I liked this. Desire is everything; "We don`t hire people because they can do a job, we hire people because they want to do the job." This inner motivation is essential for success! Good talk!
My families restaurant was started by my great grand-parents in 1927 and had been passed through 4 generations of my family. We have had people work here for over 50 years. Why? Because we treat the people that work for us like family, not employees.
It was elightning because everyone don't no where to start.He teaches about good customer skills because some business don't know how to treat people and that's going make your business go down so someone needed to hear this
If you take care of everything else, money will follow. You have to invest in your people. I was a Marine for 20 years and we were driven by two things. Mission Accomplishment and Troop Welfare. Generals cannot win a war alone. I opened my restaurant 2 years ago and w are doing ok but I need to focus more on it in order for it to grow. As a leader, running a company is no different than being in the military. We have different shops that do different things and most of it is done by you until you get the right help. I try to say that my Wife is the CO or Commanding Officer, Im the XO or Executive Officer, The Senior Enlisted Advisor, I do the job of the S1(Admin), S2 (Intel), S3 (Operations Officer), S4 (Logistics), S5 (Planning), S6 (Communications), S7 (Training) and S8 (Finance) Is done by a hired CPA. hahaha Leadership is leadership. Some people are good at it, some aren't.
Not many businesses actually follow this basic and generic concept of 'Employees First'...whether retail, industrial, or manufacturing or other. That makes this presentation, supporting what should be basic and generic, extremely rare and insightful! Engaging the workforce is the key to his and others success. This is not the norm in the business world; and has greater import and impact than most owners realize.
Very informative. It will add value to your restaurant business. Impart training for upskills and brushing, this is a great way to treat your employees as a family member and develop attachment.
Based on the comments I can tell people are not grasping the importance of what is being shared here. I agree 100% with what he is saying. The same rules apply to any industry. I am an operations director and my team is the reason we are successful at anything we do. I take pride in my team, they are my biggest investment.
Man so many people in the comments are missing the important points in his talk. Please don't waste your time starting a business if you didn't take anything away or already knew what he's saying.
Numba Juan - Exactly Right! - Most business owners and managers know nothing of this insightful talk...they and the commentators miss the point entirely: The genius of 'Employees First, Customers Second' is in the simplicity of its message and application. Bravo to you!
"We are in the people business" - Howard Schultz of Starbucks. There. Gave credit to who said it first. I agree with the commenters who said this presentation was nothing new. Of course you should hire good people. You should then take good care of those people. Common sense 101.
Very basic and generic information; expected more insights, as this being a TED Talk, about your unique business proposition that made your restaurant a success.
Khurram Shabbir - Not many businesses actually follow this basic and generic concept of 'Employees First'...whether retail, industrial, or manufacturing or other. That makes this presentation, supporting what should be basic and generic, extremely rare and insightful! Engaging the workforce is the key to his and others success. This is not the norm in the business world; and has greater import and impact than most owners realize.
Never call your subordinates Staff, employees, my waiter, my manager, my bellman, my sommelier, my cook, my chef... We are ladies and Gentlemen serving Ladies and Gentlemen. We are all team members. We all have different roles to fulfill. Some happens to be a GM, an owner, a busser, runner, we are all team members. Never call use the word staff...
Dude. I have the literal perfect video for you then. There’s this guy that wrote for Vice about how he used TripAdvisor reviews to get his restaurant to #1 on that platform
Funny, he didn't mention how much start up capital he had to sustain an opening staff of 27 people, and to keep it going. 9 minutes of saying the same thing over and over. Nothing new here.
I am currently attempting to start a restaurant, and planning to main it around spicy pork, Korean style. Does anyone have personal experiences that can help me make it successful?
There's a gap between " when we opened " and " we're a hit ". What is the missing piece no one will share ? Was it the right location, advertising ? There has to be a step to explain " why " you were a hit initially
I find anyone in business who says "We are nothing without our EMPLOYEES!" inherently untrustworthy. Anyone who says the #1 goal of their business is anything other than making money and maximizing profits is either stupid or trying to deceive you. Sure, it's obviously true that any business depends on its workers, but you only ever hear this kind of employee-worshipping lip service from places like Walmart that treat and pay their workers like dog shit but try to make up for it by instilling a false sense of loyalty and "team spirit." They come up with stupid fucking aphorisms and euphemisms all the time, like "we don't have employees, only team members!" and "i'm not your boss, i'm your team leader! and you can call me Gary!" Not necessarily knocking Silverman here, but I wonder what his actual staff turnover rate is and whether he puts his money where his mouth is.
acrophobe you're mind is thinking that money is the final destination, thats why you think like this. If you start believing in something bigger than you, something philosofical and you atracct people for that , you would love your team members like this guy right here. The money he deserves it, money is not bad for good people, good people with great ideas that take the risk to create something different with value deserve the money, the difference into the money that the owner has and the employes have, its because the risk.
I agree with you and don't blame you for your point of view. Its not easy being a business owner and its not easy being an employee. I've been on both sides, I hear a lot of business owners complain that its hard to find good staff, I always reply that its also hard to find a good boss and a place to work where they feel good about what they do. Its an ongoing challenge on both sides. Everybody should try being on the other side.
My interpretation is inspirational if you understand the entire psyche of a company. He's speaking at an undermanagement level of comprehension, with an uppermanagement level of conviction. This is meant for those in the void. The majority.
Anyone who has worked in this industry even for a second could have told you this. Shame, I thought this would be more insightful. Seems like a lovely bloke, but this was too basic.
These are half baked statements that makes everyone feel good but the reality is you need great people but you need them in the right role. Depending on where your organization is at, you need great people, with experience and in the right seat.
This ain't inspiration its just an idealistic account of what to look for when hiring staff. Every restaurant has one or more inexperienced person who is now a manager. Not sure what the message was here Ted. That said congratulations on the success of your restaurants and your food looks amazing...
I am here to learn experience how he got capital for starting up his business but not hear him mention about it. The key is there. The rest everyone know already…Yes I know we have idea, have passion, have good chef but where is money for a smooth starting point. And yes I know we are in people service when running a restaurant or any services.
So, if he hired a staff of Jesus's, and they; gave slow, inaccurate service, had no skill in preparing food or beverage to specification, but provided heavenly hospitality, you'd feel good about hiring Jesus (great people)? Chef Silverman is very successful. But, he know's that a restaurant relies on the execution and timing of product and service, as well as the training he instills. Then, hiring responsible, focused, and genuine people, with the skill to provide that in some facet. It's the totality and balance of those variables. You're goddamn right he's in the restaurant business.
yes "create the experience" is the goal...all the haters commenting don't get that..Disney probably the best at it, you sure ain't there for the food or rides
How much do you think he gave them in bonus at the end of the year... I already know... ZERO The Employees got you there and the owners buy New Ferraris.
I liked this. Desire is everything; "We don`t hire people because they can do a job, we hire people because they want to do the job." This inner motivation is essential for success! Good talk!
My families restaurant was started by my great grand-parents in 1927 and had been passed through 4 generations of my family. We have had people work here for over 50 years. Why? Because we treat the people that work for us like family, not employees.
It sounds like you have your company culture figured out and attract people who want to be part of it. That is a gift!
Taking notes I want to run a restaurant one day.
Aaron is a great man, humble in person, always listening to what you have to say. Bravo!
Awesome take. Aaron is a great and funny man, I worked alongside on the line with him, back in NYC, and I’m so happy to see him where he’s now 🫶
This is great!! Every business in this world is in people industry. I always remember that 😍
We hire people because the love what they do it, and they do it with passions 🙏
It was elightning because everyone don't no where to start.He teaches about good customer skills because some business don't know how to treat people and that's going make your business go down so someone needed to hear this
If you take care of everything else, money will follow. You have to invest in your people. I was a Marine for 20 years and we were driven by two things. Mission Accomplishment and Troop Welfare. Generals cannot win a war alone. I opened my restaurant 2 years ago and w are doing ok but I need to focus more on it in order for it to grow. As a leader, running a company is no different than being in the military. We have different shops that do different things and most of it is done by you until you get the right help. I try to say that my Wife is the CO or Commanding Officer, Im the XO or Executive Officer, The Senior Enlisted Advisor, I do the job of the S1(Admin), S2 (Intel), S3 (Operations Officer), S4 (Logistics), S5 (Planning), S6 (Communications), S7 (Training) and S8 (Finance) Is done by a hired CPA. hahaha Leadership is leadership. Some people are good at it, some aren't.
I can't stop watching this,nice one
Not many businesses actually follow this basic and generic concept of 'Employees First'...whether retail, industrial, or manufacturing or other. That makes this presentation, supporting what should be basic and generic, extremely rare and insightful! Engaging the workforce is the key to his and others success. This is not the norm in the business world; and has greater import and impact than most owners realize.
Very informative. It will add value to your restaurant business. Impart training for upskills and brushing, this is a great way to treat your employees as a family member and develop attachment.
Awesome video! Thank You Aaron Silverman!
TRUE LEADERSHIP!!
Woo! That was great! Downright awesome!!
This talk was like a self indulged "about us" section on a website
PROBABLY BECAUSE THATS WHERE HIS EXPERIENCE IS FROM!!
😂😂😂😂😂
Based on the comments I can tell people are not grasping the importance of what is being shared here. I agree 100% with what he is saying. The same rules apply to any industry. I am an operations director and my team is the reason we are successful at anything we do. I take pride in my team, they are my biggest investment.
I agree you with every great speaker there going
1.Peope who enjoy the wisdom
2.Negative people who's going to disagree
I loved the wisdom here - its all about the people.
Man I thought I was going to get actual nitty and gritty facts. we get it you need a good team but there’s so much more to it
Alan Rodriguez he isn’t gonna tell his secrets 😁
should be top comment
VERY NICELY PRESENTED
Man so many people in the comments are missing the important points in his talk. Please don't waste your time starting a business if you didn't take anything away or already knew what he's saying.
Numba Juan - Exactly Right! - Most business owners and managers know nothing of this insightful talk...they and the commentators miss the point entirely: The genius of 'Employees First, Customers Second' is in the simplicity of its message and application. Bravo to you!
You are describing exactly what Chipotle is lacking. They are also a great concept.
"We are in the people business" - Howard Schultz of Starbucks. There. Gave credit to who said it first. I agree with the commenters who said this presentation was nothing new. Of course you should hire good people. You should then take good care of those people. Common sense 101.
Awesome! Love it. Thank you.
fantastic speech !!
Beautiful sharing ❤
His presentation was in 2015, I agree with what he says about hiring people, not position. Would love to hear his point of you today in 2024.
"Take care of your people and your people will take care of your business"
-Bill Marriott
Inspiring words .. Thank you :)
Very basic and generic information; expected more insights, as this being a TED Talk, about your unique business proposition that made your restaurant a success.
Khurram Shabbir - Not many businesses actually follow this basic and generic concept of 'Employees First'...whether retail, industrial, or manufacturing or other. That makes this presentation, supporting what should be basic and generic, extremely rare and insightful! Engaging the workforce is the key to his and others success. This is not the norm in the business world; and has greater import and impact than most owners realize.
Khurram. Desi restaurants can learn something from his talk.
And what restaurant exactly are you talking about??
Phenomenal assessment.
Excellent advice
Amazing words 💪😎🙏 Ted love ur videos
Never call your subordinates Staff, employees, my waiter, my manager, my bellman, my sommelier, my cook, my chef... We are ladies and Gentlemen serving Ladies and Gentlemen. We are all team members. We all have different roles to fulfill. Some happens to be a GM, an owner, a busser, runner, we are all team members. Never call use the word staff...
Wow, 9 minutes of repetitive cliches.
What do you mean ?
Dude. I have the literal perfect video for you then. There’s this guy that wrote for Vice about how he used TripAdvisor reviews to get his restaurant to #1 on that platform
“Use references, not resumes to select new hires”
Funny, he didn't mention how much start up capital he had to sustain an opening staff of 27 people, and to keep it going. 9 minutes of saying the same thing over and over. Nothing new here.
His assistant trained him well with the generic smart guy hand gesture and walking pattern to make him look slightly smarter.
Need about 300 thousand dollars to get a high end restaurant started even in a smaller city. A food truck/trailer is more realistic for startups.
I am currently attempting to start a restaurant, and planning to main it around spicy pork, Korean style. Does anyone have personal experiences that can help me make it successful?
My leadership goal
There's a gap between " when we opened " and " we're a hit ". What is the missing piece no one will share ? Was it the right location, advertising ? There has to be a step to explain " why " you were a hit initially
I think this is pretty obvious, but in most markets there aren’t enough people to work.
If you got that modeling add at the beginning, he was flexing with that background
Imagine if he had a loyalty app and how much bigger it could have grown. 🤔
Can I have some more cheese with that?
I find anyone in business who says "We are nothing without our EMPLOYEES!" inherently untrustworthy. Anyone who says the #1 goal of their business is anything other than making money and maximizing profits is either stupid or trying to deceive you. Sure, it's obviously true that any business depends on its workers, but you only ever hear this kind of employee-worshipping lip service from places like Walmart that treat and pay their workers like dog shit but try to make up for it by instilling a false sense of loyalty and "team spirit." They come up with stupid fucking aphorisms and euphemisms all the time, like "we don't have employees, only team members!" and "i'm not your boss, i'm your team leader! and you can call me Gary!"
Not necessarily knocking Silverman here, but I wonder what his actual staff turnover rate is and whether he puts his money where his mouth is.
acrophobe you're mind is thinking that money is the final destination, thats why you think like this. If you start believing in something bigger than you, something philosofical and you atracct people for that , you would love your team members like this guy right here. The money he deserves it, money is not bad for good people, good people with great ideas that take the risk to create something different with value deserve the money, the difference into the money that the owner has and the employes have, its because the risk.
lol well it's true. you have no idea. without employees the business will be really hard to maintain
u are r8 bro...i will change this thinks if in future i will be owner ..
I agree with you and don't blame you for your point of view. Its not easy being a business owner and its not easy being an employee. I've been on both sides, I hear a lot of business owners complain that its hard to find good staff, I always reply that its also hard to find a good boss and a place to work where they feel good about what they do. Its an ongoing challenge on both sides. Everybody should try being on the other side.
My interpretation is inspirational if you understand the entire psyche of a company. He's speaking at an undermanagement level of comprehension, with an uppermanagement level of conviction. This is meant for those in the void. The majority.
Anyone who has worked in this industry even for a second could have told you this. Shame, I thought this would be more insightful. Seems like a lovely bloke, but this was too basic.
These are half baked statements that makes everyone feel good but the reality is you need great people but you need them in the right role. Depending on where your organization is at, you need great people, with experience and in the right seat.
let me save you time: It's The People!
Lol
Human capital- restaurant changes ownership, employees leave, restaurant fails . You see this all the time.
2:26 40% the food, not in the restaurant business, its the people.
I wish he wouldve told us the why. Why do these people do what they do? And why does Aaron do what he does.
All he did was explain the book he read that taught him that.. He mentions it in the video and Its highly recommended reading it
What's the book name ??
This ain't inspiration its just an idealistic account of what to look for when hiring staff. Every restaurant has one or more inexperienced person who is now a manager. Not sure what the message was here Ted. That said congratulations on the success of your restaurants and your food looks amazing...
Service-profit chain!
tnq u
I am here to learn experience how he got capital for starting up his business but not hear him mention about it. The key is there. The rest everyone know already…Yes I know we have idea, have passion, have good chef but where is money for a smooth starting point. And yes I know we are in people service when running a restaurant or any services.
You have to look for investors, also called angels. But be prepared to say no, if they ask for too much equity in the business.
This video did not age well.. a shame to hear about the drama with Rose’s Luxury 😟
I'm a wait staff. You da man. haha
Probably the most boring TED ever watched
‘... well-dressed employees’, says the guy with an untucked, wrinkled shirt
...Chill out Charlie
Bangladesh
Ted x is going downhill
this is how you should base most of your decisions in such business models, but where can you find employers as him lol.
you talk about undervaluing your workers and then about unpaid interns...
I gonna stop watching ted x if this is the stuff they keep putting up
Namaste
So, if he hired a staff of Jesus's, and they; gave slow, inaccurate service, had no skill in preparing food or beverage to specification, but provided heavenly hospitality, you'd feel good about hiring Jesus (great people)? Chef Silverman is very successful. But, he know's that a restaurant relies on the execution and timing of product and service, as well as the training he instills. Then, hiring responsible, focused, and genuine people, with the skill to provide that in some facet. It's the totality and balance of those variables. You're goddamn right he's in the restaurant business.
If I hear one more damn euphemism I’m going to puke. Waste of time.
Meh.
Too cringey
All these guys in you tube are just skills for speech, Never practical people in real hard time business
Dig.
The momentous grandson superiorly ask because monday hisologically consider during a robust quit. overjoyed, dashing stone
He sounds so cliche.
yes "create the experience" is the goal...all the haters commenting don't get that..Disney probably the best at it, you sure ain't there for the food or rides
How much do you think he gave them in bonus at the end of the year... I already know... ZERO
The Employees got you there and the owners buy New Ferraris.
Advice for liberals who in the end have to shut their doors.