Upcoming Trends & Predictions for Ad Tech in 2024

We're turning the page on 2023 - but 2024 is just around the corner, and we're already thinking about upcoming ad tech trends! Will the industry come to a consensus on measuring carbon emissions? Will artificial intelligence redefine the cookieless era? Does retail media take a step back or will we adopt industry standards? What's the deal with streaming, and will consumers watch even more video content next year?
👀 Watch our 2024 ad tech predictions video to find out.