📣 Get me and my team to run your Google Ads for you: www.bigflare.com/get-a-free-ppc-strategy-session ✅ Learn my $40M per year Ecommerce Google Ads formula: checklist.bigflare.com/ 🎥 Grab my FREE course on How to Profitably Scale Your Ecommerce Store with Google Ads: www.bigflare.com/lp-profitably-scale
Thanks for your video Daryl, as always jam-packed with actionable value. Been a huge fan of your channel for a few months. Your thorough account audit videos, amongst others, are real gems, not easy at all to find on UA-cam (gotta rewatch them by the way). Please post more of those audits as well when you can 👍👍 Question : how do you go about segmenting products with the same or similar margin but a widely different price? For instance, products priced 200/250£ vs products priced 50£ or less ... despite them having a similar margin, how about segmenting them out into different campaigns while assigning a higher target ROAS to the more expensive ones? Talking about segmenting products according to actual contribution margin here, that is Product Margin + Price. P. S. If I remember correctly also from other videos I watched from your channel, in my opinion the volume of some of your videos is a bit too low even maximising the volume slider. Make sure to fix the volume issue and keep up the great work, mate. 👏👏👏
Hey mate, thanks for the suggestion will post more audits when I can! Regarding segmenting products with the same margin. If they have the same margin as a % then there’s no reason to segment them based on price. When I think about segmenting based on margins, I am thinking of margins in percentage terms. If the percentage margin is the same, then there’s no point in segmenting based on price. Re the volume, I think it should be fixed now on all videos within the past month or so and on all future videos. I upgraded my mic recently, i think the last one was a bit quiet, so I think/hope that means the volume issue is fixed as of about a month ago. Let me know if you encounter and recent or new videos with the issue?
For a new account, would you start directly with Pmax? And what would be the bidding strategy? And finally, what would this migration process be like, like you now have 500 sales per month, do you delete the initial campaign from all products and create new campaigns from scratch according to the video structure?
Yeah I’d normally start out with PMax and go from there. Start with maximise conversion value, no target ROAS. When progressing to next phase (eg adding a target ROAS then scaling budgets) do not start a new campaign. Do it in the existing campaign that already has conversion data.
📣 Get me and my team to run your Google Ads for you: www.bigflare.com/get-a-free-ppc-strategy-session
✅ Learn my $40M per year Ecommerce Google Ads formula: checklist.bigflare.com/
🎥 Grab my FREE course on How to Profitably Scale Your Ecommerce Store with Google Ads: www.bigflare.com/lp-profitably-scale
Amazing approach with high and low ROAS Campaigns. Have to test this! Thanks :)
Thanks for your video Daryl, as always jam-packed with actionable value. Been a huge fan of your channel for a few months. Your thorough account audit videos, amongst others, are real gems, not easy at all to find on UA-cam (gotta rewatch them by the way). Please post more of those audits as well when you can 👍👍
Question : how do you go about segmenting products with the same or similar margin but a widely different price? For instance, products priced 200/250£ vs products priced 50£ or less ... despite them having a similar margin, how about segmenting them out into different campaigns while assigning a higher target ROAS to the more expensive ones? Talking about segmenting products according to actual contribution margin here, that is Product Margin + Price.
P. S. If I remember correctly also from other videos I watched from your channel, in my opinion the volume of some of your videos is a bit too low even maximising the volume slider. Make sure to fix the volume issue and keep up the great work, mate. 👏👏👏
Hey mate, thanks for the suggestion will post more audits when I can!
Regarding segmenting products with the same margin. If they have the same margin as a % then there’s no reason to segment them based on price. When I think about segmenting based on margins, I am thinking of margins in percentage terms. If the percentage margin is the same, then there’s no point in segmenting based on price.
Re the volume, I think it should be fixed now on all videos within the past month or so and on all future videos. I upgraded my mic recently, i think the last one was a bit quiet, so I think/hope that means the volume issue is fixed as of about a month ago. Let me know if you encounter and recent or new videos with the issue?
@@DarylManderbigflare Perfect. Cheers mate!
For a new account, would you start directly with Pmax? And what would be the bidding strategy? And finally, what would this migration process be like, like you now have 500 sales per month, do you delete the initial campaign from all products and create new campaigns from scratch according to the video structure?
Yeah I’d normally start out with PMax and go from there. Start with maximise conversion value, no target ROAS. When progressing to next phase (eg adding a target ROAS then scaling budgets) do not start a new campaign. Do it in the existing campaign that already has conversion data.