Sync Songwriting: Analysis in Production Music and Custom Songwriting | Bleu McAuley | Berklee

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Berklee Online course author Bleu McAuley discusses the need for songwriters to be able to analyze their work on micro and macro levels, especially when it comes to what is known as “custom songwriting,” or “production music,” and trying to have success in the Sync market. Having both types of analytical perspectives will be helpful for looking at everything from other artists’ songs to scripts (whether for a film or a commercial). “In order to sell something you really need to know what the unique goal of the song is,” says Bleu, “or it’s not likely to be very successful.” In production music you are often writing for an album in a very specific genre, micro-genre, or hybrid-genre. Analyzation can help you identify what the hallmarks of that genre are, and just as importantly, what doesn’t work for that genre.
This video comes from the Berklee Online course, “Songwriting Sync Success: The Art and Craft of Licensing, Film/TV, Advertising, and Production Music,” by Bleu McAuley.
Learn more about this course: berkonl.in/syncsuccess
ABOUT BLEU McAULEY:
Bleu is an award-winning songwriter, producer, composer, and recording artist. He has had songs released with Gold- and Platinum-selling acts such as Demi Lovato, Big Freedia, the Jonas Brothers, Selena Gomez, and K-Pop idols, amongst many other celebrated artists. Once signed to Columbia Records, Bleu has released six studio albums, various cult side projects, and now often works directly with some of the biggest labels, film/TV studios, and show runners in the industry. His music has been featured by networks and brands all over the world including eBay, Swarovski, Bose, and hit shows like “Shameless,” “The Good Place,” and “Insecure.” Bleu wrote and/or produced all the songs for Disney’s “Legend of the Neverbeast,” including a duet with Grammy-nominated KT Tunstall, and he recently signed on to co-score his first HBO docuseries. Bleu has songs coming out with Island Records artist OWENN, the legendary Kate Pierson of the B-52s, indie phenoms Lola Blanc, Gothic Tropic, and Mike Taylor, as well as the release of a new solo record.
About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Sync Songwriting | Songwriting | Production Music | Custom Songwriting | Bleu McAuley | Demi Lovato | Big Freedia | Jonas Brothers | Selena Gomez | KT Tunstall | OWENN | Kate Pierson | The B-52s | Lola Blanc | Gothic Tropic | Mike Taylor | Berklee College of Music | Berklee Online

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