Conducting Virtual Focus Groups

Dr. Natalie E. Cook presents "Conducting Virtual Focus Groups" to the 2021 cohort of the Professional Fellows Program. Virtual focus groups can be a valuable qualitative research and evaluation strategy during the pandemic and beyond (reducing barriers related to transportation and reading/writing).

[@kristenporter3349]

What an incredible resource! Thank you so much Dr. Natalie.

[@AnaTerry]

Thanks Natalie for sharing this valuable resource - we will use this as a part of a tool kit for our teachers reviewing of their programmes by running focus groups.

[@christymboyce]

Super helpful Dr. Cook! I am planning some focus groups with a patient group next month, so this is really helpful to orientate the students who will be working with me!

[@noramkelly]

Excellent resource for running a focus group.

[@frankjam6692]

Very helpful! Many thanks!

[@tonusarkar2974]

Such a nice tips,
I just love it
🙏🙏🙏

[@anurakumara14]

Thanks so much, it really helps alot

[@helmyvencaparan2770]

Helped a lot!

[@ashithac.a.9940]

Quite informative. Thanks!

[@dr.milcahajuoga5967]

Useful to me as a social scientist.

[@mehakmahajan4225]

Can anyone please provide me support from literature where it is mentioned that 4-8 participants are enough for an online focus group discussion.

[@darkqueen3294]

I’ve done focus groups for a bit now. 5-6 is the sweet spot. Anymore than this and you’ll most definitely miss hearing from people. Any less and you’ll lose the possible discussion between responders.
I recommend doing at least 6 groups of 6 respondents to get a rich variety of types of people and demographics.