[Brand Spotlight] Unlocking Massive Potential with Brand

Natalie Osborn, Vice President of Brand Marketing and Creative at SAS, shares how her company invested in brand with a blend of inspiration, strategy and persuasion.
She underlines the reach, messaging and branding her team focused their efforts on. By fully embracing human to human marketing, and adding a dash of humor, SAS reached over 9 million LinkedIn members within 6 months.