reading everything lol ur the only few people who I won't skip their ads haha and ur content is high quality as always!! love it sm xoxo
This was brilliant. Loved how you loved it. "They're burning all the witches even if you aren't one" - I did something bad. Next assignment. ;) Thanks for all these!
I’ve watched all of your Taylor videos but by far this is my fav!!!! 1. You just sat there stunned and SAME 🤯 2. You just started jamming and forgot about the reaction and talk through the effects 😭😅 3. Then you turning SWIFTIE on us???? I LOVE IT HAHAHA 😂 Love you! Always supporting 🫶
"They're burning all the witches." is a line from a song I did something bad. :D And it is as awesome as this one. But sadly, it didn't get its own music video. :D
Swifties and Josh! OMG! I am loving these vids. I am a new Swiftie. My son has been a huge TS fan for a nimber of years. I recently started listening to her music and Ellen D interviews, etc. I wanted to know what kind of a role model TS is for my son. She is an awesome role model. Love her and her music. What is lovely about your videos, Josh, is that we are both seeing them for the first time asking the same questions. We have all these amazing Swifties giving us the TS rapid class as we attempt to catch up! Thank you so much for the video breakdown and Swifties, thank YOU for the back stories! LOVE LOVE LOVE it ALL!
I am so excited that you have become a Swiftie! Watching your progression happen is so cool! This video has so much meaning it's unbelievable! It's really fun watching you get excited!
Also, ready for it is about how MEDIA encaged her true self. The ROBOT is the one who always control and decide. The robot who have the mentality to limit show her INNER self. Finally, when she got the time to face that robot self again she made sure that the her robot/fake self is totally destroyed along. Now SHE'S OUT OF THE BOX, FREE and POWERFUL. That's really a COMEBACK fit for the first track of the *reputation* album.
The location IS real. When I first saw the video it looked like an abandoned mall. I watch a lot of videos of dead or abandoned malls and it screamed abandoned to me. I remember a mall that was a little like this in California and when I dig a little deeper, it's the old Hawthorne Plaza.
Love your reaction and explanation, Josh! And your commercial integration with the video was absolutely amazing! It’s the best representation of a sponsor I’ve ever seen in a UA-camr. Honestly, makes me want to buy skill share. 🤓
I feel like the meeting between Taylor and the director went something like this… So I wrote a song about my new boyfriend because I love him so much but I’m worried about the world knowing about us. It’s totally hip hop/EDM though so I want the video to look like a cyber punk dystopia where my public self, whom everyone thinks is a villian, is being defeated by my soft inner self, who is also a badass warrior, but is released from her glass cage into the light. K?
Brotha welcome to being a swiftie. I can’t wait for more. Especially bejeweled music video. Or anti hero. THE MAN MUSIC VIDEO OMG DUDE THAT ONE **edit** wow I shoulda scrolled thru your channel cause you already did all these. 👏🏼👏🏼
Still geeking out as if many of us haven’t seen the video a hundred times. Love how you add your perspective and insight so we can learn how other forms of art get created.
You really are a proper Swiftie now, look at you pausing to see all the easter eggs! Joe Alwyn, her boyfriend at the time, was indeed born in 1991. The “they’re burning all the witches” is a quote from her song I Did Something Bad, also in Reputation, (complete quote: “they’re burning all the witches, even if you ain’t one”). In the beginning there’s also a graffiti of 13, her favourite number which is present in most videos I thing. I actually don’t know what the 21 for the keycode means, any Swifties know? Also, I see that Moon Knight phone cover!!! I love Moon Knight, clearly you have great taste haha.
"They're burning all the witches" is actually a lyric from another song in this album (the song is "i did something bad") also that song in the reputation stadium tour is simply amazing, I would recommend to watch it
I’ve been a fan of yours (and your dad’s!) even before you started reacting to Taylor Swift videos, but as a swiftie myself (since 2006 because I am ancient), I feel like a proud parent watching you morph into one. 😻 Now you know why we’re psychotic - everything always means something! Welcome to the club! 🫶🏼😹
Another Interpretation that I read and was kind approved by a like by Taylor somewhere: Kim/Kanye/Snake drama - Blabla. So Taylor invented herself new in this album. And in this video we see the old Taylor waking up her future one, training her or trying different versions of her till she finds one, that will be strong enough for this cruel world outside. And the she lets the new version out and the old one dies willingly and happily, knowing, the new, stronger one will continue in her place. Don't know, if thats really true, but to me it makes sense. And yes, best video of all time, I would love a whole movie of this and for you to do an extended version. 😉❤️
wasn't a green suit. a picture was posted of her with this cream colored suit on as everyone was saying she was naked, so she posted about it. It was filmed in an abandoned mall in CA. alot of the things in the video are "easter eggs" "they're burning all the witches" is a line in her song "I did something bad"
So, a little bit of context and how we swifties usually interpret this video.
This is the first song on reputation, the album she wrote after the whole Kim/Kanye drama. The song is about Joe Alwyn, her boyfriend at the time, and how she felt insecure her bad reputation would bring problems to the relationship. "Touch me and you'll never be alone", cause he would be followed by paparazzi everywhere, for example.
In the video, we see two Taylors. The one in black is her reputation, and the one trapped in the glass cage is the real Taylor. Taylor felt trapped by the image everyone had about her, and this album is her way to tell her side of the story and take back the narrative. If you remember, Kim called her a snake during the Kanye drama, that's why the snake. You can see that, following the lyrics, but in another context, the real Taylor screams JAILER, and "bad" Taylor points to herself when she sings "Taylor". Also, the real one tries to break the glass cage a bunch of times, but only gets to do it with HER VOICE. In the end, real Taylor is free, but she knows that they'll keep burning all the witches (even if you aren't one).
Omg thank you so much for the interpretation! That makes so much sense!
So there's actually a fan theory about this music video that you can Google to get the full story, but the idea is that there isn't a "bad" Taylor or a "real" Taylor, but rather a rebirth. The dark Taylor is the one who has been through everything and survived so she is training this next version of Taylor. It's not a battle of good and evil. It's training someone to be strong. Notice that the old Taylor is at peace when she is destroyed. This wasn't a fight. But then the new Taylor realizes that the only way she can exist is to say goodbye to the old Taylor. When her training is done, the glass case is broken.
@@brittanyg6796 This is what I’ve always understood the MV to be about!
I always thought of this video as a prequel to the Look What You Made Me Do video.
The dark Taylor is the Taylor we knew until then (the old Taylor, who dies here) and the one who is locked up is an evolution (the one who sings in Look What You Made Me Do where in a certain way she is saying: “look what you made me you made me do it, you forced me to reinvent myself, to kill my old self and to come back stronger and willing to fight). This new Taylor is the product of everything she had to experience in the previous years, the betrayals, the lies, the persecution and the permanent scrutiny. And that's why she knows how to do everything the previous version of her does but she also comes with all those weapons built into the suit.
Both are machines, both are ways of presenting herself in front of the public, both are artistic brands. And that's not bad. It's as if she were saying that there was always something of an imposition, but that was the way she liked and others forced her to change.
I love that about the entire Reputation narrative. It is a journey of conversion and learning to defend oneself by knowing one's mistakes and virtues. And what Reputation means, which at the end of the day is an image that never ends up being (or not being) the real person.
And I most like that the lyrics are about the person she is in love with and who is accompanying her despite everything.
Having said all that, I love this fan theory you talk about, it's a super interesting way to look at it too.
I fucking love swifties
The song cardigan from Taylor has a cute music video directed by her. You should react to this^^
And willow .. willow is so beautiful
1000x yes for Cardigan!
patiently waiting till he reacts to Cardigan!!
Yesss cardigan AND willow 😍
We all vote a double feature of cardigan and willow coz those two videos are sisters!!!!
There were also a whole bunch of Chinese in the first part of this mv. 蛇年means the year of snake, cause she was born in 1989, and according to the twelve Chinese zodiac signs, 1989 was exactly the year of snake. 未来(Future) and 艾迪 (Ed Sheeran) were the two artists featuring End Game on this album. 约瑟夫(Joseph) was the director of this mv. 名誉(reputation) was the title of this album. 十三(thirteen) was her lucky number. And there were many other characters such as 永(forever), 爱(love), 蛇(snake) flashed pretty quickly. Hoping this will be helpful. Looking forward to an extended version! ❤
Thanks for sharing!! I'm a big Swiftie and didn't know this!
I needed this interpretation more than I knew. Thank you! Makes sense too, just like Taylor would do.
u bilingual or just went to google translate? 😂
@@jane_edits13. Well, I'm Chinese and I suppose that's how. 😂😉
@@xueyanghu5760 lol ok same XD
Love your videos! “They’re burning all the witches” is a line in I Did Something Bad, which is another song off of her Reputation album. The whole line is “they’re burning all the witches even if you aren’t one, so light me up” 🔥
Came here to say that. And YES to an extended version.
and also watching these again to find these hints to songs that hadnt been released at the time yet really blows your mind.
Clearly a reference to the Salem witch-hunts which is a dark stain on pioneer settlement of east coast America. The idea that any intelligent autonomous woman who is not being controlled by anyone has to be a witch and therefore to be burned, is still strong in the subconscious and fully expressed in present day times. She's a lightning-rod for controversy and hatred, but my God does she channel it and sort them out well!
I have to say I'm very late to the Taylor Swift party I'm more interested in her creative process and her energy than just listening to an album on its own. This is a great introduction, been watching your other videos they're excellent. I've also watched interviews and documentaries so I get a sense of who she is. She is impressive as a person for her survival skills and also her ability to transform.
Unapologetic.
I love when you do Taylor's videos because she is always surprising you, and you look so happy about it.
Ready for it is the song and mv that you respect.... There's no way to not like them. Best song, best comeback, best opening of the best concert, best everything...
An extended version of this video would be so cool. I love how you pointed out the King of My Heart reference without (I think) even recognizing it. I really enjoy you're videos.
I love the line 'I know I'm gonna be with you so I'll take my time.' That's such a power move to tell someone that you wanna take it slow because you know you are gonna be together. Despite the reputation being 'tainted', I feel like this song is full of confidence.
I'm curious how many people got the line "You can be my jailor. Burton to this Taylor." Although totally appropriate for her relationship at the time.
that's one of the things i love about this song. some Rep songs are love songs and some are bad ass confidence songs. this one is a mix of both.
@@PhoenixRowe Thanks for that, I misheard Burton as burning, now it makes sense!
@@PhoenixRowe Oh irony = Fresh out the slammer, TTPD
I read this as a love song to herself as her own Muse
“Man it’s like everything I say now is Taylor related, how does that happen haha”
-Every Swiftie ever 😂
Me too man, me too
"They're burning all the witches" is a line from another song off Reputation, "I Did Something Bad". No music video unfortunately but a fantastic song to listen to and add to your playlist! (check out her live AMA or rep tour video just for fun).
There’s a live concert video…I’ve watched it several times.
It looks like you haven't reacted to "I Can See You" and you've GOT TO, it's such a good MV. The storytelling is so cool and there's a ton of easter eggs! Its one of my top 5 favorite Taylor swift music videos, along with Out of the Woods, Wildest dreams, Ready for It? And Me! It's got a pretty star-studded cast,too.
There are soooo many easter eggs in this video. The 89 and 91 refer to the years Taylor and her then-boyfriend, Joe Alwyn were born. Ready for It was the second single from reputation and came out before the album did so many easter eggs in here refer to other songs on the album. The heart with the crown is for King of My Heart and on the stairs it says "they're burning all the witches" which is a lyric from I Did Something Bad, both were songs to come on rep!
You’re definitely a Swiftie. You probably have been since your very first TS reaction video. Welcome to the family! We love hearing your insightful comments about the technical aspects of her videos. ❤ P.S. love the commercial!
I love the fact that you understand so many references now! You jammimg out to the songs makes the videos even more fun and OF COURSE we're up for an extended version! I could honestly listen to you talk about all this stuff for HOURS
Loved you jamming along! Of course we're up for an extended version. You should invite your dad along for some fresh eyes.
“They’re burning all the witches” is a lyric from “I did something bad” which is track #3 in the reputation album
Taylor swift has yet to disappoint. - I don't think she will ever. Same same 💙💙💙
You picked up on things i hadn't considered!!! The references to the Blank Space horse and the way she hangs in Out of the Woods...that's brilliant...and i doubt it was coincidental coming from taylor. Also, WOW! What a neat way to relate the commercial to the video! So fun and creative...I think you would make a great Swiftie! We love entering Taylor's world bc all of her easter eggs, visuals, lyrics etc., make us think, feel, and then share experiences in synergistic ways we never dreamed of❤
Thank you so much! I’m glad you enjoyed the video!!
You are absolutely an honorary Swifty! It’s been building since you started these editor reactions…
I am so ready for an extended version of this reaction ❤ bring it on!! Also I looooved your commerical and how you integrate it with the music video ❤😂 10/10 please never stop!!!
the whole album of reputation is basically built on the same theme of dealing with her Reputation, haha get it ? This album explains her journey throughout her career about how she always had to like fight for her reputation and be on the good side of everyone. The sound of the album is the "darkest" we are ever heard from her but kind of chills down as we move on with the album. The first half can be represented as her saying ' yes this is me, my reputation, and yall wanna call me a snake and slut shame me ?? fine IDGAF, but then as we move on she explains her vulnerable side more, she tell us about her relationship, how he treated her right also explained the drama in TRACK 13, the drama being when K*m Ka*****ian illegaly recorded a phone call between her and Ka*ye. She basically went into hiding for like A year and Half because of all the media and public backlash, and after her hiatus came back stronger with LOOK WHAT YOU MADE ME DO. SO again this is basically what her reputation was at that time, and making just fun pop songs wouldn't have cut it, SO SHE CAME BACK, AND HIT HAAAARRRDDD
Love your Taylor reactions!! 🫶🏻
You are really a genius for noticing so many things in the videos! And of course we love to jam with you to the songs 😂
And YES to the extended version!
Totally agree!!
You should do an extended version combined with some behind-the-scenes, I’m sure there’s a bit around for this video! Loved your reaction (as always) but when you stop reacting and full on jam was brilliant.
Also, I love that you started the video with “yes I am ready for this” and end with “I was NOT ready for that!” 🤣
Make sure to update the Spotify playlist once she releases the Taylor's Version! Lol. Glad you loved it :)
exactly
Depends on if it's better or not. Red was a little disappointing & muted
@@orphanedhanyouyour opinion. Red isn't that bad
@@orphanedhanyou well,that's your opinion
The “Am I a Swiftie?” moment was hilarious. 😂😂😂
Oh, I've been waiting for this one! I knew the ...Ready For It video would blow your mind, because it blew mine when I first saw it. It's been my favourite music video since its release, years before I got into the rest of her music.
When I saw your reaction to The Man, I was hoping you would react to this one :)
‘They’re burning all the witches’ is a lyric from I Did Something Bad.
this song was one of the first singles to be released after her disappearance from the public eye and it was honestly such a good way to start this album because it showed aspects of the love side of the album and also the revenge side. she also said “baby let the games begin” as a way to show that she doesn’t give two f’s abt what people think of her now and if they want to make her the villain, they can do that.
this album was her first embrace of dark electro pop and it was such a good fit for the intent of this album. reputation was one of, if not, the most defining era of her career. she went into hiding for a whole year after the world turned against her and returned with this new version of herself that was a slap in the face to everyone.
I think it’s one of her best eras 🩷🩷 maybe I’m biased because I was going through puberty when it came out ❤️🔥❤️🔥 but it’s fire 💯💯 and she is spitting facts and burning the house down
The middlest of fingers!
Especially great since the whole pile of bullshit played on their sense of her being sweet and weak
it was actually shot inside an old mall in california, Hawthorne Plaza, parts of the movie Gone Girl were shot there as well as parts of Westworld.
Taylor was actually courting/dating Joe Alwyn during reputation. So back then she was saying Joe was far better than any of her exes.
So at the time she wasn't talking about an ex. But at this point now, he is an ex
I would love if you did an extended version. This music video is so cool
The heart with a crown is for king of my heart ❤ another song on the album
"I've tried graffiti in the past -... Wait, no, I haven't. That's illegal. I dreamed about it" 😂😂 lol same. Love your reactions!
YES to the extended version of this! There' was also a BTS for this, if I'm not mistaken. I remember her walking around the set in a beige suit in it (it wasn't green).
Does this editor recognize enough of her music to know that Taylor samples herself? I can’t tell if I’m seeing him just figure that out when he hears “in the middle of the night…” or if he’s reacting to something else.
I’m new here. But seems like this guy will be fun to watch experience her and breakdown even more of the videos for us.
Knowing that Taylor is breaking into film making is bringing so many interesting new listeners to the family!!! I love seeing industry pros like this become entranced with her, to their bewilderment 😂
Extended version please!
Yes extended reaction please! Love your reaction to this!
It is definitely such a great song and video and you were indeed not ready for it.... to end.
dude you deserved at least 100k subscribers for the quality of ur contents
Thank you so much! I appreciate that! Maybe one day!
Yes, you point out so many things I haven't noticed! Please do an extended reaction!
This video reinforces my belief that she is a musical, business + video prodigy!
yes to the extended version!! this is my favourite song and my favourite music video of taylor swift and i've been so excited waiting for you to break it down! i always love your insights. i've watched this mv maybe like a hundred times before this and you still manage to point out things i haven't noticed and i just love getting a technical explanation of how things are done. you get so deep already, its crazy to think that you can go even deeper with the technical stuff and i would sooo love to see it!! so i vote yes!
The escalator/ staircase is located in an abandoned mall. They use it in a bunch of SciFi movies. It is on the lowest/ storage level of Westworld, too. It would not surprise me that a lot of the locations in this MV were actually real and not green screen.
I loved seeing your excitement about this song and appreciate the skills and techniques used to create the video. Extended version, please.
I love how you actually put effort into your sponsor instead of just reading everything lol
ur the only few people who I won't skip their ads haha
and ur content is high quality as always!! love it sm xoxo
I'm really enjoying your content. It's so interesting to see Taylor's music videos analyzed from an editing perspective.
I love that you love this!!! Reputation has so many good songs and videos!!
this was so much fun! i would recommend you to watch her "delicate" music video or the "i bet you think about me", theyre definetely so much fun
The heart with crown was a reference to her song on the same album as this ready for it, it's called king of my heart
This was brilliant. Loved how you loved it. "They're burning all the witches even if you aren't one" - I did something bad. Next assignment. ;) Thanks for all these!
I’ve watched all of your Taylor videos but by far this is my fav!!!! 1. You just sat there stunned and SAME 🤯
2. You just started jamming and forgot about the reaction and talk through the effects 😭😅
3. Then you turning SWIFTIE on us???? I LOVE IT HAHAHA 😂
Love you! Always supporting 🫶
THEN YOU QUOTE ANCHORMAN???? OMG I LOVE U HAHAHA ( I commented before I got to that part lol)
Amazing reaction and totally agree this video and Look What You Made Me do are incredible. Would LOVE and in depth breakdown of this video 🙏
Yeeeees!!!🎉🎉 to the extended version!!! 🎉🎉 Please!!!
"They're burning all the witches." is a line from a song I did something bad. :D And it is as awesome as this one. But sadly, it didn't get its own music video. :D
The Crown with the Heart is a reference to her song King of my Heart, also from Reputation ☺️
Not only one of her best songs and videos, but one of my favorite music videos ever. 👏🏻
Swifties and Josh!
OMG! I am loving these vids.
I am a new Swiftie. My son has been a huge TS fan for a nimber of years.
I recently started listening to her music and Ellen D interviews, etc. I wanted to know what kind of a role model TS is for my son.
She is an awesome role model. Love her and her music.
What is lovely about your videos, Josh, is that we are both seeing them for the first time asking the same questions. We have all these amazing Swifties giving us the TS rapid class as we attempt to catch up!
Thank you so much for the video breakdown and Swifties, thank YOU for the back stories!
LOVE LOVE LOVE it ALL!
I absolutely loved seeing you get lost in the music and dancing!!! This song is definitely a JAM! Thank you for another great video! 🙏❤️☮️
I am so excited that you have become a Swiftie! Watching your progression happen is so cool! This video has so much meaning it's unbelievable! It's really fun watching you get excited!
**clicks on video**
**sees that it's 24 minutes**
ooh boy we're in for a treat 😅
Also, ready for it is about how MEDIA encaged her true self. The ROBOT is the one who always control and decide. The robot who have the mentality to limit show her INNER self. Finally, when she got the time to face that robot self again she made sure that the her robot/fake self is totally destroyed along. Now SHE'S OUT OF THE BOX, FREE and POWERFUL. That's really a COMEBACK fit for the first track of the *reputation* album.
i'll be needing that extended video!!
Do an extended version with your dad! 😂
I was soooooo ready for this mv.
Great reaction! Yes, you are definitely a swiftness!
The location IS real. When I first saw the video it looked like an abandoned mall. I watch a lot of videos of dead or abandoned malls and it screamed abandoned to me. I remember a mall that was a little like this in California and when I dig a little deeper, it's the old Hawthorne Plaza.
Another yes to the extended version!
I just LOVE your reactions lmaooooo, it's just so cute. I'm happy you liked the song, it's a wonderful song
Love your reaction and explanation, Josh! And your commercial integration with the video was absolutely amazing! It’s the best representation of a sponsor I’ve ever seen in a UA-camr. Honestly, makes me want to buy skill share. 🤓
I feel like the meeting between Taylor and the director went something like this… So I wrote a song about my new boyfriend because I love him so much but I’m worried about the world knowing about us. It’s totally hip hop/EDM though so I want the video to look like a cyber punk dystopia where my public self, whom everyone thinks is a villian, is being defeated by my soft inner self, who is also a badass warrior, but is released from her glass cage into the light. K?
yeah, haha, I can literally see that
That sums it up perfectly 😂
Love an extended version!
YES to the extended version
I swear you’ve become one of my fave creators! You explain everything do clearly and make it fun :)
love, love this reaction, You've uncovered things/images that most people missed!!
Best line ever “Am I a swiftie” 🖤
heart with a crown is" king of my heart " a song on reputation
i so hope you do the "i bet you think about me" video. Incredible call backs to other songs. so cool.
Brotha welcome to being a swiftie. I can’t wait for more. Especially bejeweled music video. Or anti hero. THE MAN MUSIC VIDEO OMG DUDE THAT ONE
**edit** wow I shoulda scrolled thru your channel cause you already did all these. 👏🏼👏🏼
After all this time I just barely noticed the crown over the heart for king of my heart oh my goodness!
So excited you did this one!!!!! This is in my top 3 TS songs always 🙏🏻 It’s been so fun watching you become a Swiftie hahaha 🎉
This is my fave MV of TS! It’s so cool!!
Still geeking out as if many of us haven’t seen the video a hundred times. Love how you add your perspective and insight so we can learn how other forms of art get created.
“Am I a Swifty? 🤔” had me laughing so hard lol
I can’t believe I’ve never actually seen this video 😧
Reputation Era is that girl!!!
Yes! Yes you are a Swiftie and I loved seeing the transformation! 😂
Heart with crown…king of my heart
YES!!! Please make an extended version!
I have watched this guy slowly turn into a swifty and I love it.
5:23 KING OF MY HEART?? THAT ROBOT WAS JOE???!!
your commercial was lit and so was your acting. loved that😂
Lol- thank you so much!
Okay- massive props for your Skillshare video mimicking Taylor’s video!! 👏🏼👏🏼👏🏼👏🏼. Well done- really well done. 💙
Lol- thank you so much!!
This is why I love Reputation so much!!!!
You really are a proper Swiftie now, look at you pausing to see all the easter eggs! Joe Alwyn, her boyfriend at the time, was indeed born in 1991. The “they’re burning all the witches” is a quote from her song I Did Something Bad, also in Reputation, (complete quote: “they’re burning all the witches, even if you ain’t one”). In the beginning there’s also a graffiti of 13, her favourite number which is present in most videos I thing. I actually don’t know what the 21 for the keycode means, any Swifties know?
Also, I see that Moon Knight phone cover!!! I love Moon Knight, clearly you have great taste haha.
21 was Joe's birthday
"They're burning all the witches" is actually a lyric from another song in this album (the song is "i did something bad") also that song in the reputation stadium tour is simply amazing, I would recommend to watch it
always down for extended taylor reactions!
Please please please do an extended version!!!!
I’ve been a fan of yours (and your dad’s!) even before you started reacting to Taylor Swift videos, but as a swiftie myself (since 2006 because I am ancient), I feel like a proud parent watching you morph into one. 😻 Now you know why we’re psychotic - everything always means something! Welcome to the club! 🫶🏼😹
PS we always want an extended version, consider it a perpetual “yes”.
Another Interpretation that I read and was kind approved by a like by Taylor somewhere:
Kim/Kanye/Snake drama - Blabla. So Taylor invented herself new in this album. And in this video we see the old Taylor waking up her future one, training her or trying different versions of her till she finds one, that will be strong enough for this cruel world outside. And the she lets the new version out and the old one dies willingly and happily, knowing, the new, stronger one will continue in her place.
Don't know, if thats really true, but to me it makes sense.
And yes, best video of all time, I would love a whole movie of this and for you to do an extended version. 😉❤️
Yes please to the extended version!
wasn't a green suit. a picture was posted of her with this cream colored suit on as everyone was saying she was naked, so she posted about it. It was filmed in an abandoned mall in CA. alot of the things in the video are "easter eggs" "they're burning all the witches" is a line in her song "I did something bad"
Thank you soooo much for this!!! I was waiting a looooong time for this!
Your videos have the best ad experience!