How to Price Your Product: Custom Rod Building
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- Опубліковано 16 жов 2024
- Tune in for some tips on determining how much to charge your customers for their custom rod build, and field/answer questions from viewers about custom rod building and business practices.
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---- About ReelBlue Custom Rods, LLC ----
After 24 years of military service I decided to pursue my passion and build something I could call my own. That something is ReelBlue Custom Rods, LLC. Located in the great Pacific Northwest, ReelBlue Custom Rods is a Veteran owned company building unique, high performance custom fishing rods. I work with each customer one-on-one to ensure I meet their requirements with the goal of building you the rod you have always wanted.
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Excellent video. Sad I missed the stream.
Its a difficult topic to conquer. The materials used, shipping, warranty, time, consumables, tools like wrappers and printers and lathes, taxes to be paid.....it is a lot to consider.
Shipping can be the killer. I eat a portion of the shipping cost otherwise id have to charge $75 just for shipping and materials. That takes you out of any consideration along the TX coast where theres plenty of builders.
In my journey I have found going towards a standardized production type rod builder has helped me increase profit, decrease overhead, increase production, and just all around streamline or trim the fat.
Instead of offering anything and everything and all types of rods I have honed in on offering a specific type of rod (Inshore casting for wading, boats or kayaks that are based on performance not fancy looks) with a few options items like grips, seats, and guides on very specific blanks (UL-MH). These are blanks I believe to be the best for a specific use. This means I can order more blanks at one time to benefit more from wholesale tier pricing, have blanks in stock to speed up production time, and it shares my decades of fishing experience with customers on what I found to be the best for a specific type of fishing.
I have also stopped fancy wraps. They consume lots of time and add to the cost without adding to the performance.
You helped me better organize my pricing this last year. Huge help
@@sdcustomfishingrods - yes, I remember, and I’m glad to hear that it helped. Appreciate your support brother, and keep building those great looking rods.
Thanks John as always great information here. Lots to think about here
Glad you enjoyed it and you are very welcome. Thanks for watt and commenting.
In my journey I have found going towards a standardized production type rod builder has helped me increase profit, decrease overhead, increase production, and just all around streamline or trim the fat.
Instead of offering anything and everything and all types of rods I have honed in on offering a specific type of rod (Inshore casting for wading, boats or kayaks that are based on performance not fancy looks) with a few options items like grips, seats, and guides on very specific blanks (UL-MH). These are blanks I believe to be the best for a specific use. This means I can order more blanks at one time to benefit more from wholesale tier pricing, have blanks in stock to speed up production time, and it shares my decades of fishing experience with customers on what I found to be the best for a specific type of fishing.
I have also stopped fancy wraps. They consume lots of time and add to the cost without adding to the performance.