The Verdict on Co-op Live - Has it turned the bad press around? | A Mugful of Marketing

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We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.
Recorded: 3rd July 2024
In this episode:
00:00 Intro
01:00 We're back!
02:20 Our first-hand experience of a big event there
08:40 What does it say about the current state of the events and music industry?
11:18 The verdict on Co-op Live Arena
11:46 Has the negative press around its launch been reversed? The marketing lessons can we learn
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[@andybuchan0]

Great video!