Which princess cut diamond is the most beautiful?

When trying to predict the beauty of princess cut diamonds many people try to use the proportions from a GIA lab report for table percentage and depth percentage.
In this video we compare two diamonds which have very similar table and depth percentages - in fact both diamonds have values which would suggest both diamonds are premium cut and should be very beautiful.
However, when you compare the levels of fire, scintillation and brilliance you can see that they are very different, with one of the diamonds far outperforming the other stone.
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[@cca8244]

Left one is definitely more beautiful to my eyes

[@jmatt4life]

I choose the diamond on the left.
It has more of a uniform fire and brilliance.
The diamond on the right has some dark areas.

[@Ambush.]

Why oh why is the silly music so loud?

[@kittensrus1570]

I knew straightaway the one on the left was the better diamond, more reflection and white areas, other one too dark, very interesting how this has the the same GIA rating, this video shows your store really knows fire, I'm very impressed. If somebody comes to your store, can u show them the option of this video in person on the diamond they buy? X

[@zealoustipp1538]

Left for sure

[@katerinadicamella]

FireMark Princess cut reflects more light and colour, the one on the left I think is the FireMark cut, the right is the regular Princess cut

[@eleanorweaverley1105]

I like the Diamond on the right.It's clear and perfect for a ring 😇😇😇😇

[@haikim7268]

Thank God! The firt time i can see supper princes cut cubic Zirconia Diamond. I suprite at the light of diamond same like supper star in the full moon.I wonder max light in myself.Thank you GIA very viva.

[@cumu2003]

Would be good to put the Depth, Table, Crown, Pavillion and Culet of each diamond, as I'm sure these are completely different, which is what causes the difference in the looks. Just because a diamond is E colour, etc, doesn't mean that they will be the same look...

[@Indusxstan]

Educative ! Thanks 🙏

[@suckynazereth2071]

i love your videos on Diamonds,

[@lola.cruz916]

I prefer the 1.5. Ct

[@AJ-ub7fy]

Diamond on the right has slot more clarity. That's the one I will choose. It will give your ring a more refined look.

[@MarcusAxis]

So the left princess cut is 4 chevron and the right one is 3 chevron?

[@DiamondInfoMan]

Nice demonstration. (y)

[@gioraus]

You need to talk louder and background music should provide ambiance.

[@MichaelzcraftlaB958]

The stone on the right is a lower quality I can tell it's natural it has a more yellow tint which means lower grade.

[@SamaraJamesJewellers]

Both of these diamonds are natural and you're correct, the diamonds are E colour on the left & F colour on the right. A compounding factor for the apparent difference in colour is the cutting standards between them, the right hand stone having less white light return.

[@donnadrane4977]

The stone on the left is of a higher quality.

[@marisolsanchiz8162]

Me gusta muchísimo

[@Viper4ever05]

what are the cuts of the two diamonds?

[@dissonantiacognitiva7438]

To be honest given that both have roughly the same characteristics, the main difference is the amount of facets.
The diamond on the right has a lot more facets which will result in more sparkle

[@derickyyy]

Dissonantia Cognitiva Then why doesn’t the right diamond seem to sparkle as much in the video?

[@billbb]

yeah

[@IamAudiophile]

Leo princess diamonds available at the largest jewelry store in the world "Kay Jewelers" are the best you can get. PERIOD

[@chungpingtang5830]

👍👍👍👍👍👍💪💪👏