Eco India: The Delhi-based fashion studio that believes in 'no new clothes'
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- Опубліковано 29 бер 2019
- Eco India is back with its second season, bringing you more stories of innovations from across India and Europe, and the people who make them possible. Our top story this week is how a sustainable brand, Doodlage, provides the perfect antidote to fast fashion by making chic garments with scraps of waste cloth.
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CREDITS:
Supervising Producer: Nooshin Mowla
Director of Photography: Siddharth Subramanian
Second Camera: Amit Bose
Video Editor: Sujit Lad
Script & Field Producer: Ipsita Basu
Assistant Producer: Shibika Suresh
Executive Producer: Sannuta Raghu
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Eco India is a co-production between DW and Scroll.in. You can watch the full episodes on scroll.in/ecoindia
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Please bring contents of eco India more frequently..
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Commendable efforts! And real eco friendly idea. Deserves a national award in business and save earth theme
What a noble concept. While the Haute Couture concepts are gorgeous and artistic, I am humbled by the this concept of using used saris and creating something beautiful again. Wow, wish I could work there
The problem is these so-called eco-friendly or sustainable fashion brands are so expensive that general middle-class won't be able to buy it. Doodlage clothes start from 5000, who would buy a simple top at that price when Myntra/ Jabong type sales give you at least 15 apparels at the same cost?
govt need to fix the responsibity of company which produce waste ...
These same middle class people can spend lacks to a one time use wedding lehenga......no damn person wants to question that. All of our major problems have our majority population- middle class- as a huge enabler and we are never going to fix anything until we stop finding excuses for shit behaviors, just because it's from the middle class. Try not to buy any new clothes or throw away any clothes without repairing and repurposing the hell out of it for just 2 years. Go look at your cupboard and see what you absolutely NEED and take a tab of how much unnecessary stuff we midddleclass waste our money for. Just by having high prices itself we will buy less, and waste less. It should have been like that from the beginning
@@aleenaprasannan2146 for ur kind information....those costly lenengas are only once in a while.....haha....costly couldnt be bought again n again...
@@priyankaswamy8181 You seriously didn't get the point at all...costly lehengas bought 'once in a while', only to use once in a lifetime...makes shit sense...and how often does, in your opinion 'once in while' not problematic?
@@aleenaprasannan2146 I agree with your point that we should keep a tab on purchase of unnecessary things but Priyanka's point is also valid that doodlage's clothes are too expensive and it's cost defeats the whole purpose as after looking at the video many people might have thought to buy their garments to contribute to the cause but cost becomes a deterrent.
Hello dear commenters! Lots of people don't like that Doodlage makes expensive products, using recycled clothes.
I believe that this is because of economics of scale involved. A small company profits from higher prices when they have lower amount of sales.
Once the company grows 10x or more, it could dare to lower the prices; but the sales would have to be much much higher.
This requires a mentality change, which would require heavy amount of marketing. (After all, not everyone watches Eco India :) )
Making "high fashion" products which "trendsetters" could buy is a good start. If I were making the business plan, I would go the same way, I think.
I just hope they succeed in gaining momentum. It is a very long way; if they should have any environmental impact.
Maybe, starting a workshop to teach these skills to other people is more important. I believe this could potentially be good employment to skilled people with sewing machines.
Ideas are meant to be shared and spread! :)
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Of course, such ideas need to be talked about but I know many sustainable brands which claim that they are maintaining ecological balance and they are in this industry since a decade but still they have similar price ranges. They are contradicting their own message by keeping the costs so high. Dudlage costs 5000 above, I dont think so much is necessary.
@@patrakar5719 yet it okay to buy foreign brand clothing for that cost? People like yourself are okay to buy luxury product yet never question why you have to pay the overhead cost? But you realised even companies like chanel do the samething? With that said, at least you know where your money is going, verses in the pocket of a CEO, who doesn't care about the workers in poor countries. Then there environmental factor where they make more mess because of fashion and marketing reason.
As someone who recycles clothes myself, i fully understand why recycled clothes are more expensive. The work is more tedious. Each piece of cloths should be evaluated, sorted by colour and texture in order to combine the many pieces tastefully. Each piece has a different shape and size, therefore it can't be piled up in several layers and cut in bulk by factory machines. It is a more tedious work where more hands are needed, more man hours spent.... and these people need to eat and live a decent life too. I recycle clothes only for myself and my family. I can't get myself to do it for anyone else coz it is too tedious. And if i were to do it for anyone else, the price would be high that noone would want to pay since new clothes at fast fashion stores are much much cheaper. All the wise guys who think that recycled clothes should be cheaper.... please learn the sew, mend, embroider.... make a piece of garment and then see if you are willing to spend that amount of time and energy just for pennies.
@@SpiritDragoness well said!
Such a brilliant idea...kudos to All ladies out there
Plz watch my Chanel
If u like plz subscribe 🙂
The next fashion globally would be recycled clothes I am telling you
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
The success of this idea is making the finished product attractively and striking. If u make that much beautiful, everyone wants to buy it doesnt matter where it comes from.
I will look for those labels
Kudos to the girls for spearheading this Idea
If central gov. & state gov. gives some monetary support in ratio of 60:40 respectively I think the cost of clothes would come down. Great idea btw
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Hlo dii mai bhi boutique kholne jaa rhi hu apki video dekhi abhi kuj purana use kr k alg hi kuj bnana me koshish krungi dii mai bhi kuj thoda bhut apse sikh kr waisa kuj bnane ki thanku
Kudos! somebody is thoughtfull of the wastes & that too fabric waste! Wow
This is very spiritual in the right sense of the word, amazing what a difference this idea and work could make to our humanity and ecology....hats-off to Kriti and her team !!!
Your videos inspire me. Probably the only truly happy news I receive throughout the week!
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Amazing channel... bringing together many inspiring stories...
hope it awares many of us...worth watching every video...teaches a real lesson..😊😊
Kudos to Doodlage. Thank you for your efforts. Means a lot. 🥰
what a wonderful initiative, bless these people!!
Amazing!
Inspiring....
so much respect for you.......
Wonderful idea! The world needs more such thinking- being sustainable is key to overall good of humanity. Keep up the good work! Sharing this video 🌺
These people are God sent.. Tq for thinking about earth
I would definitely like to be a part of such a sustainable effort. Great work guys
Wow...she is innovative, creative and have a micro leave thinking...now thts like ur everyday is a productive day....good work. .
I just loved the idea and it's thorough implementation. Kudos to Doodlage. I wish somehow I should be part of it.
jud jaao madam ji. write to the young lady :)
This is amazing seriously 👏👏👏👏
Very talented,dedicated and bold women,🙏🙏
Proud to have a woman with such a beautiful way of the usage of wastage
Wow.. amazing concept
hope to see such brilliant work more frequently.
Thank you. God bless
WOW so inspiring ..... they doing their part to protect earth.....
Nice idea and great work for environment
i love this video, and i do feel that sustainable clothes are expensive, but it is a wonderful effort and for this purpose the government can very well do something, like policy changes, may be not tax these clothes , give subsidies. if these efforts can be made for big companies then why not a startup that is trying to reduce waste in this hour of need.
Eco india की डॉक्यूमंट्री हिंदी में हो तो हमको आसानी से समाज में आएगा की अब हमे आगे क्या करना है।
Great!!!! It's really a difficult process when would create new garments or other things from used attires, more difficult than when you used its wastage to create another products.you are doing innovative work ,even ,i work on slow fashion but still would love to do such kind of work.Thank u sharing such inspiring story.
Very impressive
Good work
RESPECT! 🙇♀️
Impressed ❤
tooo good utilisation of remaining fabric👌
Good work started by a fashion-house- studio at Delhi- much needed, as early as possible, anyway never late ....
My dream is to become a fashion designer..... and after seeing this i know the meaning of fashion designer...and I wanna to join u guys..... how on i contact to u
Wow u guys are amazing 😍
Wish you all the best.
Amazing stuff. Kudos! :)
Excellent for the work u do..
Impressed 🤘
Amazing idea. With our environment based society, we try to recycle small items and sell them. During holi we make eco-friendly colors too and during diwali we use old glass bottles to make candles. People buy it. But this needs to expand on a large scale so that the costs can be reduced further. As always brilliant piece of journalism scroll team.
ravin be the change you want to see in the world
@@Dr_Steve.N True.
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Whoa... 👏 You guys are doing great job
Super great idea...alot of businesses around the world doing this
Very nice work😊
Fantastic 👌
Superb. Very enterprising.
Amazing work!
India need designers like you
Commendable effort
Amazing thinking mam and very good initiative ...
Excellent work keep it up
Digging the poster on the wall at 7:09
Great job
Wowww🙏
Wow brilliant guys great job u r the girls of next door keep it up.
Thank you for this story.
I'm impressed!! 👍 I loved the idea verry much.❤️
Absolutely fantasfic
Wow, that's impressive and encouraging one..
i am so proud of u
Amazing👍
Nice approach of thinking mam really great👍
You guys are really working good with good ideas... Using those fabric which is already available are really good impressing ☺️👌👌👌👌👌
My Sunday morning are beautiful again. Thanks scroll
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
So inspiring and you are doing great jod Mam
Awesome effort!!! Truly a bold step which will definitely impact the maximalistic mindset.
Great video
Love that coloured bag.
Amazing
People like you are not only protecting nature but also human being moreover paved way for bright future 🙂
Great initiative. Keep up the good work
Amazing work ❤️❤️👍👍
Wow...we need more people to think like that. Hard and intelligent business to get into
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/
Great initiative
I love this video 😊😍
great job
Now this is what we can say ...the best side..off...utube♻️💚
Its inspiring
I appreciate your skills❤
Wow!!
You really doing good job for nature and my mother have same thought like you, as I am working in export house and I brought small pec. Of fabric from office as waist out of which she made bed cover I brought them for dusting.
You are doing which worth a lot for the nature and the society.
Awesome
good job guys
Good initiative,and much needed, Hats- off to the enterpreur/-
I just subscribed
Thank you eco
Very eco friendly Idea
Appreciate your efforts 🙏🙏🙏
Nice work
A much needed Initiative ma'am. Keep Going!!!
You've made me thinking about getting into making these kinda cloths .... see you out there.. :P
Well done.
I Appreciate...And am definitely going to buy anything if at all I require from doodlage
That is cool.
Anyone know who is giving voice over for these videos???
Its awesome literally
🙌Great Work🙌
Keep it up.
Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/