What is Multi-Level Marketing (MLM)?

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  • Опубліковано 10 лис 2024

КОМЕНТАРІ • 44

  • @ManagementCourses
    @ManagementCourses  2 роки тому +7

    I just re-watched this a year after I made it and, in retrospect, this is one of the best and most important videos I have made. If you are considering an MLM opportunity - or suspect that what you've been offered is an MLM opportunity... WATCH THIS NOW!!!!
    There are instances of good and bad multi-level marketing. But it is wise to know what it is and what the pitfalls are, before you get involved.
    Here, I take an objective look at what MLM is and how it works.

  • @DominicEze-fq1bx
    @DominicEze-fq1bx 8 місяців тому +3

    I like the introductory part but please research well sir.
    Don't give a cool business like this a bad name.
    It's only made for entrepreneurially minded individuals and not for those who see every ground as a comfortable ground you must work your business for it to grow.

    • @ManagementCourses
      @ManagementCourses  8 місяців тому +1

      It may be that some 'entrepreneurially minded individuals' can thrive, but only if they get in early. And too many people are gulled into losing a lot of money by unscrupulous MLM schemes. Often, they lose their money to the unscruplous entrepreneurs at the to of the MLM line.

  • @DrSudhirBisht
    @DrSudhirBisht 2 роки тому +3

    Great video as always!
    Crystal clear and well researched

  • @korybonnette4069
    @korybonnette4069 Рік тому +2

    I know all this already, but still, I enjoyed watching you explain it in simple ways

  • @TeamBreakoutBusiness
    @TeamBreakoutBusiness 7 місяців тому +1

    When you are an employee doesn’t the employer benefit from the people they employ?
    Doesn’t The IRS make money off everyone who gets a paycheck?

    • @ManagementCourses
      @ManagementCourses  7 місяців тому +1

      Yes. And yes (if you're in the US).
      Employ: the exchange payment for labor.
      Taxation: imposing a charge for the services the state provides

    • @TeamBreakoutBusiness
      @TeamBreakoutBusiness 7 місяців тому

      @@ManagementCourses job equals slavery. You don’t own it, they can easily replace you, there’s no generational wealth 🙅🏽‍♀️ The IRS taxes employees the most since they are considered a liability instead of an asset to society. Most people suffer from neurotypical disorder which causes them to be committed to misunderstanding things they don’t understand. My company which is often misclassified as MLM has created the most 6 & 7 figure income earners out of any company in North America. I won’t say which company you can just google it💯

  • @mirofeller3314
    @mirofeller3314 6 місяців тому +1

    Excellent video, thank you! However, I have a question regarding procurement and pricing: Does downline buy the products directly from upline or rather from multi-level organization? If they buy from upline, prices must increase with every level down the structure to earn some margin. That‘s my understanding, or am I missing something?

    • @ManagementCourses
      @ManagementCourses  6 місяців тому +2

      I don't know for sure, but my expectation is that the downline will sometimes buy directly from their upline, and sometimes directly from the organization - which would then credit the upline agent.
      I suspect prices don't increase, and that the margins are built in. That's why MLM products are often (not always, I'm sure) overpriced for their quality point. But, I have never been tempted to join an MLM scheme (for reasons that I hope are obvious), so I can only speak from secondary research.

    • @mirofeller3314
      @mirofeller3314 6 місяців тому +2

      @@ManagementCourses alright, that would make sense. Thank you!

    • @ManagementCourses
      @ManagementCourses  6 місяців тому +1

      You're welcome!

  • @banliveexport325
    @banliveexport325 Рік тому +2

    Excellent video. Most of the big MLM Earners earn most of their money selling motivational tools and speaking at Functions. I would love to see your take on this side of the Business which is a side that not many talk about.

    • @ManagementCourses
      @ManagementCourses  Рік тому +1

      It's a good topic, but the channel is about providing understanding and practical training, rather than opinion. I am aware that this particular video may have strayed a little towards opinion. But my aim was to show how the model works.

  • @sarumiolamilekan9303
    @sarumiolamilekan9303 10 місяців тому +1

    Very helpful video.

  • @DrSudhirBisht
    @DrSudhirBisht 2 роки тому +1

    Please create a video lecture on Unique selling proposition Vs Positioning
    Is USP really dead, as was told to us in the late 90s?

    • @ManagementCourses
      @ManagementCourses  2 роки тому +2

      Great topic idea! I shall add it to my list, thank you.

  • @alinuromer5876
    @alinuromer5876 9 місяців тому +1

    Great

  • @stnuo2022
    @stnuo2022 Рік тому +1

    Loved it

  • @mlmisfraud305
    @mlmisfraud305 4 місяці тому +1

    There is a very well documented 99.7% Loss Rate in all MLMS.

    • @ManagementCourses
      @ManagementCourses  4 місяці тому +1

      This would not surprise me, but the key is in the definitions. Do you have a reference, so we can assess the data?

    • @toppaypositionacademy4658
      @toppaypositionacademy4658 2 дні тому

      Not true. That's a fake statistic from the disgruntled who won't listen to their mentor.

    • @mlmisfraud305
      @mlmisfraud305 2 дні тому

      @@toppaypositionacademy4658 No that statistic was cited in the 2006 trial between the UK Trade Commision and Amway 99.7% of all Amway IBOS in the UK lost money. The 99% plus rate is true in all MLMS. This is very well docmented.

  • @rachelsanders2314
    @rachelsanders2314 Рік тому +1

    Excellent commentary!

  • @kamalprakash4743
    @kamalprakash4743 Рік тому +1

    This was very helpful. Thank you

  • @Brittfrance6
    @Brittfrance6 3 місяці тому +1

    Sounds like any other business to me. Working at Walmart they make all the money at the top so 🤷🏽‍♀️

    • @ManagementCourses
      @ManagementCourses  3 місяці тому +1

      I suspect you missed an important feature of MLM that makes it different from traditional business models like retailing. BUt the use of workers to generate income for owners does have a name: 'capitalism'.

    • @ArvinTR-tx1ew
      @ArvinTR-tx1ew Місяць тому

      ​@@ManagementCourses
      "use of workers" , sure, it wasn't the worker who applied for the job under their free will.

  • @_slowc
    @_slowc Рік тому +2

    Great video, very helpful for a position I was interested in until they told me the real pay.

  • @gladstoneization
    @gladstoneization 27 днів тому +1

    you caid mlm is equal to pyramid. not true

    • @ManagementCourses
      @ManagementCourses  27 днів тому +1

      I don't think I said they are the same, but they really are not that different.
      An MLM is basically a sales pyramid with a real product at the bottom. A pure 'pyramid scheme' has a fake product. But both will only make money for the people at the top.
      - In an MLM, those people get the benefit of loads of people selling a product and making little or nothing.
      - In a pyramid scheme, those people get the benefit of loads of people selling a fake product and making little or nothing.
      So, MLMs are legal in some jurisdictions but create nearly as much misery for the downline as a true pyramid scheme.

  • @JosephJp-vk9bj
    @JosephJp-vk9bj 5 місяців тому

    Joseph JP open chapter

  • @privateinvitationwholesale7931

    This information is partly true but "MOSTLY FALSE". Most Lies have some truth in it.

    • @ManagementCourses
      @ManagementCourses  Рік тому +1

      You say potayto - I say potahto. It is carefully researched to explain how MLM works.
      I suspect you have an upline dog in this race.

    • @toppaypositionacademy4658
      @toppaypositionacademy4658 2 дні тому

      ​@ManagementCourses you're clearly an honest man. However, I'm a knowledgeable man from experience. After 40 + years, choosing mathematical and using psychological cues, I worked my way to the peak performance 6 times. My book comes out soon. You can have a free copy and then use it make a greater video.