Zaytoven Lists Steps To Independent Success In The Industry

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  • Опубліковано 4 жов 2024
  • www.vladtv.com - Famed producer Zaytoven has seen many wins in his career. From 1999 to today, the producer has worked with the likes of music's finest like Nicki Minaj, Usher, The Migos, Gucci Mane and more.
    In this exclusive interview with VladTV, Zaytoven reveals how he came to reach such successful wins and how he managed to do so as an independent artist in the music industry.
    First, Zay explains how working extensively on your craft can help cultivate a distinct sound. While he didn't reach success until 2004, he says the time doesn't exist anymore for new acts because of viral fame. Making beats everyday and showcasing his work with artists helped his name build buzz.
    Another tip Zaytoven recommends is staying true to yourself. Following the independent path inside and out has kept him grounded. He explains how Gucci Mane found faith in him because he used organs and piano sounds in his beats. Since it wasn't the trendy sound spreading around Atlanta, Gucci was impressed by his work.
    Lastly, Zaytoven says the "favor of God" has given him success. He prays and keeps a spiritual balance when it comes to his life path.
    From following those rules, he's been able to venture outside of his music by producing two films, Birds of a Feather (amzn.to/1evfGXa) and Finesse (finessemovie.com/), both released on Netflix. He's also released a book titled, A to Zay(amzn.to/1dFOPag). The book focuses on his decade long career and more helpful tips on the music industry.
    Check out the interview above.

КОМЕНТАРІ • 404

  • @CrackaLackTV
    @CrackaLackTV 8 років тому +406

    Building different relationships with different artists is key.

    • @chelseaarno8586
      @chelseaarno8586 7 років тому +3

      K

    • @knogginator
      @knogginator 7 років тому +21

      CrackaLackTV yes. Even artists with 6 soundcloud followers

    • @rogercook8277
      @rogercook8277 7 років тому +19

      Building a relationship with different artist is good, but if your product ain't no good you are just wasting your time. I like when he said " Be your own individual." there are so many upcoming rappers out there feel that if they sound like somebody already out there in the business that they are going to make it as well. Not true.

    • @caesartheape8882
      @caesartheape8882 7 років тому +7

      Roger Cook you either sound like somebody else & people think it's impressive but they don't ever come back for more. Or you sound like something crazy different & get mad hate for it but guarantee half those haters hitting your soundcloud links more than your real fans.

    • @Valleyboikenne
      @Valleyboikenne 6 років тому +1

      Receive a free beat when you subscribe to my channel ! Email me @ kenneinthevalley@gmail.com when you've subscribed for your free beat!

  • @brandonderrick006
    @brandonderrick006 9 років тому +118

    His first reason he made it was because of the 5 years of hustle. That is the key to any success. It takes 10,000 hours of hustle to make it in America. Do that and you become a master. Or don't....

    • @ajjones221
      @ajjones221 5 років тому +16

      Brandon Derrick I agree hustle is important, but you gotta be hustling on shit that’s productive for that line of work. There’s a lot of people who think that making 20 beats a day is grinding hard. First of all, this is the exact cause of why the rap game is so watered down on the radio the last decade. Dudes are making 10 beats a day off the same 808 saved template and moving the bass around with a brass hit here and a synth there. Hard work is better used spending maybe 6 hours a day setting up lunches with artists or buying studio time. Researching record labels and calling distributors. It’s reading up in music business. It’s investing in an RnB real singer for vocals. It’s listening to your beat 100 times and not rushing it, so it is a masterpiece...I would also say to someone younger 16-25yrs old. Get an internship at an Indie radio station or any radio station for that matter. Think of what you will learn and how many contacts you will get every week.

    • @MrDevinderrickson
      @MrDevinderrickson 4 роки тому +1

      1000%

  • @MRHIDEF
    @MRHIDEF 9 років тому +174

    Nothing but respect for this guy. In a time where its "cool" to deny god and his existence, its nice to see somebody successful speak so highly of him.

    • @t.y.6640
      @t.y.6640 7 років тому +2

      MR. HI-DEF i agree

    • @diempardon4259
      @diempardon4259 6 років тому +3

      MAJORITY (90%) of the world is religious. Atheist make up less than 10% and are ridiculed for it, even in silence.

    • @Youtubesuckscock
      @Youtubesuckscock 5 років тому +2

      We don't deny his existence that's your bullshit theologian nonsense there is no God you are an irrational buffon for believing there is.

    • @carljohnson1726
      @carljohnson1726 5 років тому +9

      @@UA-camsuckscock "we don't deny his existence". "there is no god". At least be consistent

    • @DShun35
      @DShun35 5 років тому +1

      Which "god"?

  • @angelocarson1882
    @angelocarson1882 9 років тому +709

    Am I trippin or does zaytoven look like usher?

    • @leroythomas112
      @leroythomas112 9 років тому +29

      You not trippin

    • @XidXIV
      @XidXIV 9 років тому +20

      I thumb'd up the three of y'all.

    • @leroythomas112
      @leroythomas112 9 років тому +2

      😂 😂 😂 😂

    • @shawnsteed4140
      @shawnsteed4140 9 років тому +6

      It does look like that niggah can be his cousin😎

    • @artofmajic
      @artofmajic 9 років тому +44

      Usher mixed with Omarion 😂😂😂

  • @jaymarv1971
    @jaymarv1971 9 років тому +139

    "The favor of God" -- So true, my G.

    • @AK-me5gi
      @AK-me5gi 6 років тому

      Exclusive step by step guide on the #musicbusiness for indie artists @ www.askmpublishing.com/product/mogul-learning-music-business-independent-artist/

    • @thesavagecommittee7539
      @thesavagecommittee7539 5 років тому

      @@AK-me5gi nice❤❤👏🏽🌻🐝

  • @WatSupDehn
    @WatSupDehn 9 років тому +153

    Zaytoven is a legend

  • @EJacobsBeats
    @EJacobsBeats 9 років тому +84

    Zaytoven is that dude.
    I'm going to follow this advice for sure.

  • @vivilavidaa
    @vivilavidaa 6 років тому +75

    "If God don't put you in a situation or make you successful there, you won''t be successful." I LOVE THAT

    • @savinggrace9844
      @savinggrace9844 5 років тому

      lit queen Yes!!!! 🙏🏾

    • @skeletonkiss1112
      @skeletonkiss1112 5 років тому +2

      While it's true, in the words of marilyn Manson "I'm not a slave to a God that doesn't exist, I'm not a slave to a world that doesn't give a shit."

    • @METRI.A
      @METRI.A 3 роки тому +1

      You can create your reality no matter the circumstances

  • @PreemL
    @PreemL 9 років тому +80

    You know this video is old as fuck when he says that his book is coming out on Fathers day..

    • @Maine_87
      @Maine_87 9 років тому +29

      Preem L I was about to say the same thing. Vlad isn't shit for posting this so late.

    • @AlwayzDope
      @AlwayzDope 9 років тому +2

      ***** hes jewish, of course he does lol

    • @AlwayzDope
      @AlwayzDope 9 років тому +1

      *****
      they tend to hold on to things like hording, just a joke tho.

  • @SpiritRaps
    @SpiritRaps 7 років тому +26

    A lot of People take all the credit in their success , and blame God for their failures , Zaytoven is real. Lots of respect to this man.

  • @AesaOTB
    @AesaOTB 9 років тому +15

    Zay told the truth fr. So many producer's beats sound the same to the point its really hard to stand out. Sometimes you jus really have to be blessed.

  • @AlMaDines
    @AlMaDines 7 років тому +35

    I like that God is perfect its true do all the hard work be unique but praying and putting God first and if He don't put you there its not happening

  • @BaSs_HaXoR
    @BaSs_HaXoR 7 років тому +72

    I like Zaytoven. I love his view on music with spirituality. Deff top 3 of my favorite producers.

  • @662chillin
    @662chillin 9 років тому +26

    Good interview. Zay seems grounded and a relationship with God will keep you focused and your eyes on the prize.
    And a producer to stay around over 10 years is an accomplishment. Him and Gucci are just made for each other.

  • @1stclassrecordings
    @1stclassrecordings 9 років тому +88

    Zaytoven= usher+omarion

  • @s4mp_founder
    @s4mp_founder 9 років тому +36

    2. Be your own individual. Zay is a legend with music he created and branding his own sound with real instruments particularly the organ.
    It's sad when you look another producer like Lex Luger who was unique, crafted his own sound, and was so successful with that sound he changed hip hop entirely and gave it new life. But never really got to chance to reap the benefits or recognition because so many other producers came in and began to steal his trademark.

  • @chinchecca213
    @chinchecca213 2 роки тому +3

    It's good this brother said God bless him to be that successful he said the right thing

  • @LorettasOnly
    @LorettasOnly 9 років тому +11

    Zaytoven is dropping some real knowledge here. Being a individual is a must if you are going to make in this industry and stand out from the rest. I also agree with the favor of God all things are possible. I got a lot respect for Zaytoven, he seems like a real down earth person.

  • @ReyDTA
    @ReyDTA 9 років тому +11

    Respect for the positive vibes

  • @swagthabeats
    @swagthabeats 9 років тому +10

    No one can replace Zay!

  • @Dunetherapper
    @Dunetherapper 3 роки тому +1

    I like how he actually gave game instead of just saying " it's in the book you're gonna have to get the book if you want to know"

  • @MrEOM41
    @MrEOM41 4 роки тому +2

    The sound of these trap beats today are based off Zaytovens style.. he's a Legend
    1. 5 yrs Grinding even when you aren't being paid upfront
    2. His sound didn't get accepted out the gate.. You got to believe
    3. Have Faith... Know that everything isn't supposed to be in your control.

  • @Snowgoon901
    @Snowgoon901 9 років тому +309

    Zaytoven's guide to being a successful producer.
    Step 1: Make a beat
    Step 2: Sell that beat to rapper A
    Step 3: Sell that same beat to rapper B
    Step 4: Slightly change that beat and sell it to rapper C
    Step 5: ???
    Step 6: Profit

    • @marcomeme4875
      @marcomeme4875 9 років тому +31

      That sounds a lot like young chop too lol

    • @PaintedHoundie
      @PaintedHoundie 9 років тому +14

      Snowgoon901 also apply to DJ Mustard

    • @CoopTheTruthM
      @CoopTheTruthM 9 років тому +41

      Honestly bro, that's most producers who get on. People want what works. You gotta milk the sound that you created and brand yourself

    • @BeatzByJones
      @BeatzByJones 9 років тому

      Snowgoon901 LMAOOOOO

    • @DreadfulControversy
      @DreadfulControversy 9 років тому

      Batman _ DJ Mustard

  • @randycarter4785
    @randycarter4785 9 років тому +3

    Zaytoven is a smart brother! I've been listening to his music for about 11 yrs now ... Great Producer

  • @big4486
    @big4486 5 років тому +3

    That’s Game.. Keep faith in God 💯💯 And staying relevant & Tha club scene is a definite

  • @brianfrtz
    @brianfrtz 9 років тому +61

    Ask Immortal Technique that question.

  • @ingui007
    @ingui007 9 років тому +9

    Zaytoven is one of my favorite producers. My list:
    1. Harry Fraud
    2. Zaytoven
    3. Ty Beats
    4. 40
    5. Metro Boomin

    • @Glez-qr4rq
      @Glez-qr4rq 8 років тому +2

      these modern producers?

    • @colossalmindb.t.s.8755
      @colossalmindb.t.s.8755 6 років тому

      Young Chop not on this list 😮😪

    • @cynicaesthetics4341
      @cynicaesthetics4341 6 років тому +1

      I love your list dog mine prolly goes like this:
      Pluto nash
      Cardo
      Ronny j
      Murda beats
      Loudgod

    • @strictlyouttheway5656
      @strictlyouttheway5656 6 років тому +1

      sarabi motley23 yea Ronny the best at using distortion on his 808s 💯🔥

    • @ProdByTABeatz
      @ProdByTABeatz 6 років тому

      Ingui Jung TA* Beats

  • @salembeats1875
    @salembeats1875 7 років тому +7

    DAMN
    I gotta get that book lol
    theres alot of books on businesses but none producer related ,shits dope

  • @tcr333
    @tcr333 4 роки тому +1

    He played organ in church. I noticed that overwhelmingly, musicians that make it have one thing in common - classical training in a real instrument usually before they started even writing beats. Also he is right you also need the blessing of God.

  • @smokexreefer
    @smokexreefer 9 років тому +5

    Respect to my man Zay. that under arm kush beat is still banging.

  • @jjfink3925
    @jjfink3925 5 років тому +1

    Zaytoven is just an amazing human, doesn't drink or smoke goes to church made TRAP music and made millions of dollars for him and others.

  • @Bojan-tg2vk
    @Bojan-tg2vk 7 років тому +5

    Zaytoven - You hit me in the soul when you said your 3.Step !!! You took ONLY 5 years to become rich, living the way u live, while like you also said "there may be others who are maybe better than me but God will never put him in the position to "make it" - I'm one of these.Why?I started playing music as a child, a piano-flute in a small orchestra, then I had to move to another city...and now I'm sitting at the same spot after producing my music more than 10 years with different daw etc. - But I'm still broke like 10 years ago! Damn!Oh yeah...am older than you but still living with my parents.My artist name is The 41 Pills. I feel now like a totaly failure :/

  • @jimdino77
    @jimdino77 9 років тому +19

    Zay is that dude smh… much respect

  • @J3r155
    @J3r155 9 років тому +1

    Powerful Interview from one of the best Producers in hiphop of all time zaytoven changed the game

  • @savageproductions4685
    @savageproductions4685 7 років тому +3

    as a kid Zaytoven was probably like "mom, I want to become a producer full time," mom says, good luck with that, now go do your homework. now look at him, making millions and meeting famous rappers for his job.

  • @Adam-zv5dw
    @Adam-zv5dw 6 років тому +3

    this guy smart he's not with the industry shit and humble keeping his faith through the fame

    • @staytru69
      @staytru69 5 років тому

      He A Real 1 Cant Change Dat When U Really Real And Intuned Wit Yaself💯

  • @TayyJayy
    @TayyJayy 4 роки тому +1

    I’m a young artist and so want to pursue in music and do what I love, but I don’t know how to stop anxiety from letting me make songs

  • @AIRJAVITUBE
    @AIRJAVITUBE 2 роки тому +1

    crazy thing is we got alot in common i cut hair and make beats and my name Zae. I love watchin Zaytoven cook up tracks he hard.

  • @ehwilliamz
    @ehwilliamz 9 років тому +1

    That Future-Foreva track was his dopest beat he ever produced in my opinion.

  • @eeefox1
    @eeefox1 7 років тому +6

    i like zay more n more erryday

  • @mikkelnashville5204
    @mikkelnashville5204 5 років тому

    I agree with the comment be yourself too many people try to be everyone else but that. I'm a producer singer songwriter. I stopped trying to be anybody else but me. Thanks for the truth

  • @papisco3315
    @papisco3315 5 років тому

    That's the same word said when i started making beats
    Make and create Beatz my own way
    Just as Zay said be yourself and be unique
    And also be yourself

  • @eddykhreg
    @eddykhreg 4 роки тому +2

    The favor of God!✊🏾

  • @noluvdopegee9948
    @noluvdopegee9948 6 років тому +12

    Usher + Omarion = Zaytoven = = Osharion

  • @Eezbeats
    @Eezbeats 9 років тому +1

    My boy zay always inspirational. I'ma work wit him soon

  • @YogaFlameTV
    @YogaFlameTV 7 років тому +10

    Launching a small business takes ten years on avg to get "comfortable"

  • @curtisjackson2920
    @curtisjackson2920 5 років тому +1

    Much Respect To Zaytoven...🙏🏿

  • @Anakele20
    @Anakele20 9 років тому +11

    No one wants to really give up game. I don't know why they just don't say it.

    • @Anakele20
      @Anakele20 8 років тому

      +OGG Prince #facts

  • @LaCheleWallace
    @LaCheleWallace 9 років тому +13

    I thought that was Chingy fo' a minute. Independent success is to get on record, talk about somethin' stupid and sound like everybody else. That's 2015 standard.

  • @Alex2Major
    @Alex2Major 8 років тому +2

    Zaytoven ,was the only reason I listened to Gucci, when he sounded like he had bad congestion.

  • @RickRijuanaPro
    @RickRijuanaPro 8 років тому +3

    @ 2:50 I'm guilty of it to Lol but that's real. I've had to get back to what I like because everybody makin trap beats & I'm tired of hearin it

  • @passion4cats22
    @passion4cats22 6 років тому +2

    2:33 when he says pulling up at different studios, how do you exactly do that? Do you book a session with someone then meet new people or just walk right in?

  • @staytru69
    @staytru69 5 років тому

    Big Ups To Zay For Stayin Tru Much Love OG In Da Game You Made History💪🏾💪🏾

  • @MosteProduction
    @MosteProduction 9 років тому +9

    zay is hands down best trap producer

  • @LGM1194
    @LGM1194 9 років тому +17

    Lol best way to make it. Find somebody who needs you as much as you need them or fits your sound and stick and build with them. Ex: chop&keef. Mike Will with future. Etc...

    • @1QpVision
      @1QpVision 9 років тому +1

      jamalb4life Future did NOT come up with mike will

    • @LGM1194
      @LGM1194 9 років тому

      They got a shitload of songs and made alottamoney together. Ijs. They feed off of each other

    • @superQman600
      @superQman600 9 років тому +2

      Metrobooming and future would be more of a match

    • @AK-me5gi
      @AK-me5gi 6 років тому

      Exclusive step by step guide on the #musicbusiness for indie artists @ www.askmpublishing.com/product/mogul-learning-music-business-independent-artist/

    • @terrellevans327
      @terrellevans327 6 років тому

      jamalb4life

  • @MichaelEBeard
    @MichaelEBeard 4 роки тому

    I plan on looking him up never heard of him before but like his style and humility. Church Boys can't be beat!

  • @ivysmith2794
    @ivysmith2794 7 років тому +2

    idk who he is but he is making a whole lot of sense

  • @c-foerillakingpin8096
    @c-foerillakingpin8096 7 років тому +1

    thanks for dropping some game

  • @lilchuy4449
    @lilchuy4449 3 роки тому

    Zaytavovens strength is his keys

  • @badadpoopi
    @badadpoopi 6 років тому +4

    I respect that Zaytoven! Ain’t nothing wrong with being Spiritual! God is the way, the truth!!!!

  • @jaybiimusic
    @jaybiimusic 7 років тому +3

    Didn't know Cuba Good Jr was secretly producing bangaz :) - That god comment is on point.

  • @FrenchJae
    @FrenchJae 9 років тому +1

    "Stoopid" is Zay's BEST BEAT imo

  • @martinsahakyan4707
    @martinsahakyan4707 4 роки тому

    Exactly sometimes you need luck on your side to be successful! It ain’t all about hard work. There are way better beat makers then murda Beatz.

  • @ThaiZeo
    @ThaiZeo 5 років тому +3

    I wanna get up as an independent artist.

  • @javierayala1931
    @javierayala1931 4 роки тому +1

    Love this guy so humble. I feel in a near future he'll do everything for God. I can tell he fears God.

  • @elamigoalonsowattz2501
    @elamigoalonsowattz2501 4 роки тому

    Let go of control, let God work. Zay a wise man fr

  • @prodRubiyi
    @prodRubiyi 5 років тому +1

    U cant take notes from this guy cuz he grew up in diffrent years, the only producers who are gonna win and are winning rn are internet producers

  • @rsingh6590
    @rsingh6590 7 років тому +1

    DJ kahled nephew cali is a beast at beats also

  • @UC704TV
    @UC704TV 9 років тому

    I still watch Birds of a feather from time to time.

  • @AIRJAVITUBE
    @AIRJAVITUBE 2 роки тому +2

    i love how he give t up to God and still play piano at his church. Shows you don’t have to be high to be fly. lol

  • @ericwhalen7400
    @ericwhalen7400 5 років тому

    I started producing in 2005 and I started rapping in 91 I have a lot of experience

  • @ashenone3427
    @ashenone3427 5 років тому +1

    Perfectly spoken!

  • @1kiddolo1
    @1kiddolo1 5 років тому +1

    Everbody says the same thing😑😑 "keep working" but people out here been doing it for over 8 years and aint still get nowhere...

  • @chompskrrts
    @chompskrrts 5 років тому

    ay zay i made that casper joint like 2 months before you did. not even mad tho.

  • @ArtistHustleTV
    @ArtistHustleTV 8 років тому +14

    Great video DJ Vlad. It starts with your work ethic. You have to put in work. Be yourself and authentic. Have faith and be patient along your journey. Be willing to try other things and diversify your income. I've been posting videos here on YT for artists on marketing, branding, and promotion. The feedback has been great.

    • @AK-me5gi
      @AK-me5gi 6 років тому

      Exclusive step by step guide on the #musicbusiness for indie artists @ www.askmpublishing.com/product/mogul-learning-music-business-independent-artist/

  • @bigbendiesel
    @bigbendiesel 6 років тому +5

    Brother I believe you trust in God but to prove it you must keep the commandments.

  • @bigrob1633
    @bigrob1633 9 років тому

    Great interview! Gotta lot of respect for zaytoven

  • @animatorskater
    @animatorskater 9 років тому +1

    you just gotta have your own style

  • @Hiprich
    @Hiprich 3 роки тому

    Great great producer . Really respect this brother ✊🏿

  • @RayOrchestra
    @RayOrchestra 9 років тому +1

    Lil Fab Look at this bro.

  • @C-Lyfe85
    @C-Lyfe85 9 років тому +4

    +Snowgoon901
    Hey, it works for for the Neptunes, Jimmy Jam Terry Lewis, Motown, etc.
    In demand produces usely use a cookie cutter sound.
    Just like it wasn't their fault is not zay's fault either.
    He said countless of times he wants to do different stuff but the artist always ask him to make the same type of beats.
    The Neptune's always talked about expanding their creativity.
    But the record labels and artists always said Give me the same oh same oh.
    So Hey collect the money.

  • @Snowzart
    @Snowzart 6 років тому

    this my biggest role model man..

  • @jasonwatkins685
    @jasonwatkins685 6 років тому

    4:00 dope answer

  • @bakari9210
    @bakari9210 9 років тому +1

    he blessing

  • @daughterofzionparabellum2946
    @daughterofzionparabellum2946 7 років тому

    Amen Zay

  • @spudsmile
    @spudsmile 9 років тому +3

    Maaaaan, i don't know if its just me, but to me, Zays beats are lacking something.
    Like i kinda like his beats but they are no way on the same level as 808 mafia / Metro Boomin / Sonny digital or young chop. What ya'll think ?

    • @313khari
      @313khari 7 років тому +2

      spudsmile his beats are dope. he not lackin anything he's leaving room for the artist to do they thang on his beats and not overproduce his beats with adding 10 diffrent sounds

  • @Imhim247
    @Imhim247 9 років тому

    Gotta respect his hustle.

  • @KidDebbieIsReady
    @KidDebbieIsReady 9 років тому +1

    people say that zaytoven is a legend or watever , but his beats are the same beats that a lot of these rappers that are mumbuling on and nobody likes them but he's also creating and helping the sound go bigger but people love him . it doesnt make sense but okay i guess lol

  • @kingdavidsama9869
    @kingdavidsama9869 7 років тому +1

    he know God...i fucks with him!!!

  • @MexManny
    @MexManny 9 років тому +1

    listen to say thats how i got it cracking

  • @deontaekurtz6800
    @deontaekurtz6800 6 років тому

    Great Interview

  • @edmondducon7194
    @edmondducon7194 2 роки тому

    those two movies that he mentioned arent on netflix

  • @dexdexdexdexdex
    @dexdexdexdexdex 6 років тому

    i wanna see Zay on a Clique interview

  • @a1loonie647
    @a1loonie647 9 років тому +1

    Work with yung Gleesh again Zay

  • @derrylbrooks9075
    @derrylbrooks9075 4 роки тому

    Omarions stunt double in You Got Served

  • @griffinpickett407
    @griffinpickett407 6 років тому

    thanks zay

  • @drumswagger1
    @drumswagger1 5 років тому +1

    👍👍👍 D.C. super producer beat maker

    • @drumswagger1
      @drumswagger1 5 років тому +1

      D.C. super producer drumswagger soundcloud

  • @ElthaLyricist
    @ElthaLyricist 9 років тому

    Much appreciated Zay and Vlad

    • @AK-me5gi
      @AK-me5gi 6 років тому

      Get exclusive #musicbiz tips with latest book #Mogul @ www.askmpublishing.com/product/mogul-learning-the-music-business-independent-artist/

  • @jdcarter157
    @jdcarter157 9 років тому

    zaytoven do b having them pianos fucking jumping

  • @richie8840
    @richie8840 7 років тому +1

    I'm taking notes rn lol