What’s Yield Optimization? - Effective Yield Optimization for Publishers Explained

You're watching AdThoughts, a video series where we interview industry experts on all things ad tech. In today's episode, we chat with Brock Munro, Publift's Head of Yield & Product about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it.
Yield optimization is a must-do initiative to ensure the space publishers dedicate to ads on their website is generating maximum revenue without compromising user experience.
Yield optimization is the practice of using data analysis and optimization techniques to increase performance and revenue. It is a strategy used to maximize the value of digital advertising. Publishers can mobilize the practice of yield optimization to understand the elements or circumstances of these areas and exploit them to maximize efficiency.
Yield management on the other hand, is a variable pricing strategy that allows ad publishers to sell their ad inventories at best prices. Yield management results in creating an opportunity for highest prices of CPM along with maximum fill rate. Working the magic for you, cha-ching!
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🔖 VIDEO CHAPTERS
00:00 - Intro
01:04 - What is Yield Optimization?
01:54 - Effective Yield Optimization Techniques
02:57 - Yield (Optimization vs Management)
03:49 - Yield Management in Simple Term
04:15 - Methods for Yield Management
07:46 - Yield Optimization Best Practices
10:05 - Advanced Yield Optimization and Management Methods
14:11 - Recap
14:50 - Outro
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📕 MORE ON YIELD OPTIMIZATION
Read more about Effective Yield Optimization on our blog | bit.ly/47KhGXH
📕 13 WAYS TO IMPROVE AD REVENUE
Get the 13 steps here | bit.ly/45px9dP
📈 INCREASE YOUR AD REVENUE
Want to increase your website's ad revenue? Chat with us here! | bit.ly/3sup9K6
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MORE PUBLIFT ✨
LinkedIn | / publift
Twitter | / publifthq
Instagram | / publiftmedia
Website | www.publift.com
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[@diredino5299]

He read the answers on the screen....