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Stories Behind Iconic Logos (McDonald's, Apple, Nike, FedEx) | Skillshare Questions
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- Опубліковано 22 лют 2018
- You see these logos every day, yet do you know the stories of how these iconic icons came to be? We dive into some of the most recognizable brand marks out there, examining the stories and the people behind the scenes that designed these famous logos.
Learn more about logo design with Aaron Draplin on Skillshare: skl.sh/ytskq5ad
At Skillshare, we're on a mission to unlock universal access to learning. For just $8 a month, you can choose from thousands of classes in design, business, photography, and more - and take them anywhere, anytime. Learn, collaborate, and even teach a class of your own. You can start for one month free by clicking here: skl.sh/ytskq5
Credits:
Written by PJ Scott-Blankenship
Animated by Bård Edlund
Narrated and directed by Dave Wiskus
Produced by Ethan Mantel
Additional animation by Josh Sharrington
Audio editing by Graham Hearther
Audio engineering by Jay Pellizzi
Subscribe to Skillshare’s UA-cam Channel for More: skl.sh/yt-subscribe
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What do you think of our logo?! (don't pull your punches 😉)
hi
Skillshare it means sharing
It could be better
its very genius actually. i noticed it even before you post this video but i still think you have enough knowledge to make it better. the color compared to other brand colors could be weak but i still understand your brand is about education so you cant do a red or black color. plus i think you guys need to put more work and money on advertising because i believe the content is very nurtured and the idea of connecting a free educational content (youtube) with a none-free educational content (your website) is very genius and havent been done by big educational platforms like coursera or edx. i wish you the best.
One thing I could say about yours is that it, like the Boys & Girls Club(U.S.) logo, defines unity and working together. Another thing is that I know the narrator has his own UA-cam channel, called "Here's The Bad Version".
RealLifeLore sent us
BUDDY YES
Here
Same
In the 90's Federal Express shortened their name to FedEx as a rebranding effort. I find it hilarious that they now have several "branches" of FedEx, such as FedEx Ground, FedEx Priority and yes, FedEx Express.
They literally took "express" out of their name to make it more trendy, but had to put it back in FedEx Express to communicate that they got packages to the destination fast. It's literally Federal Express Express.
Great idea for a video - I've always wondered about these myself!
I never realized there was an arrow in the FedEx's logo. That's so cool.
I already absorb this arrow in the logo but spoon icon in to the FED is amazing
@@hammaadali561I always thought it was supposed to be a letter opener
Real life lore sent me. I must say I'm quite impressed . Keep up the good work.
When logos tell stories! Cool video!
tysm! i really learned something
brilliant Explanation Very Simplification
Awesome!
what a cool channel
Here from RealLifeLore!
I still see those arch’s as a piller ibuilding
The bite of the apple represents an computer Byte
RealLifeLore sent us here from How to become the first humanity’s trillionare 💰💰💰💰💰💰💰💰💰💰💰💰💰💰💰💰💰
BRO SAME
Watching this on an Apple iPad rn
Don't regret seeing this,thanks RLL!
i'm pretty sure that every one knew the arrow in the FedEx logo, but not the other around
3:59 it were Poles who broke German code, especially Enigma. Take a look: en.wikipedia.org/wiki/Cryptanalysis_of_the_Enigma
Interesting! Looks like the Polish Cipher Bureau broke Enigma for air and land communications, but Alan Turing and Bletchley Park broke the naval Enigma. Thanks for sharing! 🙂
en.wikipedia.org/wiki/Bomba_(cryptography)
I am not here from real life lore, never even heard of it
RealLifeLore sent me!
Who is RealLifeLore?
Thanks REAL LIFE LORE for this awesome channel...
My art teacher made me watch this HELP
The name Nike is clever because it’s the Goddess of Victory
I thought Steve Jobs called his company apple so it would show up above someone else's brand alphabetically (I forget who)
Yes. He wanted it to appear before Atari when looking it up. The bite was so it would not be mistaken for cherry. And serendipitous it was a homophone for byte.
I SERIOUSLY want to know how there are Americans who do not know what McDonald's is.
real life lore sent me
that nike ring costs the same amount for my snow minion in skyblock
I know why twitters logo is a bird cause if you have a pet bird and train it well you can use it to pass messeges from house to the house your gonna pass it to so the person who made twitter a app where you can message.. i think?
Seems like a good theory! Kinda like a messenger pigeon. 🐦
The real logo work could cost up to hundred of thousand of dollars for a good logo design for it is not only commercial, it is national identity and science behind it is more mind boggling in the digital age. A non- reproducible logo could cost million to design and apply across flat-forms
Hello!
I have an apple logo on my iPad
Reallifelore?
You never knew what it really means after all
I come...
from RealLif'eLore.
Why did everybody come here from RealLifeLore
I have no idea who is RealLifeLore.
Does anybody else know who the first trillionaire is going to be?
47th
i'll just buy nike's logo tbh
sent from rrl
rrl? or RLL?
REALLIFELORE IS THE ONLY REASON WERE ALL HERE
I'm the 1000th like
Apple logo mobile company symbol explanation, it's not an bite on Apple,
Its an BYTE an apple
Bytes represents computer terminology
I think so this is correct explanation about apple bite
Here because of RealLifeLore.
Wait, wait wait, the bible never said the fruit was an apple...
The bible also never mentioned cats.
(Egg)
Nike isn't pronounced nikey its pronounced nich
lol no... look it up on wikipedia... :D
'Nike' is pronounced 'Nikey,' sports giant chairman confirms