Absolutely Everything I Know About Social Media

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  • Опубліковано 27 чер 2024
  • ➢ Alphalete (Code: "GUZMAN" for 10% off): alphaleteathletics.com/
    ➢ Summer Shredding 2024: summershredding.com
    ➢ Ghost: 20% off code "GUZMAN" tinyurl.com/gpxc69v
    ➢ Alphaland: alphalandstore.com
    This saves your prep: amzn.to/3JObEL2
    Food scale I use: amzn.to/44BEVRm
    Best phone tripod: amzn.to/3JPfbch
    Big arms: amzn.to/3JKhg9h
    Helps with neck pain: amzn.to/3JQCBOh
    My vlog camera: amzn.to/3PNCXJj
    Small vlog camera amzn.to/44hnaqr
    Best vlogging lens: amzn.to/3XLOlrg
    My favorite headphones: amzn.to/3PNMobx
    My favorite tripod: amzn.to/3XKVDLW
    00:00 Intro
    0:55 - How CG started social media
    2:00 - How CG would start Social Media in 2024
    9:00 - how to balance journal entries vs topics/value
    11:50 - Why CG stopped old channel started new
    18:25 - Impact of collaboration switch
    24:15 - How CG sees next 5-10 years influencers & their content for brands
    27:15 - Does CG draw inspo from traditional brands (Nike) and try to translate to social media
    28:25 - Doesn’t want to expand so quickly for Alphalete, wants tighter connection
    34:30 - More decisive now that he’s been through lots of problems in the brand
    35:20 - Intuition vs Data
    38:30 - Sales dictate rather than social media comments
    39:00 - leveraging your own brands helps or hurts?
    40:55 - Odilia postponed bc not enough data, doesn’t belong at Alphaland
    43:30 - no one will work as hard as you for your own brand
    50:30 - Providing options until trust is built
    50:20 - How to retain identity after random video pops off unaligned with vision
    58:20 - How to balance all social media platforms (prioritize)
    1:01:50 - Show Journey vs End result
    1:09:40 - CG more excited about new channel
    1:10:10 - What metrics CG values on YT and Insta

КОМЕНТАРІ • 139

  • @stuartpollock84
    @stuartpollock84 Місяць тому +41

    I saw a clip the other day from an editor that summed up my feelings about a lot of creators over the last few years. We were drawn to them because they had a compelling story/they were able to tell a good story, but then they almost all veer off from that and get caught up in the cinematography side of things to show how good they are at cinematography. Then they forget to tell a good story. I've switched off from many creators who did this, especially the old channel, there were too many 'edits' and next to no story so those 'edits' were just fluff that I would fast forward through.
    These new videos getting back to having substance are a nice touch

    • @guzmanchristian
      @guzmanchristian  Місяць тому +9

      Incredible description. Thank you for sharing!

  • @S_alex_tube
    @S_alex_tube Місяць тому +75

    There’s so much to gain from you and your journey. Maxx mentioned you on his most recent episode regarding your leadership - giving the analogy of you exploring the deep end and it motivated the people around you to venture out to those waters too. Then going further and them continuing to do the same. I’m so happy I found you and the ecosystem you’ve cultivated. Keep it up…we’re all watching.

  • @chrispoplawski9286
    @chrispoplawski9286 Місяць тому +18

    As a person that’s in his older 30’s and has been watching channels like Christian’s and Maxx’s from the start, I get much more enjoyment watching you guys than I do watching a show on Netflix, Hulu, etc.

  • @stephflech
    @stephflech Місяць тому +15

    Juan is an incredible interviewer - mvp of directing the dialogue here

  • @clarissasteier5951
    @clarissasteier5951 Місяць тому +13

    I’m just loving this whole new Christian. Love the new channel, relaxed vibes, fun mall days, honest sit down/podcast. Just really enjoying the new approach to your videos. ❤
    Edit to add: love that you don’t do a lot of brand deals. The fact that you haven’t fallen down that rabbit hole I really appreciate. It definitely has built my trust in your brand.

  • @breezyvette
    @breezyvette Місяць тому +5

    You’ve made this channel feel different and we’ve all noticed! Keep at it 👏🏽

  • @Beats-By-Anthony
    @Beats-By-Anthony Місяць тому +27

    Who remember the 300 ZX Nissan Guzman had in 2013!! I do!!!

    • @asauce_ayo
      @asauce_ayo Місяць тому +4

      I thought it was a 350z but i definitely remember them days. CG

    • @Beats-By-Anthony
      @Beats-By-Anthony Місяць тому

      @@asauce_ayo You're right! My bad!
      The good olllll days!!

    • @matthewyoung7746
      @matthewyoung7746 Місяць тому +3

      Do y’all remember the mustang before ?

  • @wjsoares03
    @wjsoares03 Місяць тому +5

    Nice job Juan

  • @chloe123yup
    @chloe123yup Місяць тому +10

    This was so incredibly interesting. It was interesting to hear you consider the “fun going to the mall with Heidi” vlog as the easier form of content. I feel that is the most valuable for me as those build my trust in you indirectly building the trust in what you stand behind ❤

  • @Reppintimefitness
    @Reppintimefitness Місяць тому +13

    Ive been here all the time 🎶

  • @kevinfoodness4467
    @kevinfoodness4467 Місяць тому +7

    This is so dope somehow Christian keeps being the guy we look up to for information, in the early days I was looking for him for fitness content/learning how to train and now he is teaching us about business and personal growth, I don’t know if I can put in to a comment the amount of respect we should have for this man and how no matter what he remains being the goat

  • @jdbernal97
    @jdbernal97 Місяць тому +1

    I’m loving the mixture of videos you’ve been putting out, especially these high prod quality talks!

  • @dmc_fitness
    @dmc_fitness Місяць тому +1

    Love this format! Keep em coming 👏🏻

  • @pete36ism
    @pete36ism Місяць тому +3

    That's crazy I hadn't watched a video of yours in years, today I randomly thought of you; and here you are, posting this Today!!

  • @mattpallen
    @mattpallen 17 днів тому

    Christian, as a longtime follower, this is one of my favorite videos you've ever released. I really appreciate your vulnerability and your commitment to being your genuine self.

  • @sairahaniff32
    @sairahaniff32 Місяць тому

    CG this is awesome! I've learned a TON from you over the years. It's really humbling to go back and watch old Summer Shredding series and really listening to your vision for your businesses and the future of them. Really puts everything into perspective and just goes to show if you really put your head down, stay focused, and take a chance on yourself and your vision how we all have the capability of making something out of nothing. Keep doing the damn thing man! Respect! 👊🏽🚀💪🏽✨

  • @AngelOrtiz-Guzman
    @AngelOrtiz-Guzman Місяць тому

    There is so much value in this video, I really appreciate you for sharing all of this!

  • @jeannettesanchez857
    @jeannettesanchez857 Місяць тому +1

    The questions were great!! Nice video guys

  • @carmenr2446
    @carmenr2446 Місяць тому

    Been loving these videos very entertaining and you could see how much it’s thought out

  • @christian_1701
    @christian_1701 Місяць тому

    Loved the setting, Great questions and Valuable information. Thanks Christian Guzman!

  • @deantran2564
    @deantran2564 Місяць тому

    Love this interview/podcast format!

  • @devonfarnsworth3423
    @devonfarnsworth3423 Місяць тому

    Been following your channels for the last 7 years now and these Q/A’s and open talks are the videos I get the most out of. Keep it up!

  • @Kevintemmerman
    @Kevintemmerman Місяць тому

    Good shit. Very interesting conversation and questions. Loved your advice on what to focus on the most when starting out.

  • @nikitajohnson_
    @nikitajohnson_ 29 днів тому

    So much value in this video! Thank you 🙏🏽

  • @johnathanwymer2200
    @johnathanwymer2200 Місяць тому

    I loooooooved this video it was super deep the questions were very thought out and also it almost gives me a feel of you mentoring us. Please do more like this!

  • @Sisco14
    @Sisco14 Місяць тому +1

    The last part of this was the biggest take away. Appreciate the value you put into your videos Christian 💯

  • @louisborsato7676
    @louisborsato7676 Місяць тому

    This is REALLY GOOD! Excellent concept for the video!👍

  • @andie8506
    @andie8506 Місяць тому +1

    I am a subscriber, lol, from old UA-cam and this new one. ❤ I enjoyed the talk and remembering a lot of the history and stories you shared. Well done!

  • @determinedwellnessmotivation
    @determinedwellnessmotivation Місяць тому

    Very helpful video Christian appreciate the knowledge you are giving 🙏🏾💯

  • @jonathankellykelly16
    @jonathankellykelly16 Місяць тому

    Loved this style of video. The questions were great too, learned a too. Definitely hit the nail on the head in providing value and authenticity

  • @themomobugg
    @themomobugg Місяць тому

    Really enjoyed this CG

  • @jerrycarrillo4524
    @jerrycarrillo4524 Місяць тому

    I’m loving the new blogs they feel natural and entertaining. Being part of the day to day.

  • @Eriklight
    @Eriklight Місяць тому

    We need more of this content. Very helpful.

  • @tonystephantv
    @tonystephantv Місяць тому

    Solid video thanks for sharing!

  • @Conorgmurray
    @Conorgmurray Місяць тому

    I asked you this on your q&a on insta and you replied which was sick, but this has just completely expanded on it and really been a beneficial video for a lot of people, me included. Really appreciate content like this Christian, and Juan!

  • @Eqeri
    @Eqeri Місяць тому

    Sounds like you've found balance! Really enjoyed this format

  • @brendonlyons2605
    @brendonlyons2605 Місяць тому

    I'm really liking this type of video style too!

  • @sydneybooker7839
    @sydneybooker7839 Місяць тому +3

    great questions and even better answers - value is unmatched in this one 🔥

  • @leolopez22
    @leolopez22 14 днів тому

    love this!

  • @JayOne23
    @JayOne23 21 день тому

    Really impressed with Juan’s interviewing skills. Great job 👏

  • @nik_metcalf
    @nik_metcalf Місяць тому

    Can’t wait to watch this one!!

  • @Tacticus1979
    @Tacticus1979 Місяць тому

    I want to visit your gym someday soon. Appreciate your content and the wisdom you dispensed in this video about your journey so far. I struggle with overthinking, analysis paralysis and seeking perfection that sabotaged me from starting or deciding where to start. I see others that just engage and struggle through and now I am working on getting better at decisiveness.
    I love and hate structure. It follows the production of content that is polished and professional and slick versus the raw personal unedited product that resonates as flaws, imperfections create credibility by relating to them.
    Both have value and engagement.
    I am on the single dad bod journey currently if you are looking for candidates lol. 😂.
    God bless, may your dreams for Alphaland grow true.

  • @owensmatt
    @owensmatt Місяць тому +5

    “Subscribing” to see consistency. I needed to hear that👊🏽 loving this type of content.

  • @RenSayLess
    @RenSayLess Місяць тому

    LOVE this style of video

  • @sidayy2102
    @sidayy2102 Місяць тому

    Every time you took the time to do a “story time “ in your videos, I always wondered when you would start your own podcasts, I even envisioned you being invited to speak on different podcast i listen to. I have always enjoyed your “story times “ please continue. 🙂 and thank you Christian

  • @emmanuelnaranjo4797
    @emmanuelnaranjo4797 Місяць тому

    I honestly enjoyed this video it has like a podcast vibe🤝🏻

  • @Alexis.Mokuahi-Reyes
    @Alexis.Mokuahi-Reyes Місяць тому

    Loved this 🎉🎉🎉

  • @tambo92
    @tambo92 21 день тому

    I started watching CG as a woman, he may have something I can learn from or feature a female I may want to follow. I LOVE this new YT version of CG. He seems WAY more relaxed and relatable. He seems more calm and FUN! Heidi and Christian are a fun couple. This new channel is more entertaining. And I will be honest I don't even work out. BUT when I did/do I am still more informed. I watch YT while trimming weed for my clients. Business is Business .Hustle and have fun. I like Mr. Juan too. The fact that CG cusses is awesome and realness to him!

  • @littleamy20
    @littleamy20 Місяць тому

    I love a Q&A with CG!

  • @allybowerman4742
    @allybowerman4742 Місяць тому

    Love this style of video 😊 can’t wait to watch

  • @scvanhorn
    @scvanhorn 18 днів тому

    Love it🤙🏼

  • @Confooosion
    @Confooosion Місяць тому

    I like the set up and the video! Buuttt I enjoyed more the back and forth of your day to day clips and a narration and contextualizing the clip/moment

    • @guzmanchristian
      @guzmanchristian  Місяць тому +1

      Will keep that style of video in the mix 🫡

    • @Confooosion
      @Confooosion Місяць тому

      @@guzmanchristian thank you sir!

  • @SebastianMoody
    @SebastianMoody Місяць тому

    Keep em coming

  • @AdamScottfit
    @AdamScottfit Місяць тому

    Put this and future episodes on Spotify too. Been watching and listening to your content for 8 years now!

  • @theranchtc
    @theranchtc 28 днів тому

    Love informational videos

  • @misfitskater6
    @misfitskater6 Місяць тому

    The whole channel change this is still crazy to think about, even with all of the reasons and justifications. Bold move!

  • @UmarQattan
    @UmarQattan Місяць тому

    Goosebumps at the intro

  • @InnerStrengthVarun
    @InnerStrengthVarun Місяць тому +4

    No one will work as hard as you for your own brand❤‍🔥❤‍🔥❤‍🔥

  • @cataldoleone
    @cataldoleone Місяць тому +1

    Lets goooooo CG WORKING killin it

  • @fourrings39
    @fourrings39 Місяць тому +1

    Fantastic video

  • @SebastianMoody
    @SebastianMoody Місяць тому

    Amazing vid

  • @DanNixon-FF
    @DanNixon-FF Місяць тому +2

    The OG intro! Love it

    • @christian_1701
      @christian_1701 Місяць тому +1

      YESSS, Brings so much memories 😊🙏🏻

  • @jayfortherecord
    @jayfortherecord Місяць тому

    Crazy vid. Gems

  • @jameshuxtable7595
    @jameshuxtable7595 Місяць тому

    Dope conversation

  • @AJAesthetics
    @AJAesthetics Місяць тому

    Great video Christian

  • @FitKannadiga
    @FitKannadiga Місяць тому

    The old CG intro hits differently ❤

  • @UyapoKnight
    @UyapoKnight 28 днів тому

    CG & CJ OGs in this here game!!!!

  • @MarielleClark
    @MarielleClark Місяць тому

    Love these tips and tricks - really related to the question about value. And how always focusing on value makes you over think too much, instead of just having fun and HELPING people.
    Thank you boys! Really love this insightful vlogs. Much love!

  • @carlosmendonca3108
    @carlosmendonca3108 Місяць тому

    That old school CG INTRO!!!!

  • @annabolictraining
    @annabolictraining Місяць тому +1

    YES 1 HOUR LONGGGGGGG

  • @cakemkrcody
    @cakemkrcody Місяць тому

    Love this one!

  • @amandawheelerfitness
    @amandawheelerfitness Місяць тому

    Can we please see more interview style with Juan interviewing. Excellent questions and answers! Still pondering on this episode days later 🔥

  • @Joelford_22
    @Joelford_22 Місяць тому

    I always enjoy watching all your videos, however, I’ve been missing the workouts recently. I know you’re trying to please your whole audience so I get that can be hard. Thanks for the entertainment and inspiration CG🤝

  • @BusinessAndFitness
    @BusinessAndFitness Місяць тому

    Respect for setting boundaries on gambling sponsorships

  • @cherrychocolatecola
    @cherrychocolatecola Місяць тому

    This is the video I wanted

  • @alexiszupo7301
    @alexiszupo7301 Місяць тому

    I always regret not starting UA-cam or something back in the day. It’s a much more involved effort today and super saturated with great content already

  • @perezc017
    @perezc017 Місяць тому

    Only 6 mins in, the nostalgic intro is 🔥

  • @darisseruben
    @darisseruben Місяць тому

    Enjoyed this type of video 😊

  • @Immarcomurillo
    @Immarcomurillo Місяць тому +1

    I think now that you are not click baiting you are slowly gaining back or trust even though it’s not like we never stopped trusting you it just got annoying.
    Keep it up I’m always rooting for you 💯

    • @guzmanchristian
      @guzmanchristian  Місяць тому +2

      🙏🏽

    • @Immarcomurillo
      @Immarcomurillo Місяць тому

      @@guzmanchristianand btw I think we will see a massive amount of older people start using social media, my parents have influencers they watch as-well so I think it’s only gonna get better in terms of audience age reach
      Most important thing is just deliver on your thumbnails and give more than people expect but you got it keep it up 💯

  • @alexiszupo7301
    @alexiszupo7301 Місяць тому

    I’m always regret not starting social media back in the day. Today it’s a much more involved effort 😅

  • @A_Floppy_Clock
    @A_Floppy_Clock Місяць тому +1

    Christian’s desk looking like Tony Montana’s only thing he is missing is the coca.

  • @Tswolll
    @Tswolll Місяць тому

    Looking 💪🏼

  • @phoojxiong3441
    @phoojxiong3441 Місяць тому

    My boi chris jones both 🐐 🐐 🐐

  • @nathanwilson7656
    @nathanwilson7656 Місяць тому +1

    I feel like in addition to providing "Value", you need to be yourself. I personally would not watch someone that seems fake, or is not being themselves. What was so attractive to your UA-cam was how real you are, how much I could know you the content creator. I click on videos from your channel, because it is almost a friendship like relationship, catching up with Christian Guzman, how is he doing.

  • @itstoliyyeeeeeeee
    @itstoliyyeeeeeeee Місяць тому +1

    the real question is when are the scoop necks coming back, those were the best fitting t shirts

  • @paulconnell7575
    @paulconnell7575 Місяць тому

    loved the og intro

  • @michaelmarcano9200
    @michaelmarcano9200 Місяць тому +1

    Juan what audio interface are you using? Are you using a cloudlifter or fethead? Lighting on this looks epic too!

    • @_juanchamorro
      @_juanchamorro Місяць тому +1

      Thank you! Shure SM7b straight into Zoom F3 so no cloudlifter needed, 32-bit float audio 👌🏽

    • @michaelmarcano9200
      @michaelmarcano9200 Місяць тому

      @@_juanchamorro thank you!

  • @chrissalony2440
    @chrissalony2440 Місяць тому +1

    This feels like a podcast test run

    • @guzmanchristian
      @guzmanchristian  Місяць тому

      👀

    • @chrissalony2440
      @chrissalony2440 Місяць тому

      @@guzmanchristian I wrote that 5 mins in 😂 I honestly like it. It’s a new style of podcasting to the fitness/lifestyle world. It’s different from Don’t Be Sour so you’re not occupying space in that lane. Having an “MC” is definitely intriguing and I’m interested in the direction you would take this if you decide to go this route!!!

  • @AHSGinger
    @AHSGinger Місяць тому

    Been here for 10 years and not going anywhere.
    Still have my original custom backpack

  • @devoneffinger3991
    @devoneffinger3991 Місяць тому

    This is a good video

  • @motorhead4870
    @motorhead4870 Місяць тому

    Great knowledge from someone who has destroyed there UA-cam channel with clickbait, now hardly anyone watches anymore

  • @israelmartinez2260
    @israelmartinez2260 Місяць тому

    Could you address the fallout of you & shawley.. I know it’s very personal, you wouldn’t have to get into every single detail. But to go from childhood friends to foes.. I think it would be valuable to turn it into a lesson, so others can learn from possible mistakes or red flags. Thanks, Christian! I enjoyed this style of video as well!

  • @alexsantiago357
    @alexsantiago357 Місяць тому

    The older your channel is the more UA-cam pushes it, the more support you get, the exposure UA-cam gives you...newer channels don't get much support, that's why you only have 60k even though your personally popular.

  • @muddymondays1125
    @muddymondays1125 Місяць тому

    I’ve always stuck with UA-cam since 2006 lol

  • @MartinDorphins
    @MartinDorphins 19 днів тому

    Interviewer: Yeah.

  • @ChRiSxNL
    @ChRiSxNL Місяць тому

    i like

  • @letan23
    @letan23 Місяць тому +2

    Who else thinks Christian looks like Ben Affleck?

  • @blueballs6357
    @blueballs6357 Місяць тому

    What happened to the Red 3D flavor

  • @prepisode
    @prepisode Місяць тому

    🙇🏻‍♂️📝

  • @Salomon_G
    @Salomon_G Місяць тому +4

    The whole explanation of making a new channel still makes zero sense to me. That part still wasn't even really explained. Lots of channels experienced a peak and then a drop. UA-cam got bigger, so it made you big. Then it got even bigger and made you smaller. People have more options, the market is flooded. How is making a new channel, same person, same name, same length of content, going to change and adapt to any of that? The pandemic was a big time for UA-cam growth, and that's when you were absent for long periods of time. That's why your channel tanked. Not to mention people got tired of the clickbait. (clickbait is ok, so long as it's not over the top) You're always gonna lose people. 10 years from now, you'll be in the same situation with this channel, and probably worse. If the idea is that a new channel will recapture your peak, I'd have to say that's a horrible gamble to make. Good chance is you never have that peak again, except with even worse results on a new channel. As you can see, only a fraction of your audience has even bothered to come over to this channel. That would be your more loyal followers. You've lost your casual followers which is what most people have. That's the majority of anyone's subs. The age of your channel did not ruin it. That's not how youtube works. Mr. Beast's channel is the same age as your old one. When you came back on the old channel, your subs started to shoot back up fast, you gained like 20k+ and hit 1m, then you quit for a long time again, then they went back down. I know this doesn't sound like much coming from a nobody that doesn't have your experience, but I don't think my observation are bad.

    • @guzmanchristian
      @guzmanchristian  Місяць тому +3

      Loyal viewers >> Casual viewers
      Using this channel to explore new formats and types of videos that would never have worked on old channel since viewers were primed for a specific type of video
      This is a new beginning

    • @Salomon_G
      @Salomon_G Місяць тому +2

      @@guzmanchristian Ok then. Best of luck.

    • @pabloreyes6221
      @pabloreyes6221 Місяць тому

      im not even a fan or follower but i been lurkin around youtube watching fitness influencers since way back when greg plitt was around and when cg was in his dorm, i think this dude is genuine and regardless whatever he does he will always attract people.