Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer
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- Опубліковано 17 січ 2021
- How does the world's top beauty company, L'Oréal, approach digital transformation? How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the Future of Marketing," Professor Andrew Stephen talks with Lubomira Rochet, the global Chief Digital Officer of L'Oréal (and good friend of Oxford Saïd). Lubomira is the chief architect of L'Oréal's digital transformation and is one of the world's most forward-thinking, innovative, and tech-savvy marketers and business executives.
Recorded in December 2020 with a live audience of Oxford Saïd MBA students.
© 2021 Saïd Business School, University of Oxford
Brilliant session, Andrew....👏👏
Go DIGITAL or Go HOME!
Hello! If you do have follow-up in-person session, can you please record it and share it here as well? I am really looking forward to it!
Very impressive ! Digital Transformation trend setters ..
Thank you for The expert opinion! Very helpful video
Hi. In the video ms rochet mentioned that she could share the deck she was going through. Anyone know where I can find it or if she ever shared it?
Oreial has large base customer all world wide so it's easy to use digital tool promotion to accelelating their products to save cost in advertising.But in the long run they have to keep the standard of this promotion channel better all the time to protect the new product comers use the same digital promotion channal to share their market segment.
Is L’Oréal a beauty company leveraging on digital tools or a digital company in the beauty business? The response can possibly mark a seismic shift in its business model
Very helpful video teacher. Thanks for inspiration!