JONES! - Channel idents

It was Happy Days at 4AM (formerly Brandspank) when we won a competitive pitch to create the Brand identity for JONES! - A new channel showcasing the classic shows we all grew up with. The shows that made us first fall in love with TV.
Our Mission (appropriate pun) was to create a brand that reflected the upbeat and positive tone of telly in that era, but digitally remastered to look and feel exciting today. By projecting a genuinely contagious enthusiasm JONES! gives permission to viewers to re-enjoy their favorites once again.