Turning Home Roast Coffee Into a Business | PARAGRAPHIC

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  • Опубліковано 25 гру 2024

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  • @PARAGRAPHIC
    @PARAGRAPHIC  2 роки тому +97

    Hopefully, you've noticed a trend. In 2020 we published 6 videos. In 2021 we published 4 videos. So far in 2022 we've now published 4 videos and have 6 more already shot and in editing. If we can maintain the momentum, we're aiming to publish a new episode every week this year. It's always been our dream to make this our full-time job and this year we're doing everything we can to make that a reality.
    Unfortunately being at the mercy of the UA-cam algorithm makes that much more challenging. Regardless of how many views they get, every video requires the same effort and time commitment. Each one takes weeks to make from all the coordination, filming, and editing. Yet some of the videos get millions of views while others only get thousands. We just keep rolling the dice and betting on ourselves to succeed. Liking the video and leaving a comment is a huge help but sharing the video is an even better way to help the channel grow. So if you enjoy what you see, consider texting the video to some friends or family who may also be interested in seeing these stories.
    Of course, sharing is free and easy, it's something everyone can do, but if you believe in what we're doing and can afford to go one step further, consider supporting our work via the Patreon we just launched. You'll get access to some of our behind-the-scenes processes and really get to see how we work. We are a small group of filmmaker friends who just want to keep doing what we love. If you can help support that, we will be forever grateful: www.patreon.com/PARAGRAPHIC
    But we know there are many people on the internet competing for the money in your wallet so if you can't afford it, or simply don't think it's worth it, we completely understand. We will still tell these stories. Hopefully, they are as much a joy to watch as they are to make. If so, please consider liking, commenting, subscribing, and SHARING the video.
    Thank you.

    • @XxSavageBearxX
      @XxSavageBearxX 2 роки тому +4

      Channels like this that are educational and beautifully shot- as well as personal- they just don't exist. Its why I subscribed awhile ago and have watched every video since. And one better- these short films are encouraging! If these videos could be displayed to schools imagine the impact it would have on those young hopes and dreams that otherwise see a grey and calculated future.
      There are plenty of interesting people with great projects; from car culture and paints, to leather crafts and woodworking. Truly an endless supply of content to be brought to light. Good Luck Paragraphic!

    • @conikutch
      @conikutch Рік тому

      Do you think it’s better to buy coffee unroasted from other country than buying it roasted? I’m looking at buying from Asia.

    • @bassond87
      @bassond87 Рік тому

      Got recommended this video because I guess I view a lot of coffee related ones and so the algorithm definitely works! This video was really nicely shot and edited together. Just the production overall was really great!

    • @profvonshredder2563
      @profvonshredder2563 Рік тому

      Love the content in your video here! ❤

    • @profvonshredder2563
      @profvonshredder2563 Рік тому

      (2:37) If you would be so kind... could you please enlighten me as to where I can buy this green coffee of which you speak? On Amazon, the cheapest I find is $6.40/pound. I am doing home roasting now, and I can never go back to pre-roasted

  • @patricksim4548
    @patricksim4548 2 роки тому +89

    Love this guys passion and energy. Really hope his business takes off and he can do what he loves full time

  • @ManeIndian
    @ManeIndian 2 роки тому +33

    This video really spoke to me. I have been home roasting for years now. I love the reactions of my family and friends, from something I put time into. This year I am taking the leap to start a small business. This video just gives me more confidence. Do what you love, and you'll never work a day in your life.

    • @zacharyreed2347
      @zacharyreed2347 4 місяці тому +2

      I'm about to do the same! I'm curious how your launch turned out and if you have any tips?

  • @jairoalvarado9775
    @jairoalvarado9775 2 роки тому +22

    Greetings from Costa Rica, i work in a coffee factory with a national trademark " Cafe Naranjo", and we use a Diedrich Roaster design for 80 pounds! Coffee is a whole world and every word you said has the right meaning we want to share about coffee.

  • @MingYeeLim
    @MingYeeLim 11 місяців тому +4

    acknowledging and giving credits to those who grow the coffee.. RESPECT!
    I don't hear that enough from people in the industry..

  • @I_Candy0112
    @I_Candy0112 29 днів тому

    As a barista of several years but completely new to roasting / the idea of running a successful coffee roasting business, I really took a lot from this video. In this world we hear a lot from the Greats such as James Hoffman, but to find somebody who is earlier on the path (and therefore more relatable for us newbies) is extremely helpful.

  • @emilyp.7695
    @emilyp.7695 2 роки тому +12

    As the owner of a small roastery, dealing in specialty coffee, I really enjoyed this documentary. Coffee is so complex!

  • @Rayzer2368
    @Rayzer2368 9 місяців тому +3

    @ 4:16 - dear lord that is absolutely just the most beautiful roasted coffee I've seen in a long time...wow!

  • @quotes9724
    @quotes9724 Рік тому +4

    Greetings from Ethiopia i love your show and i'm barista i work in a coffeeshops i know a lot about coffe process , roasting but still you can't get enough off learning about coffe, always there is a Knowledge to learn

  • @mikecruz2736
    @mikecruz2736 Рік тому +2

    Absolutely love the passion this guy has. What I don't like is that company's try really hard to push out their fancy unnecessary products to make coffee i mean it's nice to have that stuff but if you're just starting out you don't need all this stuff. Keep it simple and fun don't let all these fancy machines discourage you all of that will come later. I hope this helps happy roasting 🙂

  • @welchphilip
    @welchphilip 2 роки тому +4

    As an owner of a coffee roasting business (Shiba Coffee and Tea Co.) I really enjoyed this

  • @ara.ara101
    @ara.ara101 2 роки тому +12

    Wow! those last words hit me hard. This is pure Art! ✨

  • @georgepopescu1327
    @georgepopescu1327 2 роки тому +4

    Most roasters are roasting medium or city. Even when it's advertised as ligh roast is generally more medium than light. It is understandable as probably 8 of 10 people won't buy coffee from them anymore if they roast light.
    This is one of the reasons that I started roasting my own coffee.

  • @Avelanche
    @Avelanche 2 роки тому +6

    I don't even like coffee that much but i know im gonna love this experience and come away loving coffee just because it's Paragraphic!

  • @addisu3636
    @addisu3636 2 місяці тому

    Thanks brother. This one is the greatest of all the video Inuavr ever seen on coffee roasting. As an Ethiopoan coffee exporter myself, I learned a lot.

  • @OldProphet61
    @OldProphet61 2 місяці тому +2

    I home roast and never thought I would. But once I understood the vast difference in quality and flavor, as well as being able to customize to my taste, I will never go back to pre-roasted. I buy beans one 65lb box at a time, at around $4.50 to $5 per lb. So, not only is it better coffee, it's far less expensive than store bought. My roaster is a small sample roaster that I picked up for under $500, and can roast a lb at a time.

  • @balkamp8888
    @balkamp8888 2 роки тому +6

    Cool little bit of info on the toxins. Amazing video as usual!

  • @Tyrfingr
    @Tyrfingr Рік тому +1

    Too true about the people growing the coffee, i often think to myself as i roast my own stuff. That those people deserve to see more profit. The quality of some of the coffee i get my paws on is just unbelievable.

  • @nolangraham4524
    @nolangraham4524 2 роки тому +7

    The quality of this video is top notch. Great story, and all those macro shots are amazing!

  • @alexd.3907
    @alexd.3907 2 роки тому +5

    Excellent, thanks! Especially would agree that most of coffee in shops is overroasted. I'm roasting coffee at home more than 10 years, and have tried about 100 different kinds of coffee beans, from different regions (from coffee, directly bought from farmer at Cuba to Chinese one from Aliexpress ;)
    But still, my favorite way of making coffee - "cinnamon" roast (drop it just 10-15 seconds after first crackling started) and cook it in "turka", made of thin(!!!) thermo-resistent ceramics.
    Initially I've used "baharaj cawa" from Syria, now - only these ceramic pots.
    IMHO taste depends significantly on the water quality, temperature, cooking duration, material of coffee pot. Seems like thin ceramics is the best (special porcelain).
    Can write a lot about coffee :)
    Sadly, most of people don't understand what the coffee is. They drinking some cheap crap, pushed by marketologysts... So, at least here, in Russia, real coffee is not popular enough to pay off cafe or coffee shop. Unfortunately :(

    • @kg-Whatthehelliseventhat
      @kg-Whatthehelliseventhat 6 місяців тому

      Hello,
      I'm confused. You brew using ceramic or you drink out of ceramic? I home roast and I understand your appreciation for coffee. 😊

  • @stridedeck
    @stridedeck 2 роки тому +1

    I infused flavors into my green, raw coffee beans, then dry them, and afterwards roast for a very tasty, delicious and smooth brew!!!

  • @ArcsandSparks315
    @ArcsandSparks315 2 роки тому +1

    I remember as a kid in a Italian American family papa used to make me rotate a homemade contraption over some hot coals. He made strong espresso and worked all day!

  • @Raybear1954
    @Raybear1954 Рік тому +2

    Great video, true as soon. I have an organic tea plantation in the north of Thaïland. Since last year I’ve been exploring many roasters on Doi Chang and PANGKHON in Chiangrai province. Soon we will open a new tea and coffee shop. This video is great. I’ll be roasting on the plantation. Well done

  • @Ubiquitousflatulance
    @Ubiquitousflatulance Рік тому +2

    Your vibe and passion are so pleasantly unique! Thanks for the informative and detailed video 😊

  • @sahdevsinghrathore2384
    @sahdevsinghrathore2384 2 роки тому +2

    Team Paragraphic, you've done a commendable job in field of story telling. I could directly connect with Luke while watching this video. More power to you guys.

  • @mustachesandcoffee
    @mustachesandcoffee Місяць тому

    Fantastic video! We could watch these kinds of videos all day. Very educational and well produced.

  • @thomashull7669
    @thomashull7669 Рік тому +2

    this guy rocks. that coffee looks amazing!

  • @highseassailor
    @highseassailor 2 роки тому +1

    Another quality production from paragraphic! It's almost 7:30PM and I'm now considering brewing up a French pressed coffee...

  • @elvisnjoroge_
    @elvisnjoroge_ 2 роки тому

    The production quality!!!!! make them 30min long we cant get enough of these😩... Binging from Kenya

  • @oamind8995
    @oamind8995 2 роки тому +3

    Love the passion brother🤙🏽 Interesting stuff. Thanks for sharing!

  • @dertythegrower
    @dertythegrower 2 роки тому +10

    Another great craft documentary.
    Thanks Paragraphic. Quality over quantity.

  • @RumiSleem
    @RumiSleem 2 роки тому +2

    That french press pour hit the cravings. I could just smell it.

  • @quantquill
    @quantquill 2 роки тому +1

    Fantastic video! We love buying from local small roasters who are passionate about their craft. Just ordered my first bag from Lab Notes, can't wait to give it a try.

  • @RedRyan1
    @RedRyan1 Рік тому

    I'm starting a job tomorrow learning how to roast coffee. I've been in the restaurant industry for almost 15 years and I've never roasted coffee before even though I basically drink it every day. I'm already really excited to learn a new trade but this video has brought even more positivity and excitement!

  • @x_SwAzZ_x
    @x_SwAzZ_x 2 роки тому +2

    These stories you guys bring to the light are always inspiring and make me feel like I can be doing so much more. Thank you guys for sharing these experiences with us!

    • @PARAGRAPHIC
      @PARAGRAPHIC  2 роки тому

      So many amazing people doing so many wonderful things. We just love showing up with cameras and capturing those stories.

  • @chillyvanilly6352
    @chillyvanilly6352 Рік тому +1

    exactly this type of awareness he is trying to bring across to viewers is what I just absolutely adore, and hence why it makes me so absolutely MAD and PISSED to see companies such as Starbucks and other "big players" alike in the industry that roast the crap out of those beans to abosolutely sh*t nearly turning them into coal.
    So therefore I could not agree more, coffee is just such a wonderful and lovely resource this planet can offer to us.

  • @austind2784
    @austind2784 2 роки тому +3

    another absolute home run, great job!

  • @MitchB.
    @MitchB. Рік тому +1

    Great video! Very informative and visually stunning. Thanks for sharing!

  • @jonahex8463
    @jonahex8463 2 роки тому +2

    The beans in your roaster look amazing.😊👍🏻

  • @BrianHughes-ub6vg
    @BrianHughes-ub6vg Рік тому +1

    This was such a solid video. Thank you for adding great content to my coffee journey

  • @paullaughton6016
    @paullaughton6016 Рік тому +1

    Thanks for sharing your passion with the world!

  • @brauliogarcia1480
    @brauliogarcia1480 2 роки тому +4

    Duuuuude, I freakin' love this content, thanks

  • @Robbie7441
    @Robbie7441 Рік тому +1

    Brilliant, i really enjoyed that 👍🏻👍🏻

  • @palovibes
    @palovibes Рік тому +1

    Glad i came across this channel. I will be starting my own journey of becoming one of the cool guys in this business. Happy roasting amigo

  • @luke184lisa
    @luke184lisa 11 місяців тому

    Great vid! I stumbled upon “roasting “ coffee beans by mistake. I went searching for a high grade coffee for a friend for Christmas. The coffee arrived.. I went to smell it and they were unroasted green beans. I am new tithe game and very excited to learn as much as possible. My “pet peeve” now? Unevenly roasted coffee beans! 🤯😬

  • @DanielPetukhin
    @DanielPetukhin 2 роки тому +2

    Beautiful video 💕 does good to coffee growers and small roasters (who make big coffee)

  • @josephkinyanjui2540
    @josephkinyanjui2540 10 місяців тому +1

    As a coffee farmer i would like to say its true coffe is labour intensive but kenyan coffe is the best

  • @DistilledStills
    @DistilledStills 2 роки тому +3

    Loved this episode! Really well put together 🙌

  • @saralowes3470
    @saralowes3470 2 роки тому +2

    Amazing video quality as always

  • @RodebertX
    @RodebertX 2 роки тому +1

    Great Guy ! I love his energy and the way he talks about coffee !

  • @kentchr76
    @kentchr76 2 роки тому +1

    Amazing video. If I didn’t love coffee already I definitely would now.

  • @genericnick3281
    @genericnick3281 2 роки тому

    the quality of this channel is amazing

  • @tamimalipol9006
    @tamimalipol9006 2 роки тому +1

    Love this video. Super fun to watch cause I love coffee, too. Inspiring.

  • @socal1878
    @socal1878 5 місяців тому +1

    Very inspiring video.

  • @tsigeredabalcha5729
    @tsigeredabalcha5729 10 днів тому

    Hey I’m from Ethiopia 🇪🇹 and I’m glad you guys using our coffee and mentioned our country name Thank you 🙏 . I want to start this business but I need someone to help me from scratch. How much you bought your roaster machine and where you bought it. How much capital do I need to start selling a roasted coffee from home?

  • @1point689
    @1point689 4 місяці тому

    high quality cinematography!

  • @ashish01997
    @ashish01997 Рік тому +1

    amazing....also beautifully shot

  • @lexremillard2549
    @lexremillard2549 2 роки тому +1

    this dude is cool and has an amazing spirit!

  • @rainspiderwebprojects630
    @rainspiderwebprojects630 Рік тому +1

    Awesome video 👌

  • @williamcharry3324
    @williamcharry3324 2 роки тому +1

    Excelente....saludos desde colombia.....te suministramos cafe de origen nariño y huila......el mas suave del mundo!

  • @CesarSandoval024
    @CesarSandoval024 Рік тому

    @4:00 from what I know is a cup of coffee in the afternoon may make you feel tired because it pushes your stress threshold up and causes it to rapidly decline and makes you crash whilst being awake. But if he is right about micro toxins then why would a good quality coffee make you more tired after drinking it for your 3p.m. slump? Its about the stress threshold in the body

  • @markadams2907
    @markadams2907 2 роки тому +7

    Love it!!!

  • @EastSide.CityRoast
    @EastSide.CityRoast 2 роки тому +1

    I love this ‼️

  • @DenyGojek-bp4ns
    @DenyGojek-bp4ns Рік тому +1

    so nice coffee roasting profile 👍

  • @zandiviljoen146
    @zandiviljoen146 2 роки тому

    These videos are so beautifully made🙌🏽as usual paraggraphic you guys did an awesome job of film/documentary -making 💛

  • @DavidFlores
    @DavidFlores 2 роки тому +2

    The coffee looks so good 🤤

  • @saiko3902
    @saiko3902 2 роки тому +2

    You should do a documentary about paragraphic making a documentary. I love your videos and would like to learn more about your team. 😉 Good work as always.

  • @FrankPantano
    @FrankPantano 2 роки тому +2

    Fantastic content, like always!

  • @johnnyr-518
    @johnnyr-518 2 роки тому +1

    Uniformity in roast color makes very happy 😂.

  • @lauraa6521
    @lauraa6521 2 роки тому +4

    Awesome

  • @marknewgent8428
    @marknewgent8428 5 місяців тому +1

    good video, good info.

  • @Denker2003
    @Denker2003 Рік тому +1

    so inspiring! great video too

  • @cameronwal8638
    @cameronwal8638 2 роки тому +1

    Awesome stuff 👏🏾

  • @shanewilson2152
    @shanewilson2152 Рік тому +1

    I really enjoyed your video

  • @tadewilson4109
    @tadewilson4109 2 роки тому

    This channel is so consistently great

  • @WolfmansProductions
    @WolfmansProductions 3 місяці тому

    Thank you. It was very Encouraging!

  • @2ningmarket
    @2ningmarket 2 роки тому +2

    Not all Cherry's have two coffee beans in it! My favorite coffee has only one, Peaberry!

  • @taylorglazer879
    @taylorglazer879 2 роки тому +1

    Great content.. here to support you. Chase your dreams and keep ‘em coming.

  • @willstokes7266
    @willstokes7266 2 роки тому

    Top documentary as always!

  • @kevinmaldonado4869
    @kevinmaldonado4869 Рік тому +1

    Inspirational

  • @tonycole9593
    @tonycole9593 2 роки тому +1

    Im assuming that you have a serial/usb interface between the computer and the coffee roaster. You should be able to get an adapter/splitter that allows your mac to sit between the two

  • @wybuchowyukomendant
    @wybuchowyukomendant 2 роки тому +2

    Awesome video.

  • @Dineshstylist
    @Dineshstylist 2 роки тому +2

    Paragraphic's Google search be like.
    "Business owners with Long Hairs"😂💯🔥👍🏼

  • @miahadid4119
    @miahadid4119 Рік тому

    Great video! Where is the coffee roaster from? What’s the name of the machine?

  • @lineman508
    @lineman508 Рік тому +1

    nice vid thanks

  • @harmenshergill8959
    @harmenshergill8959 3 місяці тому

    Hey you are a Awesome person sharing this Important information and you are right it is a very Big Market like a Ocean and if there couple Dozen new Cafe opens not big deal

  • @BigTrip23
    @BigTrip23 11 місяців тому

    I just wanted to say how awesome this video is. Not only for the information, but for some deep insight for life in general. 🙏🏾

  • @mauricioinfante2826
    @mauricioinfante2826 5 місяців тому

    Would you think that the roasting process is the most important thing in order to provide a difference in texture and flavor and is there also a n average of degree roasting or it's up to me?

  • @dejankhan1703
    @dejankhan1703 3 місяці тому

    What great is coffee cherry was an accidental find by shepards in ethopia. The drink and roasting is indeed originated in yemen..

  • @joecaruso3756
    @joecaruso3756 2 роки тому

    Austria played a major role in bringing coffee to Europe.

  • @xochitlbk
    @xochitlbk 3 місяці тому

    The one thing I want more discussion on is the wasteeeee that is in the coffee industry. As he said, you get like two beans per cherry. yet so much goes to waste in coffee shops from just playing around and adjusting. not to mention places that over roast

  • @yosefwoldemariam9765
    @yosefwoldemariam9765 Рік тому

    Thank you for your deep explanation, could you help me in providing the roasting machine in Ethiopia?

  • @sahdevsinghrathore2384
    @sahdevsinghrathore2384 2 роки тому

    I would encourage everybody to pursue their passion, what is it that's easier to do besides what you're interested in. So if there's something you're interested in, yeah you should look into how you can work that into your life and there's usually a way to to do it regardless of your situation.
    ~Luke Cizek

  • @jahjahsulumahgwanga269
    @jahjahsulumahgwanga269 Рік тому

    I grade you with a distinction ❤
    Jah bless you bro

  • @arturobayangos1223
    @arturobayangos1223 Рік тому +1

    Nice .

  • @Apollo440
    @Apollo440 Рік тому

    "What is there, that's easier to do, than what you're interested in?"
    I'm interested in intergalactic space travel!
    ...No big deal :)

  • @pitot1988
    @pitot1988 2 роки тому +1

    So if we can hack that roaster, we can supply it any roasting temperature profile to optimize that then!

  • @andrewmoore8635
    @andrewmoore8635 2 роки тому +1

    Great video thanks

  • @Abadi2015
    @Abadi2015 2 роки тому +1

    Well done

  • @aurimasb1732
    @aurimasb1732 2 роки тому +5

    Nice 2.0