During the August 2024 update we've seen the largest gains to Q&A landing pages, where businesses are simply answering customer questions effectively to satisfy the customer's informational needs (regardless of the length of the answer). The idea of "thin content" needs to be refined, Google has just recently communicated that they don't count words on a page (or links)....it's all about if the "main content" of the page satisfies the search intent...and for longer tail questions, that can be fulfilled with just a few sentences. We've seen a 5x increase to those pages since March 2024 update....and before the updates on average we were responsible for about 9% of our customer's organic traffic. So, if this sustains, the Q&A (powered by Answerbase) could be responsible for somewhere between 25% and 45% of our customer's overall traffic. It's all about supporting the customer's information needs well....and then aligning that with what is being searched for.
During the August 2024 update we've seen the largest gains to Q&A landing pages, where businesses are simply answering customer questions effectively to satisfy the customer's informational needs (regardless of the length of the answer). The idea of "thin content" needs to be refined, Google has just recently communicated that they don't count words on a page (or links)....it's all about if the "main content" of the page satisfies the search intent...and for longer tail questions, that can be fulfilled with just a few sentences. We've seen a 5x increase to those pages since March 2024 update....and before the updates on average we were responsible for about 9% of our customer's organic traffic. So, if this sustains, the Q&A (powered by Answerbase) could be responsible for somewhere between 25% and 45% of our customer's overall traffic. It's all about supporting the customer's information needs well....and then aligning that with what is being searched for.
Thanks for sharing and very succinctly explained.
Glad it was helpful!
Very good update... reddit is up 40% and the rest are staying the same or going down even more...