THE ZONE - Channel Idents

THE ZONE is a newly launched general entertainment channel as part of SKY’s basic package available to all their customers, dedicated to serving avid fans of Sci-fi, Cult, Horror and the Fantasy genres.
After a competitive pitch, 4AM (formerly Brandspank) were awarded the task of creating this new brand with the aim to represent the aspirations of the channel and resonate with an audience who, more than most, hold this category dear.
Fitting into a tight knit community of knowledgeable die-hards isn't easy - 4AM's response was to stay true to the fans, produce a brand that's anything but vanilla, and be known as a place of questioning. The concept of ‘new discoveries through questioning’, led to the creation of THE ZONE Doorway, an iconic graphic device that leads us throughout the brand to the content, the fans and the infinite beyond.
SKY TV’s Head of General Entertainment, Karen Bieleski says “The consistency of Brandspank’s approach to all aspects of the channel’s branding has resulted in a look and feel for THE ZONE which is both distinctive and memorable, and which beautifully conveys the otherworldly yet sophisticated nature of our content.”
THE ZONE brand was rolled out by DDB with an OOH and digital campaign including Billboards, Street Posters, Bus Backs and a NZ Herald Homepage take over. These were heavily supported by a very active social media team at SKY and a targeted publicity campaign including a talent tour, outdoor stunt and premiums, all managed by SKY’s publicity team.
Credits:
Client: SKY Television
• Karen Bieleski - Head of General Entertainment
• Maurine Talpin - Head of Brand
• Michelle Denize - Brand Manager
• Kate Whittle - Marketing Manager
• Chaitali Thakkar - Promotions Producer
• Kristin Prendergast - Associate Manager, GE Channels
• Chris Philpott - Channel Manager
• Katie Fisher - Publicity Manager, Special Projects
Agency: 4AM (formerly Brandspank)
Creative Directors: Kurt Bradley & Steve Thomson
Director: Logan Bradley
Producer: Kurt Bradley
DOP: Tom Roberton
3D: Robert Brienza, Will Brand, Jake Richardson
Compositing: Reuben Thorpe, Savith Wadasinghe
Sound Design: Warren Field
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4AM is a creative agency providing dynamic solutions to keep brands moving forward - propelling brand growth, deepening connection, and creating real impact.
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R.I.P The Zone (2014-2017)
It was replaced by Sky Box Sets

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Jingle pub The Zone Channel (2015)

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