Відео

As part of the 2021 University of Oxford, Saïd Business School MBA's guest speaker talks, L'Oréal Professor of Marketing Andrew Stephen discussed with L'Oréal Chief Digital and Marketing Officer UK & Ireland Lex Bradshaw-Zanger about innovations in marketing and branding in particular.

In this video, Andrew Stephen (L'Oréal Professor of Marketing & Director of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford) is joined by colleagues Francesca Mazzi (Research Fellow in AI and Sustainable Development) and Felipe Thomaz (Associate Professor of Marketing) to discuss some of the findings from their ongoing research into the extent to which cons...

Meet the 2021-2023 team of editors at JCR - Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

How does the world's top beauty company, L'Oréal, approach digital transformation? How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the...

With Andrew Stephen (Oxford Saïd), Rhonda Hadi (Oxford Saïd), Marc de Swaan Arons (Institute for Real Growth) & Julie Kollman (Moët Hennessy)

With Andrew Stephen (Oxford Saïd), Sarah Verstraete Auteri (Facebook) & Ian Edwards (Facebook)

With Seth Rogin (Associate Fellow; Magnolia Media Partners), Anand Chopra-McGowan (General Assembly) & Ariana Dugan (General Assembly)

With Andrew Stephen (Oxford Saïd), Lucia Kehoe (Google), and Ben Jones (Google).

With Felipe Thomaz (Oxford Saïd), Greg Stuart (Mobile Marketing Association), and Neil Morgan (Kelley of Business, Indiana University)

With Alex Connock (Oxford Saïd), Perry Nightingale (WPP), Dr Yasmeen Ahmad (Teradata), Sarah Bird (Microsoft) & Natalia Efremova (Oxford Saïd).

In this video Prof Andrew Stephen discusses research from the Oxford Future of Marketing Initiative on the impacts of using social media on human well-being. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)

In this video Prof Andrew Stephen discusses AI in business from a responsibility and human-centric perspective with Drs Natalia Efremova and Felipe Thomaz from the Saïd Business School, and Sophie Peresson from the International Chamber of Commerce. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)