New copywriter here learning to write welcome sequences - I didn't know Miro existed and it's everything my ADHD brain needed! :) Seeing everything mapped out with shapes, in numerical order, and throwing up notes on the side is a game changer. Thanks for making this!
9:02 The point you were talking about here is called the rareness factor, and it is the thing that makes your product distinctive. I was working with one of the companies that manufacture pure water bottles. I asked them about the rareness factor. Why is their product relatively more expensive than the rest of the competing products in the market? The answer was that their product contains 0% sodium. This is called the rareness factor. ❤
After searching for hours looking for a good video to create my first welcome sequence, you are someone who absolutely nailed it. I can clearly see what I'm suppose to be doing now. Thanks!
I'm so happy I found this video. It's the best help I got since starting to write welcome series for my own brand. Amazing way to use hurdles as an idea for an email and proving for customers that they can trust us!
Hey! Peyton, thank you so much! This was so valuable, I'm sure you mentioned this, but didn't quite understand. Is there a way to track who are buyers? And not to send a buyer the rest of these emails?
What would your approach be for niches that have a variety of pains points/problems? For context: I chose to be in the men skincare niche and I thought that creating segmented emails would be the based way to deal with audiences that have different skin problems. My goal was to create an email sequence that can introduce the brand to the audience, ask them a few questions about there problems, and send them emails based on their replies(automated emails from a trigger). Problem is I don't know or how I should approach it.
What about following socials? Or do you mainly focus on conversions. Like after the final mail has been sent out (wth expiring offer, you could send out something like: Want to get social? inviting to follow FB and IG, and then after that if no conversion to the survey, btw, do you use a certain app for this or is there something you recommend?)
Socials call-out can depend on the brand but I typically only do that if I have some good content to feature that 'sells' following on social. Most people who just subscribed might not be at that stage to want to go out of their way to follow but if you put it toward the end of the flow, no harm in that! Survey - TypeForm is great for it!
@@peytonfox Thanks so much Peyton, will give it a go with the survey. Think i will structure it so that only people who havn´t converted after the inital 5-6 mails about the brand story will get an improved offer from the initial 10% (so 15%) that lasts 48 hours, if they dont convert after that they will get a survey 24 hours after. So at the end the ones who have converted will get the invite to follow Social media 4 days after. Maybe i could also do it on y second post-purchase flow
Subscribed!
This is peak educational content. No marketing guru BS, just pure knowledge.
That is how I roll! Thanks for subbing!
New copywriter here learning to write welcome sequences - I didn't know Miro existed and it's everything my ADHD brain needed! :) Seeing everything mapped out with shapes, in numerical order, and throwing up notes on the side is a game changer. Thanks for making this!
Yesss! So happy to hear and I'm so the same way! Also great for brainstorming with your clients as well.
9:02 The point you were talking about here is called the rareness factor, and it is the thing that makes your product distinctive. I was working with one of the companies that manufacture pure water bottles. I asked them about the rareness factor. Why is their product relatively more expensive than the rest of the competing products in the market? The answer was that their product contains 0% sodium. This is called the rareness factor. ❤
After searching for hours looking for a good video to create my first welcome sequence, you are someone who absolutely nailed it.
I can clearly see what I'm suppose to be doing now. Thanks!
This was AWESOME. I've seen 4 similarly themed videos this morning and this has been the best, hands down. Thank you!
LOVE to hear that! Thank you!
this was sooo helpful, thank you so much x
I'm so happy I found this video. It's the best help I got since starting to write welcome series for my own brand. Amazing way to use hurdles as an idea for an email and proving for customers that they can trust us!
Thank you for the kind words, so glad it helped!
Thank you for this Peyton
Extremely helpful. Thank you!
New Email Copywriter and Marketer here...
Love your videos!
This gave me a new insight on how to stay organized when brainstorming ideas. Thank you!❤
This content is amazing. Thank you so much.
I love the flow
Thank you for the great video! I just started email marketing (with no experience) and it has been a beast. This video was very helpful.
Thank you, this is what i was looking for
You provided a great tutorial Peyton... thank you 🎉😊
This was great! Thank you.
Great, want content to write emails step by step (playlist)
Yes, I’ve been waiting for this one. Thanks Peyton ❤🎉🎉🎉
Woo woo! Let me know if it's helpful!! I'm thinking of breaking into some next parts on building the emails, design, copy etc!
@@peytonfox Yeah, this has helped. 💯 💯 I like your thinking I was hoping you’d do that. Please break this into parts and do the email design and copy.
@@peytonfox that would be awesome!!
Amazing video! Please make a video on email designs, header and subheader, and maby the copy in the email
Love it, will do! I'm filming a behind-the-shoulder video on building a sale/promo email! Stay tuned and thanks so much enjoying the video.
Hey! Peyton, thank you so much! This was so valuable, I'm sure you mentioned this, but didn't quite understand. Is there a way to track who are buyers? And not to send a buyer the rest of these emails?
In Klaviyo - yes! I put a flow filter that someone has not purchased since joining the flow.
What would your approach be for niches that have a variety of pains points/problems? For context: I chose to be in the men skincare niche and I thought that creating segmented emails would be the based way to deal with audiences that have different skin problems.
My goal was to create an email sequence that can introduce the brand to the audience, ask them a few questions about there problems, and send them emails based on their replies(automated emails from a trigger). Problem is I don't know or how I should approach it.
What if the susbcriber adds to cart or places an order, will the subscriber get out of this flow?
Yes! You'll need a filter on your flow to pull them out. That is where your Post-Purchase and abandoned cart experience can kick in from there.
What about following socials?
Or do you mainly focus on conversions. Like after the final mail has been sent out (wth expiring offer, you could send out something like: Want to get social? inviting to follow FB and IG, and then after that if no conversion to the survey, btw, do you use a certain app for this or is there something you recommend?)
Socials call-out can depend on the brand but I typically only do that if I have some good content to feature that 'sells' following on social. Most people who just subscribed might not be at that stage to want to go out of their way to follow but if you put it toward the end of the flow, no harm in that!
Survey - TypeForm is great for it!
@@peytonfox Thanks so much Peyton, will give it a go with the survey. Think i will structure it so that only people who havn´t converted after the inital 5-6 mails about the brand story will get an improved offer from the initial 10% (so 15%) that lasts 48 hours, if they dont convert after that they will get a survey 24 hours after.
So at the end the ones who have converted will get the invite to follow Social media 4 days after. Maybe i could also do it on y second post-purchase flow
But feel like it´s moreso the people who join the newsletter who want to part-take in the brand
Would you guys send welcome emails to existing subscribers?
I wouldn't allow existing subscribers to re-enter this sequence but your campaign sends can echo a lot of this content.