How To Grow On Twitch In 2023 - The Ratio System

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  • Опубліковано 10 тра 2024
  • I've been racking my brain to try to figure out how to explain growing to new creators, every few weeks I try a new approach hoping it will help new streamers grow on Twitch in 2023. Today, inspired by Yozoro Aoi, we're trying a new approach, and that's the Ratio System.
    🔴Massive Shout out to Yozoro Aoi for inspiring this script last year:
    • 3 AMAZING tips to Grow...
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    How To Grow On Twitch?
    If you want to grow your Twitch stream, it is important to be critical. Being critical isn’t a bad thing, people say, “Oh don’t be so critical of yourself!”.
    But there are a lot of things you can control and improve, such as your visuals, audio, and most importantly your content that you’re creating. Watch back your VoD and be honest with yourself, is it up to scratch. Does your mic sound good? Are you engaging? Is it easy to watch and enjoy or is there something that is off-putting? Be honest, push yourself to grow, and become a better entertainer!
    Because at the end of the day, the only way you are going to grow your stream is by growing yourself and being critical in a positive way.
    🕘Timestamps:
    0:00 How To Grow On Twitch In 2023
    1:21 Who are your viewers?
    3:34 How to reach new Twitch viewers?
    7:16 Why you'll lose Twitch viewers
    8:26 How to keep your Twitch viewers
    8:38 How The Ratio System helps you grow on Twitch
    What Bitrate And Settings Should I Use For Streaming?
    The easiest way to understand bitrate is by calling what it actually is, your upload speed to the Twitch servers.
    Now you’ll need a higher bitrate depending on how high quality you want your stream to be, this means 1080p 60 frames per second will need a bitrate of 6000, which roughly equals 6megabits upload speed on your end being taken up
    By lowering your resolution and framerate, you can make it a lot easier to stream, for example, if you set your base canvas size to 1920x1080, but change your output to 1280x720 otherwise known as 720p you drop down to only needing a bitrate of 4500 or 4.5megabits.
    If you still want 1080, you can even just lower your framerate from 60fps to 30fps and then adjust to 4500bitrate.
    For more information visit this Bitrate graph: stream.twitch.tv/
    The style of this video is similar to Alpha Gaming and Gaming Careers in parts. A large influence on this series has come from content creators like Wild4games and Nutty.
    🎬Watch our most recent videos:
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    How To Stream On Twitch The A to Z Guide:
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    #twitch #growth #guide
  • Навчання та стиль

КОМЕНТАРІ • 71

  • @StreamScheme
    @StreamScheme  7 місяців тому +71

    I am worried people are going to ignore what this video is saying, or assume its the same as every other how to grow guide. Please take a second to really stop what you're doing, and engage with the concept. This isn't, "Hey go use UA-cam," or the normal basic stuff, this is really trying to make you think about who your audience is, and where you're going to create to reach them, how you're going to keep them, and what to do if you lose them.

    • @denalidtx
      @denalidtx 7 місяців тому +2

      @streamscheme I get it. The easy answers are, "make more content", "niche down", "diversify your platforms". The hard answer is, "Use what you have to figure out what works." The problem is that most new content creators have zero business experience, so they think the video is about the content, not the business.
      The cost of making content into income is running it like a business. That means understanding your market and your product, and executing like a professional, which takes a lot of time and effort.

    • @xStoneAngelx
      @xStoneAngelx 24 дні тому

      in a way yes but also putting the time and effort into your videos@@denalidtx

  • @luckypoyogaming
    @luckypoyogaming 7 місяців тому +26

    All great advice as always. I don't have a huge following yet but I have noticed that consistency while keeping things new and fresh can really help with the retention factor. Interactivity is also a great way to boost your viewership. Never underestimate the power of including your chat in what you are doing. Increasing your reach has so many merits too. Nobody can find you if you aren't out there showing off why they should be watching you in the first place.

  • @taccobrishotti
    @taccobrishotti 7 місяців тому +22

    Taking notes.. 🙂. Marketing IS essential. So many don't think it's important

    • @AwesomeGamesMoments
      @AwesomeGamesMoments 7 місяців тому +1

      From experience, when I was a kid I thought UA-cam was like make good content you will be famous if people like u. No! If you have okayish content, you don't put that much time or effort in content but you put more time and effort into marketing your content then you will do better. After that you can refocus on making better content when you have the marketing strategy you made.

  • @Simplexis
    @Simplexis 7 місяців тому +5

    I really love this. I've never thought about the specifics of my audience like this before. Some of this is stuff I've thought about, but then fear about moving from one thing to quickly, or sticking with something for too long, or the variety of content being too different. This is a really helpful way for me to contextualize things, thank you.

  • @synchronosistv
    @synchronosistv 7 місяців тому +2

    I. NEEDED. THIS. Thanks yet again brother.

  • @fortileontv
    @fortileontv 7 місяців тому +3

    This is probably one of the best videos on explaining something in this platform. thank you!

  • @OfcOMally
    @OfcOMally 7 місяців тому +2

    Thanks for putting these tips together! I just started streaming and creating last month, I’ve learned lots watching your educational videos and have see some growth early thanks to tips i learned from you.

  • @awpdo8a7dn9fp.sdfg7
    @awpdo8a7dn9fp.sdfg7 7 місяців тому +2

    thank you for another amazing video 💖 i was having a hard time coming up with "my audience", so that part was very helpful!

  • @CpawsMusic
    @CpawsMusic 7 місяців тому +3

    Absolutely fantastic breakdown!

  • @Exit231Sosa
    @Exit231Sosa 7 місяців тому +11

    Streaming for a little over two years now still average about 1 viewer 🤣 we not gonna give up tho 💪🏽 learning to tap more into my content creation side than just clicking go live everyday. Thank you 👌🏽

    • @FCB_818
      @FCB_818 5 місяців тому +3

      Same good luck

    • @kindafitgamer7983
      @kindafitgamer7983 5 місяців тому +1

      Same! Keep at it my guy 🤘🏼

    • @Huander
      @Huander Місяць тому

      What's ur user and what do u do?

    • @Exit231Sosa
      @Exit231Sosa Місяць тому

      @@Huander exit231sosa and I play call of duty. Not been very good at it here lately though 😅

  • @GamePassDad
    @GamePassDad 7 місяців тому +1

    I love how you explained the concepts and also gave examples of you you applied them. Makes it very easy to digest!

  • @midnightgaming2194
    @midnightgaming2194 7 місяців тому +1

    amazing video as usual cant wait to start applying everything to my channel

  • @MoonStaysServing
    @MoonStaysServing 7 місяців тому +4

    Been struggling with churn myself, and new viewers rarely stay long-term, so I think I just need to focus on what I'm good at more instead of taking an unfocused approach, focus on reach, and try to get a more concrete vision of what an 'avatar' for my channel would look like

  • @oblique__
    @oblique__ 7 місяців тому

    I appreciate the tips I've been trying to grow on twitch and now youtube since last month and I'm excited to see the future

  • @vishuriii
    @vishuriii Місяць тому

    i literally took notes from it and filled a notion page with it. super useful man thanks a lot

  • @galiksi
    @galiksi 7 місяців тому +1

    I needed this thanks! Been stuck at 22-30 ccv for about a year. 😅

  • @akita5857
    @akita5857 4 місяці тому

    Your advice is always helpful.....in other words. I love you! :3

  • @Babymercy8
    @Babymercy8 5 місяців тому

    Solid explanation of Avatars typically used for starting businesses and/or marketing

  • @McPatches3D
    @McPatches3D 7 місяців тому +4

    Jokes on you, my target audience are the blue aliens.

  • @Mylksix
    @Mylksix 7 місяців тому +4

    I’m not gonna lie I burned out on these ‘grow your stream’ channels, most of the time it feels like just a grift of gamer guy #42 repeating one of Alpha Gaming’s top 10 points from 2019 for the millionth time, I’ll even admit that there’s been some content on this channel itself that I’ve found hollow - but this video is genuinely super interesting and a refreshing take, would love to see more content making the marketing side of content creation more palatable, awesome vid Eljay! Glad I randomly clicked this vid 👌

    • @StreamScheme
      @StreamScheme  7 місяців тому +3

      I feel this a lot, to be honest I prefer doing actionable guides for tech, or software. The snag is so many people refuse to click those so I am slowly transitioning while trying to cover growth tips better :)

    • @Mylksix
      @Mylksix 7 місяців тому

      @@StreamScheme I definitely understand getting clicks on those topics being difficult. I had a brief stint doing tutorials for advanced OBS techniques / twitch bot integration stuff and that kind of content is just never gonna get as many clicks as "How to set up an alert box" or "how to get tts on stream"

  • @melodywitch8627
    @melodywitch8627 3 місяці тому

    I am in a spot were i had an average of about 10 viewers per stream and i tried to make friends with them and did so this then inspired them to becomes streamers too and now we all stream at the same time and they arnt viewers any more they are my friends and collaborators so i dropped down to like 5 people per stream and all my viewers now also watch there content. i am very happy for them TBH and also while i have less viewers now iv noticed my community become more active because they can talk to me about what my friends r doing and they r all there during collabs and we have a lot to bounce off of. streams are more fun now.

  • @CraftedCroix
    @CraftedCroix 7 місяців тому

    I remember how you made a while back about how you first grew your stream using reddit and xcom2. I think you should make a new video about how to grow a youtube channel/twitch stream using reddit because I think it has a lot of potential nowadays.

  • @LegendIam1465
    @LegendIam1465 7 місяців тому

    My favorite types of games are fighting games, pretty much any kind of singleplayer action/adventure game, rpgs, and indie games.
    I'm also a huge anime, and music enjoyer.
    How does somebody like myself who's interests are so broad identify a target audience?
    I've been struggling as to how to do this for a while now.
    I plan on streaming Spider-Man 2 next month, but I also don't wanna limit myself to a particular genre, or platform of gaming because I'll get bored.
    Any advice?

  • @Mylksix
    @Mylksix 7 місяців тому

    7:03 the fact your subtext was so heavily related to my avatar lmao

  • @IvySatinee
    @IvySatinee Місяць тому

    Thank you

  • @Beistranhu
    @Beistranhu 7 місяців тому

  • @anthonybaker8911
    @anthonybaker8911 7 місяців тому

    Here's a question, should I stream on UA-cam, or should I stream on twitch but take those twitch streams and post them on UA-cam?

    • @tefhypr
      @tefhypr 2 місяці тому

      stream on both

  • @rukimlbb
    @rukimlbb 6 місяців тому

    I don't understand one thing about streaming Is that I get mentioned every time someone strnames and I'm trying to understand how to do it could you help in any way thank you for reading this

  • @Tyler_Mayhem
    @Tyler_Mayhem 7 місяців тому

    The part I still have no clue about is making videos of any sort besides just streaming. Maybe I'm just not very creative

  • @EpicBlackflame07
    @EpicBlackflame07 2 місяці тому

    The video outlines strategies for content creators, especially Twitch streamers, to grow their audience effectively. It emphasizes understanding the target audience's interests and behaviors on platforms like Twitch, Reddit, and UA-cam. By maximizing reach through platforms like UA-cam shorts and retaining viewers through consistent content, creators can mitigate churn and sustain growth. The "ratio system" is introduced as a method to maintain a higher ratio of new viewers gained to viewers lost, ultimately fostering long-term audience growth. Overall, the video highlights the importance of knowing the audience, adapting content strategies, and managing churn for successful content creation.

  • @DaNoobKingRL
    @DaNoobKingRL Місяць тому

    1:07 is crazy

  • @user-rb1hv2en2l
    @user-rb1hv2en2l 5 місяців тому

    nice content

  • @BubbleGumGamingx
    @BubbleGumGamingx 2 місяці тому

    Yeah to promote my streams ive been posting to social media and i upload all my vods to youtube to hopfully advertise to more people

  • @xretsofx
    @xretsofx 7 місяців тому +1

    YOOOO MY GF GOT ME THAT SAME SNORLAX PLUSH

  • @SoyBoiSlapz
    @SoyBoiSlapz 2 місяці тому

    Okay so what do I do if I start posting on reels, TikTok, and shorts, but they all get little to no views, and most of those views are from referring my audience to those socials?

    • @StreamScheme
      @StreamScheme  2 місяці тому

      I looked, you're not making good content, watch my video on how I blew up a channel with just shorts. You'll understand..

  • @FCB_818
    @FCB_818 2 місяці тому

    i've been trying to hit affiliate on twitch and i can't seem to get the minimum viewers :(

  • @yungsmiecht
    @yungsmiecht 7 місяців тому

    I have a question for you. How are people like Insym famous? I remember you are friends with Insym... right? How is he famous? He just streams and puts it on UA-cam and gets 500k views in 1 week and 5k live viewers on twitch. I don't understand how

  • @uprise.6183
    @uprise.6183 3 місяці тому

    I want to do streaming but I’m scared of not getting money, money is not on my concerns and I won’t do streamlabs.
    I’m thinking of been with a dead chat, I can do giveaways but I’m afraid I get temporary viewers 🤔.
    I got i9 14900k cpu just in case I stream

  • @aubreymorgan9763
    @aubreymorgan9763 7 місяців тому +1

    i've found shorts (and tiktok) at least for the games i play have nearly 0 views. long format videos do better.

    • @enrique7934
      @enrique7934 7 місяців тому

      For me it's the other way around, shorts get 1k+ views while the long videos get in the 20's

  • @jerikokaiseirgaming3540
    @jerikokaiseirgaming3540 7 місяців тому

    ….I promise this won’t be a” must do UA-cam to get more viewers” then proceeds to talk about UA-cam shorts. 😂

    • @StreamScheme
      @StreamScheme  7 місяців тому

      If that is your only takeaway, then I am really worried :) I talked about my audience and where they are, so you could consider the same thing, then talked about the in-depth reasons for each platform, and why you'd target them.
      Your audience might be somewhere else, and I say that.

  • @MotoX661LP1
    @MotoX661LP1 7 місяців тому

    You information has helped me create my twitch channel but I’m no means have I created my channel to make money. Do I appreciate it?!? Heck yes!! But I always tell everyone please don’t sub or donate. It’s unnecessary. I would love to grow the channel but I want everyone to enjoy the games we play

  • @ILLtv4K
    @ILLtv4K 4 місяці тому

    You know, I find myself drwn somewhere betwen horror gaming, souls type games and triple AAA games. Is this to broad of a spectrum?

  • @DiscoFerret22
    @DiscoFerret22 7 місяців тому

    It feels good but isn't actually satisfying 😂

  • @GameHeadJohncrow
    @GameHeadJohncrow Місяць тому +1

    Im funny and entertaining 😅

  • @reyonedragongamer
    @reyonedragongamer 5 місяців тому

    I play only 😂 story mode games, problem my south asia side not popular no one used twitch, 😂 this is my problem target west and europe people when i live they are sleeping 😂😂

  • @thedemonkingcornerdr.midni3635
    @thedemonkingcornerdr.midni3635 6 місяців тому

    I think i am screwd i play to many games

  • @thepuppetqueen57
    @thepuppetqueen57 7 місяців тому

    RATIO EHEHEHEHEH *nerd snort* 🤓🤓🤓🤓🤓🤓

  • @StrocGG
    @StrocGG 7 місяців тому

    first

  • @enrique7934
    @enrique7934 7 місяців тому

    Yo WTF with the bot comments LMAO

  • @bakerboy247
    @bakerboy247 6 місяців тому

    Or a business in real life 😂 p hub 😂

  • @its_just_sock
    @its_just_sock 7 місяців тому

    ...how many times have you made this same video now man...?

    • @StreamScheme
      @StreamScheme  7 місяців тому +4

      I've never talked about it this way, from a purely Reach, Retention, Churn, etc route. And covering it, I am hoping will give people a better understanding than, "So I just make youtube content" and instead think about it from a marketing perspective.
      But also, I do Mic reviews, I do UA-camr tips, interviews, shorts guides, OBS setup, platform news, creation production workflow guides, mic guides, tool tutorials.
      If you don't want to watch these videos, or don't like them, that's totally fine, I cover them because I feel like this is a new take on a format that might help people.
      To be honest, I make content like this because it seems like there are lots of people who watch it, then they do nothing, they just stream, or upload tiktoks and get 300 views endlessly, never trying to improve, never taking the advice, just sat there complaining and never attempting to better themselves, or click the content that requires them to do work.

  • @AlongTheBorderSide
    @AlongTheBorderSide 7 місяців тому +1

    Now i am conflicted. I like a lot about Twitch and honestly prefer what it brings, but given the 0 discoverability and of course the insight in this video reminding me again too, youtube does seem the better place to grow. That brings me to the essence of that confliction. If I start on youtube in a few months once I've built my pc and finally can start streaming, and it works to a good enough margin between the different forms of content, what is the real worth of switching streams to twitch and then keeping the videos to youtube? Obviously its a passion project and hobby, money is not the goal that should make people think they can just do this because obviously 99% will not see that revenue to allow it to be their job. But, it is still a motivation, and one I do personally hope to attain a little bit of. Nobody should expect big as far as that goes but hey, using it to pay for something small each month lile maybe a refuel of gas or something smaller is attainable. So if I can manage to do the right things and make shit people enjoy enough, chances are if I then switch to twitch to stream that'll hurt the revenue no matter how small. And if it was somehow enough to make the bare minimum of ends meet each month, in my case $600 if im just paying rent and bills, and then somebody quit their day job because they can just barely function off their content, why switch and risk losing that.
    Now, I'm not saying switching between the 2 is bad, but more now I personally do not know what I would do. I feel if you start twitch and make content on youtube you will grow slower than just doing youtube, and if you only do twitch you won't grow unless magically lucky, but then if you do youtube right away I'm not sure what appeal also using twitch would do. You can't stream to both at once and alternating where you stream will hurt you too. It's just not like it used to be i suppose.

    • @Prekers1
      @Prekers1 3 місяці тому +1

      A bit late, but multi-streaming is now allowed by twitch. You can try streaming both, to test what works for you