Why Old Music is Killing New Music
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- Опубліковано 22 січ 2022
- In this episode I am discussing the new Ted Gioia article in The Atlantic called Is Old Music Killing New Music? Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking. We will discuss why. Follow Ted on Twitter @tedgioia
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Mostly because old music was actually created by musicians and not computers. True talent can never be replaced.
My take: In the 1970s, you could hear Gladys Knight, Led Zeppelin, and Johnny Cash on the same station. We all grew up appreciating a wide variety of music. Today it’s all compartmentalized, you won’t hear anything outside your genre on “your” station.
I was a senior in high school in 1976. I cannot begin to tell you how thankful I am for that. My formative years were muscle cars, Rock n Roll, and ungenetically modified cannabis. There was respectful dialog in politics, science was revered, and social tolerance was ascending. When pondering my good fortune, I have come to realize that WHEN I was born is every bit as important as WHERE I was born.
Old music has soul to it. Real instruments and so many heartfelt song writing.
Most important sentence in the article:
“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.”
Old person here. Years ago we didn't have utubes and auto anythings to garble us. Musicians went into their garages, homes and studios. Through talent, hard work and love of their craft they created some of the best 'contemporary' music they could.
Back in my day we used to share music a lot more. At parties, at the beach, after school, and it was all on the radio and LPs. Now everyone has their own list and listens alone on their earbuds.
This is a great sign. Let the “music industry” die. The big labels have forced crappy music on us for decades. They deserve to fail.
There are thousands of reaction videos on UA-cam and most of the people reacting are gen X, Y & Z. They are discovering music from the 60's, 70's, 80's, 90's etc. and loving it. Great music never dies.
I was born in 2001 and I do find music from the 70s, 80s and 90s better than today's music by far. I thought that I was just weird but now I see that I am not the only one feeling this way.
I was a teen in the 70’s. Bee Gees, Styx, Led Zeppelin. All kinds of music that wasn’t manufactured. Musicians paid their dues by playing anywhere they could. There’s a reason the younger generation finds this music and enjoys it. Good music is timeless.
At the evening party for my daughters wedding last month, the DJ played 80% 70's, 80's and 90's music. The biggest floor fillers were Abba, Queen and Simple Minds. At the moment my 8 year old granddaughters 2 favourite songs are Mr Blue Sky by ELO and Rio by Duran Duran. I've never played those songs for her and neither have her parents. I asked her why she liked them and she said 'I don't know, they just make me feel good'.
My 13 year old nephew is always telling me stories about the Stones, an interview he was listening to from John Lennon, Led Zeppelin, etc. Blows my mind. There is hope!
I have been curious about this, so I’ve been watching young people reacting to old music to see what’s going on. In terms of trends there are many factors that contribute, but the things young non-musicians are responding to is interesting. They say Why is this so good? They are stunned. As if things like melodies, storytelling, complex musical arrangements or the unadulterated human voice are foreign to them. The bee gees are making young women cry. A whole new crop of Kate Bush fans are in, and the “new” hard rock stations are getting requests for Boston and Ram Jam. It’s hard to generalize with these things but I think a lot of young people are craving passion, innovation and skilled musicianship and they are just not finding it in the corporate pop charts. When there’s nothing new under the sun, it’s time to dust things off we forgot about, I guess.
I was in college in the early 80's, Seemed every week i heard something new and amazing. I thought this is the way it would be forever.
We used to invest in music. We bought a physical product that we could hold and cherish. If a friend walked past with a square record store bag there was the the "what have bought" conversation. You took the LP home and listened to it several times until the songs became familiar, you played along with them or sang, you shared it with your mates. You invested in it - financially and intellectally. Now there is no investment. Pop music has always had an ephemeral quality but now, due to the lack of investment by the listener that ephemerality has become even more fleeting.
Keith Emerson said it all in an interview a few years agi before he passed away, He said that when Emerson, Lake, and Palmer were getting started, you had to be unique and different from everybody else. Now the recording industry only wants you if you sound like everybody else. New and fresh music is out there, but not supported by the record companies.
In 2019, I took a tour of Portugal and Spain. One evening, returning to our hotel in the tour bus, the seat rotation put me across the aisle from our Portuguese tour guide, Catia. We had been listening to Flamenco, but for the long ride home she put in her personal disc of favorite music. The trip was more than an hour long and every song I heard was a song from my late sixties and early seventies iPod playlist. I asked her how she came to learn about and like this old music from the US. She said everyone her age-and I think she was not quite 30 years old-listens to this music. She said that if you go into any club in Spain or Portugal you will hear this music. I had to laugh, she was guessing the music was from the 80's or 90's. There were a couple from the 80's, but most were from the 60's and early 70's. There was at least one from the 50's.
If good music is being made these days, there is definitely a problem with marketing because I certainly don't hear it. Granted, I'm 46 and relatively out of touch, but the glimpses I do get of new music leaves a lot to be desired. In my opinion the 90s was the last great decade of quality music.