They Made $20M Selling Perfume | Raquel & Adam Bouris
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- Опубліковано 15 жов 2024
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Raquel & Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.
In this interview, you’ll learn:
How a chance encounter at Coachella inspired a $20M Perfume Brand
Breaking into the fragrance industry - from their garage
Overcoming significant challenges and setbacks
Innovative marketing and influencer partnerships
Importance of customer feedback and product development
Their marketing strategies and the role of social media
Advice and motivational insights for aspiring entrepreneurs
And many more valuable entrepreneurial insights...
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This is an amazing video. I'm a beauty brand founder and I understand exactly what they're talking about, and appreciate the honest so much, about all their mistakes or regrets. I get it, beauty brands have special and unique hardships of their own. Love this podcast!
Thank you so much! Keep tuning in. We love to help.
Have been following their journey from the very start after I stumbled upon one of their ads on my Instagram feed. I’m now launching my first business this year, and I always look up to these guys for inspiration and motivation. Thanks for sharing!
That is awesome! We love to here these stories! Good luck.
Learn everything from A-Z when starting the business then hire is 100% right. That way when you hire eg fb ads agency, you know they are doing it right, not just doing it.
It's difficult to build a perfume brand. There's much more to it than just creating packaging. There's a lot to think about as far as creating the perfumes and all the chemical structures and ingredients (you have to know your stuff), being able to ship them, the complexity of shipping regulations for perfumes and on and on.
Agree, you have to know your stuff when running a business. Get your hands in there.
I’m getting ready to launch my health product and this video gave me great insight into what mistakes to avoid. I’m glad I saw this video.
This is so awesome. Good luck with the launch!
I've smelt the entire line. One of them smells good and the rest smell like toilet cleaner. If your frangrace is that good, it would speak for itself. They also dont allow any negative feedback. Im blocked from their instagram page for saying they smell like toilet cleaner lol 😂
I would love to know what made their brand deck so good.
Same!!!
@@bymatter1387 Hello From Canada. I love the look of your products.
@@lorimcintosh5724 Hey Lori, thank you so much! We love Canada. Sending love, Holly xx
Outstanding PODCAST , KUDOS to the founders WHO IS ELIJHA and thanks to Foundr for making such an amazing content. Life is too short to make mistakes so learn from others
Exactly! Learn from those with experience. It's a mentorship hack.
Loved the bit on agencies. Great take.
Thanks a ton!
They didnt talk about how they find who to manufacture the product? Did they hire marketing company?
Why did you not just take a flight to Nice [France] and go to Grasse to find your perfumer if you re not composing them yourself?
because its all dupes
@@champsonppwhat do you mean
Thank you for sharing. really motivate me as new comer. thanks again
You are so welcome!
Great insights in this video! Love the rawness of it all. I took away so many gems from this thank you for sharing ❤
Glad you enjoyed it!
I am just over halfway into the video. I'm in the beginnong of starting my own business and I am running into the experience of having or might having to do filling bottles by myself, and fulfilling by myself. I do not know why but I just felt like doing things myself means a bad job automatically. But seeing these guys being where they are today showed me that in the beginning, doing some of the process by yourself is okay and you can scale just as well. (I am starting a body wash brand with very limited budget lol). Anyways this is an amazing video and I feel extremely inspired. For real 💖
Wow, we are so happy to inspire others to start and keep going! 🫶
Really interesting interview
Glad you found it interesting!
"Life happens for you not to you"
Exactly right 💯✨
Ridiculous world we live in
I'm curious to know why you said this?🤥
I learned a lot! Especially from Adam. He is a natural entrepreneur and an inspiring person.
Yes. She is very lucky to have him helping her. It seems like he is the brains and does the hard work.
This is so good to know!
1:01:00
Did I miss the part where he talks about why the influencer marketing is not something they would still do?
Don't mind the haters. Great content. Thank you for this.
We appreciate that! Thank you!
They're story is awesome and so real
We can relate!
Holy crap, this is awesome
Inspiring couple. I really ejoyed their transparency :)
Just love how honest you are in this interview! Just followed you on insta and loove
One hundred percent 👌🏻
Thanks for subbing! 🙌
Тренирую английский, у них австралийский акцент..заметка.
Yea, anyone can replicate this..oh yea, you need hot model to work for free..yea, I get right on that..😂
' like, like , like'
They make copy cats of already established perfumes! Very creative💀
Thats the whole industry ...chill
@@epitomecollezione no?💀
Ok, and what have you copied and made money off of? 🤔
So true their first scent stolen from an old Indian man who has probably been trying to sell the fragrance for 30 years for $5 an oil bottle. Then pretty W privilege walks in and immediately gets a deal to sell the perfume in a major dept store in 5 days..... ridiculous. i know how that poor Indian guy must feel I have been robbed of my ideas for years and have not made any money off of them no matter how many doors I knock on, phone calls I make, emails I send, or conferences I attend. This world sucks...... next please.
How they deal with scam and ppl sue them?
nice
Who is the new perfumer know? 🥹