Is brand back in B2B?

Chris and Kristen weigh in: Historical performance playbooks aren't as effective as they once were. Buyers have higher expectations, are more informed, and know what to do when buying. Differentiation is key. Investing in original content, points of view, and standing for something is crucial. It's not about being 'back', but about being more important than ever. 💡🌟
Chris Peters : www.linkedin.c...
Kristen setso: www.linkedin.c...
#B2BGrowth #BrandMarketing #MarketingStrategies