Alex Hormozi Explains Crumbl Cookies GENIUS Business Model
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- Опубліковано 9 вер 2024
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Me watching as a small town “ice cream” business owner who has 3 main staples and rotates flavors on our customers two week buying cycle! I’m growing and learning every day. Working with the SBA and my local small business librarian to get a legit business plan.
where is your business ? would love to try!!
Love how Alex is always trying to apply random concepts to business...nice way to gamify it and make it more fun/interesting 🤔
Nice observation but this is not a random concept - new and variety are a time-tested strategy
Yes this was a nice discussion
Love this! Alex just giving out businesses ideas for people to start.
Chapters:
00:00:00 - The Power of Rotating New Flavors
00:01:03 - The Psychology of Consumer Choices
00:02:06 - The Complexity of Disposable Income Purchases
00:03:06 - Brewery rotations and consumer preferences
00:04:03 - Adding Variety to Increase Sales
00:05:09 - The Role of Variety in Driving Sales
00:06:12 - The Balance of Limited Drops and Variety
00:07:16 - The importance of surprise value in marketing
00:08:22 - The elements that make variety work
00:09:24 - Offsets to Not Being Your Favorite Drink
He missed the point it's not about variety it's about scarcity. The crumbl flavours are only available for limited time - its why BTC is the best money
Salt and Straw Ice Cream does this. They’re becoming quite a large chain over the last few years. But their variety is 10-20 flavors and they seem to switch out every few weeks or months. But the flavors are as random as Honey Lavender and Olive Oil. Which were surprisingly amazing. And the women at the counter insisted I try all 20 flavors. I couldn’t make it past 8. But I still bought more than I intended. 😂
Literally my favorite salt and straw combo - olive oil & honey lavender
I love that Alex is always thinking about frameworks and principles abstracted from business success. I find this to be like a business scientist, seeing observations and phenomena and putting hypothesis, testing and derive theories and laws for better understanding.
I'm from Poland and we have a ice-cream shop that does exactly that. They have 4 flavours that stay (chocolate, vanilla, strawberry, salted caramel) and there is always new flavour every day
I love hearing Alex thought process
yeeeesssss
Olipop is a GOLDEN GOLDEN example of this. They do it better than anyone I've seen.
They have their staple flavors, new temporary flavors, old flavors coming back, and they vary all of these across all their retailers and online.
Olipop killed it with an excellent core product, but they keep me/a lot of other people coming back with REALLY high quality, differentiated follow-ups (and you never know how long they'll be around, what channels you'll be able to buy them, etc)
.
i like how hes just thinking it through as he goes
Why was that cough of Alex and leila pointing to food hilarious
We are a small brand doing luxury dark chocolate bars. Feel super lucky this content is out there. Thank you Alex.
Have a no sugar option made with monk fruit?
Cumble and Yougurland
Variety
8:53 does surprise worth it?
1:51
2:30 brew 3:15 roratnia every week 4:05 bars flavors 4:40 constrain the variety - another consumer cycle 6:25 jam effect examples 7:00 variety
3:00 Rotate it every week
azaming
See, I didn't know about this channel. Just his (and Leila's personal) and this is gold. This is the stuff people pay Alex for in private for consulting lol. Love this.
The Adobe AI audio plugin did them dirty this video... But as always great content!
Agree,
The AI enhancer is not my fave imo as a producer/engineer
But content is always 1000x value tho!
Here before it pops off, we appreciate you, Alex! Changing many lives
Brilliant stuff. Best part though was Leila interrupting Alex for something far more important - the M&Ms!
there's an ice cream shop in Little Italy in San Diego that I've been told does the rotating ice cream flavors thing. line was backed up out of the door when I walked past it last week haha
I never thought about it as a strategy for extending LTV but that makes a lot of sense. I also went through a phase of trying every flavor of oreos, then once I tried all of them, I switched to buying other snacks more often.
Handel’s ice cream does new flavors of ice cream, I think daily, which is wonderful.
I think one of those limited varieties can be reserved for a returning favorite flavor. If there are ever problems coming up with a new flavor you could just return an old popular one.
Alex the typa guy who thinks about innovation and efficiency 90% of his days
I am stealing this idea of constantly having a changing variable... thank you alex!
Actually Salt N Straw Ice Cream has been doing this for several years now. They rotate about 6-8 seasonal flavors every month. I go in at least once a month to try the new samples.
Dasher & Crank in Miami, Florida follow a very similar model to this. They started as a pop up shop and now they hav a permanent location in Wynwood. Highly recommend.
The beer company Samuel Adams already does this. They have like 8-10 seasonally exclusive, rotating variants.
Check out Messina ice cream here in Australia. They do 6 new specials every week.
Schmizza Pizza does this. They have some unique, crazy pizzas and rotate them as their slices.
Leila’s voice sounded a bit Ai generated LOL
Salt & straw is always changing their flavors
TO THE TEAM BEHIND ALEX:
Hey! I love this third channel a lot. Just one recommendation tho, can you upload only long form content (1 hour) on this, for those who want to derive more than the usual uploads on your main channels? We already have short term content on the other channels, so this could be for a different segment of the audience. Thank you!
Love the work, wish you the best in this world and the next!
I whent to crumble cookie once when they open a new store here in Mechanicsburg PA several months ago. They had like 10 people working. I was slightly shocked because four people working could have handled the place just fine.
I simply love his content - hope to met you one day - do you companies outside of USA?
RedBull does this Quarterly/seasonally. I think a lot of companies do it seasonally.
#bringbacktangerine
There's an ice cream store near my house that rotates 80% of their flavors. Can confirm it gets me to buy more ice cream hahahaha
The Braums fast food restaurant has a plethora of ice cream and sherbet flavors.
Little caesars needs to do the pizza idea lol
I’ll do it with my franchise
@@Tokernoph Yoo drop the site.
Jeni’s changes flavors. They’re great.
Yeah, do that long version of variety, would be cool
"I just love novelty" ... but youre married 😂
For icecream, salt and straw in west coast n miami does this pretty consistently. Switching up flavors every month.
In Houston we have an ice cream place called Amy’s that switches flavors weekly.
shoutout the barley in steamboat springs colorado
Just in case y’all missed it. Add variety and then a little more variety. If that doesn’t work add more variety.
Brusters started doing this like 20 years ago... they are the most popular ice cream brand in PA
This is dope af, I sell cookies online and this is mind blowing 🎉🎉
Taco Bell has been doing LTO food for a while. It helps for a small select group to create novelty, but for most it just helps increase frequency during the LTO because of scarcity mindset.
What would you pay to be in the seat behind Alex during one of these flights?
Dairy queen monthly blizzard has to be the most popular blizzard every month
I wanna try new and unique for sure
Alex that’s what I do right now with my Magic City Sweets ice cream shop in #downtownminot every single one is on rotation once it ends I put a new one in then you get your people who can’t believe we don’t have the standard ones such as vanilla chocolate and chocolate chip mint! 16 flavors constantly rotate! A lot of my customers love it and see things that you can’t get anywhere else which is amazing! My hoagie shop is a little different business model however when I offer unique LTO‘s monthly people just love it! Maybe I should contact you about my business model now!
funny because rotating flavor ice cream shops are trending right now
4 tremendously interesting videos popped up into my feed. And of the 4 this is the one I chose be abuse it was the shortest at 9 minutes
Absolutely love some Crumbl!
Biggayicecream were doing this back in 2009 from a food truck
Also with the hoody thing it is ignoring the whole like fashion concept like from hot creator, how like Gary Vee did a hoody with some designer based on his vee friends characters and they sold out fast and likely were flipped on open market like shoes are. Also Gary Vee did surprise product announcement was Gary Vee friends uno cards or sold out their limited run in like 1.5 hours for something that didn't deliver for like 3 months later.
That's basically old Chicago's model
Would love to see a compare and contrast of CRUMBL vs a newer upcoming brand called DIRTYDOUGH ... two different biz models...both doing very well.
alex trynna be gary with those hand gestures
We do that!
'i just love novelty.' 100% same for me. but ive noticed many people also HATE it and want the samesame all the time. to each his own!
Oh I love Leila ❤
This is what CrossFit does with fitness. New wod every day.
Holy shit this guy is a genius
Alex basically reverse engineered a core personality trait in 10 minutes by focusing on a business concept. Psychology uses the Big-5 personality traits with one of them being trait Openness: how open-minded, imaginitive, and insightful a person is. ex. If you don't have steaks or bacon cheeseburgers on your menu people aren't happy and if you never have anything new on the menu they get bored. Of course most major businesses know this to some degree, but the fact he likely has little to no experience with the psychology part directly and did it on the fly is impressive. Entrepeneurs tend to be high in openness trait.
I have no time to waste like ALEX so i film on the plane too 🙃😂
Just gave me the piece missing for a Indian food chain
I swear this dude is AI lmao. Anything he talks about you’ll sit and listen because of the tone of his voice
Company doesn't cater to gluten allergies.
Alex, my guy. Not hating AT ALL, just curious as to how Chick-fil-a has a genius business model by having only a few things on the menu and figuring out how to make those few items better and sell more of them. Then in this clip, Crumble has a genius business model because they have a cpl staples, but mainly a changing menu. They’re both food concepts but on opposite ends of the spectrum. Love the content!
Think it has to do with the "fundamentals" vs "accessory" he's talking about starting around 1:40. When people want lunch, a fundamental, they want to know exactly what they're getting so they go to chic-fil-a and probably order the same thing every time. When they're looking at snacks and desserts, it's an accessory meal, so they're more open to experimenting and accepting risk of not liking the new option. The rotating menu at crumbl allows them to keep experimenting.
Great comment and response.
@@GarrickEllwood makes perfect sense now. I was looking at “food” as “food” and wasn’t niched down enough. Appreciate the response!!
How could you implement this strategy to service based businesses. I can only think of 1 or 2 ways which couldn’t really be reskinned (family owned window cleaning business”
New packages or offers maybe
Great jam sesh 🧠
Thanks so much for sharing. I think the documentation of the journey is so valuable and will become even more valuable over time ⚡️
Shout out the editors. This editing style is a big improvement from the zoomer shit on the main channel.
Taco Bell and Pizza Hut do something kind of like this
Hold your steeds, oh youth of fervor! The mere act of baking cookies may appear trivial, but lo, only a select few can ascend to the echelons of celestial confectionery. From the ancient annals of culinary wisdom, I imbibed the secrets of the cookie-making maestro residing within the hallowed halls of La Segunda, a Spanish restaurant that has withstood the tempests of time for over a century in Tampa. And further, I was blessed to glean knowledge from the illustrious baker known as Christina Freeze, whose heavenly creations graced the realm of Tampa's palate during the halcyon days of the 90s. May her soul rest in eternal serenity.
I possess the power to fashion a cookie so extraordinary, it shall beckon travelers from every corner of the globe, their hearts drawn to Tampa like moths to a flame. If destiny finds me in the illustrious domain of Las Vegas, I shall be most delighted to unveil the verity that not all cookies are mere replicas of one another. Prepare yourself, for a transcendental experience awaits, where buttery delights shall transcend the ordinary, and the symphony of flavors shall dance upon your tongue like an ethereal melody.
I got you if you're tired of the gnarly voice morphing from Adobe Podcast, haha.
Alex needs to get some culvers lol
Did Alex buy a plane🤔
Messina
The ai audio on this b🎉
I don't know man. Name another cookie store. I don't think they have enough competition to say variety is what's doing the work for them.
Like apple and every new version of a phone…do you really need it no, but it’s new so yeah get it
Nike
goddamn. so much alpha in such a short time. dude is a genius
Spyderco does this very well
Drop the hair care routine alex
wasn't he just gloating about Chick Fil A's simplicity in their business model
This is all ai, am I the only one who sees and hears this?????
How is it possible that I always seem to be the only negative, or even neutral, commentator on these videos? Hmmmmmmmmmm?
Crumble cookies are not good. I have tried most of them and only one was very good.
I love how a clickfunnels guy talks about how to run CPG snacks brands with zero experience in those industries....it's too operationally complex to do so many SKUs
What’s your experience?
Hey David Jones….don’t try to compete with the bots! They will swamp you into oblivion. I can tell you from experience.
I really don’t get the hype, overly sweet cookies. They’re over 500 calories a piece and over 60 grams of sugar for one cookie, also nobody is just buying one cookie. Well, I guess Americans are the easiest people to manipulate via food. If you’re starting a business in the food industry, if you’re questioning whether it’s sweet enough, it’s not! Add more sugar. More sugar = dopamine hit. Keep increasing sugar like crumbl and your customers will keep coming back because they’re truly addicted.
Alex needs a nap he seems really tired and randomly rambling. The pizza chain idea like he had it right at first that people have their go to pizza and won't try the chilli cheese pizza just to see how it tastes let me get an additional small of that! I think that'd happen almost never. I stead what Dominoes did is offer cinnamon dough whatever and offered it as a like free add on to an order coupon. That way the barrier to the try the new thing was literally the guilt in eating too much or throwing some of it out or can I wait to eat left overs. There was no $ cost to customer I bet people ordered shit put of that during the promo and now they know of they liked it they will be much more likely now to retry that dessert pizza item
woah im early
This guy talks too much. Gave me a headache.
He talks with his nose so much
Diet Coke Skittles and m&ms lol. Bruh, set a better example if you want to teach people. You'll feel better, and live longer on a more nutritional diet. I'm sure you know that...just saying.
Naw man…… TRT and Clydesdale juice convert EVERYTHING to muscle. (But he’s all natural!)
Man’s worth more than your whole family I’m sure his health if better than yours.