How Filmmaking Has Changed in 2024
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- Опубліковано 11 чер 2024
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0:00 Intro
0:40 Clients Want Packages
1:52 Pitch Solutions
3:21 I use Dropbox
5:23 Be the Media Department
6:03 Find Your Niche
7:17 What Problem Are You Solving?
7:48 Learn How to do Pitch Pcakges
8:40 Learn AI Hacks - Фільми й анімація
Love this video…and I’m one of many examples of folks within AOD using this approach, and it is working wonderfully.
Today I’m wrapping a multi-week overseas shoot for a nonprofit client. I pitched a package for Educational and Outreach / Fundraising Media - multiple films solving different aspects of a problem we are looking to solve together.
The client didn’t ask for a Pitch Deck / Proposal, but I made one anyway and it was very well received…ultimately landing me a 5-figure gig, to do work within my niche that I really enjoyed filming.
Thank you to AOD for being such a fantastic guiding star and educational resource / soundboard for my own journey.
Thanks Danny! Appreciate you sharing this! Glad to have you in AOD :)
I have been unable to sleep well for several days, thinking about what new things I should do or implement in my filmmaking business. This video opened my mind and I will start working with my clients offering them packages. Thank you so much Mark Bone.
So glad this video found you! Go crush it!
This is the TRUTH! I started doing this in my real estate media business mid last year. Now we have a couple of monthly clients where we go in and produce content for them on a monthly basis vs just one off shoots. Great video! 🇳🇬
I hire filmmakers constantly. Here are a few things that will help you get hired from my perspective:
1- Wake up early. Yeah, you heard me.
2- Your online presence is the easiest way for me to check your work out, so grow a pair and post your work.
3- Make it easy for me to find and hire you. Have a good presece online. Get a portfolio, update your reel. Specialise. Answer your phone, your linked messages, and your email, promptly. For fs.
4- Know your rate.
Finally, looking & acting reliable, and good work ethics are more important than fancy gear. Technical skills matter, but storry telling is king.
Love this 😅
100%
3-4 are so freakin important but #4 is the absolute MOST important. So many people floating around and not even knowing jack ish about their worth.
GREAT ADVICE
Excellent insight. I'm a filmmaker in both the narrative scripted world as well as the Docu/Commercial world. I'd really love to Underline Mark's points about saying "yes" to a client about a deliverable you may not have the background for (stills, reels, etc.) and hiring a professional later to bring in on the project. This is the heart and soul of our work and the rising tides lifts all ships moment, it's these little doors that open that give you the power to open up more work for others, them to open up work for you, all in service of delivering the best product for your clients.
"Find your niche" is probably the best advice for young filmmakers and creatives. The modern market wants us to do *everything,* and be *every* role on the team. It's okay to NOT be everything. Find what you love to do and let it define you- don't be scared, you can always pivot. Just don't give up
Yes I agree to find a niche but as a new filmmaker I’m still finding out what I enjoy. So I’m taking every job I can!
As an Alaskan Native, I make films for other Alaskan Natives to ensure that our stories are accurate from behind the scenes to on the screens. Our stories have been skewed for far too long, and this way, we get to tell our side of the story.
You really found your niche off your cinematic a24 inspired music video, "Vain". I've never seen visuals like that!
@@bobunitone what you talking about?
@@JaysonCarlosVisuals I know OP, I'm pulling his chain. He shot my last music video
That's so true, nowadays a commercial filmmaker needs to master marketing just as well as cinematography or editing. But these two skill sets combined can be extremely powerful 💪
I am only a hobbyist / video enthusiast. Don’t make a living off it. But what Mark said here applies to a lot of other fields. Technology has become cheap and accessible and now with AI, the elephant entering the room, the old ways of doing business don’t work anymore. Clients want end to end solutions. One person wearing many hats doing everything is preferable to hiring a bunch of people for different tasks, which costs more. Actually they have always wanted it but previously it wasn’t possible. But today with technology and knowledge being accessible to the masses, it is. One way to look at it is things are becoming more efficient - for everybody. For example, it now costs less for businesses to find “media solutions”. On the other hand more businesses, including little mom and pop businesses who previously couldn’t dream of having a ‘media presence’ can do so now.
As an industry professional in the competitive Los Angeles market you nailed it. You have to bundle these days and is the reason why even during the strike we have been able to land numerous 50k-100k+ budgets around the commercial/social campaign push. The business side is crucial and pitching non stop helps a ton. Retainers are key and having a foot in the door to agencies help. Client experience is crucial from Pre to post as well. We’ve been able to elevate our process making the journey for the client fun and original. This is the way, the work won’t find you, you have to find the work.
Thank you SO much Mark, especially for sharing your example package. I am just beginning my career looking for portfolio work, and was unsure how to approach companies with such a scant video portfolio (thankfully I have many photos I'm happy with). Now I will be organizing my photography work into complete media packages that will be adaptable to numerous companies!
🇳🇬 This confirms a lot of what I've been thinking, especially around packages. Organizations no longer need just one "explainer video" -- they need a solid amount of content. This also helps me know what camera I want to buy next. I have a Sony FX30, but I think it would be helpful to have a camera that also excels in photography as well. THANK YOU for making this video and all the other helpful content!
If you wanted to hybrid it, A7s3 is a likely candidate. However I think it’s valuable to actually have a separate camera for stills.
I’d recommend an a7iv in addition to your FX30.
@@JeremiahBostwick Thanks Jeremiah! I've really been going back and forth with what to pair with it, so this recommendation is really helpful! 😁
“One does not simply walk into Mordor” - how I feel about filmmaking
Hahaha
Thank you for this video as this can apply to any aspect in videography. It's so true as media is constantly changing and people are always looking for solutions to resolve their problems. Even though having packages creates a lot more work than just cinematic videos, it's more effective as we are living in a social media platform world. This video really made me rethink my strategy in terms of how to target my audience.
is there any other UA-cam channel that delivers real world filmmaking advice with such clarity and humor?
This is actually really encouraging to hear because this is what I imagined I needed to do so I've been setting myself up for this. thanks so much for the info!
Thats really helpfull for filmmakers and videographers
Just lost my way doing it the old way , “find your niche” and “and be the video departemnt” is the key
Thankyou ❤
Thanks for the tip! And looking forward to having and hosting you in Nigeria! 🇳🇬
Very charismatic guy. I found myself a bit stuck on this video/ vid-photo-designer dilemma and what I should portray myself as. Things have changed indeed we need to adjust, very illuminating video.
Such and incredible and helpful tips and it’s free! Thanks Mark!
Fantastic content! Just taking a glance at your commercial proposal templates already adds more value than the vast majority of UA-cam videos out there. I always found it annoying when I wanted to offer photography services and the client would ask for "oh, but can you also make some little videos for Instagram?" and vice versa... Then I realized that if I wanted to specialize in just photos or just videos, I would have to offer the complete service to the client, respond positively with "yes, I can do it all!", focus on what I'm best at, and outsource the production of other media. Looking forward to the opening of new enrollments for your mentoring program, for sure!
you can involve some other freelances for vidéo and charge the clients for that. You just have to manage all the stuff like an agency 😉
Brilliant!! Thanks.
When you said, “find your style”, a lightbulb went off. Thanks! 🇳🇪
That’s really helpful, Thank you
🇳🇬 just watched ASD Band The Movie - wonderful and moving. Bravo!
🇳🇬 Super interesting that you talk about packages and it seems many others in the comments have the same thoughts.
Also becoming the ‘video department’ for businesses and beeing a solution and not just a videographer.
It’s what i‘ve been thinking about the past few months. My business wasn‘t running very well over the wintermonths here and still isn’t really recovering so i started to reflect on what my next steps should be and these points were part of my thought processes.
Thanks for always dropping these bombs💥 You’re a legend!
🇳🇬 The idea of providing solutions and packages is one that's been around the design / marketing industry for a while, and it's good to see it make its way to the videography space. What I will add is that as a designer my marketing solutions often include video (and audio), so what I'm noticing now more than ever is that the creative fields are starting to converge; graphic designers are becoming photographers and videographers, and vice versa.
🇳🇬 great video! AOD member here that is finally breaking into the world of retainer clients and I’ve never been more excited! Thanks for always sharing helpful knowledge from your experiences!
Bobby! Love to hear it! Retain those retainers. Keep crushing it brother
Loved that bit about the tripod use 😂 I feel the same way when I use one lol
🇳🇬 Great video, Mark. I didn't recognize that I have been offering packages for a couple of years. I come to film making as a photographer and I have some marketing and social media skills. My client base is growing and they have become my "family." Keep up the great work!
I have the same Bowflex weights on the floor.....lol. They are amazing!
This was really good. Thank you!
Needed this.. Like literally, right now.
Great video, Mark. Thanks for sharing this info. Gave me quite a bit to think about. Cheers! 🇳🇬
Much needed and thank you brother!
🇳🇬🇳🇬🇳🇬
🇳🇬 Seems a DM is coming your way about this trip, Mark!
Point number one already applies to me, my last client wanted 12 total videos and photography to complement it!
"find your niche" ... should have been on the title of this video. ... excellent clip! a lot of good info!
🇳🇬 Great reminders mate, thanks for sharing.
I'm going to meet a potential client tomorrow. This video dropped at the right time! Now to make the Pitch Pcakage 🇳🇬
🇳🇬 solid advice! Really gave me a lot of perspective. I’ve been trying to do it all with my two person media production team. Time to niche down and just offer the unlimited editing package I’ve been wanting to put out. Having two monthly retainer clients is where I need to be.
Thank you for valuable info, Mark! Do you pitch yourself as an individual and then hire people for the project? Do you send your pitches as a first message to the clients, or you ask them first, if they are like your idea and then prepare a detailed pitch?
Thanks a lot for this video.
I needed this.
“what problem am I solving for people?” 💯
If every professional stopped to ask this question regularly, the world would be a much better place. This advice transcends film making and is pretty universal. Love it.
🇳🇬 Having the pitch deck for every client is definitely something I need to improve on. Thanks Mark.
🇳🇬 always super helpful love the insight you provide. Hope your Visa gets approved 😁
Nigeria flaggg with more lovve , thanks for everything man
Nigeria: very cool! Headed to Uganda again on Thursday thanks in large part to everything I learned at AOD! Thank you, Mark!
This translates well beyond film making, for many it's the transformation rather than the information, the overall result from rather than the service
🇳🇬 Love the content man. Keep going.
I'm an OG to youtube. I watch it on my computer screen... I don't have the Nigerian Flag in the emoji drawer on youtube. But still, i watched it all. Thanks for the insights !
🇳🇬 this video reminds me of the book Blue Ocean Strategy. Love the tips Mark!
Thanks Mark !
Super useful brother! Thanks for this one :)
🇳🇬 Mark, your content is always solid, informative, and inspiring. Thank you.
🇳🇬 - As usual, amazing stuff!
Thank you for sharing this!
Great vide Mark! 🇳🇬
thanks, man for your time 🧲🧲🧲🧲🧲🎈🎈🎈
🇳🇬 - best of luck with your visa. :) And thanks for the insight as always. Keep On Keepin’ On.
I really hope your visa gets approved. I’m based in Nigeria and I’m an upcoming filmmaker based in Abuja.
What Problem am I solving for people? this is a great question everyone should ask themselves as they start out in the industry, Its one question that has helped me better videos I upload on my UA-cam channel and other video works.
Thanks for this 💯❤
awesome vid as always! love your work AOD M.B and M.D.M 🇳🇬
🇳🇬 - solid advice, and much appreciated
🇳🇬 Cause I'm Nigerian and glad we got a shout out on your page. Nice one!
🇳🇬find your niche! Super helpful!
Thank you👑
🇳🇬 thanks again for the knowledge nuggets Mark! Hope to meet you face to face one day :)
Always with you. Greeting from Nigeria. - Hassan HBS
🇳🇬 Thank you, Mark. You are so fo rizzle.
Hope the visaa gets approved.....😊😊😊, you've been helpful to me since I started shooting documentaries, your tips and advice 💯
don't know am really excited 🇳🇬🇳🇬
But yay yay......
🇳🇬 thanks, Mark. 🤘🏼
Insightful stuff, Mark. Cheers. Oh, here's the flag: 🇳🇬 😉
I think what your trying to say is, you need to do “Agency work”. The idea of packages has been around for a long time when a company would work on the entire campaign of branding and advertising.
The best way to get the work is to contact agencies and larger organisations that will reach out to you for specific activities, like filmography, photography etc. you said so yourself, you outsourced photography. 😊
But if you want to be the producer or project manager, then you’ll organise a team to do branding work, and fill in the gaps with what you find fun.
🇳🇬 hey! I just figured out how to use Emojis! I'm learning so much.
🇳🇬 haha the Nigerian flag emoji doesn't work... Thanks Mark. As usual, super insightful advice for us newbs!
Mark can I ask something, where do you color grade your footage inside Pr or in DR?
Flagging this 🇳🇬
Thanks, Mark! 🇳🇬
🇳🇬🇳🇬 Useful info as usual AOD helped me pitch a client yesterday for a content retainer! Client and I both feel really strong about it!
Safe trip to Nigeria!
I don't see the Nigerian flag as an UA-cam emoji icon, but great video dude!
🇳🇬 found it 😅 Thanks for a great vision and insights like always!
Great video Mark and your team. I found it quite interesting. 👏🏽
But… you’re adding an extra “O” to the word, videographer. 🤓
🇳🇬 great work and thoughts as always…..
🇳🇬 great info! Thank you!
🇳🇬 Always staying till the end
🇳🇬 nice vid, interesting insights
🇳🇬🇳🇬Hope your visa gets approved soon.....😊😊😊,
you've been helpful to me since I started shooting documentaries, here in Nigeria, your tips and advice 💯.
don't know why am really excited 🇳🇬🇳🇬
But yay yay......
Yes Please come to Nigeria🇳🇬
Your Visa will be approved😂. Looking forward to working with you💪🏾
Mark, your channel is incredibly informative and extremely inspiring. Do you offer any kind of instruction or course for beginner filmmakers?
theartofdocumentary.com
@@markbone Thank you!
🇳🇬 Really helpful pointers!
🇳🇬 Thanks Mark!
Found it on my phone! 🇳🇬
🇳🇬
Well said. Main takeaway:
Provide Solutions - Everything else falls under that.
Love the video and looking forward to watching and learning more.
😊
Great videoooo!! 🇳🇬🇳🇬🇳🇬
It will be very interesting to see how ai video changes things over the next couple of years. These brands may shift to doing these things internally with ai.
I really enjoy watching your videos and hearing the stories of success.
When the video finishes....the balloon pops and I'm back in my channel where it gets really quiet and boring.... Hmm, That must be my niche; Boring.
🇳🇬 So tough to know how to even start.
“It’s all over saturated so brands don’t want a single epic video, they want a bunch of them.” - So the strategy these people deploy to standing out in an overcrowded field is to cater to the noise?! Right. I fear that my path is not this sort of work, then, as I am no windup performing monkey.