How to name a product, from the man behind Swiffer and BlackBerry

Have you ever wondered how products get their names?
Swiffer, BlackBerry, Febreze, Dibs, Dasani- all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding.
The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness- think Corvette and Viagra- while ‘b’ and ‘t’ recalled reliability- as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product.
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[@AshtonSnapp]

Man I could use their service.
If only I could actually, realistically, afford it.

[@drakestetson1322]

i know I'm pretty randomly asking but do anyone know of a good place to stream newly released series online?

[@watsonvalentin5099]

@Drake Stetson try Flixzone. You can find it by googling =)

[@Morslatke]

So does the liveliness of V and the stability of B cancel each other out to make the supremely chill “vibe”. Also first

[@Qznews]

Super chill. Super first.

[@Greghouse]

Funnily enough when I saw the vacuum cleaner I thought it was a Milka chocolate :-D

[@suzu0005]

Very interesting. In Japanese, “Venza” sounds like 便座(toilet seat). I guess that Toyota car’s seats are so nice and comfy LOL

[@Qznews]

Ha! Oh wow - that's hilarious. Goes to show how hard it is to find a word that can work across all languages. Thanks for sharing!

[@CarlosSantos-nd8lw]

This is a reupload. What's up with that?

[@Qznews]

We had to fix a piece of data - thank you for bearing with us.

[@Rymdkakor]

@@Qznews I might be mistaken but did you improve the audio? It's been poorly mixed the last couple of videos.

[@Qznews]

@Rymdkakor, thanks for the feedback we always work to improve our quality.

[@TennessineGD]

This was a very nice video.
By the way, I think I'm pretty early.

[@shboi8103]

Pretty cool guy

[@connorcox4006]

Says names shouldn't be literal... names company lexicon.
Literally meaning one's vocabulary.

[@teama224]

Tbh lexicon sounds awful.

[@zachariah7114]

Naming a product and naming a company are two different things.

[@shrimpfry880]

Just name it after some keywords wish style. Like Mini Portable Entertainment Video Game System 6000+ Built In Games Adult Child

[@sualycrispinoficial3677]

Bro what in the Amazon-

[@joshuaadams8240]

I love marketing. I never knew this was a thing.

[@Abidist_2.0]

😒 I'm here to find a name for my channel

[@pinkipromise]

japanese and chinese companies name their products weirdly

[@PurpleLion35]

Thanks for providing examples of these so called weird names so that we can understand the point you are trying to make.

[@David-wt1lk]

i’m having deja vu

[@Qznews]

You may be in the Matrix, or you may have caught us correcting a mistake - you decide.

[@zad0m]

That’s a nice name