LinkedIn Algorithm 2024: What Business Owners Need to Know

Do you want to grow your brand? Learn the correct LinkedIn marketing strategy. In this video, Shanee provides insightful guidance on navigating LinkedIn's algorithm, focusing on key metrics that align with individual business goals. A participant's concerns about fluctuating post-engagement led to a discussion on the importance of clear success metrics when it comes to LinkedIn marketing, tailored strategies for visibility, and the benefits of LinkedIn events. Additionally, another participant's rich follower base is leveraged with advice on launching a LinkedIn newsletter to enhance engagement and extend reach. Overall, Shanee offers practical advice for optimizing your LinkedIn marketing strategy and achieving specific business outcomes.
00:00 Introduction and Greetings
03:12 Focusing on Conversion
04:40 Measuring Profile Success
06:16 Leveraging LinkedIn Followers
07:10 Launching a LinkedIn Newsletter
09:40 Conclusion
Connect with Shanee Moret: LinkedIn: / shaneemoret
Join us for a Free LIVE LinkedIn Challenge to grow your personal brand on LinkedIn: go.yougrow.club/yt
ABOUT SHANEE MORET:
In 2018, Shanee Moret was given an ultimatum. She was in marketing at a startup when her daughter got sick, forcing her to take time off. In response, her employer told her - come back to work or else. Shanee picked her daughter over her job (not a tough choice, really). And, instead, she started her own business. It paid off. Today, she has over 1 million LinkedIn followers, 365K LinkedIn newsletter subscribers and her business, Growth Academy where she helps business owners market themselves on LinkedIn, has taken off.
SOCIALS:
LinkedIn: / shaneemoret
Instagram: / shaneemoret
Twitter: / theshaneemoret
TikTok: / yougrow.club
Join the LinkedIn Challenge:
go.yougrow.club/yt