The Alternative MacTaggart: Vint Cerf

Google's Chief Internet Evangelist Vint Cerf is widely regarded as a founding father of the Internet. This year he travels to Edinburgh to share his views on the future of the Internet in the 21st century. As the number of people and devices connecting to the Internet increases, we will experience a major shift in the way in which entertainment is consumed and in which advertising is experienced. Understanding these changes poses us with both a challenge and an opportunity.