Using the Alexa 35 and 3 LED lights to shoot a commercial with 20 locations

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  • Опубліковано 2 жов 2024
  • This is how we shot the 2023 New York Knicks commercial "All in All One", celebrating them making it to the playoffs.
    Full commercial: • CLIO WINNING (bronze s...
    website: www.josephbress...
    / joebressler
    Commercial shot on #arri Alexa 35
    (they dont have those on amazon)
    Amaran F22C - amzn.to/3VP2eWl
    Breakdown shot on Sony FX3 + Sony Master 24-70 ii
    amzn.to/3V2TGcO - Sony FX3
    amzn.to/4aEzaVs - G Master 24-70ii
    Crew:
    Director: @newyorknico
    DoP: @joebressler
    Production: @jerseyfilmmaker
    Producer: @anthony_seratelli
    Field Producer: @willpolitan
    Assistant Director: @gcoello94
    Bolex: @tomvanscoyoc
    1st AC: @mellowfocal_
    2nd AC: @poedarican
    Gaffer: @forest.erwin
    Grip: @fionadonut
    Grip Driver: @no.cheese.moniz
    Sound Mixer: @straw2gold
    PA/Driver: @danielbardz
    PA/Driver: @kapanadze5
    PA: @frankinny
    BTS: @danyeldoesitall
    Casting: @newyorknico
    Editor: @lobedobe
    Sound design: @coltonjackson_12
    Color: @ceen.mkv
    MSG:
    Group Creative Director: @oh.itstony
    Associate Creative Directors: @ramiofteaneck @winningletter @Ctlane1eleven
    Copywriter: @_jayahn
    Executive Priducer: @alicurtis8
    Production Coordinator: @shanti_love4 @avavillalba
    Cast
    @aceboon718
    @anihurwitz
    @bilenasettepani
    @bklynstickup
    @einsteinofwallstreet
    @globetrotter_mk
    @grandmasplaceharlem
    @james_m_25
    @jani_deje
    @lenny_e_on_ig
    @lloydscarrotcake
    @miajae
    @Michaelsaviello
    @mrsaks5th
    @realwaltclydefrazier
    @snd1129
    @tommyjewels88
    @tracymorgan
    @uberkunst
    Boo Davis
    Carlos Rexach
    Steve Hammond
    Special thanks:
    @thegarden @katzdeli @dsny @fdny @nyse @anthonymsg @astorplacehairstylists @davidhjacobson @kickhisasscbass

КОМЕНТАРІ • 79

  • @videographerstuff539
    @videographerstuff539 2 місяці тому

    Loved watching this! Your easyrig dance is beautiful to watch!

    • @joebressler
      @joebressler  2 місяці тому

      Lolol thank you! Took many years of practice 😂

  • @HonJazzz
    @HonJazzz 3 місяці тому +6

    Proof that it doesn’t have to be complicated to be good 👍 Nice work!

  • @keith-knittel
    @keith-knittel 3 місяці тому +1

    Beautiful camera and awesome breakdown!

  • @johnbivins
    @johnbivins 3 місяці тому

    Thank you for the BTS and your explanation it's helpful. I'm using 2 fully kitted mirrorless rigs with a ridiculous amount of aputure lighting, flags and so on so on, a wagon no cart yet. Working my way up one client at a time. Truly love your content!

  • @emmanuelOfilms
    @emmanuelOfilms 3 місяці тому

    This is the inspiration I need👌🏽 Bravo 👏🏽

  • @spotshooter1
    @spotshooter1 3 місяці тому

    Nice looking spot... I love my 15-40 Optimo.

  • @ericdargan
    @ericdargan 3 місяці тому

    Great work and breakdown!

  • @gregjoblove672
    @gregjoblove672 3 місяці тому

    Proof that if you have a good eye, you don't need a truckload of equipment to make any location look good.

  • @alexsurmer
    @alexsurmer 3 місяці тому

    the music is cool, but a bit loud in the mix ;)

  • @Justin-vaseur
    @Justin-vaseur 3 місяці тому

    love this brotha

  • @LonzosStudios
    @LonzosStudios 3 місяці тому

    nice time management

  • @spotshooter1
    @spotshooter1 3 місяці тому

    Include the finished piece... I'd like to see how it all cut together.

    • @joebressler
      @joebressler  3 місяці тому

      ua-cam.com/video/ZiPyQ6Vvuss/v-deo.html

  • @mynameisnotcory
    @mynameisnotcory 3 місяці тому

    Kinda looks too complicated for the results but if youve got the support team you might as well!

  • @mikeyzukswert1753
    @mikeyzukswert1753 3 місяці тому +2

    I've worked with James before! I was BCAM yet learned a ton from picking his brain. Organically coming across vids featuring those you've crossed paths with is the coolest thing. Great breakdown, Joe! looking forward to more

  • @davidschwan
    @davidschwan 3 місяці тому

    Great Video

  • @yashwinning
    @yashwinning 3 місяці тому +2

    Hey man, genuine question. If mobility/nimbleness was important for this shoot, why didn't you opt for a smaller camera to shoot with? Wouldn't a Komodo/FX6 been better for a shoot of this nature? Was the Alexa TRULY necessary, or could you have gotten away with a smaller system? I'd love to know if something similar could've been pulled off for less money, with less gear

    • @joebressler
      @joebressler  3 місяці тому +3

      I definitely could have shot this on an Fx6 or a Komodo, both are great cameras. If I were working with a smaller team, I probably would have chosen one of those systems, but since we had enough support I went with ARRI. By enough support, I mean a couple of AC's + adequate production support like a camera van, PA's, etc. I'm posting a video soon about shooting a doc series on the Mini LF and get into this subject a bit more in detail. Since most cameras are getting close to "good enough" these days I think it's an interesting topic! I think you should choose whatever camera you're most comfortable with in the circumstances you need to work in.

    • @yashwinning
      @yashwinning 3 місяці тому

      @@joebressler ahh that's good to know! And I definitely agree that most cameras these days are getting good enough for everything. Heck, it's kinda insane that I can right now buy a Panasonic S5 iix for less than $2k and that thing basically has everything you'd need for a solid "cinema camera contender"
      I myself am a photographer who's been trying to get more into video and I'm saving up to upgrade to a Fujifilm X-H2S from my current X-T3. From everything I've seen it looks like the X-H2S is a truly capable camera, and it's great to know that that camera could technically scale up with me, instead of holding me down.

  • @nuevayorknico
    @nuevayorknico 3 місяці тому

    Nice work. Let’s build. Sent you DM!

  • @sethhahn8853
    @sethhahn8853 2 місяці тому

    The spot looks great! Did you shoot this in 4.6k? How was the 16-40mm lens coverage with the larger sensor?

    • @joebressler
      @joebressler  2 місяці тому

      it's hard for me to remember at this point, but knowing myself I'd imagine we probably shot 4k.

  • @bouncehandler
    @bouncehandler 3 місяці тому

    I'm curious how sound was approached for a fully open Katz?

    • @joebressler
      @joebressler  3 місяці тому

      We lav’ed and boomed as usual and just accepted we were going to hear background noise. It’s ok sometimes if you can see the source of the sound

  • @SandeepKumar-bl8zg
    @SandeepKumar-bl8zg 3 місяці тому

    Hello everyone
    I want to be a filmmaker but I have recently noticed that i have essential tremor means my hand shakes unnecessary but not problematic or noticable so I jus have this fear that can this become a problem while shooting or handling the camera or it's normal 😅

    • @joebressler
      @joebressler  3 місяці тому

      I say go for it! If you find handheld to be challenging you can alway use a tripod or other support systems like a gimbal. there are so many affordable tools available these days

  • @danwucreative
    @danwucreative 3 місяці тому

    Love this man. Instant subscriber!
    Curious about pre-prod - were interview questions/focal lengths/zoom action/b-roll for each subject figured out beforehand? Some of the above? Some organic?
    Thx!!

    • @joebressler
      @joebressler  3 місяці тому

      thanks dan! I was just the DP for this one, so can't really speak as much to the interview questions. Everything else (focal length / zoom / b roll) was organic. That's what made the shoot so fun.

    • @danwucreative
      @danwucreative 3 місяці тому

      Ahh gotcha. I love that though- sometimes overplanning is a creative inhibitor and induces more stress than anything.
      Know where to focus the planning, trust your instincts and lean on your experience! I have to continually remind myself of this

  • @thesonofavich
    @thesonofavich 3 місяці тому

    Amaran will replace the support bracket arms (there’s a v2) on your f22c for free.

    • @eggsworld314
      @eggsworld314 3 місяці тому

      it's true, the original brackets were recalled

    • @joebressler
      @joebressler  3 місяці тому

      yeah good call out for those that dont know. the original bracket was super sketchy

  • @ballardvibes
    @ballardvibes 3 місяці тому

    Great video shots. I’m more impressed that you did this during a gout flare up. I personally know how painful gout can be. Purpose over Pain 💪🏽👍🏽

  • @HaydenAckerVideos
    @HaydenAckerVideos 3 місяці тому

    how long was each day?

  • @CineDailies
    @CineDailies 3 місяці тому +1

    Great work man!

  • @bacnic
    @bacnic 3 місяці тому

    Nice, the talking head shots with you reading could use some leaning into the fact that you read, with the concise-journalistic-almost Wes Anderson language you use it lends to something more theatrical, efficient nonetheless

  • @mcgreevs24
    @mcgreevs24 Місяць тому

    Dope! Loved this!

  • @benjrayner
    @benjrayner 3 місяці тому +1

    😍

  • @LimaVideoProductions
    @LimaVideoProductions 3 місяці тому

    That looks incredible.

  • @steezolini
    @steezolini 3 місяці тому

    Dude I’ve seen so much of your work around NY. It’s awesome seeing these breakdowns and putting a face to it. Hope to work together some day.

    • @joebressler
      @joebressler  3 місяці тому

      wow, thank you! more coming :)

  • @DastanZhumagulov
    @DastanZhumagulov 3 місяці тому

    Looks dope! Always a challenge to run out of steam when having to do this many company moves

    • @joebressler
      @joebressler  3 місяці тому

      so true, but the shoot was fun enough that the energy was high pretty much the whole shoot

  • @kick91185
    @kick91185 3 місяці тому

    Full of value! New sub here

  • @Lennertidk
    @Lennertidk 3 місяці тому

    Looks like a really fun shoot! Results are very cool!

  • @YuvalAloni
    @YuvalAloni 3 місяці тому

    Loved it man

  • @danialsharghi249
    @danialsharghi249 3 місяці тому

    I really like that you shoot lots of BTS and used them in the video, it helps someone like me to understand you those shoots were exactly made 👍🏻

  • @StephenMcFadden
    @StephenMcFadden 3 місяці тому

    This was great. Nice work!

  • @StefanRingelschwandtner
    @StefanRingelschwandtner 3 місяці тому

    Nice!

  • @lennyforster
    @lennyforster 3 місяці тому

    Awesome!! thanks!

  • @Treepadawan
    @Treepadawan 3 місяці тому

    Fantastic stuff, please keep posting insightful content like this!

    • @joebressler
      @joebressler  3 місяці тому

      I have a bunch more planned + shot!

  • @prottentogo
    @prottentogo 3 місяці тому

    3:42 love that clear bag over the light

    • @joebressler
      @joebressler  3 місяці тому

      lol I think it started drizzling a bit

    • @prottentogo
      @prottentogo 3 місяці тому

      @@joebressler ohh I thought it was meant to be diy highlight 😄

  • @JoeyHowellArt
    @JoeyHowellArt 3 місяці тому

    Woooo! super dope!

  • @idletimeproductions4956
    @idletimeproductions4956 3 місяці тому

    Wow!!!!

  • @lilsouschef
    @lilsouschef 3 місяці тому

    dope work!! just sent you an IG DM!