How Will Generative AI Upgrade Healthcare? - Keynote Narrative By The Medical Futurist

Generative AI has taken the attention of healthcare by force showing how a breakthrough technology can contribute to care, shape how physicians practice medicine and how patients can access information like never before.
This narrative is a deep-dive into generative AI providing a crystal-clear image about what we can expect from ChatGPT-like tools.
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[@varunsingh3548]

Hi doc. I have a question for you may be silly, please can you help me understand how can AI or Gen AI can change the eDetailing for Pharma and Consumer companies, have you come across any such use cases, I will be interested to hear that from you.

[@Medicalfuturist]

I haven't seen a convincing case study yet so I asked ChatGPT for some insights :) : AI, including Generative AI, has the potential to significantly impact eDetailing for pharmaceutical and consumer companies in several ways:
1 Personalized Content Generation:
Generative AI can create personalized content for healthcare professionals (HCPs) or consumers based on their preferences and needs. This could include tailoring product information, dosage recommendations, and treatment plans to individual patients or healthcare providers.
2 Data Analysis and Insights:
AI can analyze vast amounts of data from various sources, including clinical trials, patient records, and medical literature, to provide insights into product effectiveness, market trends, and customer behaviors. This data-driven approach can help companies refine their eDetailing strategies.
3 Chatbots and Virtual Assistants:
AI-powered chatbots and virtual assistants can provide immediate responses to HCPs' or consumers' queries, offering accurate information about products, treatments, and side effects. These virtual agents can also schedule appointments and follow up with healthcare professionals or patients.
4 Content Recommendation:
AI can analyze the user's behavior and preferences to recommend relevant content, such as articles, videos, or product information, during eDetailing sessions. This ensures that the information presented is more engaging and tailored to the individual's interests.
5 Enhanced Visualizations:
Generative AI can create interactive and visually appealing content, such as 3D animations and simulations, to better explain complex medical concepts or product mechanisms of action. This can improve engagement and comprehension during eDetailing presentations.
6 Predictive Analytics:
AI can predict which healthcare professionals are more likely to prescribe certain medications based on historical data and prescribing patterns. This can help pharma companies target their eDetailing efforts more effectively.
7 Compliance Monitoring:
AI can help ensure that eDetailing materials comply with regulatory guidelines and industry standards. It can automatically flag content that may have compliance issues, reducing the risk of regulatory violations.
8 Content Localization:
Generative AI can assist in translating and adapting eDetailing content for different languages and regions, allowing pharma companies to reach a global audience more effectively.
9 Continuous Learning:
AI systems can learn from user interactions and feedback to improve the quality of eDetailing presentations over time. This iterative process can lead to more effective communication and better customer engagement.
10 Remote Engagement:
AI can enable remote eDetailing sessions, allowing pharmaceutical representatives to engage with HCPs or consumers virtually, especially in situations where physical meetings are limited, such as during a pandemic.
While AI and Generative AI offer numerous benefits for eDetailing in the pharmaceutical and consumer sectors, companies must also address privacy and data security concerns, as well as ensure transparency and ethical use of AI in their interactions with healthcare professionals and consumers.

[@varunsingh3548]

@@Medicalfuturist thanks a lot for the details, would be doing a video on this in near future with some useful cases?

[@geraldtong4414]

I notice Medical Futurists only mentioned about Remote Consultant and AI transform hospital setting, not on medical research and cure for major diseases. General public generally not interested in topics like AI consultant or changing hospital setting or AI therapy support cos we are not medical staff.