Founding Sales Audiobook - Chapter 4 - "Early Prospecting Finding Your First Customers"

Chapter 4 of Founding Sales is about how to proactively identify organizations, and the people within them, who have the need for your product, such that you can then engage them for a potential sale.
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Founding Sales is the Founder Led Sales & Early Stage Go-to-Market Handbook for Startup Sales.
The book, written for founders and other first-time sales staff, was written by Pete Kazanjy.
This book is the distillation of Pete’s experience at TalentBin going from a founder with a product marketing and product management background to early sales guy, early sales manager, and eventual post-acquisition sales leader at Monster Worldwide in addition to his later experience founding Modern Sales, the nation’s largest sales operations, enablement, and leadership community.
The book’s goal is to accelerate the learning and success of those who find themselves in a similar spot Pete did in early 2011-don’t know much about B2B sales, and need to figure it out in a hurry.