Principles of mobile app design: Delight users and drive conversions - Google I/O 2016

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  • Опубліковано 25 гру 2024

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  • @toddswanson9549
    @toddswanson9549 6 років тому +137

    Just FYI, the meat of this lecture begins at the 12:30 mark.

  • @leanneodalenmore1099
    @leanneodalenmore1099 5 років тому +5

    2019 and I am studying Communications Design at Waikato University. We just started learning APP design this week and are doing a class assignment where we are to use ADOBE XD to create a Spring Festival app.
    We have been given a brief, colour schemes, font types and icons. I'm planning to do a Jazz Festival - "Swing into Spring". This video is one of the links my lecturer has provided us for research and I must say this was amazing to watch. I'm still new to Design and have learnt lots for my first year and APP DESIGN has been fun so far. We have to mock up a wireframe of our apps to bring back for critique next week. I've watched a lot of videos on how to do low fidelity wireframes and what sorts of pages I need to have for my app.
    This video is the icing on the cake for how I should design my application to make the user experience seamless.
    THANK YOU!

  • @janntybev97gh
    @janntybev97gh 5 років тому +4

    One user experience error for UA-cam is an easy 10 second rewind button. ;) great video tho!!

  • @sentenced7259
    @sentenced7259 7 років тому +19

    41:10 The audience start laughing but the user is just doing what the app appears to be asking them to do. Assumption is the mother of poor design!

    • @jennylg-video
      @jennylg-video 7 років тому +1

      Exactly. But it's hard to uncover our assumptions and this is why it's always worthwhile to do user testing.

    • @sentenced7259
      @sentenced7259 7 років тому

      Good point!

  • @brandonbahret5632
    @brandonbahret5632 8 років тому +6

    41:00 That would actually (sorta) make sense, if you happened to have a NFC enabled credit card and phone.

    • @jennylg1
      @jennylg1 7 років тому

      Hi Brandon, The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @BakerDoge
    @BakerDoge 7 років тому +3

    Great. Thank you very much. Useful video for me as a novice in mobile UX design. I would like to see more like this. Thank you.

  • @shoaibux
    @shoaibux 7 років тому +4

    Great presentation and study guide. As a User Interface Designer, I am thinking my whole study was wrong. Thanks Jenny Gove,

    • @jennylg-video
      @jennylg-video 7 років тому

      So glad that you enjoyed it. Please pass this along to your friends and colleagues who could benefit too. Thank you!

  • @AustiuNoMatterWho
    @AustiuNoMatterWho 6 років тому +8

    I laughed so hard when i saw the credit card bit. I feel for them though, i just know I'll use that information to better design products. Thanks Google. Something I know I'll be saying for decades

  • @audreymciver2221
    @audreymciver2221 6 років тому +1

    I would love to know which apps I have created. Is there a system to identify and notify me of this

  • @rohanverma4196
    @rohanverma4196 8 років тому +47

    For the love of god please add the speaker details like their twitter so people can follow other great things they say. If that is too much for GOOGLE, then at least add their name. I have seen all the videos and this is a repeating problem. The irony is that this talk is about design.

    • @kingbarkgames7671
      @kingbarkgames7671 8 років тому +14

      +Rohan Verma they have provided, 43:41.
      although it would have been "frictionless" if they would have given down below the video :)

    • @rohanverma4196
      @rohanverma4196 8 років тому +1

      Its there in the video for like a pico second

    • @jennylg-video
      @jennylg-video 8 років тому +10

      Hi - thanks for your interest. The link to the principles online, can be found here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

    • @jennylg1
      @jennylg1 7 років тому

      Hi Rohan, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @cablepp
      @cablepp 6 років тому +3

      For people looking for her, her name is Jenny Grove and her Twitter @jennylg.

  • @iamtonisilvers
    @iamtonisilvers 8 років тому +3

    where is the full compilation of the 25 principles ??? can i have a link

    • @ireallycbf
      @ireallycbf 8 років тому +2

      i would also like to see this

    • @jennylg-video
      @jennylg-video 8 років тому +20

      Hi - Yes! Thank you for your interest. The 25 principles can be found here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

    • @iamtonisilvers
      @iamtonisilvers 8 років тому +3

      thank you very much it means a lot to me

    • @jennylg1
      @jennylg1 7 років тому +3

      Hi Carpe, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @sanjidurrahmanchowdhury2807
      @sanjidurrahmanchowdhury2807 5 років тому

      think.storage.googleapis.com/docs/principles-of-mobile-app-design-engage-users-and-drive-conversions.pdf

  • @A1Motivator
    @A1Motivator 8 років тому +1

    A great lecture excellent to watch-learn the pop up urls to follow through were such an aid to keep and use. Thanks a bunch

    • @jennylg1
      @jennylg1 7 років тому

      Hi Ray-Trevor, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @audreymciver2221
    @audreymciver2221 6 років тому +4

    I wished my location would always be accurate because it asks me this often when my location stays on

    • @nobytes2
      @nobytes2 5 років тому +1

      gps location requests will drain your battery, so most likely apps stop requesting for location after a while especially if the app is in the background.

  • @sherbazh
    @sherbazh 8 років тому +5

    This would make a really good course, anyone know of a course that caters to general app development principles?

    • @jennylg1
      @jennylg1 7 років тому +8

      Hi Sherbaz, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @sherbazh
      @sherbazh 7 років тому +3

      Thanks a lot. :)

  • @rusm3
    @rusm3 4 роки тому

    A great app design video, and yet the link shown in the end of the video is not in the description.

  • @killedtwosherif
    @killedtwosherif 8 років тому +3

    please put all links in the description, for future viewers.
    ive had hard time copying them!

    • @jennylg1
      @jennylg1 7 років тому

      Hi - I agree! Good news! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @vladimirholonin6501
    @vladimirholonin6501 6 років тому

    Does Google have the Implementation for the Face Scan Authentication already?

  • @bipratimsaha4184
    @bipratimsaha4184 4 роки тому +1

    Perhaps the orientation was not shown intentionally on the map, otherwise only the sea facing rooms will be mostly filled always and not those facing the other side. May be a business decision...Would be interesting to see how they have updated now.

    • @spoons923
      @spoons923 8 місяців тому

      A better decision for balancing booking would be incentivising those rooms (maybe bigger TV's, free spa trip, etc).
      Tricking and/or confusing your users is never a good strategy, so intentional or not that layout needs to change

  • @MaxWeir
    @MaxWeir 8 років тому +1

    do you have the last link available?

    • @jennylg1
      @jennylg1 7 років тому

      Hi Max, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @MaxWeir
      @MaxWeir 7 років тому

      That's awesome!

  • @perpetualpaws
    @perpetualpaws 5 років тому +1

    Im here because my Digital Marketing professor for Purdue University Global gave us this link. Great info. Thank you!

  • @imrankhan-tw4di
    @imrankhan-tw4di 7 років тому

    Great presentation and study guide. As a developer I am really thinking differently now.

    • @jennylg1
      @jennylg1 7 років тому +1

      Hi Imran, The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @imrankhan-tw4di
      @imrankhan-tw4di 7 років тому

      Thanks a lot !

  • @manujanshupal5983
    @manujanshupal5983 8 років тому +3

    Gr8 presentation. Will help me a lot. Thanks Google and Jenny

    • @jennylg-video
      @jennylg-video 8 років тому +2

      Thank you so much for watching! You can find the principles here: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

    • @jennylg1
      @jennylg1 7 років тому

      Hi Manujanshu, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @Aditya-zl8sn
    @Aditya-zl8sn 6 років тому

    starts at 7:26

  • @franciskanagy2775
    @franciskanagy2775 5 років тому

    Can't find the 25 principles, anyone could find, please send me the link!

    • @IgnacioMIbarra
      @IgnacioMIbarra 5 років тому +2

      www.thinkwithgoogle.com/marketing-resources/experience-design/principles-mobile-site-design-delight-users-drive-conversions/

  • @DenisLiger-i
    @DenisLiger-i 8 років тому +3

    Information is great but it's very difficult to lesson this voice for a long time.

    • @jennylg1
      @jennylg1 7 років тому +3

      Hi Denis - I am sorry that you find my voice difficult to listen to! However :) ... the principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now (and you don't have to listen to my voice!). I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @peskooo
    @peskooo 8 років тому +2

    Thanks for the tips Google :)

    • @jennylg1
      @jennylg1 7 років тому +1

      Hi Pesko, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @audreymciver2221
    @audreymciver2221 6 років тому +1

    Why can’t we have a one touch button to fix any settings or fix any problem

  • @AshishUX
    @AshishUX 4 роки тому +2

    Brilliant Usability literature on youtube.

  • @Hani.Ali.1991
    @Hani.Ali.1991 4 роки тому

    Basic information .. good for a starter

  • @federicolrobinson
    @federicolrobinson 4 роки тому +1

    Awesome content!

  • @rinarane1525
    @rinarane1525 7 років тому +2

    Thank u very much mam for nice information :)

  • @chivenmork
    @chivenmork Рік тому

    Thank, That's so useful video for me.

  • @MufasaJungle
    @MufasaJungle 7 років тому

    Try being an UX designer at a company who sees me as 'the designer' for everything

  • @nyhaydi
    @nyhaydi 6 років тому +1

    I really love your share. They are very useful! Thanks a lot Jenny Gove :)

  • @jaimemat3
    @jaimemat3 7 років тому +3

    ¡Excelente información! Gracias

  • @AbdulKhaliq-wk2wd
    @AbdulKhaliq-wk2wd 4 місяці тому

    0:23

  • @pixelsperfect3956
    @pixelsperfect3956 4 роки тому

    amazing video

  • @vick2669
    @vick2669 7 років тому

    Awesome video thanks

    • @jennylg1
      @jennylg1 7 років тому

      Hi! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @arunsasidharannambiar
    @arunsasidharannambiar 8 років тому +3

    Brilliant!

    • @jennylg-video
      @jennylg-video 8 років тому +1

      Glad that you enjoyed this. Here are the Principles on Think with Google: www.thinkwithgoogle.com/articles/principles-of-mobile-app-design-introduction.html

    • @jennylg1
      @jennylg1 7 років тому

      Hi Arun, the principles have been published now on the Android Developers site, with all the links available in there - so much easier to to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

    • @arunsasidharannambiar
      @arunsasidharannambiar 7 років тому

      Jenny Gove​ Thanks! I'll take a look

  • @IvanJoel
    @IvanJoel 3 роки тому

    I rented a car in the US once and I had to provide a Spain passport at pickup because I had downloaded the app in Spain. 😑. I wasnt able to get a refund after not being able to provide a passport due to terrible customer service support.

  • @hanoimuaxuan
    @hanoimuaxuan 7 років тому

    thanks so much google

  • @hausfrau87
    @hausfrau87 6 років тому +5

    dat voice

  • @manageditservices4745
    @manageditservices4745 7 років тому +1

    Perfect! #vitsusa

  • @youngfonz
    @youngfonz 6 років тому

    Not really sure she said anything ground breaking... sounds like big tech lotta money talk.

  • @iam_nick
    @iam_nick 7 років тому

    why use bitly when google has it's own url shorten service? lol

    • @jennylg1
      @jennylg1 7 років тому

      Hi, I used bitly because I liked how it's easy to make memorable words out of the bitly short links. In any case - I have something easier for you now! The principles have been published now on the Android Developers site, with all the links available in there - so much easier to get to these resources now. I hope that you find this useful: developer.android.com/distribute/best-practices/develop/design-to-drive-conversions.html

  • @MichaelMacosa
    @MichaelMacosa 7 років тому

    i like.

  • @funnuragvines6824
    @funnuragvines6824 5 років тому

    I have a best idea for new world changing application but I don't know coding.

    • @rehanvasi8721
      @rehanvasi8721 4 роки тому

      You dont need to code. Sketch your idea, back it up by data, test it with users and create a prototype. The development part comes later!