Window Display | Spring Windows of Hermès Maison in Shanghai 2019

We are all travellers “in the pursuit of dreams”.
If you ever walk pass by the Hermès Maison in Shanghai, that’s what the spring window display tries to remind you of.
An ancient cave at dusk, a future forest at moonrises and an orange passage in a fantasy with Hermès products around. The 2019 spring window of the Hermès Maison in Shanghai was designed by the New York based artistic duo Chiaozza.
Tap the video above and enter this surreal dreamland with The Ultimate Luxury.
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I love experimental marketing to trigger buying behaviour smoothly. The artwork is brilliant linked to surrealism and Carl Jung psychology. Emotional marketing trigger at its best.